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1、關(guān)于外貿(mào)詢盤來(lái)往郵件怎么寫第一張,PPT共五十頁(yè),創(chuàng)作于2022年6月第二張,PPT共五十頁(yè),創(chuàng)作于2022年6月三大炮詢盤分析回復(fù)詢盤有效合理跟進(jìn) (流程關(guān)于合作的客人不跑掉,詢盤關(guān)于沒有合作開的客人,如何開始)第三張,PPT共五十頁(yè),創(chuàng)作于2022年6月收到買家詢盤詢盤洽談合同簽訂發(fā)貨及制單訂單之源 外貿(mào)基本流程收款第四張,PPT共五十頁(yè),創(chuàng)作于2022年6月 外貿(mào)人員接觸詢盤與客戶后,常有的抱怨在哪里?第五張,PPT共五十頁(yè),創(chuàng)作于2022年6月合理報(bào)價(jià)的重要性(空間的適度掌控)價(jià)格高報(bào)價(jià)單無(wú)突出,看似不專業(yè)無(wú)針對(duì)性報(bào)價(jià)策略 (肯定與否定,YES與NO的運(yùn)用)(價(jià)格空間) 報(bào)價(jià)后客戶就好

2、象失蹤了?第六張,PPT共五十頁(yè),創(chuàng)作于2022年6月第七張,PPT共五十頁(yè),創(chuàng)作于2022年6月舉 例 1 (單一性產(chǎn)品或?qū)で髣?chuàng)新) Crystal lamp : A8699Price: US$500 (Fob ZHONGSHAN)Packing:50*78*60CM (Unassembled)LAMPSIZE: 96CM,H:105CMN.W: 21KG G.W. 25KGMOQ: 10PCSDelivery Time:35 DAYS upon the receipt of deposit or LC第八張,PPT共五十頁(yè),創(chuàng)作于2022年6月舉 例 2第九張,PPT共五十頁(yè),創(chuàng)作于202

3、2年6月 信任度 (TAOBAO) 專業(yè)度的體現(xiàn)有否 (PDF ) 市場(chǎng)周期 客戶度假或在出差 本身有其它供應(yīng)商,嘗試尋找新供應(yīng)商,時(shí)間積 累問題,需多了解 郵件表達(dá)模糊.需要簡(jiǎn)單,清晰,不要過(guò)多修飾2.為什么聯(lián)系的過(guò)程中,客人就象失蹤了?第十張,PPT共五十頁(yè),創(chuàng)作于2022年6月第十一張,PPT共五十頁(yè),創(chuàng)作于2022年6月一、詢盤分析第十二張,PPT共五十頁(yè),創(chuàng)作于2022年6月案例1 (主攻目標(biāo)明確專業(yè)型 )第十三張,PPT共五十頁(yè),創(chuàng)作于2022年6月二. 詢盤內(nèi)容 客人信息的全面度 (不完全) 目標(biāo)明確度 (基本明確) 詢問專業(yè)度 (沒有體現(xiàn)) 第十四張,PPT共五十頁(yè),創(chuàng)作于20

4、22年6月三、詢盤回復(fù)第十五張,PPT共五十頁(yè),創(chuàng)作于2022年6月16 .詢盤回復(fù)注意點(diǎn)回復(fù)時(shí)間及時(shí)無(wú)法當(dāng)天及時(shí)回復(fù)的,務(wù)必說(shuō)明原因。稱 呼:帶上客戶姓名問候語(yǔ):禮節(jié)呼應(yīng) 感謝正 文:有問必答 無(wú)法回答則給出解釋 重點(diǎn)突出 意思明確結(jié)束語(yǔ):希望對(duì)方的回復(fù),表示合作的愿望落 款:統(tǒng)一規(guī)范 信息完整第十六張,PPT共五十頁(yè),創(chuàng)作于2022年6月17 Re: Quotation from Success lighting co.ltd Dear Peter, How are you? Many thanks for yourinquiry as below. (提醒客人,他是主動(dòng),我是在回復(fù)他的郵

5、件和問題,引起客人繼續(xù)看的興趣) Our factory is a professional manufacturer of decorative lamps. We have made many success in project decoration as hotels, churches,etc. I noted that you are interested in our products with item MD8725, I think you got the size and specifications from the details from ALIBABA.The pr

6、ice of it is enclosed. Please check. I think you need it for any lobby or hotels, so I attached more lamp photos for you. These lamps are for passage, meeting hall, and so on. And our successful examples. I would like to inform you that we have certificate as.and we exported to . We are looking forw

7、ard to your early reply。 Sincerely yours Ann Export Manager SUCCESS LIGHITNG FACTORY. address - Tel: 0086 7601234567 Fax: 0086 7607654321 E-mail:ann Website: Call & Fax client to remind第十七張,PPT共五十頁(yè),創(chuàng)作于2022年6月新客戶 郵件中找需求點(diǎn) 老客戶 具體到談判環(huán)節(jié)擬定標(biāo)題 產(chǎn)品促銷/新產(chǎn)品上市 郵件主題第十八張,PPT共五十頁(yè),創(chuàng)作于2022年6月客人回復(fù)Dear Ann,Thanks a lot

8、for your quick response.I have passed your mail and photos to our engineering colleague. They will study and give me answer in 2 days. But for MD8725, I got a much lower price from other suppliers. Can you do it by a reasonable price?BTW,please send me some photos of your factory and offices.Waiting

9、 for your good news! Best regards!Peter.What is peter want to know about第十九張,PPT共五十頁(yè),創(chuàng)作于2022年6月 這個(gè)時(shí)候,我們要如何應(yīng)對(duì)第二十張,PPT共五十頁(yè),創(chuàng)作于2022年6月談判價(jià)格角色轉(zhuǎn)換 理由充分 解釋專業(yè) 語(yǔ)氣堅(jiān)定且面帶笑容單純的“這已經(jīng)是最低價(jià)了”-NO WAY!第二十一張,PPT共五十頁(yè),創(chuàng)作于2022年6月回復(fù)Dear PeterThank you so much for your reply mail as below. (提醒客人,我是在回復(fù)他的郵件,引起他的注意)1.Please kind

10、ly check the attached PDF catalogue for our factory and offices. 2.I showed you the photos for our project we have done. I hope you will have confidence for our factory and our ability for producing.3. Yes, I believe that you got cheaper price for MD8725. And I know there must be cheaper and higher

11、price than mine. For crystal lamps, the material of crystals and color for metal are the main reason for the price difference.I noted the material of every part in the lamp photo, you will know the reason. As you have talked about it with me, after my calculation, I could make a step by final price

12、USD7200.Dear Peter, I hope there would be good cooperation between us, not only this order, but more and more chances. So I know the importance of price and service. You are warmly welcomed to visit our factory, I bet that you will satisfy with our price,quality and ability. Best regardsANN.第二十二張,PP

13、T共五十頁(yè),創(chuàng)作于2022年6月針對(duì)性回復(fù)第二十三張,PPT共五十頁(yè),創(chuàng)作于2022年6月例如:詢問產(chǎn)品的包裝尺寸和其它同類產(chǎn)品之間的差異.詢問產(chǎn)品的對(duì)應(yīng)認(rèn)證.產(chǎn)品的關(guān)鍵零部件要求.加工過(guò)程中的應(yīng)用工序.一個(gè)不離譜的價(jià)格要求. 主攻客戶的判斷標(biāo)準(zhǔn)第二十四張,PPT共五十頁(yè),創(chuàng)作于2022年6月案例2 客人索樣品/求報(bào)價(jià)第二十五張,PPT共五十頁(yè),創(chuàng)作于2022年6月首次回復(fù)Dear SaurabhHow are you doing?Thanks a lot for your mail and your trust on us.I got your picture for pendant lam

14、p, which is very good design. Yes, we havethis kind of lamp. I noted that the volume is 0.045CBM, so there must be foam to protect the glass. Saurabh, consider your qty 1500pcs=1*40hq, so, would you like to inform meyour target price acceptable? And what is brand of transformer you want to use? You

15、know, we always support you quite well, If the price not lower than our basic profit, we will do it for you. So I am waiting for your price. Best regards!Yours sincerelyLilin.第二十六張,PPT共五十頁(yè),創(chuàng)作于2022年6月第二十七張,PPT共五十頁(yè),創(chuàng)作于2022年6月總結(jié)對(duì)于產(chǎn)品的要求產(chǎn)品的數(shù)量客戶的TARGET PRICE以對(duì)客戶的了解作回復(fù),新客人報(bào)低價(jià)。第二十八張,PPT共五十頁(yè),創(chuàng)作于2022年6月案例3 目標(biāo)

16、明確需培養(yǎng)型第二十九張,PPT共五十頁(yè),創(chuàng)作于2022年6月Dear Pawel How are you! I am lilin from ABC lighting co.ltd. I am in charge of the export business in our company.Thank you very much for your mail via . I think you have read our introduction. We are professional manufacturer on decorative lamps.I am so glad to inform

17、you that we have got CE certificate and we have successfully exported to UK, DK, Finland, Holland,etc to Europe. We got good reputation from our customers. And we passed the tests of RoHs on the accessories and plating.I attached our E catalogue and our CE certificate for your reading. I think you w

18、ill know more about our factory and our products.Any question, please feel free to contact with me, I am ready here.You are warmly welcomed to visit our factory.Hope to establish good relationship with you!Best regards!第三十張,PPT共五十頁(yè),創(chuàng)作于2022年6月Dear lilinThanks a lot for your support and kind explainat

19、ions on crystal lamp.For the 1st order, I know it is very small. But lilin, I still have one question, are these lamps difficult to install? You know I did table lamps before. And it is very expensive for labor in Europe.Regards!Pawel第三十一張,PPT共五十頁(yè),創(chuàng)作于2022年6月Dear PawelI dont think it is small order,

20、but a important test between us. After this test, it will be changed.Pawel, for installation, no, it is not difficult at all. Attached is the drawing instruction which will be matched for every lamp. And I attached a Video to show you how to install, you will notice that we have done most of works,

21、you just need to hang them up is ok. Trust on me. I would like to grow up together with you.Yours sincerelyLilin 第三十二張,PPT共五十頁(yè),創(chuàng)作于2022年6月Dear pawelIt is really great that you will get new showroom, so it means your business isbigger, isnt it? Pawel, we worked together for 3 years, I am happy for you

22、, and now your qtyincreased to 40ft full container. You know our first order is only 6 lamps for sample.Pawel, for celebrating your new showroom opening, we have gift for you! Haaah,To make one big advertising billboard for you.To make paper catalogue for our new products by your company info.To sen

23、d you our updated new design for samples and also with 2 large crystal chandeliers. There will be fair in Germany, we will give you our sample for you to exhibite. Lets hand in hand to create more success!Best regards!Yours sincerely Lilin.第三十三張,PPT共五十頁(yè),創(chuàng)作于2022年6月詢盤回復(fù)要點(diǎn)及時(shí)回復(fù) (原則24小時(shí)內(nèi))專業(yè)知識(shí) 換位思考站對(duì)位置 第三

24、十四張,PPT共五十頁(yè),創(chuàng)作于2022年6月三、跟進(jìn)客戶WHY?HOW?第三十五張,PPT共五十頁(yè),創(chuàng)作于2022年6月1.對(duì)于沒有回復(fù)的客戶定期關(guān)懷周期性的跟進(jìn),針對(duì)上次的報(bào)價(jià)節(jié)日的問候放假通知價(jià)格變動(dòng)的通知第三十六張,PPT共五十頁(yè),創(chuàng)作于2022年6月 詢盤跟進(jìn)(一)已報(bào)價(jià)Dear PeterHave you received my mail on XXX regarding the quotation for MD8725 you required? Anyhow, I send you again for reminding.Best regards!Ann .第三十七張,PPT共五

25、十頁(yè),創(chuàng)作于2022年6月詢盤跟進(jìn)(二)已寄樣品Dear PeterNow I am here writing to you wish everything well with you and your esteemed company.I got info from DHL feedback that you have got our sample dated xxx. I hope it is good for your testing and study. Any comments by return will be much appreciated. It will be our bi

26、g pleasure if we have opportunities to be on service of you in near future.Looking forward to your prompt response.Thanks and best regardsANN.第三十八張,PPT共五十頁(yè),創(chuàng)作于2022年6月3.對(duì)于有回復(fù),一直無(wú)訂單價(jià)格變動(dòng)通知(尤為重要)國(guó)內(nèi),國(guó)家市場(chǎng)的形勢(shì)交流(埃及)節(jié)日的問候新產(chǎn)品的推薦放假通知結(jié)合我們的私人展示廳第三十九張,PPT共五十頁(yè),創(chuàng)作于2022年6月 跟進(jìn)重點(diǎn)催款備貨情況及時(shí)溝通發(fā)貨后的及時(shí)通報(bào)船務(wù)信息后期跟蹤到貨情況催促客戶翻單其他產(chǎn)

27、品的推介已成交客戶第四十張,PPT共五十頁(yè),創(chuàng)作于2022年6月Dear Mr. Khaled,Due to rising price in the world-wide market, after this month,We will increase our price about 5%. Since you are a valuedcustomer of long standing, we wish to give you the opportunity to beat the price increase by ordering now at the current prices. A

28、s I know yourorder circle, now the time it is. If your order this time is 2 containers, we will provide you additional 2%disount for support and will be big advantage than your competitors. We look forward to your early reply.Best Regards,Ann.案例 漲價(jià)通知第四十一張,PPT共五十頁(yè),創(chuàng)作于2022年6月 跟進(jìn)重點(diǎn)定期關(guān)懷特價(jià)或有新產(chǎn)品時(shí)及時(shí)通知尋找新的合

29、作點(diǎn)把握“度”從未回復(fù)的客戶第四十二張,PPT共五十頁(yè),創(chuàng)作于2022年6月Dear Mr Gary,How are you? Hope everything is OK with you.Now we are writing for keeping in touch with you for further business. If any new inquiry, welcome here and we will try our best to satisfy you well withcompetitive price as per your request.By the way, ho

30、w about your order with item 106? Hope there would be an opportunity to cooperate with each other. Warmest Regards,AnnABC COMPANY案例第四十三張,PPT共五十頁(yè),創(chuàng)作于2022年6月 跟進(jìn)重點(diǎn)已報(bào)價(jià)情況已寄樣品情況已溝通過(guò)的技術(shù)參數(shù)情況有回復(fù)未成交的客戶樣品費(fèi)用+快遞費(fèi)用第四十四張,PPT共五十頁(yè),創(chuàng)作于2022年6月Dear Mr.Sawyer,Have you received my email regarding the quotation for crysta

31、l lamp?Best RegardsAmyNo Reply 1第四十五張,PPT共五十頁(yè),創(chuàng)作于2022年6月Dear Mr. Sawyer,Wish everything well with you and your esteemed company ! We are in receipt of your letter dated Aug 10 , and as requested we expressed you 3 catalogues for our products . We hope they will reach you in due course and will help you in making your selection . Wish we will promote business as well as friendship! Best wishes AmyNo Reply 2第四十六張,PPT共五十頁(yè),創(chuàng)作于2022年6

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