MKXZ對IBM全方位的分析和研究英文版課件

:().,,&.&;a.010821:().,

4.5.6.

,

(

)

2.3.

1.

10108.3.

1.

4.5.6.

,

(

)

2.3.

20108211.

.

1984()1992(..)

3000

1984,,,,,,,

*

*’s30M19931B1998 : 3010821

1984()

3000

4.5.6.

,

(

)

2.3.

1.

40108.3.1,MissionToleadinthecreation,developmentandmanufacturingoftheindustry’smostadvancedinformationtechnologies,includingcomputersystems,software,networkingsystems,storagedevicesandmicroelectronicsTotranslatetheseadvancedtechnologiesintovalueforourcustomersthroughourprofessionalsolutionsandservicesbusinessesworldwideVisionTobeno.1playergloballyininformationproducts,solutionproviderandserviceprovider * 's: StrategyShiftproduct-orientedstrategytoindustry-orienteddevelopmentstrategyDefineE-commerceasfocusofIBMbusinessinChinaPositionPCaspartofEoN(edgeofthenet)conceptinsteadofastandaloneproductGraduallyexist*PCbusinessinthenextsevenyearsgloballybysellingittoDellwithDell'spromisetopurchaseIBM'scomponentsinreturn2001targetIncreaserevenueby20% *’s, : 5010821,MissionTolead :

(m)

1004.56.6

44.820.313.987.6125.494.799009900

1002.94.868.524.9170.6193.5121.6128.565.018.8

(m)’s,6010821 : 1004.56.644.820.313

4.5.6.

,

(

)

2.3.

1.

70108.3.1

:

A40A10A20-6269A20-634587634586C

X40iA60iA40iA2021949219415CA2021975521978A10iATXi : 8010821: : ,,’ :

(000s),2000

100

2646,564

100

83484

9010821,,’ : A,20%50%: ,

5.32.1

(0-1k)(1-1.5k)

(>1.5k)100%=1.8,199943.60.4

0.9

(0-2k)(2-2.5k)

(2.5-3.5k)100%=,20000.10.08(>3.5K)

2.25.7’s

(M)10010821A,20%50%

4.5.6.

,

(

)

2.3.

1.

110108.3.

84,000 * : ,

1995()100200,;U.S.(3)Japan(1)Switzland(1)China(1)Isreal(1)India*(1) *: ,120108218 * 1

.,.('s)

,

: ,: ,13010821

.,.('s

20%2001“”: ,DistributionchannelCitycoverage

3,000–4,000

2,000

30200: ,14010821“

.1a

“V”,2001,,,,,,,,“++”: ,".5’,"–,,: ,15010821.1a

4.5.6.

,

(

)

2.3.

1.

160108.3.1

: ,""???

..“”.,

: ,

17010821

: ,""???.

.,.30%70%: : ,18010821.,.30%70

4.5.6.

,

(

)

2.3.

1.

190108.3.1’S,()

19992000199898-00

:

19992000199898-00

2.769.020010821’S,()1IBMHASBEENGROWINGINREVENUEANDIMPROVINGINNETMARGIN

Source: AnalystreportProfitabilityPercentNetmarginGrowthratePercentGrossmargin1999200019992000Financialperformance87.588.00.6RevenueUSDbillions893736GrowthratePercent-2.71999200012.5Source: annualreport21SECChina010821BJ-IBMIBMHASBEENGROWINGINREVENU謝謝12月-2211:43:0611:4311:4312月-2212月-2211:4311:4311:43:0612月-2212月-2211:43:062022/12/1311:43:06謝謝12月-2213:19:3213:1913:1912演講完畢，謝謝觀看！演講完畢，謝謝觀看！:().,,&.&;a.010821:().,

4.5.6.

,

(

)

2.3.

1.

250108.3.

1.

4.5.6.

,

(

)

2.3.

260108211.

.

1984()1992(..)

3000

1984,,,,,,,

*

*’s30M19931B1998 : 27010821

1984()

3000

4.5.6.

,

(

)

2.3.

1.

280108.3.1,MissionToleadinthecreation,developmentandmanufacturingoftheindustry’smostadvancedinformationtechnologies,includingcomputersystems,software,networkingsystems,storagedevicesandmicroelectronicsTotranslatetheseadvancedtechnologiesintovalueforourcustomersthroughourprofessionalsolutionsandservicesbusinessesworldwideVisionTobeno.1playergloballyininformationproducts,solutionproviderandserviceprovider * 's: StrategyShiftproduct-orientedstrategytoindustry-orienteddevelopmentstrategyDefineE-commerceasfocusofIBMbusinessinChinaPositionPCaspartofEoN(edgeofthenet)conceptinsteadofastandaloneproductGraduallyexist*PCbusinessinthenextsevenyearsgloballybysellingittoDellwithDell'spromisetopurchaseIBM'scomponentsinreturn2001targetIncreaserevenueby20% *’s, : 29010821,MissionTolead :

(m)

1004.56.6

44.820.313.987.6125.494.799009900

1002.94.868.524.9170.6193.5121.6128.565.018.8

(m)’s,30010821 : 1004.56.644.820.313

4.5.6.

,

(

)

2.3.

1.

310108.3.1

:

A40A10A20-6269A20-634587634586C

X40iA60iA40iA2021949219415CA2021975521978A10iATXi : 32010821: : ,,’ :

(000s),2000

100

2646,564

100

83484

33010821,,’ : A,20%50%: ,

5.32.1

(0-1k)(1-1.5k)

(>1.5k)100%=1.8,199943.60.4

0.9

(0-2k)(2-2.5k)

(2.5-3.5k)100%=,20000.10.08(>3.5K)

2.25.7’s

(M)34010821A,20%50%

4.5.6.

,

(

)

2.3.

1.

350108.3.

84,000 * : ,

1995()100200,;U.S.(3)Japan(1)Switzland(1)China(1)Isreal(1)India*(1) *: ,360108218 * 1

.,.('s)

,

: ,: ,37010821

.,.('s

20%2001“”: ,DistributionchannelCitycoverage

3,000–4,000

2,000

30200: ,38010821“

.1a

“V”,2001,,,,,,,,“++”: ,".5’,"–,,: ,39010821.1a

4.5.6.

,

(

)

2.3.

1.

400108.3.1

: ,""???

..“”