英語作業(yè)—品牌效應(yīng)PPT學(xué)習(xí)教案

1、會(huì)計(jì)學(xué)1 英語作業(yè)英語作業(yè)品牌效應(yīng)品牌效應(yīng) What is the brand effect.1 2 Why do you want to build a brand effect. 3 How to build brand effect. 第1頁/共15頁 What is the brand effect. Brand effect is used on product brand, benefit and influence for the users of the brand. Brand is the product of the commodity economy developme

2、nt to a certain class, is to facilitate the use of the initial brand identification products, brand is the rapid development of commodity economy in modern times and the modern highly developed, under the condition of its development is rapidly brand use commodity producers to bring the huge economi

3、c and social benefits. 第2頁/共15頁 What is the brand effect. Brand word nomadic originated in Spain, in order to distinguish it from the cattle in exchange with others, so brand to brand meaning. Until 1960, brand marketing in the dictionary to a more precise definition: to identify another or a group

4、of products name, term, sign, or design the combination, to distinguish it from the products and services and other competitors. The inherent meaning is: the brand is a sign of distinction, this logo can provide real and ensure the consistent. Second, the brand is a kind of standard of signal. Brand

5、 is like a Mona Lisa smile, everyone can feel the charm of her, but few people can express it clearly. 第3頁/共15頁 Why do you want to build a brand effect. Brand means： high quality high credibility high benefit low cost 第4頁/共15頁 Why do you want to build a brand effect. 第5頁/共15頁 Why do you want to buil

6、d a brand effect. 77.86W 第6頁/共15頁 Why do you want to build a brand effect. Have you bought the 400000 BMW, you drive on the road, passers-by will all envy envy hate of vision and speech to evaluation for you. And you bought 1.6 million phaeton, parking lot security will say, “At the back of the pass

7、at to put in front of the BMW, touched the somebody else you lose?” （你買了輛40萬的寶馬，你在路上開的時(shí)候，路人會(huì)以各種羨慕嫉妒恨的眼光和言語來對(duì)你評(píng)價(jià)。 而你買了輛160萬的輝騰的時(shí)候，停車場(chǎng)的保安會(huì)說，“后面的帕薩特給前面的寶馬讓讓啦，碰了人家你賠的起嗎？） 第7頁/共15頁 Why do you want to build a brand effect. Products from the production scale in China, ranked the world top, but in the inter

8、national market is always inferior, even if is the same quality, the same specifications of the same product, the price is always much cheaper than the worlds great powers. Investigate its reason, is the lack of international, regional brands and enterprises that makes its own brand consciousness an

9、d maintain the brand consciousness is poorer, Chinese enterprises mutually interacting, vicious competition is serious. 第8頁/共15頁 Why do you want to build a brand effect. 10%60%30% Producti on costs ProfitsOther fees 第9頁/共15頁 Why do you want to build a brand effect. Luxury the highest profit in all i

10、ndustries, the cost of raw materials is less than 10%. 第10頁/共15頁 How to build brand effect. 1.In the early period of the brand planning. 2.Establish brand values. 3.Form the brand influence. 第11頁/共15頁 How to build brand effect. Setting up enterprise brand takes enterprise has a strong ability of res

11、ource integration, the enterprise nature side through the brand to the world. Establish methods: advertising, marketing, after-sales service has a direct impact. 第12頁/共15頁 Conclusion Brand effect is used on product brand, benefit and influence for the users of the brand. Brand is the product of the commodity economy development to a certain class, is to facilitate the use of the initial brand identification products, brand is the rapid development of commodity economy in modern times and the modern highly develop