福特汽車公司的英文案例

1、team members:1 9 0 31 9 0 81 9 1 31 9 9 92 0 0 02 0 0 32 0 0 9 the history亨利亨利福特和福特和t型車型車strategic leadershipalan mulally 艾倫艾倫 穆拉里穆拉里william clay ford 小威廉小威廉克萊克萊福特福特lincoln 林肯林肯some competitive threats to fordpowerful competitors in the u.s. auto marketsuppliers finance troubles for suppliers provid

2、ing raw materials in the auto industrycustomers hash competition from the current surplus of dealerships has minimized profit margins consumers have access to more information from the internet to compare products.1.well-informed consumers directly negotiate the price with dealerships, which diminis

3、hes a salespersons tactical advantage.additional competitive threatsthe improvement of public transportation via rail and busforeign automakers entered and established themslves in the united state and targeting a niche market land rover 路虎路虎truckresearch and developmentsafety features convenience f

4、eatures 1.safety features ford has been working to improve the safety features of its vehicles. in an effort to reduce the probability of a rollover, ford developed roll stability control for the volvo xc90, lincoln navigator, lincoln aviator, ford explorer, mercury mountaineer, ford expedition, and

5、 for a e-series vans.additionally, ford implemented what they call advancetrac, which is designed to increase vehicle stability in emergency maneuver situations. ford-engineered safety features reduce the likelihood of serious injury or death in case of a collision.the safety canopy and “intelligent

6、 safety system”2 .convenience features cell phone for voice-activated dialing and hands-free operation, voice integration for gps navigation, entertainment, climate control, retractable roof terrain response system.financial condition comparative operating margin, 1996 to presentfords declining econ

7、omic performance can be attributed to two major factors, dwindling demand for its product and the rising cost of production and operational expenses.another financial constraint results from fords agreements with labor unions and its defined benefit plan, which spell out its obligations to provide p

8、ost-retirement benefits for former employees.jaguar 美洲虎美洲虎lford brandsford markets automobiles in the us contains:uford(福特)：cost-effective. ulincoln(林肯) ： comfort and luxury umercury(水星) ：between lincolns and ford umazda(馬自達(dá)) ： auto lightweight uvolvo(沃爾沃) ：the most safety carujaguar(美洲虎or捷豹) ：beaut

9、iful and fast carsuland rover(路虎) ：superior off-road capability uaston martin(阿斯頓馬丁) ：racing car and limited carlmarketing strategiesford regard customer as the core :uincreasing online traffic on dealership web sitesucreating fresh product designsuoffering attractive financing and discountuparticip

10、ating in automotive exhibitions and adding films and televisions adslcorporate strategiesfords portfolio of automotive businesses includes auto manufacturers from around the world, replacement auto parts, and financial services.however, with so many car industries, ford run loss in competition. with

11、 the new ceo in place, ford determined to decrease the influence of the finance department and ridding ford of needless complexity.additionally, ford will concentrate more on the worldwide market and customers, and work to better utilize its global assets and capabilities.the last, the new ceo has been working clos