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1、REPORT TITLEREPORT TITLEREACHINGOUTTOTHEB-TO-BAUDIENCEREACHINGOUTTOTHEB-TO-BAUDIENCESotheystartedexperimentingwiththecontent-sharingplatformofSlideShare.Its a place where peoplewere doing cool stuff and werewilling to push the envelope- Todd Wheatland,VP of thought leadershipand marketingSotheystart

2、edexperimentingwith“OncewestartedusingSlideShare,Ikeptmeetingpeopleindifferentvenueswhosaidtheycameacrossourcontentandfounditreallyuseful.“-Todd WheatlandWerealizeditwasverypowerfultobeabletoextendourmessageandempower potential clients.“OncewestartedusingSlideShare,forwardthinkersforwardANDThe B-to-

3、B company began using SlideShare Network totap into SlideShares audience which totals more thanthree billion slideviews a monthMillion Visitors-DemandGenANDThe B-to-B company began usWelikedthatSlideSharegaveusexposuretothatbusinessaudienceonascalewecouldntreachonourown.The people who visit SlideSha

4、re are businesspeople coming to obtain information andexpose themselves to new ideas.- Todd Wheatland,VP of thought leadershipand marketingWelikedthatSlideSharegaveusexp-itsimportantforustodemonstratetheknowledge andstrengths ofourverytalentedindividuals.Beingabletohighlightandpromoteindividualsthro

5、ughtheSlideShareNetworkisinperfectalignmentwithourstrategy.Wearefocusedonthoughtleadership-itsimportantforustodemonstrthe FLEXIBILTY of the platformallows them to experiment withwhenandhowtheygenerateleadswiththeircontentdiscoveringwhichkindsofcontentworkbestwithwhichaudiencesfiguringoutwhenitmakess

6、ensetocaptureinformationorlinkbacktotheirsite123the FLEXIBILTY of the platformIfyouuseamarketingautomationsystem,youcanmimicthesamefieldsinyourSlideShareforms,andthenintegratethedatayoucapture.Wehavefound,overall,SlideShares price-to-leadratiocanbeexceptional.You choose where to place lead-generatio

7、nforms, and can customize the form, itself,to say whatever you want.- Todd Wheatland,VP of thought leadershipand marketing-DemandGenIfyouuseamarketingautomationsySlideShares abilitytoembedcontentinothersites,andallowpeopletoeasilyshareitwiththeirgroupsandpeers,isavaluabletoolforcompanieslookingtoinc

8、reasethereachoftheircontent,withoutlosingvisibilityintowhereitsgoing.SlideShares abilitytoembedconWhatwehavelearnedfromtheSlideShareplatformisinfluencingwhatwepublish.Wehavealreadystartedmodifyingthewaywepresentresearch-includingalotmoreinfographicstoenablepeopletocapturetheessenceofthestoryquicker.

9、SlideShare helps us identify, confirmand question which stages of thebuying cycle are most appropriate fordifferent pieces of content.- Todd Wheatland,VP of thought leadershipand marketingWhatwehavelearnedfromtheSlideSKelly Services alsonoticed“ahigheraudiencepick-uprateonSlideShareforvideos,insomec

10、asessignificantlyso,thanwhatwehaveseenonotherchannels,including-Todd WheatlandKelly Services alsonoticed“ahiWantaSlideShare Networkforyourorganization?CONTACT THEENTERPRISESALES TEAMWantaSlideShare NetworkforyourSlideshare hasbecomeamajorsourceofbusinessleadsandtraffictoourownonlineproperties.Its a

11、fundamental component ofour content marketing model.Slideshare hasbecomeamajorsourTheyplantotrySlideCastingforeventsandleverageSlideSharemorefortheirvideoassets.TheyplantotryeventsandleverageInthenearfuture,giventhesuccessandaudiencealignmentofSlideShare,theyplantomodify more of their contentand create new contentspecifically for the platform.Inthenearfuture,giventhesuccesWefeeltheyareonanevolutionarypaththatembracestheroleofcorporateplayers,whilefirmlyma