抖音品牌視覺識別手冊

1、DOUYIN BRAND VISUAL IDENTITY 抖音品牌視覺識別系統(tǒng)DOUYIN VISUAL IDENTITY 2019.10ch耳音/抖音抖音標識使用規(guī)范說明抖音品牌標識使用規(guī)范的內(nèi)容本規(guī)范內(nèi)容包括：品牌標識釋義、品牌標識組合、品牌標識的使用場景規(guī)范及正確和錯誤的使用示例。 以及品牌視覺規(guī)范：延展圖形、核心視覺體系及應(yīng)用部分的規(guī)范等。DOUYIN VISUAL IDENTITY 2019.10CONTENTSA Basic Part基礎(chǔ)部分A1標準色彩標識A2標識網(wǎng)格標準制圖A3安全距離A4安全區(qū)域A5安全區(qū)域應(yīng)用A6最小適應(yīng)范圍A7品牌色彩及應(yīng)用比例A8標識墨稿及反白A9標識中

2、文標準字規(guī)范A10中文印刷專用字體A11英文印刷專用字體A12中文Slogan專用字體A13標識在不同背景色上應(yīng)用A14輔助圖形及標準制圖A15輔助圖形的組合標準A16輔助圖形的變化模式A17品牌標識錯誤應(yīng)用A18子品牌標識應(yīng)用規(guī)則A19聯(lián)合logo使用規(guī)范A20其他形式聯(lián)合log。使用規(guī)范A21品牌KV板式規(guī)范A22品牌KV不同圖片樣式A23品牌輔助KV輕量板式A24品牌輔助KV輕量板式-多樣式A25 toB端視覚應(yīng)用規(guī)范A26 toB端視覚應(yīng)用范例DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A1標準色彩標識顏色指引Colour KeyR34 G3

3、1 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alte

4、r any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two

5、layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.標識Logod抖音圖形標志Symbol 文字標志Logotype抖音/抖音新DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A2標識網(wǎng)格標準制圖顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K

6、0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recr

7、eate it. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion

8、you need for your file to prevent unnecessary el ements being accidentally reproduced.hwX為一個計量單位| w為標志寬度| h為標志高度 標志規(guī)范比例為w : h = 19 : 5 ( 3.8 : 1 )DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A3安全距離顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K

9、0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approv

10、ed.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being acc

11、identally reproduced.1/2X抖音X1/2X安全區(qū)域是Logo與任何其他設(shè)計元素區(qū)隔幵的空白區(qū)域,此區(qū)域內(nèi)不得出現(xiàn)任何設(shè)計元素。為確保字節(jié)跳動的品牌標識可以在所有應(yīng)用中被清晰識別，標識周圍須預(yù)留一定的安全不可侵犯區(qū)域。此區(qū)域相當于標識在運用時，與其他設(shè)計元素或文 本內(nèi)容所應(yīng)保持的最小距離。為確保標識的完整性與可讀性,此區(qū)域大小必須嚴格遵守現(xiàn)范。當標識尺寸被縮放使用時,安全區(qū)域大小隨之等比縮放。The safe area is a blank area where the Logo is separated from any other design elements. No

12、 design elements can appear in this area.In order to ensure that the byte beating brand identity can be clearly identified in all applications, a certain security inviolable area must be reserved around the logo. This area is equivalent to the minimum distance that the logo should be maintained when

13、 used in conjunction with other design elements or textual content. T o ensure the integrity and readability of the logo, the size of this zone must strictly comply with the specifications. When the marker size is used for scaling, the size of the security area is scaled accordingly.DOUYIN VISUAL ID

14、ENTITY 2019.10Basic Part基礎(chǔ)部分A4 安全區(qū)域顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#F

15、F0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is fil

16、e is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.常規(guī)版搭配常規(guī)版試特殊表現(xiàn)版 搭配品牌板式常規(guī)版 搭配常規(guī)版試特殊表現(xiàn)版 搭配品牌板式DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A5安全區(qū)域應(yīng)用顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F

17、20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate i

18、t. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you ne

19、ed for your file to prevent unnecessary el ements being accidentally reproduced.常規(guī)版試特殊品牌板式DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A6最小適應(yīng)范圍顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050

20、PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050/抖音hTi 1111111111111110mm 5mm10mm15mm無限大820mmd抖音Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which ha

21、s been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnec

22、essary el ements being accidentally reproduced.WN70px 20mm標識不設(shè)定固定尺寸，具體大小和比例關(guān)系需要設(shè)計師根據(jù)空間、美感、功能需求以及識別度來決定。抖音標識不限制最大尺 寸，但是為了確保識別，會限制最小尺寸，其中印刷環(huán)境下最小尺寸不得小于2 0mm，顯示器環(huán)境下最小尺寸不得小于70px。DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A7品牌色彩在淺色情況 的應(yīng)用比例顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0

23、 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to

24、 recreate it. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork por

25、tion you need for your file to prevent unnecessary el ements being accidentally reproduced.60%10%25%白色OR真實內(nèi)容黑色 夜晚白天 品牌色DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A8品牌色彩在深色情況 的應(yīng)用比例顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE

26、 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Sup

27、plied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el

28、ements being accidentally reproduced.60%10%25%黑色OR真實內(nèi)容白色 夜晚 白天 品牌色DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A9 品牌色彩在深色情況 的應(yīng)用比例顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR

29、59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。T

30、his file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.R255 G255 B255C

31、0 M0 Y0 K0#FFFFFFR34 G31 B32C0 M0 Y0 K100 #221F20R35 G30 B170C95 M90 Y0 K0#231EAAR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR65 G50 B240C85 M75 Y0 K0 #4132F0R170 G245 B245C35 M0 Y13 K0 #AAF5F5R255 G220 B255C5 M20 Y0 K0 #FFDCFFR0 G250 B240C67 M0 Y29 K0 #00FAF0PANTONE 318cDOUYIN VISUAL IDENTITY 201

32、9.10Basic Part基礎(chǔ)部分A10漸變色在淺色情況下的應(yīng)用柔和同色系（藍）顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y

33、0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。

34、為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.柔和同色系（紅）碰撞色（紫）DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分柔和同色系（藍）柔和同色系（紅）碰撞色（紫）A11顏色指引Colour Key漸變色在深

35、色情況下的應(yīng)用Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.R255 G220 B255C5 M20 Y0 K0#FFDCFFTh is file is arranged into two layers： Artwork and Notes.Copy the artwork portion you need for your file to prevent unnece

36、ssary el ements being accidentally reproduced.這個電腦檔案包括兩個部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。深色情況下，可以對漸變色條加入深背景色色用作視覺過渡，禁止粉白色直接漸變到深背景 色，中間需加入紅或藍或紫用作過渡。R34 G31 B32C0 M0 Y0 K100#221F20R59 G80 B155C90 M80 Y0 K0#3B509BR255 G255 B255 C0 M0 Y0 K0 #FFFFFF備注 Please Note:R0 G250 B240 C67 M0 Y29 K0 #00FAF0PA

37、NTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G0 B80C0 M100 Y51 K0#FF0050這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A12 標志反白及墨稿顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K10

38、0 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of th

39、e logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork an

40、d Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.d抖音標準色彩d抖音單黑應(yīng)用cN斗音反白應(yīng)用單白應(yīng)用DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A13標識中文標準字規(guī)范顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0

41、Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logoty

42、pe which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to pr

43、event unnecessary el ements being accidentally reproduced.DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A14 中文印刷專用字體顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90

44、 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file shoul

45、d be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.中文印刷專用字體 方正蘭亭粗黑簡中文印刷專用字體 方正蘭亭

46、黑簡體中文印刷專用字體 方正正纖黑簡體中文印刷專用字體 造*悅黑體DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A15英文印刷專用字體顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245

47、 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour

48、process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz06

49、6-CAI978ABCDEFGHIJKLMNOPQRSTUVWXYZ f MemabcdefghijklmnopqrstuvwxyzDOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)倍B分A16中文Slogan專用字體顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80 C0 M100 Y51 K0#FF0050PANTONE 2040cR59

50、G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0I #AAF5F5R255 G220 B255C5 M20 y0 K0 I#FFDCFFR255 G0 B80C0 M100 Y51 K0#110050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。

51、This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電葩檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary elements being accidentally reproduced.美好生活記錄美好生活記錄美好主活

52、設(shè)計字體翩翩體-簡造字工房悅黑根據(jù)品牌I ogo字體設(shè)定的sl ogan字體 適用于偏官方的宣傳物料適用于重要特殊性品牌畫面適用于普通品牌畫面DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A17 標識在不同背景色上應(yīng)用顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040

53、cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色

54、。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced./抖音/抖音 d抖音小抖音

55、ct抖音。抖音ch耳音注：為了保證品牌log。的識別度，在有背景色的情況下使用，基本上按照深色底反白使用，淺色底正色使用，logo只能在清晰的背景上使用錯誤使用示例DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A18 品牌圖形：主圖形使用規(guī)范顏色指弓丨Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF005

56、0PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.備注 Please Note:這個電

57、腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary elements being accidentally reproduced.作為抖

58、音最具識別性的符號，將抖音反白標識作為品牌延 展中心，可對符號進行質(zhì)感，排列，形變，材質(zhì)，三維等 等設(shè)計動作。音符圖形作為裝飾圖形時盡量使用單音符圖形，顏色不做 細節(jié)限制，但需要符合品牌色域。平面視覺主音符圖形使用范例抖音創(chuàng)作者大會三維視覺主音符圖形使用范例DOUYIN VISUAL IDENTITY 2019.10Basic Part基礎(chǔ)部分A19 品牌圖形：主圖形使用規(guī)范*產(chǎn)品市場類不參考此類規(guī)范顏色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0

59、 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logot

60、ype which has been Supplied and approved.備注 Please Note:這個電腦檔案只適用于制作印刷四色。This file should be used for four colour process reproductions only.這個電腦檔案包括兩個部分：原稿和備注。 為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to p