京東商城自營(yíng)物流模式 英文

1、Jingdong Mall self-run logistics mode - - 京東商城自營(yíng)物流模式京東商城自營(yíng)物流模式 BY: contents 2 of15 Jingdong Mall introduction logistics mode Logisticsevaluation 3of15 Jingdong Mall is the biggest 3C online retailer of the B2C market in China; it is one of the most popular and powerful E-Business website in the Chin

2、as E- Business field. (3C stands for Computer, Communication, and Consumer Electronic) .The Jingdong Malls service philosophy is People-oriented, and promises to provide kindly Omni- directional services for personal users and business users, Jingdong works hard on developing a friendly, happy and r

3、elaxed shopping environment for shoppers, and keeps adding more products, hopes to satisfy shoppers with different shopping demands. Compare to the other same kind of E-Business retailers, 360buy Jingdong Mall has a huge catalog of products, competitive prices, and consummate logistics and distribut

4、ion systems and so on, Jingdong has built good reputation in the E-Business field and having large market share among the bests in china. Introduction Development process Turnover for 6 years kept at 200% increase Turnover ：10 million IN 2004IN 2004 Turnover ： 80 million IN 2006IN 2006 Turnover ： 1.

5、32 billion IN 2008IN 2008 Turnover ：102 billion IN 2010IN 2010 4 of15 back logistics mode 1.Self-built logistics system 2. The third party logistics combined 3. Other logistics mode 16 4 of5 15 6of15 1.Jingdong build city distribution station succession in Tianjin, Suzhou Hangzhou 23 key city . 2. j

6、ingdong established Shanghai round Wallace express Company. 3 .in Beijing and other cities launch 211 limit to reach“. Distribution in north China, east China and north China, southwest four big logistics center covers national each city. Jingdong Mall business center layout the development of logis

7、tic system 總部：北京總部：北京 全國(guó)客服中心：宿遷全國(guó)客服中心：宿遷 華北大區(qū)；北京華北大區(qū)；北京 華東大區(qū)：上海華東大區(qū)：上海 華南大區(qū)：廣州華南大區(qū)：廣州 西南大區(qū)：成都西南大區(qū)：成都 東北大區(qū)（受制于北東北大區(qū)（受制于北 京）：沈陽(yáng)京）：沈陽(yáng) 7of15 211 limit to reach : the daily 2 11 o clock time dividing point as fast delivery service. From 1 April 2011, Beijing, Shanghai, guangzhou, chengdu four city and di

8、stribution of the area by jingdong self-supporting, all can achieve at 11:00 am submitted before spot orders (in order to outbound state time PM calculation), delivered on that day; 11:00 at night before the spot orders submitted (in order to outbound state time PM calculation) in the second day mor

9、ning service (before 14:00). Such as satisfies the conditions there are still not delivered on time order, complain on 400-606-5500. Cooperate with the local express company and complete product distribution . Distribution Bulky goods , and manufacturers. (manufacturers all have built their after-sa

10、les service network in different cities, and have its own logistics distribution system.) Why does jingdong mall combined with Third party logistics？ Jingdong Mall main camp is still confined to the Beijing, Shanghai, Guangzhou and other developed city. With the wide application of Internet ，Jingdon

11、g has been extended to two or three class city. If jingdong mall build their own logistics in each of the two class city, the cost will be very high. Recruit some university agent First College students is a larger consumer groups, but their uncertainty is also themost. Product distribution time mos

12、tly on the day, but the day is college students to the class time, they want to express company in the evening brought the goods, but express company did not provide such services. So often happen to such delivery staff to the school gate to tell the students goods arrived, students cannot take good

13、s. Second Most university security is not allowed to express workers into the campus, express staff can only and college students use telephone contact. But some colleges and universities students forget to carry with mobile phones. Express staff often call couldnt find one. The results both sides h

14、ave the opinion, students complain that express company not timely delivery, express company to complain that students can not contact. back Logistics evaluation Self-built Logistics Advantage ：It can save more cost than the third party logistics, and neednt depend on other enterprise. Disadvantage：

15、It increases the burden on business investment, weaken the enterprise to resist the ability of market risk. The distribution efficiency is low, and too much goods storage, so management is difficult to control Logistics evaluation The third party logistics combined Advantage ：Its cost is relatively

16、low, so the logistics operations will be more efficient Let production enterprises obtain logistics services which itself cannot provide Using the information network can greatly improve customer satisfaction Disadvantage ：Production enterprises on the logistics control ability is reduced The risk o

17、f customer relationship management Joint management risk SummarySummary 14 of15 At present, 360buy Jingdong Mall is second to At present, 360buy Jingdong Mall is second to none in Chinas 3C online shopping market, no none in Chinas 3C online shopping market, no matter in visits traffic, click rate,

18、trade volume, matter in visits traffic, click rate, trade volume, name recognition and market recognition and market influences. 不是最好的不是最好的 但是優(yōu)化的但是優(yōu)化的 不不 是一定要用的是一定要用的 卻是可行的卻是可行的 In the future, 360buy Jingdong Mall insists on using product, In the future, 360buy Jingdong Mall insists

19、on using product, price, service as the central development plan, keep strengthen price, service as the central development plan, keep strengthen information system, product operation and logistical technology information system, product operation and logistical technology which are the three most competitive factors, Jingdong Mall which are the three most competitiv