地產(chǎn)展廳開放暨鏡界美學(xué)空間大賞活動(dòng)策劃方案

1、地產(chǎn)項(xiàng)目展廳盛大開放Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life p

2、roblem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. 1 1概念提煉概念提煉Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackl

3、e my whole life problem at once. 2 2Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and

4、not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle. 鏡象里鏡在藝術(shù)史上，鏡子一直被藝術(shù)家所偏愛由于鏡子反映世界、改變空間的特性不少藝術(shù)家將鏡子用在作品當(dāng)中創(chuàng)造出了無數(shù)獨(dú)一無二的藝術(shù)效果Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I w

5、ill try to live through this day only and not tackle my whole life. 整體策略整體策略與常規(guī)開放套路SAY NO，運(yùn)用鏡子的美學(xué)藝術(shù)，以“鏡象”為核心呈現(xiàn)活動(dòng)打造一個(gè)與眾不同的鏡界美學(xué)空間與“鏡象里”案名相呼應(yīng)，傳達(dá)藝術(shù)致新城市理念Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this da

6、y only and not tackle my whole life. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and

7、 not. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. 3 3以妮基桑法勒的塔羅花園為靈感，以鏡面及藝術(shù)生活為軸心布場用鏡面空間的雋永印刻，帶給來賓藝術(shù)與空間的美學(xué)體驗(yàn)外場設(shè)置品牌鏡面立體字，配合藍(lán)白色系的氣球裝飾，營造活動(dòng)現(xiàn)場的品質(zhì)感

8、；來賓可在此合影留念n 鏡面之學(xué)，鐫刻時(shí)光外場迎賓牌、指示牌以鏡框的形式呈現(xiàn)，指引來賓動(dòng)線的同時(shí)，與活動(dòng)主題相匹配n 每一面鏡子，都是最好的禮遇玻璃立柱打造一處鏡象空間，鏡子里反射出天空和周圍的景象，讓來賓看到不同的時(shí)空和世界n 穿梭時(shí)空，情迷鏡象里現(xiàn)場設(shè)置框狀鏡面造景，鏡面上呈現(xiàn)項(xiàng)目關(guān)鍵字，配合花藝與模特展示，渲染活動(dòng)現(xiàn)場的藝術(shù)氣息n 品鑒鏡子的藝術(shù)鏡面與花藝的唯美結(jié)合，渲染活動(dòng)氛圍的同時(shí)，指引來賓通往境象里的世界n 展廳入口：鏡中花展廳內(nèi)懸掛網(wǎng)紅鏡面氣球，營造充滿魔幻風(fēng)的鏡象世界，從細(xì)節(jié)處體現(xiàn)活動(dòng)品質(zhì)感n 展廳：鏡中世界展廳內(nèi)準(zhǔn)備精致美味的茶歇，來賓參觀期間可自由品鑒、享用n 展廳：精釀美

9、味，舌尖奢享來自境象里的鏡面人與現(xiàn)場來賓親密互動(dòng)，引領(lǐng)來賓感受奇幻的鏡像世界n 展廳：鏡面人互動(dòng)Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. 4 4PROGRAM RUNDOWN10:00-10:30 暖場/簽到10:30-10:35 開

10、場節(jié)目10:35-10:40 主持人開場10:40-10:45 領(lǐng)導(dǎo)致辭10:45-10:50 開放儀式流程規(guī)劃流程規(guī)劃時(shí)間：年1月15日（暫定）地點(diǎn)：項(xiàng)目展廳人員：領(lǐng)導(dǎo)、客戶、意向客戶n 盛裝迎賓優(yōu)雅秀麗的模特著藍(lán)白色系高定禮服接待來賓，為來賓呈現(xiàn)最為驚艷的一道靚麗風(fēng)景線。Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to. 來賓在鏡面玻璃上留名簽到，從入場的第一刻起，便仿佛置身于奇幻

11、的鏡中世界n 簽到：鏡子奇遇記來賓簽到期間，悠揚(yáng)的小提琴暖場演奏，營造活動(dòng)現(xiàn)場的高格調(diào)n 小提琴悠揚(yáng)暖場項(xiàng)目領(lǐng)導(dǎo)上臺致歡迎辭，感謝來賓的蒞臨并對地產(chǎn)項(xiàng)目項(xiàng)目進(jìn)行簡要闡述n 開場節(jié)目：鏡界人生全身被鏡子覆蓋的鏡面人帶來一段震撼的舞蹈，引領(lǐng)來賓探索一段全新的境界人生背景音樂響起，主持人上場致開場白簡單介紹活動(dòng)背景后，引出領(lǐng)導(dǎo)致辭n 主持人開場主持人推薦：劉冉杭城著名美女主持，活動(dòng)主持經(jīng)驗(yàn)豐富項(xiàng)目領(lǐng)導(dǎo)上臺致歡迎辭，感謝來賓的蒞臨并對地產(chǎn)項(xiàng)目項(xiàng)目進(jìn)行簡要闡述n 領(lǐng)導(dǎo)致辭主持人邀請儀式領(lǐng)導(dǎo)上臺為項(xiàng)目剪彩，現(xiàn)場冷焰火噴射，營造儀式氛圍n 開放儀式：領(lǐng)導(dǎo)剪彩Just for today I will try

12、 to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live t

13、hrough. Just for today I will try to live through this day only and not tackle my whole life problem at once. Just for today I will try to live through this day only and not tackle my whole life problem at once. 5 5n 嘉賓接待嘉賓接待安排專用停車區(qū)域，專人協(xié)調(diào)車輛進(jìn)出安排禮儀引領(lǐng)客戶進(jìn)入簽到，并享用茶歇從會(huì)場入口處開始至內(nèi)場，沿途擺放指示牌， 并在重要場點(diǎn)安排禮儀進(jìn)行指引工作n 工

14、作人員工作人員執(zhí)行人員培訓(xùn)活動(dòng)執(zhí)行手冊內(nèi)容、熟悉各崗位負(fù)責(zé)人理解客戶概況、活動(dòng)主旨、活動(dòng)流程安排及內(nèi)容熟悉場地，培訓(xùn)后接受考核，并實(shí)景彩排明確責(zé)任與崗位重要性攝影及攝像人員熟悉活動(dòng)現(xiàn)場分布、了解拍攝流程及要求根據(jù)擺臺方式確認(rèn)固定位置及走場位置提前進(jìn)場，以便留出充足的彩排時(shí)間；現(xiàn)場搭建材料按場地安全措施需要選擇防火涂質(zhì)，并使背景板與墻面保證一定的安全距離；現(xiàn)場座位的擺放將注意留出足夠的安全通道；現(xiàn)場布置達(dá)到或超出原圖紙效果；經(jīng)客戶驗(yàn)收，如有變更及時(shí)更改；空場拍攝留做備案；再次提醒所有人員到場彩排；與場地方再次強(qiáng)調(diào)各環(huán)節(jié)配合工作；整理物資入庫（儲(chǔ)藏室）；重審各崗位職責(zé)n 場地搭建內(nèi)部人員先熟悉流程

15、，以便提高與客戶預(yù)約時(shí)間內(nèi)高效完成彩排， 主要調(diào)試現(xiàn)場的音、視頻及燈光配合的效果專人帶領(lǐng)主持人及發(fā)言領(lǐng)導(dǎo)熟悉場地及演講配合設(shè)施，如確認(rèn)演講內(nèi)容、選擇麥克風(fēng)類形等；正式彩排，嚴(yán)格按彩排流程至各崗位配合天衣無縫。隨時(shí)與客戶提出的各環(huán)節(jié)問題進(jìn)行溝通。彩排結(jié)束后，如有細(xì)節(jié)修改，則各崗位同時(shí)強(qiáng)調(diào),并再次彩排；對活動(dòng)發(fā)布環(huán)節(jié)做重點(diǎn)彩排，保證活動(dòng)正式發(fā)布環(huán)節(jié)的一次性成功，以達(dá)到預(yù)期的轟動(dòng)效果。最后提醒各崗位人員活動(dòng)正式開始前的上崗時(shí)間，要求主要人員留下緊急聯(lián)系方式與緊急聯(lián)系人姓名n 活動(dòng)彩排活動(dòng)彩排在各主要出入口、沿途參觀的現(xiàn)場、主會(huì)場內(nèi)安排數(shù)名工作人員，以應(yīng)對可能出現(xiàn)的突發(fā)事件為可能在活動(dòng)開始前出現(xiàn)停車擁

16、堵等情況，我們會(huì)在路口放置停車指示牌，并事先協(xié)調(diào)安排空位，當(dāng)天安排工作人員在現(xiàn)場進(jìn)行引導(dǎo)分流n 活動(dòng)準(zhǔn)備活動(dòng)準(zhǔn)備 活動(dòng)安全保衛(wèi)事先要對活動(dòng)場館進(jìn)行安全檢查，發(fā)現(xiàn)安全隱患，及時(shí)整改。制訂詳細(xì)、可行的安全保衛(wèi)實(shí)施方案，確保各項(xiàng)活動(dòng)安全有序的進(jìn)行 交通安全保衛(wèi)事先要對場地進(jìn)行實(shí)地勘察，結(jié)合“暢通工程”制訂科學(xué)、合理、高效的交通保衛(wèi)方案。負(fù)責(zé)各活動(dòng)場館車輛的停放、調(diào)度指揮，保障車輛進(jìn)出有序 活動(dòng)場館保衛(wèi)1、布場期間，做好布場人員入館管理工作，確保演職人員在布場/彩排期間的物品運(yùn)輸與水電、特裝的安全2、活動(dòng)期間，保衛(wèi)人員對場館實(shí)行定點(diǎn)巡查制，確保觀眾與重要嘉賓的人身安全。3、撤館期間，做好物料運(yùn)輸與保衛(wèi)工作，有序、安全地撤離場館4、消防安全，