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1、TheDuetTapeAmongthecontentsofthetoolboxesofmostpeopleinthewesternworldyouwouldexpecttofindahammerandnails,adrill,screwdrivers(螺絲起子)andsomescrews.ButifyouweretoaskpeoplefromNorthAmericawhatthemostusefulitemintheirtoolboxeswas,themajorityofpeoplewouldundoubtedlytellyouthatitwasduct(輸送管)tape.Indeed,ith

2、asbecomeanindispensableadditiontoeveryperson'sperceptionofwhatconstitutesnecessity.Maybeyouhaveneverheardofducttape.Itisthebrandnameofatape.Notonlyisitatape,butalsoitisaspecialkindoftape.Thenameofthetapecomesfromthefactthatitwasdesignedasaninsulating(絕緣的)tapethatcanbeusedinductwork(channelsorcon

3、duits導(dǎo)管thatareusedforheattotravelthroughtogettodifferentareasofabuilding).Incrediblethoughitseems,someoneactuallyputapictureofaduckonthepackagingofthetapefromonemanufacturerperhapsjustasajokeormaybebecausethedesignartistdidnotunderstandtheoriginofthename.Neitherthewordducknorductwasonthelabel.Presum

4、ably,itwasassumedthateveryonecouldidentifytheproduct.Youcanrecognizethegenuinetapebecauseofitssilvergreycolor.Thecolorwaslikelychosenbecauseitcloselyresemblesthecolorofthepipesthecolorofthepipesitwouldbeusedon.Thatwastheprimaryintendeduseofthetape.Itwasunlikelythattheinventorrealizedhowmanyotheruses

5、couldbefoundforthisproduct.Ingeniousd于創(chuàng)造發(fā)明的)peoplehavefoundmanyalternativeusesforthistape.Thebinder皓合齊ij)onthetapeisofgoodqualityanditwillsticktomostsurfaces.Thetapeisofgreatstrength.Itisimpossibletotearthetape.Itmustbecut.Thedurablenatureofthetapeisoneofitsmainassets隹處,優(yōu)點(diǎn)).Itcomesinavarietyofwidths

6、andthelengthofthetapeontherollwillvaryaswell.Thenumberofcentimeterswideandthenumberofmeterslongwilldeterminethepriceoftheroll.Theducttapeisacquiringfameasthenumberofitsusesforitexceedsthethoughtspossible.Thenumberofusesforthistapewillamazeyou.OneinternetWebsite壞球網(wǎng)的站點(diǎn))startedouttryingtoidentify101use

7、sfortheducttapeandthelisthaswellover200usesonitnow.Maybethereareaninfinitenumberofuses.Someoftheitemsitlistsinvolveanimaginationbutothersarequitegenuine.Notevenakindergartenstudentrequiresinstructiononhowtouseit.Oneideaseemstogenerate產(chǎn)生,弓I起)another,inspiredbytheuniquewaysomeoneelsehasdecidedtomakeus

8、eofthetape.However,someoftheusesarenotfeasibletoexecute.Forinstance,theuseofthetapeasabandageisnotrecommended.Itcouldcauseinjurywhenitisremoved.Youmustevaluatethelistwithasenseofhumorassomeoftheusescouldembarrassaperson.Thecommercialvalueofthetapeisundoubtedlytremendouswithhugeprofitsresultingfromth

9、esales.Theproductpracticallypromotesitselfwithoutmuchneedforpublicity.Sometimesyouseepeople,usuallymaleratherthanfemale,wearingshirtsthathaveaslogan標(biāo)語(yǔ))writtenonthemthatsays,“Icanfixanythingandthenthereisapictureofaducttapebelowthesaying.Theimplicationpresumablyisthattheducttapereplacesskill.Anotherg

10、oodmarketingstrategy疑略,戰(zhàn)略)thatpeopleenjoyistheuseofacalendar.Thereisonepageonthecalendarforeverydayoftheyearandeachpageshowsanddescribesanewuseoftheducttape.Oneofthetypicalusesoftheducttapeistorepairaleakinafaucet(龍頭)orwatertap.Ifthehose冰龍軟管)ofavacuumcleanerhasaholeinit,theducttapewillcometorescue(援

11、救,救助).AlmosteveryhouseholdinNorthAmericahasatleastonerollofducttape.Peoplekeepithandyanduseittorepairalmosteverything.Noonewouldthinkitnecessarytojustifythepurchaseofextrarollsoftape,sothesalescontinuetoincrease.Manypeopleliketoboastabouthowoftentheyusethetape.Theysaythattheusageofducttapehasallowed

12、themtosimplifytheirlifeandtodecreasethecostofrepairs.Itcanbeusedindoorsintheinteriorofahousebutthereareabundantusesoutsidethehouseaswell.Ifthereisachipoutofaglassobject,theducttapecanbeusedtoprotecttheuserfrombeinginjured.Repairingorreinforcingajointonanaluminumladderthatapersonisusingwouldbeavaluab

13、leuseofthetape.Thetapehasprovedtobebargain.Evenifthemanufacturerschargedtwiceasmuchforthetape,itwouldstillbeabestsellerinthewesternworld.Theretailpriceisveryreasonable.Inadditionitisconvenienttostore,anddespitethenumberofapparentuses,peoplearealwaysfindingmorewaystoutilizeit.Ithasbecomeavitalitemfor

14、everyhousehold.Theglueonthetapeisawonderfuladhesive骷著的)agentandwillbondwelltoanythingfromapieceofcrystaltothehandleofabroom.Therehavebeenreportsofpeopleusingthetapetotrapinsects.Crickets(蟋蟀),forexample,werefoundstucktothetapebyoneperson.Maybethegluewasabletoattractthemormaybetheyjustwereinthewrongpl

15、ace.Criminalshavebeenknowntousethetapeontheirvictims.Duringarobbery,arobberusedtheducttapeonthewitnessestokeepthemfromreportingthecrimeuntilhehadescaped.Itwasapparentthattherobbercamearmedwiththeducttape,anticipatingtheneedforitsuse.Oneeveningaseabreezewascausingawindowonacampusdormitorytocrashrepea

16、tedlyastheclasp(鉤子)onithadbeenbroken.TheDucttapeputaswiftendtothenuisanceoftheconstantbanging.Althoughitwasobviousitwasnotapermanentsolutionoftheproblem,nevertheless,thetemporaryuseoftheducttapewasappreciateduntilthewindowcouldbereplacedorsomeonecouldinstallabetterlatch.Youcanevenaccomplishrepairson

17、vehicles,whichsometimesmeansthedifferencebetweenbeingstoppedintrafficorbeingabletocontinueyourjourney.Manymotorists(汽車司機(jī))havehadtoresorttotheuseoftheducttapeinanemergencysituation.Driversoftenkeeparollofducttapeinthetrunkoftheircarforthatreason.Itisatremendousreliefwhenyouareabletowrapapieceofductta

18、pearoundaleakinghosethatyoudiscoveratatimewhenitisnotconvenienttoreplaceit.Thankstotheducttape,thedrivercanbecomemobileagain.Thefearofbeingstranded俅手無(wú)策的)onalonelystretchofhighwayislessenedwhenyoucarryaducttape.Otherformsoftransportationmakegooduseofthetapeaswell.Usageforitcanbefoundonboats,andalsoon

19、airplanes.Forinstance,askydriveroncereportedthatjumpingoutofasmallairplanedidnotscareherasmuchasridinginasmallplanethatappearedtohavelotsofducttape.Sportsandrecreationalactivitiesmakegooduseofthistapeaswell.Ifyou'reudiocassetteplayerwillnotstayclosed,useapieceofducttapetopositionthetapeholder.It

20、mightlookoddbutitwillservethepurpose.Ifahockeystickneedstobetaped,useducttape!Itcanbeusedtocompressapackage,makingmorecargofitinacarrier.Youcanuseitrepairaleakytoilet,ortofixacrackonatoiletseat.Ifyouwrapducttapearoundanewspaper,itcanbeusedtomakeadog'schewtoy.Ifyougetanopportunitytousethisproduct

21、,youwillalsodiscovermanyusesforitandyouwillagreethatitisoneoftheworld'bestinventions.管道膠帶在西方,多數(shù)人的工具箱中,你可望找到一把錘子和一些釘子,一把鉆子,幾把螺絲刀和一些螺絲釘。不過(guò),你要是問(wèn)北美人什么是他們工具欄里最有用的東西,多數(shù)人會(huì)肯定地告訴你那是管道膠帶。的確,在每個(gè)人認(rèn)為必備的東西中,管道膠帶已經(jīng)是必不可少的物品了。也許你還沒(méi)有聽(tīng)說(shuō)過(guò)管道膠帶吧。它是一種帶子的商標(biāo)名稱。它不僅是帶子,而且是一種很特殊的帶子。這種帶子原是用于管道工程(用于將熱能傳送到大樓各個(gè)部分的管道或?qū)Ч埽┑囊环N絕緣密封

22、帶子,并由此而得名。盡管看來(lái)不可思議,但確實(shí)有人將一幅鴨子的照片放在了一家生產(chǎn)這種帶子的產(chǎn)品包裝上。這也許只是一個(gè)玩笑,抑或是包裝設(shè)計(jì)師不懂這個(gè)名稱的由來(lái)。標(biāo)簽上既沒(méi)有鴨子也沒(méi)有管道字樣。大概每個(gè)人都是能認(rèn)得這種廠品。你可以認(rèn)出這種真正的帶子,它是銀灰色的。之所以選擇這種顏色,很可能是因?yàn)樗c管道的顏色相似。那才是為這種帶子設(shè)計(jì)的主要用途。發(fā)明人未必想到人們可能會(huì)為它找到許多其他用途。聰明的人們發(fā)現(xiàn)了這種帶子的許多其他用途。這種帶子上的粘合劑質(zhì)量很好,能夠粘著在大多數(shù)物體的表面。帶子的強(qiáng)度很大,不可能被撕破,所以必須用刀切割。耐久性是這種帶子的最可貴之處。它被制成多種寬度,一卷帶子的長(zhǎng)度也可以

23、變化。一卷帶子有幾厘米寬和幾米長(zhǎng)決定了它的價(jià)格。管道膠帶之所以有名,在于它的用途超出人們的想象,多得讓人吃驚。一個(gè)互聯(lián)網(wǎng)站最開(kāi)始為這種帶子列舉了101種用途,而現(xiàn)在這個(gè)清單上已經(jīng)超過(guò)200種了。可能有數(shù)不完的用途。在這個(gè)清單上有的用途可能只是一種想象,但其他一些用途確實(shí)是相當(dāng)實(shí)在的。甚至幼兒園的學(xué)童不用教就可以學(xué)會(huì)怎樣使用。別人以獨(dú)特的方式使用帶子的富有靈感的一個(gè)念頭似乎會(huì)引發(fā)另外的想法。不過(guò),有些用途是不可行的。例如,將這種帶子作為繃帶就不值得推薦。去掉它時(shí)會(huì)造成傷害。你必須帶著幽默感去評(píng)價(jià)這份清單,因?yàn)橛行┯猛緯?huì)給人帶來(lái)麻煩。這咱帶子的商業(yè)價(jià)值毫無(wú)疑問(wèn)是巨大的,能帶來(lái)豐厚的銷售利潤(rùn)。實(shí)際上

24、,這種產(chǎn)品不需要廣泛宣傳,本身就可以促銷。有時(shí)候你看到人們,通常是男性而非女性,穿的襯衫上寫著:我能維修一切”的字樣,下面有張管道膠帶的圖片。其含義當(dāng)然是這種管道膠帶能取代技能。另一個(gè)人們慣用的有效營(yíng)銷策略是利用日歷。有種日歷上一年中的每一天都有單獨(dú)一頁(yè),每頁(yè)上都展示和說(shuō)明管道膠帶的一種新用途。管道膠帶的一個(gè)典型的用途是修理水龍頭。如果真空吸塵器上面的軟管有個(gè)洞,管道膠帶就派上用場(chǎng)了。幾乎北美的每個(gè)家庭都至少有一卷管道膠帶。人們身邊有了它,可以修理幾乎所有東西。人人都認(rèn)為購(gòu)買額外的帶子是必要的,所以銷量在繼續(xù)攀升。許多人喜歡夸耀他們是如何經(jīng)常地使用這種帶子。他們說(shuō)使用管道膠帶簡(jiǎn)化了他們的生活,并且減少了修理費(fèi)用。它不僅可用于室內(nèi),在室外也有廣泛的用途。比如玻璃制品破裂后產(chǎn)生碎片,管道膠帶可用于保護(hù)使用者不受傷害。修理或加固一個(gè)人正在使用的鋁制梯子的接頭時(shí),可以利用這種帶子。這種帶子的確是廉價(jià)品。即使廠家把售價(jià)提高一倍,它在西方仍然是暢銷貨。它的零售價(jià)非常合理。止匕外,它容易儲(chǔ)存,雖然有許多明顯的用途,人們?nèi)匀豢梢园l(fā)現(xiàn)更

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