包裝用語翻譯課件

Packing-------2012.4/9杜邦定律

世界著名的杜邦公司通過周密的市場調(diào)查得出了著名的杜邦定律:63%的消費者是根據(jù)商品的包裝和裝潢進(jìn)行購買決策的;到超市購物的家庭主婦,由于精美包裝和裝潢的吸引,所購物品通常超過她們出門時打算購買數(shù)量的45%。

可見包裝是商品留給消費者的/第一印象0,它撞擊著消費者購買與否的心理天平“優(yōu)質(zhì)的商品更需要有良好的包裝與之相匹配,否則就會降低“身價”,削弱其市場競爭的能力。如貴州茅臺酒改進(jìn)包裝后,在國際市場上的價格由原來的20美元上升為125美元。一：包裝的分類按包裝方法分

單件運輸包裝

集合運輸包裝木箱（Woodencase）、包(Bale)、桶(Drum)、袋(Bag)、瓶(Bottle)卷(Roll)、簍(Basket)、盒(Box)、壇（Jar）集裝箱(Container)集裝包/袋（flexiblecontainer)托盤(Pallet)包裝及輔助材料airbubblefoamedgeprotectorsfoamcornerscartonrecycle

poly

bagWoodencasecrate外包裝的句式特點:多用單詞或短語；多用祈使句。e.g.InflammableSolid(易燃固體）HandlewithCare(小心輕放）外包裝用語翻譯原則：①簡潔醒目。e.g.NottobeStowBelowOtherCargo注意怕壓

②語氣正式e.g.KeepinaCoolPlace切勿受熱THISWAYUP

KEEPDRY

FRAGILE2.Indicativemarks指示標(biāo)志slinghere

由此吊起openhere此處打開

handlewithcare小心輕放

usenohooks勿用手鉤

Don’tturnover

切勿滾轉(zhuǎn)Don’tcrush

切勿擠壓Don’tdrop

切勿摔扔Don’tturnupsidedown切勿倒置

2譯成tobe短語。

Tobeprotectedfromheat切勿受熱

Tobeprotectedfromcold

切勿受凍

Nottobelaidflat

不可平放

Nottobestowedbelowanothercargo

不可重疊3譯成省略句。

Nodumping

切勿拋擲

Withcare

小心謹(jǐn)慎

Thisendup

此端向上

Porcelainwithcare

當(dāng)心瓷器

2.包裝儲運圖示標(biāo)志:GB191—90《包裝儲運圖示標(biāo)志》EXPLOSIVE

INFLAMMABLEGAS

POISONGAS

Warningmarks（警示標(biāo)志）

二、警示標(biāo)志的翻譯

一般譯成英語的單個形容詞，如：Perishable易腐品Fragile易碎品Explosive易爆品Inflammable易燃Oxidizer

氧化品Radial放射品

Dangerous危險品Poisonous有毒部分常用的出口包裝容器：

Bag袋；包Carton紙板箱Box盒；箱Crate板條箱Polybag

塑料袋Cask木桶Keg小圓桶Drum鐵皮圓桶NylonBag

尼龍袋Bale包；布包

Bundle捆

Case箱

Woodencase木箱

Sack/Gunnybag麻袋

Can/tin聽，罐頭

Kraftpaperbag牛皮紙袋Barrel琵琶桶

Wovenbag

紡織袋包裝常用表達(dá)法1.packv.putthingsintoabox,bundle,bag,etc.a.…to…若干件裝于一件容器內(nèi)e.g.Foldingchairsarepacked2piecestoacarton.b.eachcontaining…

用某種容器包裝，每個容器內(nèi)若干Socksarepackedinwoodencases,each

containing

50dozen.c.linedwith給（衣服，箱子等）裝襯里，加襯里于Containersusedforpackingtheglassmustbelinedwithsoftpadding(軟襯).1.布包包裝，包裝完好PackedinGunnyBales.PackingSound2.塑料紡織袋裝，包裝完好。PackedinP.P.WovenbagsPackingSound.3.木箱裝，集裝箱裝運，箱裝完好PackedinWoodencaseswithContainerShipment.PackingSound.4.紙箱裝，箱裝完好PackedinCartons.PackingSound5.托盤紙箱裝，箱內(nèi)襯一層塑料薄膜，包裝完好PackedinCartonsonPalletandLinedwithSingleplasticfilmInside.PackingSound．20piecestoabox,10boxestoanexportcarton.Total500cartonsonly.7.塑料編織集裝袋裝，內(nèi)襯塑料薄膜袋，集裝箱裝運，每箱20袋。PackedinPlasticWovenFlexibleContainer,linedwithPlasticFilmBags,ShippedinContainer,20BagsforEach.

6.每20件裝一盒子，10盒子裝一紙箱，共500紙箱8.雙層紙箱裝，外扎四道塑料腰帶，內(nèi)裹牛皮紙袋，包裝完好。

9.鐵桶裝，每桶凈重190公斤。PackedimplyCartons,LinedwithKraftpaperbagandboundwithfourPlasticBeltsExternally.PackingSound.

PackedinIronDrumsandEachDrumNet190kgs13.紙板箱作為一種包裝容器已在國際貿(mào)易中廣泛使用，因此，對它們的適航性，你們不必?fù)?dān)心。14.我們男襯衫的包裝為每件套一塑料袋，5打裝一紙箱。內(nèi)襯防潮紙，外打鐵箍兩道。Cartonsasakindofpackingcontainerhavebeenextensivelyusedininternationaltrade.Therefore,youneednotworryabouttheirseaworthiness.ThepackingofourMen’sShirtsiseachinapolybag,5dozentoacartonlinedwithwaterproofpaperandboundwithtwoironstrapsoutside.15.你們的酒質(zhì)量很好，但包裝較差，瓶子易碎，紙盒太薄，對我們今后的訂貨，請每瓶套一只泡沫塑料套，并裝在較厚的紙盒內(nèi)，否則，我們只能放棄這項業(yè)務(wù)。ThequalityofyourWineisfine,butitspackingisratherpoor.Bottlesaresubjectedtobreakageandpaperboxesisverythin.Pleaseputeachbottleinafoamplasticcasingandtheninathickerpaperboxforourfutureorders;otherwise,weshallbecompelledtogiveupthisbusiness.OurRaincoatsarenowpackedeachinapolythenebagandtheninacardboardbox,10dozentoacarton,withagrossweightaround30kilograms.Eachcartonislinedwithapolythenesheetandsecuredbyoverallstrapping,thuspreventingthecontentsfromdampnessandpossibledamagethroughroughhanding.WeareofopinionthatsinceapolythenebagisusedforeachRaincoatitisallreadyforwindowdisplayandlooksattractive,whichwillcertainlyhelpthesale.Besides,theimprovedpackingislightinweightandthereforeeasytohandle.

Inordertoeliminatepossiblefuturetrouble,wewouldliketomakeclearbeforehandourpackingrequirementsasfollows.TheTeaunderthecaptionedcontractshouldbepackedininternationalstandardteaboxes,24boxesonapallet,10palletsinaFCL.container.OntheouterpackingpleasemarkourinitialsSCCinadiamond,underwhichtheportofdestinationandourordernumbershouldbestencilled.Inaddition,warningmarkslikeKEEPDRY,USENOHOOK,etc.shouldalsobeindicated.