《國際商務(wù)溝通》課程教學(xué)大綱

1、Syllabus of International Business CommunicationCourse Name: International Business Communication Course Code:Credits: 2.0Total credit hours: 32Lecture Hours： 32 hoursExperiment Hours： 0Programming Hours：Practice Hours：Total Number of Experimental(Programming)Projects, Where, Compulsory (), Optional

2、 ().School: 08 School of BusinessTarget Major: International Economic and TradeI、Course Nature & AimsInternational Business Communication (IBC) is a professional elective course. It pays special attention to the cultivation of all kinds of personal potential skills and experiencing real practice to

3、feel the pace of The Times. It is a profound subject course that attaches equal importance to both theory and skills of problem solving. Communication is not only an ART, but also a scientific technology in this international business context. The key to effective international business communicatio

4、n is to break through emotional individual but weight on scientific and rational communication. This course is to activate students, learner agency and thinking power, meanwhile, being an actionist. Not only communicating skillfully in bilingual is one of this courses teaching objectives, we encoura

5、ge students to embrace courage of taking challenges, enjoy making mistakes, stay innovative to breakthrough traditional thinking, dedicate to create value and open to share. IBC course is a challenging but fun learning journey. You will be honored with priceless enlightenment at the end.Internationa

6、l Business Communication (IBC) is for students as majored in International Economics and Trade. Through learning of this course, students? communication skills and self-discipline consciousness get much enhanced with interpersonal communication and cross-cultural communication ability. They understa

7、nd and respect the differences between multi-cultures, and being able to flexible use of knowledge and skills in cross-cultural communication. IBC helps students to adapt to the dynamic changes in the international market with the necessary communication and cooperation ability, stay competitive wit

8、h innovation spirits.II、Course ObjectivesMoral Education and Character Cultivation.This course focuses on understanding the laws of communication, cultivate students* learning ability, thinking ability and practice ability. During the lerning process, it helps students to establish more clear life o

9、utlook, world view and values, guides students to positively communicate thoughts and behaviors, and builds fullIn the case of SONY, the differences in culture and values between China and Japan are understood so as to achieve synergyThe false case of BDP dimission, the perception of business ethics

10、 and morality, the preliminary construction of dimission process and systemGerman dealership change, feel the negotiation under the cross-cultural business environment and change managementChapter 7 Business communication through technologyThis chapter asks students to think about communication tech

11、nologies in different times and how they can better serve communication.Master how to improve communication efficiency in international business communication.technology for efficiencyefficient in sending & receiving messagestechnology for continuing businesstechnological tools fitted for business c

12、ommunicationsummaryTeaching Requirements:Carry out online meeting, space and time management effectivelySet up e-commerce projects, apply technology, and achieve better expressionConduct e-commerce road show experienceKey Points：The concept of modern technology applicationTechnical tools for interna

13、tional business communicationDifficult Points：Students identification and application of modern technologyThe motivation of students* independent learning and the dissemination of their experienceTreatments:Students* value creation and growth sharing in flipped classroomStudent value creation strate

14、gy sharing based on festival current eventsProject team product service road show, provide a display platform for technical applicationChapter 8 Write better - an essential requirement for business communicationThis chapter asks students to understand the importance of writing in modern society. In

15、my daily work, I spend about 10% of my time writing, 45% of my time listening and 30% of my time speaking. It seems thatwriting takes up too low a proportion. However, from the perspective of weight effect, writing is extremely important in business communication. This chapter also requires students

16、 to be involved in business memoranda, agreements, contracts, phase reports, etc.the role of writing in business communicationunderstand the nature of message writingestablish the main ideas through skillshow to organize the messagehow to compose the messagehow to write social correspondencehow to w

17、rite sales letterssummaryTeaching Requirements:Establish the importance of writingMaster the skills of organizing and writing informationSales plan writing and in-depthKey Points：Students learn how to draft memoranda and agreements in an international business environmentLearn writing skills and app

18、ly them to organizing and writing informationWrite the actual project plan and feasibility planDifficult Points：Students are inexperienced in the process recording of memoranda and the termination recording of agreementsThe writing of the project feasibility plan will lack the actual relevance to so

19、me extentTreatments:Chapter 7 is related to teachingExperience, practice and reflect on the better combination of technology and writing with the road show of entrepreneurial projects.IV、Table of Credit Hour DistributionTeaching ContentIdeological and Political IntegratedLecture HoursExperi ment Hou

20、rsPracti ce HoursProgra mming HoursSelf-stu dy hoursExercis e ClassDiscuss ion HoursChapter 1: The role of communication in business4Chapter 2: Essential elements of communication theory4Chapter 3 Listening for better communication4Chapter 4 How to speak effective in public4Chapter 5 Skills for orga

21、nizing & attending meetings4Chapter 6 Cross-cultural business communication4Chapter 7 Business communication through technology4Chapter 8 Write better一an essential requirement for business communication4Total32Sum32V、Summary of Experimental (Programming) ProjectsN/A No experiment (programming) sessi

22、onVI、Teaching MethodClassroom teaching: this course is mainly taught by the teacher, supplemented by self-study and homework based on the course video materials.The teaching process integrates multimedia teaching, teacher-student interaction, and heuristic teaching.Discussion teaching: according to

23、the specific teaching content of appropriate discussion activities. The teacher provides discussion questions, and the students take the group as the unit to prepare after class, and then conduct the class discussion, so as to improve the students* teamwork ability. Cases like IKEA,Daycomb, etc.Blen

24、ded teaching: based on the HmoocH platform of jiangnan university, the teaching process is interleaved with some online and offline blended teaching, and some students learn independently.Heuristic teaching: based on the important knowledge points, the teaching method of raising questions, analyzing

25、 problems and solving problems is adopted to cultivate students corresponding ability subtly.Emphasize the importance of practical experience and learn by doing.VII、Course Assessment and Achievement EvaluationAssessment Methods： checkExamination Formats： open-bookGrading Methods： Five-level SystemAs

26、sessment contents, emphasis the students ability to acquire knowledge, apply knowledge to analyze and solve problem ability, practical ability and innovation ability, etc., using a variety of forms (written test, road show, viable business plan writing, bidding meeting organization, flip and discuss

27、ion during class and value creation skills, etc.), multiple stages (such as test at ordinary times, job evaluation, etc.) the whole process of the assessment.Course assessment content, assessment form and support course objectivesCourseAssessment ContentAssessment Formats and Proportion ( % )Grading

28、Objectives (Indices)ClassroomQuestioningAssignmentEvaluationRou tine TestExperimentReportTermReportTermPaperMidtermExamFinalExamProportion (%)Course objective 1 Indicators: 1-3,2-3,3-1, 3-2Class attitude, attendance, not late and not leave early88%The written test assesses students* ability to acqui

29、re knowledge, including the understanding of basic concepts and theories of business communication.5050%Course objective 2 Indicators:4-1,5-1,6-1In case analysis such as IKEA, the application of knowledge learned to analyze and solve problems55%Course objective 3 Indicators:7-1Analysis and calculati

30、on of communication ability such as division of labor of the organization and assessment team, organization of the meeting and establishment of evaluation standards for SupersDOrts1010%Course objective 4 Indicators: 8-1, 8-3Three paper deductive practice ability and innovation ability1010%Road show

31、and feasibility report writing for entrepreneurial projects1010%Course objectives 5 indicators: 11-2, 13-1 13-2, 13-3Value creation, combined with management communication texture, combined with the needs of life and pain points, to create valued work77%Total100%皿、Course ResourcesTextbooks：Xu Xian g

32、uang. Business Communication Bilingual M. Beijing: Foreign Language Teaching and Research Press, 2009Bibliography：John V. Thill, Courtland L. Bovee. Excellence in Business Communication 10th M.Beijing： Beijing University Press, 2019.Reading Materials： noneIX、NotesPrerequisite: Business EnglishFollow

33、-up: Business NegotiationContents and requirements of students self-study:Bilingual education or not: bilingual educationRequirements and proportion of bilingual teaching: 50%Requirements and Proportion of Bilingual Teaching: no practice linkNotes: This course is practical and very influential on st

34、udents* daily study and life, also future work. The course focuses on the cultivation of students learner agency and the construction of innovative leadership, which is challenging for students who aim to achieve excellence in this course.confidence in China*s System, Culture, Direction and Theory.

35、In IBC, it integrates the spirit of 19th National Congress of the Communist Party of China and Chairman Xis Report essences of National Conference on Education into the teaching content fbr students ideological and moral qualities, political sense and a new era of knowledgeable talents. IBC help stu

36、dents to establish scientific thinking method and the courage to face challenges.Course objectivesThrough the study of this course, students* qualities, skills, knowledge and abilities obtained are as follows：Objective 1. Concepts BuildingTo enable students to understand and master the basic theorie

37、s and core concepts of business communication; To establish a correct outlook on life, values and world outlook, with the ability to apply comprehensive knowledge and critical thinking ability, laying the foundation for establishing a correct direction of life and career.Objectives 2. Tactics Method

38、sTo make students familiar with and master the important strategies and methods of business communication;Collect and objectively analyze data through questionnaire scale method, have the ability of practical application and self-lifelong learning;Objective 3. Communication AbilitiesStudents are req

39、uired to be proficient in the principles of business communication and have the ability to communicate and solve problems.Objective 4. Innovative SkillsTo understand the general rules of business communication, to speak in public with excellence, to organize large and medium conferences, to understa

40、nd cross-cultural phenomena, to be equipped with professional skills, international trade practice skills and the ability to innovate and start a business;Objective 5. Technology ApplicationTo guide the students to use modern multimedia technology, to be able to present and express the content vivid

41、ly, to write well, to have the ability to organize and manage and to adapt to the society calmly.Supporting for Graduation RequirementsThe graduation requirements supported by course objectives are mainly reflected in the graduationrequirements as follows:CourseObjectivesGraduationRequirementsIndice

42、s and Contents Supporting for Graduation RequirementsTeachingTopicsLevel ofSupportIndicesContents11 .Basic values and literacy1-1Have a firm political orientation, love the motherland, support the leadership of the communist party of China, master the theoretical system of socialism with Chinese cha

43、racteristics.Chapter 1-8H.1-2Firmly establish a correct world outlook, outlook on life and view of truth.H.1-3Have a good ideological and moral character, moral cultivation and dedication, hard work, unity and cooperation.H.2.Comprehensiveknowledge and ability2-3Understand the concept of internation

44、al economy and trade and its embodiment in specific fields, and be able to analyze and deal with the business;M3.Critical thinking skills.3-1Critical thinking ability to recognize, analyze and solve problems independently.H.3-2Able to make logical analysis and judgment of problems and viewpoints in

45、theory and practice with the knowledge learned, and able to give constiuctive opinions and solutions.H.24. Practical ability.4-1Be able to flexibly use the professional knowledge in practice.Chapter 1-8H.4-2Be able to screen, sort and process all kinds of domestic and foreign economic information, s

46、o as to solve practical problems and provide countermeasures and Suggestions.M4-3Able to use professional theoretical knowledge and modern economics research methods to analyze and solve practical problems, with a certain degree of scientific research ability.M5. Data analysis ability5-1Skilled use

47、of computer hardware, questionnaire star software and other services to engage in business work.M6. Lifelong learning ability6-1Can learn actively, have initiative in the learning process, can master effective learning methods, and actively accept lifelong education.H.6-2Have good writing ability, a

48、ble to skillfully use the theory and practice knowledge.H.37. Communicationskills7-1Have good language skills and be able to communicate and express in two foreign languages.Chapter 1-8H.7-2In order to adapt to the changes in the international market, we should have the necessary communication and c

49、ooperation capabilities and communication skills.H.7-3Understand the history and trends of economic development at home and abroad, have interpersonal skills and cross-cultural communication skills, understand and respect the differences between different cultures, and flexibly use knowledge and ski

50、lls for cross-cultural communication.H.48. Innovation and entrepreneurship.8-1Not only has the innovation consciousness, has the innovation ability and the entrepreneurial ability.Chapter 1-8H.8-3Have professional sensitivity, in the fierce market competition and international competition dare to in

51、novate, good at innovation.M9. Practical ability in international trade9-1Combine business communication and other courses to carry out international trade activities.M10. Professionalcompetence10-2Ability to develop, design, plan and execute in the field of international investment based on managem

52、ent and economic theory.M511: ability to adapt to society11-2Be able to use modern technology to study independently.Chapter 1-8H.11-3Adapt to the objective situation of rapid development of economic theory and practice and keep pace with The Times.M12. Ability of organization and management.13-1Hav

53、e certain organization and coordination ability and team work ability.H.13-2Able to share and cooperate with others.H.13-3Good at organization and decision making.H.IH、Basic Course ContentChapter 1: The role of communication in businessThis chapter requires students to master the definition of busin

54、ess communication, organizational definition, communication characteristics and communication methods in the context of economic globalization, understand the semester goals and plans, understand the learning platform, teaching resources, teaching and learning methods, and understand the internal an

55、d external organization and formal and informal communication.Business Communication(BC) DefinedThe Organization & its structuredynamic & multi-channeled nature of beinternal communication(ic)external communication(ec)corporate culture &internal communicationformal & informal communication(fc&ifc)su

56、mmaryTeaching Requirements:Memorize the definition of business communication;Organizational definition, culture, mission, values and vision;Understand the communication methods of teaching and learning in the semester, so as to establish the awareness of rules for communication;The role and content

57、of communication in business activities.Key Points：Interpretation and understanding of business communication;Establishment of common goals of the organization;Correct ideas and awareness of communication;Difficult Points：communication is ubiquitous. To realize the state of learning to communicate a

58、nd achieving success, and to build students awe of international business communication, experiential teaching is needed in the later stage, which is gradually formed in depth.Treatments:By thinking about the organizational structure of the class, reflecting on the class values and culture, we explo

59、re the class goals and values, and try to construct the class in groups, so that students can feel the power of communication and try to create value in the experience.IKEA Beijing and IKEA Harvard case study from a multi-dimensional perspective, understanding the core elements of communication: bui

60、lding good will, building credibility, thinking and reflecting on entering the studio, case analysis and mutual evaluation, etc.Chapter 2: Essential elements of communication theoryThis chapter requires students to have a clear understanding of the basic concepts of communication theory. From the pe