商務(wù)英語第2周教案doc.doc

上海鴻文職業(yè)高級中學(xué)電子稿教案模板授課教師王彩虹單元授課內(nèi)容及時間 Unit9 Marketing2月27日 單元教學(xué)目標(biāo)知識目標(biāo)Understand the definition of “marketing”Learn about advertisements能力目標(biāo)Know 4 Ps and 4 CsUse the basic terms concerned情感培養(yǎng)目標(biāo)Realize the importance of market research單元教學(xué)重點the professional terms of the international business English;單元教學(xué)難點 understand the main idea of the international business;use a series of reading skills to solve the reading problem單元教學(xué)設(shè)計意圖和方法Teaching methods: teaching by explanation and speaking methodDesire intention:1.Interaction 2. Aim to raise capabilities of students3. Learner-centered teaching principle Teaching which gets students involved in speaking and which focuses on the students needs: (how and what they know)+ 3 learning styles +learners do most of the talking.上海鴻文職業(yè)高級中學(xué)教案教學(xué)對象電子商務(wù)專業(yè)授課日期第2周使用教材中等職業(yè)學(xué)校教材適用本出版單位高等教育出版社課題Unit9 Marketing計劃學(xué)時 2執(zhí)教人王彩紅分析教學(xué)目標(biāo)設(shè)計依據(jù)According to the course standard and examination syllabusEspecially students knowledge level 教學(xué)目標(biāo)認(rèn)知To have a deeper understanding of “marketing”能力To summarize the main idea of the passage情感To use a series of reading skills to solve the reading problem教學(xué)重點To know how to use these new words and phrases教學(xué)難點TO write a composition according to the passage教學(xué)方法Listening speaking reading writing教學(xué)資源recorder 教學(xué)過程教師活動預(yù)設(shè)學(xué)生活動預(yù)設(shè)教學(xué)意圖時間Firstly, find some useful materials on the line, and then make a power point.Secondly, prepare some interesting activities about the course. To have a deep Understanding of the Passage about thevvmarketingMake students have aGood preparation forThis lesson so that they can understand inclass5 導(dǎo)入新課 T: To review what we have Learnt last class about Marketing. think over it and try to, answer what the teacher asked as more as they canMake students activelyTake part in the class5講授新課Step1 Detailed reading” Text BWords Practice: Match the words on the left Reading task 1: Match the advertisements with the contents.Advertisement 1: c. about the promotion of furnitureAdvertisement 2: b. about hunting for agents / distributorAdvertisement 3: a. about the promotion of furniture(tips: teach the students to judge by the headings.)Step2: Match the words on the left in the table below with the correct Chinese translations on the right. One has been done for you as an example.1.traditional - a.傳統(tǒng)的2.guarantee - h.保證3.made to measure - d.量身定做4.prize draw j.抽獎5.distributor c.批發(fā)商;經(jīng)銷者6.representative f.代表7.expand e.擴(kuò)張;擴(kuò)大8.manufacture g.生產(chǎn)商9.BBQ(barbeque) j.燒烤10.charcoal b.木炭Step3: Decide whether the following statements are T(ture) or F(flase) according to Text A.( F ) 1.Free delivery however far away from the showroom.( F ) 2.5% discount offered if you buy furniture in Made TO Measure.( T ) 3.Pillows and other bedding products branded as New World are made In Australia.( F ) 4.An interview will take place in Australia based on the second advertisement.( F ) 5.You may shop online from the American Sainsbury Co.( T ) 6.Each charcoal bag can cook for an hour or soStep4 Word in the following sentences have more than one meaning. Try to guess the meanings, then consult the dictionary and write the Chinese meaning of the underlined word on the line. 1.To ask the students to read thePassage carefully andSummarize the mainIdea of each paragraph2. Match the words on the left in the table below with the correct Chinese translations on the rightStudents are divided into several groups and discuss the following questions with the group members. Discuss in groups to speak out the meaning of eachparagraph1.To make students know the Main factors about Marketing2.To know the main Idea of each ParagraphMake students activelyTake part in the classTo make students know the Main ideas that we will learnTo enable students to have theAbility to understand paragraph101. termA. Miss Li used the ter“micro-electronic.” 術(shù)語 B. I cannot accept the term of the contract. 條款C. In terms of money were rich,but in term of happiness. 在2. price A. What price are you asking ? 價格B. Before buying the coat,why not price it in other shops? 問價C. The clothes in this shop are priced too high. 標(biāo)價3. costA. It was sold under cost price 成本B. It cost me a lot of work. 花費C. The ticker cost me forty yuan 花費To ask students to Read the text andAnswer questions On the bookTo make students have a deeper understanding of these words that have more than one meaning.1.To understand The Marketing strategies2.To summarize the main idea of the textTo make students masterWords and phrases inThe other way15課堂小結(jié)TO give of a summary of what we have learntTo make students havedeeper understandingMake the students understand the key points and difficult points3作業(yè)布置a. To review what we have learntb. To copy the Word in the following sentences have more than one meaning.According to theRequirement, finishThe assignmentTo make them have aDeeper understandingOf what we have learnt2板書設(shè)計 Unit9 Marketing Paragraph 1 : Definition of marketingParagraph 2 : Definition of “marketing mix”Paragraph 3 : The skill in marketingParagraph 4 : The introduction of 4CsParagraph 5 : Consideration of outside environment教學(xué)自我評價思考教學(xué)效果自我評價It should be a very interesting and useful class, a lot of activities can raise their interests in English studying. Students can actively take part in the class. However, they can not unders