bec口語(yǔ)課件全集

1、BEC 口語(yǔ)3南昌新東方 許乃夫Marketing 市場(chǎng)營(yíng)銷考點(diǎn)分布Setting prices 產(chǎn)品定價(jià)Advertising 廣告Packing 包裝Setting Prices 產(chǎn)品定價(jià)Do you think companies should take competition when setting prices for products? Why or why not?Suggetsed Notesnew products / be competivetake competition into considerationequal or lower to its competito

2、rsSetting Prices 產(chǎn)品定價(jià)How do you think a company should set the price for a new product if it wants to build sales quickly?Suggested Notesprice / below what its competitors chargegain a substantial market share 考點(diǎn)再現(xiàn)What is important when.?Setting prices for new products Production costs Competitors p

3、rices Demand Suggested Notes In setting prices for new products, the first thing we must take into account is costs.cover fixed costs: insurance, rent, equipment, raw materials, laborSuggested Notes Demand is also important.Demand is strong: high price. And vice versa. Suggested Notes Managers must

4、take into account the use of price and nonprice competition, supply and demand, and consumer perception of price. Suggested Notes Price and Non - price competition Suggested Notes The price decision is influenced by the extent to which firms decide to use price as a competitive tool. Suggested Notes

5、Firms competing based on price competition generally set prices equal to or lower than competitors prices. Suggested Notes Disvantage: Competitors can easily reduce their prices to counter it. Suggested Notes non - price competition quality (buyers generally believe price is closely related to quality.) Suggested Notes service building brand loyalty Customers are less likely to switch to another