牛津英語模塊四-unit1-advertisements培訓(xùn)講學(xué)

1、第一頁，共21頁。Lead-inLive young第二頁，共21頁。1.Are you interested in the advertisement? Why?2.Whats the purpose of the advertisement?It tries to persuade us to buy a product or service, or to believe in an idea.Because of their exciting images , brief language and creative ideas.Commercial ads第三頁，共21頁。It trie

2、s to educate people about the social problems.Public service advertisements第四頁，共21頁。 Unit 1 Reading Advertisements 第五頁，共21頁。Brainstorming advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantages第六頁，共21頁。 Expository writing is meant to _. 2. It usually follows the same basic format（格（格式

3、式(g shi)）: 1) Introduction of subject 2) Examples and facts (Body) 3) ConclusionReading strategy: Reading expository writingintroduce you to basic information on a topic第七頁，共21頁。Part 1Part 2Part 3(1)(2-4)(5)We can find advertisements almost wherever we go.para2. The definition of ads & main type

4、sThe advice of the writer:Skimming Structure of the passagepara3. Commercial adspara4. Public service adsSome information about adsIntroduction BodyConclusionWe must all use our intelligence and not be a slave to them.第八頁，共21頁。The structure of Para3 & Para4introduction of subject supporting deta

5、ils (examples and facts )conclusionScanning 第九頁，共21頁。Introduction:Supporting details:Conclusion:Even if an ad does not lie, it doesnt mean it is altogether innocent.The examples of one toothpaste ad and an ad about a groceryWe must not fall for this kind of trick.The structure of Para3 第十頁，共21頁。Intr

6、oduction:Supporting details:Conclusion:PSAs use some of the same methods, but they are made to serve the public.PSAs aims to teach us and help us lead better lives. PSAs encourage people to support public service projects. PSAs teach people how to live healthy lives.All of these ads are meant to ben

7、efit the public, and you can learn a lot by following the advice they give.The structure of Para4第十一頁，共21頁。Whatre the similarities and differences between commercial advertisements and public service advertisements? 第十二頁，共21頁。Commercial ads & PSAsPlaces foundMethods usednewspapers, magazines, th

8、e Internet, radio, televisionclever language and attractive pictures第十三頁，共21頁。Commercial adsPSAsPurposesValidity(正正確性確性)Examplesto promote a product or serviceto educate people about Not altogether innocentHelpful and we can learn a lot第十四頁，共21頁。commercialsAdvertisementsPSAspromotechargedtricksexamp

9、leseducatefree of chargebelievableradio, TV, images, languageRetelling 第十五頁，共21頁。第十六頁，共21頁。 Provide information about latest products. Increase sales by repeated advertising. Cut costs of newspapers and make them cheaper. Make the public aware of social problems.第十七頁，共21頁。 Mislead customers or cheat

10、 them of money. Give false or incorrect information. Take too much time or space on TV or newspapers. Make teenagers want things that are bad for them.第十八頁，共21頁。Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does. - Stewart H. B

11、ritt You can tell the ideals of a nation by its advertisements. - Norman Douglas做生意沒廣告猶如在黑暗中對女孩眨眼你知做生意沒廣告猶如在黑暗中對女孩眨眼你知道道(zh do)你在做什么，但沒有其他人知道你在做什么，但沒有其他人知道(zh do)。-布列特布列特從一個(gè)國家從一個(gè)國家(guji)的廣告可以看出這個(gè)國家的廣告可以看出這個(gè)國家(guji)的理想的理想-道格拉斯道格拉斯第十九頁，共21頁。 Try to retell the text.2.Finish reading A &B on workbook.Homework :第二十頁，共21頁。1_of advertisementsCommercial ads PSAs2_3_ found Billboards, newspaper, magazines, the Internet.Features （特色）（特色）They 4_ people to buy a product, or to believe in an idea.Differences6_7_to them8_Bright-teeth fights bad teeth!To teach us and help us lead better