汽車營銷論文英文文獻

1、汽車營銷論文英文文獻Last revision on 21 December 2020Foreign automobile marketing mode rare reference to the research for theautomobile marketing mode, and also rare After the existing data collection and found that foreign automobile marketing mode of literature concentrate on franchising (4S monopoly) in th

2、e field John S Kiff (2000) view is that the car manufacturers, franchise model represents a low input, low-risk and control channel for the market Franchise mode on the car because franchisees have many requirements, such as the minimum level of sales and service capabilities Car manufacturers do no

3、t need to sell part of investment capital and management, these tasks borne by the dealer , Johny K Johansson McCrane / shaker (1998) that the franchise model is the most important features of manufacturers and distributors from the ,'zero-sum :race“ into a mutually supportive relationship betwe

4、en the win-win relationship , Abell, Mark (1993) found that consumers store to buy a car through the license, especially high-end cars, not only the purchase of the product itself, but more importantly a symbol of status, peer recognition and the reality of man s spirit so that if The expensive high

5、-end cars with poor car market crowded together on the show, will greatly reduce the value of the former On automobile marketing mode, many of our scholars from different angles, using different methods to make their respective contributions, mainly in the following areas： Sized Enterprises Jiang-hu

6、i, ''MultinationalAutomobile Marketing Models” (2004) proposed： the current mode of thegeneral framework of the car market is divided into three main elements： marketing ideas, marketing organizations and marketing Construetion of the network from the marketing point of view, the network mar

7、keting model into construction mode, and network by network models and patterns ' from the marketing organization, s point of view, the agent system into marketing mode, auto trading market system, distribution system of licensing, multi-brand specialty forms, etc ; from the marketing point of v

8、iew, the agents and direct marketing model into other ways Hanxue Chun in "System of China，s auto sales and auto sales market structure modelzz (2002) that： a reasonable model would be automotive products as the main distributor for the leading all aspects of service features, the user at the c

9、ore to the Automotive enterprises, automobile products (vehicles, parts and components), car dealers, car product users, car repair services, auto finance services, car insurance services, and business management together , He Jihong Yu country side and the "Reform and Reconstruction of automob

10、ile marketing mode," (2006), the proposed guidance based on ecological theory, marketing models of new cars： car sales Ecological Park The park, car manufacturers, dealers, consumers and stakeholders to realize the value of the transfer and for the purpose of forming a value chain and value net

11、work, build a living system" the interests of the community - WANG Yi Jun Wu submerge cases and the ''development pattern of China/ s auto sales model the dynamic features of analysis” (2005) to construct a development pattern of China，s automobile marketing mode of the system dynamics

12、model, marketing model analyzes the dynamic evolution of various characteristics, and prediction within the next few years, China，s overall vehicle sales model pattern trends , Mu Xiaoli and Li Yuan in emerging automobile marketing mode," (2002) presented a paper on Cultural Marketing Model： Da

13、lian University of arrest and Zhoukuai Bin Yu Duo also ，zE-commerce will be applied in the automotive marketi(2002) article, detailed analysis of the e-commerce applications in the automotive industry opportunities and difficulties, and e-business transformation of Chinese auto industry made a preli

14、minary study. Bear Country Dr. Qian Zaiqi thesis "based on the value of transferring the system mode selection of the Chinese car market evaluation'' (2006), the use of fuzzy comprehensive evaluation model, from value creation, value added, value delivery and value of collaborative 4 ca

15、tegories 30 transferring the system to establish the value of indicators competitiveness evaluation index system of the car on the five main marketing mode were evaluated In summary, the present theoretical model of vehicle service marketing research is lagging behind, the discussion on the practica

16、l level, more, there is a certain lack of theoretical depth； from a local point of view of many, but a comprehensive systematic infrequent. The rapid development of practice, an urgent need for our automotive service marketing model features, performance and its future pattern of running in-depth, J

17、i Tong analysis and research, so as to China，s automotive industry to provide the sound development of the future theory of Jian Yi Zhi Dao and useful.原文：國外少有汽車營銷模式的提法，對于汽車營銷模式的研究也并不多見。經過對現(xiàn) 有 資料的收集和整理發(fā)現(xiàn)，國外汽車營銷模式的文獻集中在研究特許經營(4S專 賣)領域。John S Kxff (2000)的觀點是對汽車制造商來說，特許經營模式代表 著一種低投入、低風險和針對市場的可控渠道。因為特許經營

18、模式對汽車特許經銷 商有許多要求，諸如最低銷售水平和服務能力等。汽車制造商不必對銷售環(huán)節(jié)投入 資金和管理5這些任務由經銷商承擔。Johny K JohanssonMcCrane/shaker仃998)認為特許經營模式最重要的特點是制造商和經銷商從“零 和競賽”的關系轉化為相互支持的“雙贏”關系。Abell, Mark仃993)研究發(fā) 現(xiàn)，消費者通過特許專賣1占購買汽車特別是高檔車，不僅是購買產品本身，更重 要的是一種地位的象征、同齡人的認同以及現(xiàn)實男子漢的氣概等，如果這些昂貴的 高檔車同低劣的車一同放在擁擠的市場中展示，會大大降低前者的附加值。關于汽車營銷模式，我國許多學者從不同的角度，利用不

19、同的方法，做出了各自的 貢獻，主要表現(xiàn)在以下兒個方面：康燦華、姜輝在跨國公司在華汽車營銷模式研 究(2004)中提出：目前一般把汽車營銷模式的框架劃分為三大要素:營銷理 念、營銷組織和營銷手段。并從營銷網絡的構建角度，把營銷模式分成建網模式、 借網模式和并網模式;從營銷組織的角度，把營銷模式分成總代理制、汽車交易市場制、特許經銷制、多品牌專賣形式等；從營銷方式的角度，把營銷模 式分成代理 和直銷等兒種方式。韓學春在中國汽車營銷體系和汽車銷售市場結構模式的探 討(2002)中指出：合理的模式應該以汽車產品為主體、經銷商為主導、全方面 服務為特點、用戶為核心地把汽車制造企業(yè)、汽車產品(整車、零部件

20、)、汽車經 銷商、汽車產品用戶、汽車維修服務、汽車金融服務、汽車保險 服務和工商管理聯(lián) 系在一起。俞國方和賀繼紅在汽車營銷模式變革與重構(2006)中，提出了基于生態(tài)學理論為指導的新型汽車營銷模式:汽車營銷生態(tài) 園。園區(qū)內，汽車生產商、經銷商、消費者及相關利益者以價值轉移和實現(xiàn)為目的，形成了價值鏈和價值網，構建了 “類生物”的利益共同體。吳泅宗和王奕俊在中國汽車營銷模式發(fā)展格局的動態(tài)特征分析(2005)中，構建了中國汽車營銷模式發(fā)展格局的系統(tǒng)動力學模型，剖析了各種營銷模式的動態(tài)演化特征，并且預 測了未來兒年內中國汽車營銷模式格局的總體發(fā)展趨勢。牟曉莉和袁理在新興汽車營銷模式探討(2002) 一

21、文中介紹了文化營銷模式:大連理工大學的逮宇鐸和周會斌也在電子商務將在汽車營銷中得到應用(2002)一文中詳細分 析了電子商務在汽車工業(yè)中應用的機會和困難，并對中國汽車工業(yè)的電子商 務改造 進行了初步的探討。熊國錢在其博士論文基于價值讓渡系統(tǒng)的中國轎車 營銷模式 選擇的評價(2006)中，借助模糊綜合評價模型，從價值創(chuàng)造、價值增值、價值交 付和價值協(xié)同4大類30個指標建立了價值讓渡系統(tǒng)競爭力的評價指標體系，對五種 主要的轎車營銷模式進行了評價。綜上所述，目前有關汽車服 務營銷模式理論上的 研究相對滯后，實際操作層面上的討論較多，有一定理論深度的探討不夠；從某個 角度出發(fā)的局部研究多，但全面的系統(tǒng)

22、性研究較少。實踐 的迅速發(fā)展，迫切需要對 我國汽車服務營銷模式特征、運行績效及其未來格局進行深入、系統(tǒng)的分析和研究， 從而為我國汽車產業(yè)未來的良性發(fā)展提供理論指導和有益的建議。相似文獻：我國汽車營銷模式的現(xiàn)狀與創(chuàng)新標的目的Current Situation and Innovation Trend of Chellona's Automotive Marketing Modes 筆者：龔潔'期干U 上海汽車 SHANGHAI AUTO 2006年第07期-國外汽車企業(yè)營銷模式對于我國的啟示The Enlightenment of the Marketing Modes of t

23、he Foreign Automobile Enterprises on Our Country 筆者:張建英,期干u科技諜報開發(fā)與經濟SCVTECH INFORMATION DEVELOPMENT & ECONOMY 2006年第11期-汽車營銷模式成長分析筆者:陳翩然，期刊-焦點期刊 汽車 工業(yè)研究AUTO INDUSTRY RESEARCH 2008年第07期-我國汽車市場營銷模 式探討 筆者：白玉，程莎期刊神州團體經濟CHINA COLLECTIVE ECONOMY 2007 年第30期國表里汽車企業(yè)營銷模式的比較性研究Comparative Analysis on the Marketing Mode Between Domestic and Foreign Auto Enterprises 筆者：宋曉冰，秦維娟， 李曉燕，武雙林，期刊上海汽車SHANGHAI AUTO 2005年第08期-我國汽車營銷模 式的現(xiàn)狀及對于策筆者：邢偉期刊天津職工現(xiàn)代企業(yè)管理學院學報JOURNAL OF TIANJIN MODERN ENTERPRISE MANAGEMENT