Strategic-Management戰(zhàn)略管理學09講解課件

1、McGraw-Hill/Irwin Copyright 2009 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin CopyrChapter 9 Analyzing Strategic Management CasesChapter 9 Analyzing Strategic Why Analyze Strategic Management Cases?The process of analyzing, decision making, and implementing strategic acti

2、ons raises many good questionsWhy do some firms succeed and others fail?Why are some companies higher performers than others?What information is needed in the strategic planning process?9-3Why Analyze Strategic ManagemWhy Analyze Strategic Management Cases?Good questions (Cont.)How do competing valu

3、es and beliefs affect strategic decision making?What skills and capabilities are needed to implement a strategy effectively?Case analysisSimulates the real-world experienceForces you to choose among different optionsSet forth a plan of action based on your choices9-4Why Analyze Strategic ManagemSkil

4、ls Developed from Case AnalysesDifferentiateEvaluate many different elements of a situation at onceDifferentiating between the factors that are influencing the situationUnderstanding that problems are often complex and multilayeredDig deepBeing too quick to accept an easy solution will probably fail

5、 to get to the heart of the problem9-5Skills Developed from Case AnSpeculateEnvision explanation that might not readily be apparentImagine different scenariosContemplate the outcome of a decisionDeal with uncertainty and incomplete knowledgeMissing dataInformation may be contradictorySpeculate about

6、 details and consequences that are unknownSkills Developed from Case Analyses9-6SpeculateSkills Developed fromIntegrateLook at the big pictureHave an organization-wide perspectiveIntegrate the information into one set of recommendations affecting the whole companyChanges made in one part will affect

7、 the othersIntegrate the impact of various decisions and environmental influences on all parts of the organizationSkills Developed from Case Analyses9-7IntegrateSkills Developed fromHow to Conduct a Case AnalysisPut yourself “inside” the caseThink like an actual participantStrategic decision makerBo

8、ard of directorsOutside consultantTry different perspectivesOne of the most challenging is as a business founder or ownerHiring an outside consultant may not be an option9-8How to Conduct a Case AnalysisFive Steps for Conducting a Strategic Management Case AnalysisStep 1: Become familiar with the ma

9、terialRead quickly through the case one timeUse initial read-through to assess possible links to strategic conceptsRead the case again, making notesEvaluate application of strategic conceptsAfter forming first recommendation, thumb through the case again to assess consequences of actions you propose

10、9-9Five Steps for Conducting a StFive Steps for Conducting a Strategic Management Case AnalysisStep 2: Identify problemsSome cases have more than one problemAvoid getting hung up on symptomsArticulate the problemWriting down a problem statement gives you a reference point when you proceed through ca

11、se analysisSome problems are not apparent until after you do the analysis9-10Five Steps for Conducting a StFive Steps for Conducting a Strategic Management Case AnalysisStep 3: Conduct strategic analysesDetermine which strategic issues are involvedUse strategic tools to conduct the analysisFive Forc

12、es analysisValue chain analysisContingency frameworksFinancial analysisTest your own assumptions about the case9-11Five Steps for Conducting a StFinancial Ratio Analysis TechniquesRatioWhat It MeasuresShort-term solvency, or liquidity, ratios:Current ratioAbility to use assets to pay off liabilities

13、.Quick ratioAbility to use liquid assets to pay off liabilities quickly.Cash ratioAbility to pay off liabilities with cash on hand.9-12Financial Ratio Analysis TechnFinancial Ratio Analysis TechniquesRatioWhat It MeasuresLong-term solvency, or financial leverage, ratios:Total debt ratioHow much of a

14、 companys total assets are financed by debt.Debt-equity ratioCompares how much a company is financed by debt with how much is it finance by equity.Equity multiplierHow much debt is being used to finance assets.Times interest How well a company has its interest obligations covered.ratioCash coverageA

15、 companys ability to generate cash from operations.ratio9-13Financial Ratio Analysis TechnFinancial Ratio Analysis TechniquesRatioWhat It MeasuresAsset utilization, or turnover, ratios:Inventory turnoverHow many times each year a company sells its entire inventory.Days sales in How many days on aver

16、age inventory is on hand before itinventory is sold.Receivables How frequently each year a company collects on its creditturnover sales.Days sales in How many days on average it takes to collect on credit receivables sales (average collection period).Total asset How much of sales is generated for ev

17、ery dollar in assets.turnoverCapital intensityThe dollar investment in assets needed to generate $1 in sales.9-14Financial Ratio Analysis TechnFinancial Ratio Analysis TechniquesRatioWhat It MeasuresProfitability ratios:Profit marginHow much profit is generated by every dollar of sales.Return on ass

18、etsHow effectively assets are being used to generate a (ROA)return.Return on equity How effectively amounts invested in the business by its (ROE)owners are being used to generate a return.Market value ratios:Price-earnings How much investors are willing to pay per dollar of current ratio earnings.Ma

19、rket-to-book Compares market value of the companys investments to ratio the cost of those investments9-15Financial Ratio Analysis TechnFive Steps for Conducting a Strategic Management Case AnalysisStep 4: Propose alternative solutionsDevelop a list of options first without judging them“Do nothing” m

20、ay be a reasonable alternativeEvaluate alternativesCan the company afford it?Is the solution likely to evoke a competitive response?Will employees accept the change?How will it affect other stakeholders?How does it fit with the vision, mission, objectives?Will the culture or values of the company ch

21、ange?9-16Five Steps for Conducting a StFive Steps for Conducting a Strategic Management Case AnalysisStep 5: Make recommendationsMake a set of recommendations that your analysis supportsDescribe exactly what needs to be doneExplain why this course of action will solve the problemInclude suggestions

22、for how best to implement the proposed solutionThe solution you propose must solve the problem you identified9-17Five Steps for Conducting a StPreparing an Oral Case PresentationRuleDescriptionOrganize your thoughtsEmphasize strategic analysisBegin by becoming familiar with the material. Compare not

23、es about key points of the case and share insights among team members. Make an outline.Purpose of case analysis is to diagnose problems and find solutions. You may need to unravel the case material as presented and reconfigure it in a way that can be more effectively analyzed. Three major categories

24、Background/Problem Statement10-20%Strategic Analysis/Options60-75 %Recommendations/Action Plan10-20%Emphasis should be on analysis. You may need to reorganize the material so that the tools of strategic analysis can be applied.9-18Preparing an Oral Case PresentPreparing an Oral Case PresentationRule

25、DescriptionBe logical and consistentDefend your positionShare presentation responsibilitiesRambling presentations are hard to follow, may confuse the listener, and fail to evoke a good discussion. Present arguments and explanations in logical sequence. Support with facts and appropriate financial an

26、alyses. Be sure solutions address the problems you identified.Anticipate what others might disagree with and be prepared to defend your views in class discussion. Be aware of the choices you made and implications of your recommendations. Be clear about your assumptions. Be able to expand on your ana

27、lysis.Strategic management case analyses are often conducted by teams. Each member should have a clear role in the oral presentation, preferably a speaking role. Coordinate the different parts into a logical, smooth-flowing whole.9-19Preparing an Oral Case PresentHow to Get the Most from Case Analys

28、isKeep an open mindTake a stand for what you believeDraw on your own personal experienceParticipate and persuadeBe concise and to the point9-20How to Get the Most from Case How to Get the Most from Case AnalysisThink out of the boxLearn from the insights of othersApply insights from other case analy

29、sesCritically analyze your own performanceConduct outside research9-21How to Get the Most from Case Preparing a Written Case AnalysisRuleDescriptionBe thoroughMany ideas about oral presentations also apply to written case analysis. However, a written analysis typically has to be more complete. Write

30、 out the problem statement and articulate assumptions. Support your arguments and reference case materials and other facts more specifically.Coordinate team effortsWritten cases are often prepared by small groups. Within a group you may disagree about the diagnosis or recommended plan of action. Healthy disagreement may lead to a richer understanding of the case, but, before committing your ideas to writing make sure you coordinate your responses. Dont prepare a written analysis that appears contradictory or looks like a patchwork of disconnected thoughts.9-22Preparing a Writt