Enjoy綠茶營銷策劃方案

1、enjoy your life, taste the nature enjoy green tea1 current marketing situation 2 marketing analysis 3 objectives and issues 4 marketing strategy 5 marketing programs 6 metrics and implementation control the directory green tea as known as the national drink. a large number of modern scientific studi

2、es have proven that tea does contain closely related to human health biochemical ingredients. executive summary morocco 摩洛哥green tea is the most suitable tea for the hot and dry climate in morocco，and is the daily tea for everyone they cant eat meals without tea.they regard tea as grainscomparison a

3、nd evaluationexchange rates tax rates salarymorocco30%$1,320 marketing analysis target group and customer analysis the main target customers group: l5-24 year-old consumers, secondly 25-34 year old consumers women men marketing environment analysis 1. the general situation beverage market 2. competi

4、tion situation of tea beverage market 200020012002200320042005tea beverage7%15%17%18%18%20%carbonated beverage36%27%25%23%21%21%micro environmental analysisas tea drink more and more into the line of sight of people, enjoy green tea as a well-known brand, its launch products with its affordable pric

5、e will be easily accepted to young people. micro environment analysis with the development of society, the consumer put forward higher request to food safety and health problems. swotstrengthsopportunitiesweaknessthreatsswot analysis strengths1. cost advantage 2. cultural superiority. 3. health adva

6、ntages.weakness1. tea beverage market have not yet reached the higher brand loyalty2. green tea beverage market is not taken seriously. 3. tea beverage market development is inadequate and the influence is limited.opportunities1. tea drink of internet users attention spends the fastest rising2. youn

7、g people are the main force. 3. young people have not set up the concept of health drink tea.threats1. the production barriers is not high, the threshold is low. 2. tea beverage market competition. 3. enjoys situation is grim in the tea beverage marketthe product strategypromotion strategieschannel

8、strategyprice strategymarketing strategy 1.the main tea drinks brand 2.the positioning theme appeal performancethe product strategy brand positioningenjoy. product packaging enjoyprice strategy enjoyenjoychannel strategy enjoy promotion strategies occupy 15 per cent of the tea beverage marketmarketi

9、ng objectiveshave a higher social awareness, and establish a good reputationsocial objectiveswe plan to began to profit after getting into market in three years and expectant profits is 27%financial goalsobjectives and issues q1there are too much tea beverage brands on current market, such as unifie

10、d jasmine tea, master black tea, etc.q2young people would like to pursue novel and excitement ,so it is easier to accept carbonated drinks,yet office staff more easily accept coffee to wake up themselves when they get overtimeq3the higher tax rates, long life cycle earnings promotion plan pricing pl

11、an product planmarketing programs take the product variety and product innovation duct plan pricing plan the retail price: 37.5 yuan/box 2.5 yuan/bottlepromotion planto implement uncover prize activities in store promotions, large or medium-sized outlets. advertising campaigns cost mediatv advertisingnetworksupermarket propagandaother activities propagandapercentage37.221.821.819.2metrics and implementation control through the investigation, we know the