商務英語4形考答案

1、 國家開發(fā)大學商務英語4形考答案第一單元一、選擇填空題（每題10分，共5題）?Sure,noproblem.First,goseeCindyandtellherwhereyouregoingandwhen.選擇一項：C.CanyoufillmeinHeyKyle,guesswhat!ThebossissendingmetoEuropeforamarketingseminarnextmonth.Youvebeenitchingtogoonabusinesstripformonths.選擇一項：Iamsorrytohearthat.Great!Youmustbehappy.Sowhat?Ifyou

2、areintendingjustoneSchengencountry,youwillneedtoapplyfortheSchengenvisadirectlywiththeembassyorconsulateofthatparticularcountry.選擇一項：tovisitvisitingvisitedCanyoufillme?Ineedsomedetailedinformation.選擇一項：inupout題目5題干Travellerschecksaregenerallysmallfacevalue.選擇一項：atonofHowwouldyouliketogo?選擇一項：Illgeti

3、ntouchwiththerailroadIdliketoflytoFrankfurtforastayoftwodaysIexpecttodepartforFrankfurtonSunday,September1st?Yes,businessclass.選擇一項：WillyouflybusinessclassWhendoyouplantoleaveWhereshallImakehotelreservationPleaseanopenreturnflightfromBarcelonatoFrankfurt.選擇一項：papertextbookTravellers,whenthechecks,ha

4、vetosignthechecksinthepresenceofthebankorserviceclerks.選擇一項：buybuyingtobuyWeusedtocashadvances.選擇一項：hadhavinghave標記題目題干behalfofVancouverC&SIntlTradeCorp.,Iampleasedtoinviteyouandyourcolleaguestovisitus.選擇一項：ForOnInYoucandownloadandprintofftheonline.選擇一項：fromformformalManyofthebanksandtravelservicesi

5、nthewesterncountriesprovideconvenienceforthetravellersbyissuingtravellers.選擇一項：checkscashcreditcards完形填空：選擇正確答案，補全文章（每題10分）。HowtoScheduleYourVisaAppointmentPaymentcanbemadewithaUnionPaydebitcardorincash.Youcan回答directlythroughthewebsite,theCallCenter,orataCiticbankATM.IfpayingataCiticbankbranch,youc

6、anpaywithaUnionPay回答orwithcash.Ifyouprefertopayincash,theappointmentwebsitewillproduceabankdepositslip回答onthetypeofappointmentforwhichyouhaveregistered;thedepositslipwillindicatehowmuchyoumustpay.Youmustprintthisbank回答,logofftheappointmentsite,proceedtoalocalCiticbankbranch,presentthebankdepositslip

7、,paytherequestedamount,obtainanoriginalbankreceiptforthetransaction,logbackintothe回答,andenterthebankreceiptconfirmationnumberintotherequestedfield.BCACA翻譯：為句子選擇正確的翻譯（每題10分）。Canyoufillmein?回答你能替代我一下嗎？你能為我填寫嗎？你能向我詳細介紹一下嗎？二、2.Notallrestaurantsacceptthecard.回答所有酒店都不接受此卡。并非所有酒店都接受此卡。所有酒店接受的不是此卡。3.Weusedt

8、ohavecashadvances.回答我們以前是預支現(xiàn)金。我們使用已有的現(xiàn)金。我們習慣了預支現(xiàn)金。三、4.Letmeknowhowyoulikelivingoutofasuitcase.回答到時候告訴我沒有旅行包你是怎么活下來的。到時候告訴我你是怎么帶著旅行包生活的。到時候告訴我你怎么那么喜歡帶著旅行包生活。5.Itisveryprofitablefortheissuingofficestofinancethefundstheycollectbyissuingtravellerschecks.回答對發(fā)行機構來說，發(fā)行旅行支票提供融資便利是有利可圖的。對發(fā)行機構來說，融資有利可圖，他們征集資金

9、，發(fā)行旅行支票。對發(fā)行機構來說，征集資金，發(fā)行旅行支票，融資等，都是有利可圖的。SchengenVisaApplicationStepsIdentifythecountryorcountriesyouwillbetravellingto.Itisparticularlyimportanttoknowwhichcountriesyouaretravellingtobecauseitdetermineswhereandhowyouaregoingtosendyourapplication.IfyouareintendingtovisitjustoneSchengencountry,youwilln

10、eedtoapplyfortheSchengenvisadirectlywiththeembassyorconsulateofthatparticularcountry.IfyouareintendingtovisittwoormoreSchengencountries,yourapplicationmustbesenttotheembassyorconsulateofthecountrythatshallbeyourmaindestination.IfyouareintendingtovisitseveralSchengencountries,butdonothaveamaindestina

11、tion,youshouldapplyforthevisaattheembassyorconsulateofthefirstSchengencountryonyourtravelitinerary.FilloutanapplicationformbeforehandtoobtainaSchengenvisa.Youcandownloadandprintofftheformonline.PreparealltherequirementsforyourSchengenvisaapplication.Dependingontheconsulateorembassy,youarerequiredtos

12、howthefollowingdocuments:AvalidnationalpassportEvidenceshowingthepurposeofyourtrip(e.g.hotelreservations)ProofofmedicalinsuranceAround-triptravelticketProofoffundsChecktheprocessingtimetoensureyougetyourSchengenvisaontime.Theprocessingtimevariesperembassy,soitisimportanttotaketheprocessingtimeintoac

13、countwhenplanningyourtrip.Thispassageismainlyabout回答.whatisaSchengenvisawhocanapplyforaSchengenvisahowtoapplyforaSchengenvisaIfyouareintendingtovisittwoormoreSchengencountries,youwillneedtosendyourapplication回答.totheembassyorconsulateofthecountrythatshallbeyourmaindestinationdirectlywiththeembassyor

14、consulateofthatparticularcountrytotheembassyorconsulateofthefirstSchengencountryonyourtravelitineraryYoucandownloadandprintofftheform回答.viayourphoneontheInternetbyyourfriendsYouarerequiredtoshowthefollowingdocumentsEXCEPT回答.around-triptravelticketavalidnationalpassportabirthcertificateTheprocessingt

15、imeis回答perembassy.differentthesamesimilar第二單元、選擇填空題（每題10分，共5題）題干Theclientsaidhehadtosendamonitorbackthreetimesbeforetheproblemwassolved.Doyouhaveareasonforthis?選擇一項：Well,IwonderwhethertherecentlayoffsareaffectingthequalityofourcustomerserviceWhatdoyouthink?ButIhavenoideaThatstheclientsownproblem,Igu

16、essWhatisthedistancebetweenthenewbuildingandyouroffice?選擇一項：ItisneartothebusstopItisabout15kilometersItisveryclose題干Someofthecustomerscomplaintsseem.選擇一項：inacceptable精選文庫精選文庫 - unacceptableunaccepted題干Somestoresevenofferlanesforcustomerswith10itemsorlesstocheckoutquickly.選擇一項：expireexpressexact題干Cus

17、tomersoftenremaintoabusinessthathasexcellentserviceeveniftheirpricesarehigh.選擇一項：loyalloyallyloyaltyHello,isthatSailMovingCompany?選擇一項：Yes,thisisJackspeaking.Thanksforcalling.WhatcanwedoforyouYes,ImJack.Thanksforcalling.WhatcanwedoforyouYes,speaking.WhatcanIdoforyouThecustomerservicerepresentativewi

18、lloftenallowcustomerstoexchangetheproducttheyboughtorreturnitforafull.選擇一項：compensationrepayrefund題干thesituationmaybe,makesurethatyoudontleaveyourcustomerwithanunansweredquestion.選擇一項：WhateverWheneverHowever題干Ifthingshave,thepersonyouretalkingtowillwanttoknowthereasons.選擇一項：gotupgonewrongturneddownW

19、hatdoesthecustomerscomplaintsay?選擇一項：Hesayshewillwriteusathank-youletterHesayshehasntgottenbackthemonitorforrepairsHewantstoknowwhetherwecouldgivehimadiscountTheAmericanideaofcustomerserviceiseachcustomerthecenterofattention.選擇一項：madetomakemakeCustomerswontfindstoreclerkssittingaround.選擇一項：watchingT

20、VorplayingcardstowatchTVorplaycardswatchingTVortoplaycardsIfanyofthearticlesaredamagedduringmove,youmaymakeaforcompensationwithourcompany.選擇一項：requestdemandclaimHowdoyoucalculatethefeeifweaskyoutomovetheofficefurniture?選擇一項：Wecangiveyoua10%discountSorry,wearenotavailablethesedaysThecostdependsonthef

21、loortomoveto,thedistancebetweentwoplacesandtheamountofthefurnituretomoveLookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing選擇一項：whyaretheysayinghowaretheysayingwhattheyaresaying二閱讀理解/翻譯/完形填空（題型隨機）（共50分）完形填空：選擇正確答案，補全文章（每題10分）。Customerserviceistheserviceorcarethataconsumerreceivesbefo

22、re,duringandafterapurchase.Itsoneofthefactorsthatcomeintoplaywhenaconsumerisdeterminingbuyingvalue,theotheristhequalityoftheproductorservicethatisbeing回答.Consumersoftenmustencounteranexperiencetonotonlybeasatisfiedcustomer,butaloyalcustomer.Customerserviceisapartofthatexperience.Topnotchservicewillc

23、reate回答andareturningcustomer,whichiswhatweallmuststrivefor.Excellentcustomerserviceis回答tobusinessestoday.Itsacomponentthatisoftenmissing,unfortunately.Howdoyouprovidegreatcustomerservice?Alwaysmakeyourcustomera回答.Greettheminafriendlymanner,whetherthatbeviatelephone,emailorinperson.Letthemknowyouaret

24、heretohelpandthatyouwilltakecareofthem,notonlybeforethesalebutafteraswell.Afterall,inathrivingbusinesscustomersarenot回答;itsarequirementforbusinessestosurvive.選自： HYPERLINK http:/marketing.abo http:/marketing.abo/od/plantutorialsandsamples/a/What-Is-Customer-Service.htmDEACB閱讀理解：根據(jù)文章內容，把每一段和其所談論的話題相匹

25、配（每題10分）。CustomerServiceTheAmericanideaofcustomerserviceistomakeeachcustomerthecenterofattention.Andwhereveryougo,goodcustomerservicemeansmakingcustomersfeelspecial.回答Whencustomersgettoastore,theyaretreatedashonoredguests.CustomersdontusuallyfindstoreclerkssittingaroundwatchingTVorplayingcards.Inste

26、ad,theclerksgreetthemwarmlyandoffertohelpthemfindwhattheywant.Customersusuallydonthavetoaskhowmuchitemscost,sincepricesareclearlymarked.回答Whencustomersarereadytocheckout,theycangotothenearestandshortestcheckoutlane.Goodstoresopennewcheckoutlaneswhenthelineupsgettoolong.Someevenofferexpresslanesforcu

27、stomerswith10itemsorless.Aftertheypayfortheirpurchases,customersreceiveasmileandawarm“thankyouandhaveaniceday”fromtheclerk.回答InAmerica,customerservicecontinueslongafterthesale.Manyproductscomewithamoney-backguarantee.Expensiveitemslikecars,computersorstereosoftenhaveawarrantythatensurestrouble-freeu

28、seforaperiodofayearormore.Advertisementsregularlyincludethemotto,“Yoursatisfactionisguaranteed”.Soifthereisaproblemwiththeproduct,customerscantakeitback.Thecustomerservicerepresentativewilloftenallowthemtoexchangetheitemorreturnitforafullrefund.回答CustomerserviceinAmericagrowsoutofthebelieftha“tthecu

29、stomerisalwaysright”.Ifapersonreceivespoorservicefromastore,heprobablywillavoidshoppingthereinthefuture.Ontheotherhand,customersoftenremainloyaltoabusinessthathasexcellentserviceeveniftheirpricesarehigh.回答B(yǎng)DEAC翻譯：為句子選擇正確的翻譯（每題10分）。TheAmericanideaofcustomserviceistomakeeachcustomerthecenterofattentio

30、n.回答美式客服理念認為每位客戶都是關注的焦點。美國的客戶都有以自己為中心的想法。美國的客戶服務人員都有以客戶為中心的想法。Manyproductscomewithamoney-backguarantee.許多產(chǎn)品都要先付款得以保障。許多產(chǎn)品都有退款承諾。許多產(chǎn)品都要退款。Makesuretolookyourcustomersintheeye.確保要把顧客像眼睛一樣珍視。確保把顧客看在眼睛里。確保要直視顧客的眼睛。Alwayslookforwaystogoaboveandbeyondtheexpectationsofyourcustomers.一定要想方設法，超越顧客的期望。一定要尋求在顧客期

31、待之外的想法。總是要尋找達到顧客期望的方法。Theworstthingisthatyoudiscoveredatthelastmomentthereweremissingpartsintheorderbeforeshipment.回答最糟糕的事情是，在裝船之前的最后時刻，你發(fā)現(xiàn)訂單貨物有遺漏。最糟糕的事情是到了最后一刻還沒有裝船。最糟糕的事情是在裝船前的最后一刻，你有所發(fā)現(xiàn)。第三單元一、選擇填空題（每題10分，共5題）題目1還未回答滿分10.00標記題目題干一Illalsothrowinthediscountof10%onyourupfrontdeposit.Whatdoyouthinkabo

32、utthissuggestion?選擇一項：Ok,IthinkwevebothhavedoneourbestforthisNo,thesuggestionistoobadOk,youwillbenefitmorethanus一Hello,thisisLucasBowen.Idliketoordersomemachines.一:.Whendoyouneedthem?選擇一項：Sorry,IambusyNoproblemNo,youcandoitonline題干hasgoodreputationwillsoonerorlaterbesuccessfulinhisbusiness.選擇一項：What

33、everWhoeverWhichever題干Inbusiness，whateveryoudo,donotillegalbenefit.選擇一項：chasechoosechallenge題干Wecantmanagethatyoupayfortheinstallation.選擇一項：ifuntilunless精選文庫精選文庫 - Couldyoubesokindastoturndownthatrock“n”roll?Impreparingfortomorrowsmeetingreport.選擇一項：ItsnoneofyoubusinessNo,IdontthinksoSure.Sorrytodis

34、turbyouIllbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?選擇一項：havenotimeIdrathernotIdbehappytoWecantmanagethatyoupayfortheinstallation.選擇一項：ifuntilunlessToattractinvestors,thegovernmenthasitstaxandlaborlaws.選擇一項：adaptedappliedadjustedWhentherestoftheroomemotional,staycoolanduselogicto

35、negotiateandclose.選擇一項：getgetsgot二、閱讀理解/翻譯/完形填空（題型隨機）（共50分）閱讀理解：根據(jù)文章內容，選擇正確答案（每題10分）。Emotionsplayanimportantpartinthenegotiationprocess,althoughitisonlyinrecentyearsthattheireffectisbeingstudied.Emotionshavethepotentialtoplayeitherapositiveornegativeroleinnegotiation.Duringnegotiations,thedecisionas

36、towhetherornottosettlerestsinpartonemotionalfactors.Negativeemotionscancauseintenseandevenirrationalbehavior,andcancauseconflictsandnegotiationstobreakdown,butmaybeinstrumentalinattainingconcessions.Ontheotherhand,positiveemotionsoftenfacilitatereachinganagreementandhelptomaximizejointgains,butcanal

37、sobeinstrumentalinattainingconcessions.Positiveandnegativediscreteemotionscanbestrategicallydisplayedtoinfluencetaskandrelationaloutcomesandmayplayoutdifferentlyacrossculturalboundaries.Emotionsplayanimportantroleduringthenegotiation,althoughtheireffectisbeingstudiedjust回答.atthebeginningofnegotiatio

38、npracticeduringthenegotiationprocessnotlongbeforeNegativeemotionsmay回答makeconcessions.behelpfultobeharmfultobenothingtoDuringnegotiations,thedecisionastowhetherornottosettledependsinpartonemotionalfactors.回答totallytosomeextendcompletelynotAttainingconcessionscanbedone回答.onlybynegativeemotionsonlybyp

39、ositiveemotionsbybothnegativeandpositiveemotionsIndifferentcultures,negotiatorsshoulduse回答strategiestoshowpositiveandnegativeemotions.thesamedifferentnoTheywantedtoadiscussiononeconomics.選擇一項：initiativeinitiateinitialAtthesametime,thenegotiatorkeepsthingssecretwouldlimithis/herabilitytonegotiate.選擇一

40、項：whowhatthathasgoodreputationwillsoonerorlaterbesuccessfulinhisbusiness.選擇一項：WhateverWhoeverWhicheverTheirskillandhasgotthemonthesalesteam.選擇一項：lazinessdiscourageenthusiasmThatmightbeacceptableyouhandletheinsurancefees.選擇一項：精選文庫 WW乙昜回11100uoijeijo6eue屮joepisjnoejeqdsoiuje引qepojiuo：）euieqje6ojeiuijp

41、uedsojsjeujjeduoijeijo6eu04indieqeqXeiujiiqissod乳墾噩W葩萃獨D。心鋼丑酈證里萃獨g。心碑墾軽畔隔VpadsepueXjseuoqqji/veXeeqjuiuosjede屮|ooq7。冒號胡串我聊刊旱蚩非皋臺資訓茸搦毎狗第墨壞皋祿澳胡北工回皿者盤匹刊旱蚩非搦毎國凰O。冒號刃旱蚩非胡陽我皋臺資訓茸搦毎蚩壞皋祿澳馬宴回皿盤匹刊旱蚩非搦毎壷a。冒辨呈蚩非鱷霍臺詡茸搦缽刪一皋缺盼屈回漕河旱蚩非搦郵適!vX|eqe/-uoujno6uiai6ejesjuedpfedeqjoeqjuoijeiujo”！eqjpuejsepun01e|qeeqjsniuoje

42、ijo6euezs|jo/vuoijeDiuniuiuoD|eqeA-uou/voq6uipuejsepunXg工。（&OlB）割8碗丑第任飆：UHeAeqDiqMojeAeoq/v-gjeAejeq/vp:蚯一蛹sseuisnqsiquiinsseDDnseq冋引jojeuoos|i/vuoijejndejpoo6seq41ueAejjeqjeq/veg4!V如果有可能，可以幫助談判雙方花時間一起在談判室以外的舒適氛圍中。如果有可能，讓談判雙方花時間一起處于談判室以外的舒適氛圍，可能會有幫助的。如果有可能，談判雙方花時間一起在談判室以外的舒適的環(huán)境中，肯定會有幫助的。4.Thisisbeca

43、usewhoevercontrolsthestartofthenegotiationstendstocontrolwheretheyend.回答A這是因為無論哪一方掌控了談判的開始，往往都會將談判導致結束。B這是因為無論誰曾經(jīng)掌握了談判的開始，趨勢都會主導談判的地點。C這是因為無論誰控制了談判的開始，誰往往就能掌控談判的結果。5.Thenegotiationtablecanbeloadedwithagendas,egosandemotions.回答A談判桌承載著議事日程，自我意識和各種情緒。B談判桌負荷著議事日程，自尊心和不同情緒。C談判桌充滿了議事日程，自我意識和情感。閱讀理解：根據(jù)文章內容

44、，判斷正誤（每題10分）。TheGoldenRulesofNegotiatingTheartofnegotiatingisadifficultskillformostofus,evengoodsalespeople.Herearethreegoldenrulesforyoutofollow:1.AlwaysStarttheNegotiations.Youmustinitiatetheprocess.Thisisbecausewhoevercontrolsthestartofthenegotiationstendstocontrolwheretheyend.Ifyoulettheotherpar

45、tystartnegotiations,youwillbeconstantlygivingupcontrol,oftenwithoutevenrealizingit.Forinstance,whenyouasksomeonewhathisprojectbudgetis,youareallowinghimtostartthenegotiations.Youwillthenspendyourtimechasinghisnumberratherthanfindingthebestsolution.So,neverlettheotherpartycontrolthenegotiations.Alway

46、sNegotiateinWriting.Thepurposeofnegotiationsistoarriveataformalwrittenagreement,nottellastoryorspendtimetalking.Fromthefirstmomentyoubeginaproposal,youshouldcreateadocumentandtakeittotheclient.Itwillincludeallthepointsofagreementandbecomerealtotheprospectivecustomer.Negotiatingfirstandthenhavingtocr

47、eateadocumentaddsunnecessarytimetoatransaction.Butifyoubuildyourwrittenagreementasyounegotiate,youarepreparedtoaskforasignaturethemomentthedecisiontobuyismade.AlwaysStayCool.Thenegotiationtablecanbeloadedwithagendas,egosandemotions.Greatnegotiatorsknowhowtostaycool,providingleadershipandsolutions,wh

48、iletherestoftheroombecomesinsanelyinvestedinpersonalagendasanduselessemotions.Crying,gettingangryandblowingoffsteammaymakeyoufeelgood,butsuchbehaviorwillnotbenefityouwhilenegotiating.Whentherestoftheroomgetsemotional,staycoolanduselogictonegotiateandclose.Ifyoulettheotherpartystartnegotiations,youwi

49、llbecompletelygraspthecontrol,oftenwithoutevenrealizingit.回答FSo,neverletbothpartiescontrolthenegotiations.回答FNegotiatingfirstandthenhavingtocreateadocumentdoesntneednecessarytimetoatransaction.回答TGreatnegotiatorsknowhowtostaycool,providingleadershipandsolutions,whiletherestoftheroombecomeswildorhelp

50、lessduringthenegotiation.回答TWhentherestoftheroomgetsoutofcontrol,staycoolanduselogictonegotiateandclose.回答FFFTTF完形填空：選擇正確答案，補全文章（每題10分）。Anotherexampleisreadingnon-verbalcommunication.回答readthenon-verbalcommunicationofanotherpersoncanbeagreatassetinthecommunicationprocess.Bybeingaware回答differentsigns

51、andexpressions回答apersongivesverballyandnon-verbally,anegotiatorcanadjusthis/herapproachandthenegotiationcangosmoothly.If回答,itmaybehelpfulfornegotiationpartnerstospendtimetogetherinacomfortableatmosphereoutsideofthenegotiationroom.Beingfamiliarwithanotherpersonhelpsyouto回答thedifferencesbetweenverbala

52、ndnon-verbalcommunicationwithinthenegotiationatmosphere.BABCA第四單元一、選擇填空題（每題10分，共5題）一Betty,wellhaveabuffetpartynextSaturday.Willyoujoinus?一,Susan.Thankyou!選擇一項：IdlovetoImafraidnotBynomeans一Thanksforinvitingme,John,butIvealreadymadeotherplans.一.Maybeanothertime.選擇一項：IhopeyouenjoyitThatsgoodOh!Imsorryt

53、ohearthatWhiletheotherpeopleanddiscussedtheproblemtogether,Tedignoredthem.選擇一項：interactedintensiveinterviewedItshouldthatfranchisingisoneofthemeansavailableforgettinginvestmentmoneywithoutgivingupcontrolofthechainoperationandbuildingadistributionsystemforservicingit.選擇一項：recognizeberecognizingbereco

54、gnizedSomeofthesolutionswillsupporttheserequirementsbetteratthemoment.選擇一項：propertyprosperityproprietaryIhadareallygoodweekendattheseaside.選擇一項：Oh,thatsveryniceofyouOh,ImgladtohearthatItsapleasureTheexecutiveteamhavetoholdanurgentmeetingtheyseethebadmarketfeedback.選擇一項：beforebecausewhetherThefranchi

55、sorthefranchiseeshouldobservetheregulationstomakethebusinessgowell.選擇一項：oraswellaseitherWedidntunderstandhowdifficultitwastosuchabreakfast.選擇一項：districtdistributedistractIamgoingtoaskforapayrise.選擇一項：IdontthinkyouareworthLetmepayforitIthinkyoumaytalktoyourbossHowwasyourtriptoLondon,Jane?選擇一項：Oh,wond

56、erfulindeedByplaneandbybusTheguideshowedmethewayTheinstructiondescribescompletelytheanditssafetybasis.選擇一項：facultyfacilitatefacilityItshouldthatfranchisingisoneofthemeansavailableforgettinginvestmentmoneywithoutgivingupcontrolofthechainoperationandbuildingadistributionsystemforservicingit.選擇一項：recog

57、nizeberecognizingberecognizedMayIsuggestthesalesstartonoraboutOctober1?選擇一項：Whatdoyoumean?Isntitaverynewideahereinthiscity?Great.Wecanstarttoprepareforthebigevent.Hello!?Hello,thisisMichaelfromTianjinVanguardTradingInc.選擇一項：A.Whoareyou?B.Whatareyou?C.Whoisthat?Wewillanorderwithyourcompanyfordigitalc

58、ameras.選擇一項：reservebookplace二、閱讀理解/翻譯/完形填空（題型隨機）（共50分）閱讀理解：根據(jù)文章內容，選擇正確答案（每題10分）。Chinahasthemostfranchisesintheworldbutthescaleoftheiroperationsisrelativelysmall.EachsysteminChinahasanaverageof43outlets,comparedtomorethan540intheUnitedStates.Together,thereare2,600brandsinsome200,000retailmarkets.KFCw

59、asthemostsignificantforeignentryin1987andiswidespread.Manyfranchisesareinfactjoint-ventures,asattheirformingthefranchiselawwasnotexplicit.Forexample,McDonaldsisajointventure.PizzaHut,TGIF,Wal-mart,Starbucksfollowedalittlelater.Buttotalfranchisingisonly3%ofretailtrade,whichseeksforeignfranchisegrowth

60、.Theyear2005sawthebirthofanupdatedfranchiselaw,“MeasuresfortheAdministrationofCommercialFranchise”.Previouslegislation（1997）madenospecificinclusionofforeigninvestors.Todaythefranchiselawismuchclearerbyvirtueofthe2007law,arevisionofthe2005law.Thelawsareapplicableiftherearetransactionsinvolvingatradem