維多利亞的秘密智慧不老

1、維多利亞的秘密：智慧不老如果說哈佛是大學(xué)中的“人才制造大戶”，谷歌是it界的“精英產(chǎn)出巨頭”，那么“維多利亞的秘密”就是時(shí)尚行業(yè)的智慧發(fā)源地；看超模們?nèi)绾纬删偷诙温殬I(yè)生涯這個(gè)擁有悠久歷史的內(nèi)衣品牌打造了眾多超級(jí)模特，人們熟知她們的美麗外表，但是當(dāng)她們淡出臺(tái)前，開始人生的第二次職業(yè)旅程，卻鮮有人知道，這些內(nèi)衣“尤物”們在演藝圈、在媒體行業(yè)，甚至在商界也可以那么出色。 在造就模特們成功t臺(tái)生涯的同時(shí)，維多利亞的秘密還鼓勵(lì)旗下所有模特發(fā)展自己的第二事業(yè)。維多利亞的秘密市場總監(jiān)edward razek 認(rèn)為，模特們將t臺(tái)上的自信帶到了生活和事業(yè)中，因此不管退出t臺(tái)生涯后繼續(xù)做什么，都能取得

2、不小的成功。 首先，不像其它一些模特經(jīng)紀(jì)機(jī)構(gòu)，維多利亞的秘密通常與年輕模特簽訂長期合約，并在企業(yè)內(nèi)部提供由模特向經(jīng)營管理轉(zhuǎn)變的機(jī)會(huì)。 其次，維多利亞的秘密的公共形象完全由模特來表現(xiàn)，她們會(huì)參加脫口秀等活動(dòng)，甚至品牌的設(shè)計(jì)都會(huì)融入模特們的個(gè)人愛好。 edward razek說，“我們鼓勵(lì)模特們參與到品牌傳播等公司業(yè)務(wù)中來，提高溝通技巧、向優(yōu)秀前輩學(xué)習(xí)?！?#160;企業(yè)會(huì)根據(jù)模特們的愛好幫助她們轉(zhuǎn)變成公關(guān)從業(yè)者、商界新秀、媒體從業(yè)者，甚至是金融專家。  razek還認(rèn)為，女性可以從事很專業(yè)的領(lǐng)域，“派對(duì)、遲到、撒嬌將不再是美麗女性的代名詞。” 當(dāng)

3、身邊的人很有上進(jìn)心，這種積極的氛圍也會(huì)影響到自己。瓊斯馬瑞10年前開始在維多利亞的秘密做模特，2007年她創(chuàng)辦了自己的化妝品公司。她現(xiàn)在和以前的同事海蒂克拉姆現(xiàn)在還是好友，經(jīng)常聚在一起?！昂５俚男愿裨炀土怂裉斓某晒Α?，瓊斯說，“和她一起工作特別輕松，這也是我從她那學(xué)到的最有價(jià)值的東西?！?#160;瓊斯還說，在維多利亞做模特的經(jīng)歷讓她變得格外自信，所以當(dāng)她需要將自己的方案拿給合作方看時(shí)，她毫不膽怯?，F(xiàn)在，她和著名品牌絲芙蘭一起合作。 維多利亞還對(duì)模特界的主流勢力說不：拒絕骨瘦如柴的體型。豐滿、性感的維多利亞模特們還在時(shí)尚界引發(fā)了追求健康美的運(yùn)動(dòng)，頂級(jí)設(shè)計(jì)師如miuccia prad

4、a 和 marc jacobs 都對(duì)她們的美麗和勇氣大加贊賞。 但是，最終一個(gè)人的成就取決于自身。razek表示，從生活、事業(yè)中的細(xì)節(jié)處理能力就能看出一個(gè)人的未來發(fā)展前景。 商界木蘭：艾爾麥克弗森、瓊斯馬瑞  “艾爾·麥克弗森內(nèi)子內(nèi)衣”是目前澳大利亞最大的內(nèi)衣品牌。除了經(jīng)營龐大的內(nèi)衣品牌外，麥克弗森還身兼聯(lián)合國兒童基金會(huì)（unicef）、兒童慈善機(jī)構(gòu)ark和英國“對(duì)抗乳腺癌”三家慈善機(jī)構(gòu)的形象大使。   瓊斯馬瑞也開辦了自己的化妝品公司，與著名品牌絲芙蘭合作。 環(huán)保先鋒：吉賽爾·邦辰 

5、 吉賽爾開展了“干凈水源項(xiàng)目”，用以提高在吉賽爾出生地區(qū)的水質(zhì)和土地，并捐資保護(hù)亞馬遜雨林的水資源、保護(hù)水道和保留森林的環(huán)保項(xiàng)目。吉賽爾還創(chuàng)立了luz 基金，旨在幫助女孩們恢復(fù)自信。 傳媒新星：提拉班克斯、海蒂克拉姆   除了超級(jí)名模，兩人還是節(jié)目主持人、電視制作人和時(shí)裝設(shè)計(jì)師，著名真人秀節(jié)目德國超級(jí)名模生死斗就是兩人的作品。上圖為提拉班克斯。 海蒂克拉姆、the second life of victoria's secret modelseverybody knows their faces, their bodies, their

6、 names. a notable few have gone on to media or entrepreneurial careers with astonishing success.if there are institutions that consistently produce winners-say, harvard among universities or goldman sachs for investment banking-victoria's secret would be that institution for the modeling industr

7、y. the $5.6 billion brand has churned out dozens of supermodels. everybody knows their faces, their bodies, their names, and some have graduated from modeling into credible acting or entrepreneurial careers. a notable few, such as gisele bundchen, heidi klum and tyra banks, have done so with astonis

8、hing success.while other fashion and beauty brands have produced famous models, they tend to remain just that. models. in recent years, those companies have also tended to hire prized hollywood talent: rihanna and drew barrymore (covergirl), eva longoria and scarlett johansson (l'oreal), keira k

9、nightley and audrey tatou (chanel) and jessica alba (revlon ( rev - news - people ), thus undoing an important training ground for any supermodels-in-the-makingvictoria's secret has refused to buy into this trend, mostly because its models stomp the runways in alpine high heels and barely there

10、lingerie, which requires an impossibly tall and leggy silhouette that most hollywood actresses lack. while victoria's secret chief marketing officer edward razek, who helps choose the brand's models, points to the sheer volume of models the company needs as the reason why so many have manage

11、d to go on to successful post-vs careers, he also notes that strutting around in only a bra and v-string takes a certain personality type that translates perfectly to other, more professional endeavors. "they have a certain level of confidence that bodes well for whatever they want to do going

12、forth," he saysvictoria's secret is a unique launching pad for a model looking for second act success for a few reasons. first, unlike most fashion houses, it signs young women to long-term contracts, allowing them a chance to develop not only as models but as brands. secondly, it puts the

13、full force of its public relations team behind the women, getting them booked on talk shows, sending them out for personal appearances and even producing lines of cosmetics and body products stamped with their likenesses. "i try to encourage all of the women to get involved with the brand, to d

14、evelop their communication skills and to watch the best examples, like heidi, to see what they've done with their careers," says razek. "i am constantly looking for the next tyra, gisele or heidi."to that end, the company gives the girls advice on publicists, business managers and

15、 even financial advisors. victoria's secret also offers media training and tries to steer a model away from any career-related decisions that won't enhance her chances of success. razek is also adamant that the girls be professionals. "the notion of girls partying at night and showing u

16、p late and throwing cellphones at chauffeurs, you won't see it, period," he says. while the world's most celebrated cellphone thrower, naomi campbell, has indeed fluttered her victoria's secret "angel wings" in various fashion shows, she apparently didn't learn her soc

17、ial skills at the company. "there are too many good girls out there and we won't deal with divas," says razek.being in an atmosphere where the company and its models are driven can also enhance success. josie maran, who modeled for the brand 10 years ago, used to hang out with future m

18、edia mogul heidi klum. "her personality got her where she is today," says maran, who launched an all-natural cosmetics company in 2007. "heidi makes it so easy to work with her, and that's something i took away from knowing her."maran also says her time modeling lingerie gave

19、 her so much confidence that when she started her company, she had no problem walking straight into sephora's san francisco headquarters and showing the company her marketing plan. "i was ignorant about business, but i totally believed in myself," she says. sephora now carries her line

20、.victoria's secret has bucked another trend: using bony, size-zero models. "the women are curvy and beautiful and healthy, and there's a movement in the fashion world to exude that," says ivan bart, senior vice president and managing director of img models worldwide, which reps or

21、has represented many of the brand's models. indeed, the victoria's secret "angels" made a surprise appearance at the paris and milan winter fashion shows, as designers like miuccia prada and marc jacobs paid tribute to their "curvier" bodies.however, at the end of the day, a model's career depends in large part on the model herself, razek says. he talks about the time he went to a personal appearance that tyra banks m