大寧國(guó)際站頂級(jí)時(shí)尚品牌與皮草部分招商方案與執(zhí)行思路

1、城市奧特萊斯-大寧國(guó)際站,頂級(jí)時(shí)尚品牌與皮草部分 招商方案與執(zhí)行思路,City utlet -DaNing Station,屠紅藝團(tuán)隊(duì) Helen Tus Team 2009年4月18日,Luxury Fashion、Top Fur Center Campaign Programs and implementation ideas,目錄,一、團(tuán)隊(duì)招商目標(biāo) 二、商場(chǎng)介紹 最優(yōu)化的City Factory Outlet 2.1商場(chǎng)內(nèi)部環(huán)境 Shop mall interior Design 2.2商場(chǎng)概念 Our Retail Concept 2.3目標(biāo)對(duì)象 Target Markets 三、招商

2、整體定位品牌 Key Target Groups 四、頂級(jí)皮草珠寶區(qū)域 Fur area the highest number for the votes is 5362 votes,活動(dòng)執(zhí)行效果評(píng)估,Activity Implement Effect Evaluation,recycle bags design collection online statistics,Theme,一、繼續(xù)第一季的主題，積極響應(yīng)政府政策， 支持和推廣環(huán)保事業(yè)。 Continue the theme of the first season , respond to the government policies

3、 actively, support and promote the environmental cause. 二、通過(guò)這樣一場(chǎng)環(huán)保袋創(chuàng)意設(shè)計(jì)大賽，誕生一個(gè)“夢(mèng)想成就現(xiàn)實(shí)”的真實(shí)故事。 真正成就有夢(mèng)想、有創(chuàng)意天賦以及有設(shè)計(jì)實(shí)力的青年人才，提供一個(gè)出國(guó)參加2009米蘭國(guó)際時(shí)裝周，領(lǐng)教頂級(jí)品牌Fashion Show,與全球時(shí)尚人士交流、學(xué)習(xí)的機(jī)會(huì)。 Through such a creative design contest to birth a true story dreams achieve reality Provide the young who really has dreams o

4、f success ,has talents of creative and strength a chance to abroad to participate in the Milan International Fashion Week 2009.TO communicate with people who has the global top fashion experience,支持環(huán)保，成就夢(mèng)想,Time： 2009年5月10月,博客大巴&觸動(dòng)傳媒“環(huán)保袋創(chuàng)意設(shè)計(jì)大賽【第 2 季,2009年,5月， 線上活動(dòng)平臺(tái)搭建與用戶作品征集,6月， 特邀評(píng)委評(píng)選， 網(wǎng)友參與投票評(píng)選出各大獎(jiǎng)項(xiàng)

5、作品,7月， 獲獎(jiǎng)作品制成成品，進(jìn)行線下體驗(yàn)和展覽,10月， 終極大獎(jiǎng)獲得者，將赴意大利參加2009米蘭國(guó)際時(shí)裝周，領(lǐng)教頂級(jí)品牌Fashion Show, 與全球時(shí)尚人士交流、學(xué)習(xí),PS 活動(dòng)評(píng)委：擬邀請(qǐng)著名品牌設(shè)計(jì)師或相關(guān)領(lǐng)域內(nèi)的設(shè)計(jì)大師擔(dān)任,活動(dòng)執(zhí)行操作流程,Activity operational processes,May, Online activities to build platform and collect works,July, product the Prize-winning works ,do the offline experience and exhibitio

6、n,June, Special Invited judge choose, User voting to selected works of major awards,Oct, The ultimate grand prize winner will go to Italy to participate the Milan 2009 International Fashion Week ,experience the top brand Fashion Show, learning and exchanging in with the global fashion guys,Ps : It w

7、ill invite the famous brands designers or related fields artists to be the activities of judges,階段一 創(chuàng)意設(shè)計(jì)作品征集評(píng)選,Time： collection 2009.05.012009.06.15 voting 2009.06.162008.07.01,參與方式： 此次活動(dòng)對(duì)所有網(wǎng)民開放，網(wǎng)民可以根據(jù)參賽作品要求提交自己設(shè)計(jì)作品參與評(píng)選。歡迎各大設(shè)計(jì)院校的學(xué)生廣泛參與，成就夢(mèng)想，贏得出國(guó)學(xué)習(xí)的機(jī)會(huì)。 Participate way: This event is open to all Inter

8、net users, everyone can submit entries of their own design works to participate in the selection. welcome all the Design institutions s students broadly take part in to make the dream comes true and winning the chance to study abroad,評(píng)選規(guī)則： 參賽作品會(huì)經(jīng)過(guò)初選、復(fù)選等階段，最后會(huì)邀請(qǐng)意大利著名品牌設(shè)計(jì)師或是相關(guān)領(lǐng)域內(nèi)的設(shè)計(jì)大師進(jìn)行專家評(píng)審階段，網(wǎng)友參與投票，評(píng)

9、選出此次賽事的各項(xiàng)大獎(jiǎng)作品。 Selection rules: Entries will go through such as primary elections, check phase, finally will be invited to the famous Italian designer brand or a related field of design expert master stage of assessment, and internet user take part in the voting, selected the award of the tournament

10、 works,活動(dòng)執(zhí)行內(nèi)容流程,Activity Contents Processes,phase one Collected works of creative design award,階段二 創(chuàng)意設(shè)計(jì)作品線下展覽,7月，我們會(huì)將線上的活動(dòng)轉(zhuǎn)移到線下，舉辦大型的環(huán)保袋設(shè)計(jì)大賽部分作品線下展覽。 In July, we will be transferred the online activities to offline, and organize large-scale exhibition to show parts of recycle Bags Design Competition

11、 products. 屆時(shí)Top10 獲獎(jiǎng)作品的設(shè)計(jì)師（包括上海市外的）將被邀請(qǐng)來(lái)參加線下展覽，并在Design Studio內(nèi)體驗(yàn)用上好的面料將平面作品制作成實(shí)物的機(jī)會(huì)。 At that time, top 10 winning designers (including outside of Shanghai) will be invited to participate in offline exhibitions, and have opportunities to make real object by good fabrics in the Design Studio,活動(dòng)執(zhí)行內(nèi)容流

12、程,Activity Contents Processes,Phase two design products offline exhibition,Top 1 頂級(jí)大獎(jiǎng)作品 Top Award works 獲獎(jiǎng)?wù)邔@得赴意大利參加2009米蘭國(guó)際時(shí)裝周的名額，領(lǐng)略頂級(jí)品牌Fashion Show, 把握與全球時(shí)尚人士交流與分享的機(jī)會(huì)。 The winner will get chance to Italy to participate the Milan 2009 International Fashion Week ,experience the top brand Fashion Sho

13、w, and learning and exchanging with the global fashion guys,Top 3 優(yōu)秀人氣作品 Popularity of outstanding works 擬批量制作獲選作品，在國(guó)內(nèi)一線城市進(jìn)行買贈(zèng)活動(dòng)與作品推廣。 We will product some winning works to do the buy or present activity as well as works popularization in the first-line cities. Top10 優(yōu)秀入圍作品Outstanding finalist works

14、 擬邀請(qǐng)?jiān)O(shè)計(jì)師（包括上海市外）現(xiàn)場(chǎng)參加線下展覽。 We will invite the designer (including outside of Shanghai) to join the exhibition,活動(dòng)執(zhí)行獎(jiǎng)勵(lì)機(jī)制,Activity Reward Systems,博客大巴 （)作為最專業(yè)的中文博客網(wǎng)站，上面住著600萬(wàn)都市精英人群。帶來(lái)的是600萬(wàn)都市精英的關(guān)注，每個(gè)blogger都是“活廣告,城客 一本關(guān)注都市人群的生活狀態(tài)、生活方式的“城市讀物”，一份偏重文化和視覺(jué)呈現(xiàn)的中文第一本互動(dòng)雜志,我們自身?yè)碛械男旅浇?BlogBus媒體整合推廣,Blogbus Integrat

15、ed Media Spreading,our own new media,) as the most professional Chinese-language blog site, have six million urban elite crowd. it brings 6,000,000 urban elites attention, every blogger is a living ads,I CITY an urban books“, which concern about the urban populations living conditions, lifestyles ,

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