商務(wù)英語口語

1、商務(wù)英語口語教學(xué)大綱（商務(wù)英語專業(yè)三年制適用）一、課程的性質(zhì)和目的課程性質(zhì)：商務(wù)英語口語是商務(wù)英語三年制專業(yè)的一門專業(yè)職能必修課。要緊目的：本課程以實(shí)現(xiàn)“有效為主，夠用為度”的教學(xué)目標(biāo)為主線，遵循“從現(xiàn)實(shí) 生活語言表達(dá)入手，著重培育學(xué)生的有效語言交際能力和獨(dú)立思維能力”的原那么， 使學(xué)生通過系統(tǒng)訓(xùn)練，能夠“說得出，說得對(duì)，有思想，有內(nèi)容”，從而達(dá)到調(diào)動(dòng)學(xué) 生學(xué)習(xí)愛好，循序漸進(jìn)地提高學(xué)生英語交際能力和解決問題能力的教學(xué)目的。二、課程的大體要求課程教學(xué)的大體要求教學(xué)環(huán)節(jié)包括：課堂教學(xué)及習(xí)題課、課外作業(yè)、考試考查等。1 .課堂教學(xué)：采納啟發(fā)式教學(xué)，培育學(xué)生試探問題、分析問題和解決問題的能力； 引導(dǎo)學(xué)

2、生通過實(shí)踐和自學(xué)取得知識(shí)，同時(shí)增加討論課、現(xiàn)場課及答疑等教學(xué)環(huán)節(jié)。2 .教學(xué)輔助資料：商貿(mào)英語系列教學(xué)光盤。3 .習(xí)題課安排：本課程教學(xué)中每單元均安排有必然課時(shí)，結(jié)合各章節(jié)后的習(xí)題，有 針對(duì)性地進(jìn)行訓(xùn)練和講評(píng)，并按期進(jìn)行教學(xué)測評(píng)。三、理論教學(xué)內(nèi)容Unit 1.重點(diǎn)：Looking for a Job難點(diǎn)：What do you think of job-hopping? Do you think it is modern man s ambition, or greediness, or for challenges?Unit 2.重點(diǎn)：Making an Appointment難點(diǎn)：Ther

3、e is a saying goes like this, uwhen in Rome do as the Romans do” .How do you understand it? Do you think that foreigners in China should follow the Chinese customs?Unit 3.重點(diǎn)：Business Dress Code難點(diǎn)：Business attire for a male or femaleUnit 4.重點(diǎn)：Job Interview難點(diǎn)：Questions related to the jobUnit 5.重點(diǎn)：Comp

4、any Orientation難點(diǎn)：If you were an employer, what can you think of to make your new employees feel at home?Unit 6.重點(diǎn)：Job Responsibility難點(diǎn)：Make up a dialogue with your partner, talking about the jobs and job responsibilities of your relatives and friends.Unit 7.重點(diǎn)：New Employee Training難點(diǎn)：Out-of-class a

5、ctivity: interview 3-5 people on their training experiences at work. The possible interviewee can be anyone, who can speak some English. Work in your group and design interview questions. Give a report after your interview.Unit 8.重點(diǎn)：Office Politics難點(diǎn)：Is it appropriate to compare office politics to a

6、 game? Why? If office politics is not a game, why are there rules for it?Unit 9.重點(diǎn)：Business Conference難點(diǎn):Guide to better minutesUnit 10.重點(diǎn)：Business Ethics難點(diǎn)：Conflicts occur wherever there are people. Solving conflicts needs good communicative skills.Unit 11.重點(diǎn)：Small Business難點(diǎn)：Suppose you are to qui

7、t your present job and start a small business of your own, what sort of business do you want to choose? Discuss with your partner the possibility of running the business, list your doubts and ask your partner for advice.Unit 12.重點(diǎn)：Time Management難點(diǎn)：Time management skills (four zones)Unit 13.重點(diǎn)：Marke

8、t Research難點(diǎn)：Do you agree with some analysts who predict that the Internet will soon be the primary market research tool? Please give some reasons.Unit 14.重點(diǎn)：Sales Promotion難點(diǎn)： Advertising is considered as one of the most effective promotion activities. Have you ever felt at a loss when facing so ma

9、ny ranges of commodities at the supermarket?Unit 15.重點(diǎn)：At the Exhibition難點(diǎn)：Why visit an exhibition?Unit 16.重點(diǎn)：Receiving Business Clients難點(diǎn)：The art of receiving customersUnit 17.重點(diǎn)：Scheduling Visitors* Activities難點(diǎn)：Business management skills： the meeting agendaUnit 18.重點(diǎn)：Entertaining Guests難點(diǎn)：Role-pl

10、ay,unit 19.重點(diǎn)：Business Orientation難點(diǎn):How to establish business relations?Unit 20.重點(diǎn)：Talking about Products難點(diǎn)：Product presentation strategiesUnit 21.重點(diǎn)：Visiting a Plant難點(diǎn)：Situational DialoguesUnit 22.重點(diǎn)：Making Inquiries難點(diǎn)：Pair work： work in pairs to make up several dialogues about making an inquiry.U

11、nit 23.重點(diǎn)：Making Offers難點(diǎn)：Pair work： work in pairs to make up several dialogues about making an offer.Unit 24.重點(diǎn)：Price Negotiation難點(diǎn):Negotiation strategies四、課時(shí)分派序號(hào)課時(shí)課題4Looking for a Job4Making an Appointment二4Business Dress Code四4Job Interview五4Company Orientation六4Job Responsibility七4New Employee T

12、raining八4Office Politics九4Business Conference十4Business Ethics十一4Small Business十二4Time Management十三4Market Research十四4Sales Promotion十五4At the Exhibition十六4Receiving Business Clients五、大綱說明（-）有關(guān)說明本教學(xué)大綱適用于三年制商務(wù)英語專業(yè)。本課程分三、四學(xué)期教學(xué)，每周2課時(shí)，共計(jì)64課時(shí)。（二）學(xué)生成績學(xué)生成績由考試成績和平常成績兩部份組成，平常成績依照學(xué)生的平常表 現(xiàn)和作業(yè)等綜合因素形成。學(xué)生的考試成績占學(xué)期總成績的80%,采納統(tǒng)一命題、統(tǒng) 一閱卷的方式。學(xué)生的平常成績占學(xué)期總成績的20%。（三