新視野商務(wù)英語unit6 retailing

1、First insights into businessUnit 6 RetailingOverview Objectives Warm-up Key vocabulary Lead-in Listening Reading Speaking: how to make a telephoneObjectives When the learners finish learning this unit, they should be able to collect information on retailing provide information on retailing know abou

2、t skills on how to making a phoneWarm-up Can you tell me which shopping methods are there ?Key vocabularyRetailing is the provision of to the customer. buy goods directly from the or from a (the middleman), and make their income from the , or difference, between the price they pay for the goods and

3、the price they sell the goods at to the . A is the place where customers can purchase goods, e.g., a or a . Nowadays, many customers are shopping from home: shopping by , or is becoming very popular.Key vocabularyRetailing is the provision of goods or services to the customer. Retailers buy goods di

4、rectly from the manufacturer or from a wholesaler (the middleman), and make their income from the margin, or difference, between the price they pay for the goods and the price they sell the goods at to the consumer. A retail outlet is the place where customers can purchase goods, e.g., a supermarket

5、 or a department store. Nowadays, many customers are shopping from home: shopping by the internet, TV shopping channels or mail-order catalogues is becoming very popular.Key vocabulary1. provision: 提供， 供應(yīng) of sth to sb e.g. The provision of a new library has been of great benefit to the students. 新圖書

6、館的設(shè)立對學(xué)生大有好處。2. retail: 零售 retailer wholesale: 批發(fā) wholesaler Retailing: includes all of the activates involved in selling goods or services directly to final consumers for personal , no business use A retailer is any business enterprise whose sales volume comes primarily from retailing. Wholesaler :

7、?3.margin 書頁的空白處 余地，差數(shù)，差額，利潤：profit margin毛利潤 邊緣4. retail outlet: 零售處，零售渠道5. purchase: buy6. department store: 百貨商店7.TV shopping channels: 電視購物頻道8. mail-order catalogue: 郵購目錄Lead-inWork in pairs. Look at the bar chart which shows reasons why people dont like shopping. Discuss these questions.1. What

8、 are the two main reasons people dont like shopping?2. What can retailers do about these two problems in your opinion?3. Can you tell me the advantages and disadvantages of internet shopping ?Pronunciation1. Listen to these sentences. How is the pronounced? You can order at any time of the day. The

9、Internet offers you great choice. Its the new way to shop.2. Complete the sentences. Before a consonant the is pronounced : / Before a vowel the is pronounced: /i/ When it is stressed or emphatic the is pronounced: /i/Listening1.Frequency of visits to IKEA:_2.Opinion of IKEA products:_3.Opinion of I

10、KEA stores:_4. Types of products she buys:_5. Aspects of shopping at IKEA she doesnt like:_6.Next trip:_ About twice per yearVery good range of products, good quality, environmentally soundNice to try out the products and see them, layout of stores is very good, easy for people with childrenFunction

11、al items, e.g. bookcases, lamps, texiles and bed linen Very crowed, long queues at the checkoutsJanuary-for the sales call shops in the UK hold sales in early JanuaryReading: Checkout counter: the pay desk in a self-service Barcode: a pattern of thick and thin lines that represents information Manuf

12、acture: a firm which makes or produces goods. Till display: an electronic screen which shows you how much to pay. Supplier: an agent who provides goods and services. Stock: all the goods a retail out let keeps to sell to its customers3.Read the text carefully and label this barcode. 2._ 1._ 3._ 4._9

13、780582334540The code for a bookManufacturer suppliers codeProduct/package sizeCheck digit4. What do these numbers from the text refer to?13: 50:880:00183:Number of digits in a barcodeThe country code for the UK and IrelandThe country code for south KoreaThe manufactures code for Cadbury Business com

14、munication: telephoningReceptionist callerSmith, Thomas & Manton, Can I help you? OrGood morning, Smith, Thomas& Manton.Can/could I speak to please?OrId like to speak to OrExtension 8248 please.Being connectedThe lines busy. Will you hold? One moment, please.OrHold the line please. Ill putyo

15、u throughCant get through?No, thanks. Ill call back later.OrCould I leave a message for him/her?OrCould you put me through to his/hersecretary?OrCan you ask him/her to callme back?Getting throughHello. Barry Smith speaking.My name is (the first call only)OrIts Chenchen Ju here.Useful language for te

16、lephoning Answering the phoneHello, John Waite speakingGood morning, Datatech Ltd. Making contactId like to speak to Zofia Janik.Could I have the sales department please? MessagesWould you like to leave a message ?Can I leave a message ? Identifying yourselfThis is/My names Julio Blanco. Saying tele

17、phone numbersSay numbers separately. Pause between groups. Say oh for 0 in the UK. Say zero for 0 in the USA.0 2 0 7 3 2 5 4 2 6 1oh two oh seven three two five four two six one Making excusesIm sorry, hes in a meeting.Im afraid shes not available. Stating your purposeIm calling about your invoice.I

18、m returning his call.The reason Im calling is CheckingCould you spell that ?Can I read that back to you ? Asking for informationCould I have your name ?Can I take your number ? Showing understandingRightOk. Thats fine. Promising actionIll make sure he gets the message.Ill tell her when she gets back. Ending a callThanks for your help. Goodbye.Thanks f