外國(guó)封面設(shè)計(jì)師的演講稿-不得不學(xué)的PPT設(shè)計(jì)參考課件

外國(guó)封面設(shè)計(jì)師的演講稿——不得不學(xué)的PPT設(shè)計(jì)參考課件1外國(guó)封面設(shè)計(jì)師的演講稿——不得不學(xué)的PPT設(shè)計(jì)參考課件2Andtwitteringtoo+Andtwitteringtoo+3let’sstarthere.let’sstarthere.4youareunique.youareunique.5isyourblog?isyourblog?6Auniqueblogismorelikelytosucceed…Reason#5(whyreadersunsubscribe)ToomanypoststhatIseeelsewhere(Redundant,RepeatedorRecycledNews)~Source:ProBlogger,34reasonswhyreadersunsubscribefromyourblogAuniqueblogismorelikelyt7Success=narrowingthegap

Agreatblogexperience combinesexcellent contentwithconversation +stimulation.Attheend oftheday,itshould

connectcuratorwith community.youSuccess=narrowingthegap Ag8blogs+brandsblogs+brands9Whatkindofbrandwouldyouwanttobe?Whatkindofbrandwouldyouwa10Howaboutthese…Howaboutthese…11doyouhaveblogbrand?doyouhaveblogbrand?12Areyoubloggingorrepresentingyourpersonal

+ +brand?Areyoubloggingorrepresenti13howtodesignabetterblogexperience.howtodesignabetterblogex14The4C’sofbloggingThe4C’sofblogging15CommunityInvestYourcommunitywillonlybeasgoodastheamountofeffortyouputintocultivatingone.Getinvolved.ListenIt’snotaboutrespondingtoeverysinglecomment—butitisaboutlisteningandfacilitating.CultivateGiveyourcommunitysomethingtothinkabout.Asktheiropinions.Don’tprovidealloftheanswers—letthemfillintheblanks.CommunityInvestYourcommunity16Example:includingyourcommunityExample:includingyourcommun17ConsistencyFindDon’tknowifyou’ve“foundyourvoice”?Thenyouhaven’t.You’llknowthemomentyoudo.Andwhenithappens—speakup.WriteTalkaboutthethingsyoucareabout.Betruetoyourself.ExperimentTheBeatlesexperimentedandevolved,yettheywerestilltheoneandonlyBeatles.Experiment—justdoitconsistently.ConsistencyFindDon’tknowify18Example:sometimesindustry,sometimeslifesometimes…andothertimes…Whateverthetopic—thevoiceshouldbeconsistentExample:sometimesindustry,s19Clarity

See

Youneedto“see”whereyouwanttogoevenifyoudon’tknowhowtoget there.Havingadefinitivevisioniseverything.

Communicate

Yourcommunicationandconversationshouldbeclearandarticulate.

Ramblingdoesn’tmakeforgoodconversation.VisionvisionaryDon’tletthewordvisionscareyouoff.Itdoesn’tmeanyouneedtobeagenius—youjustneedtokeepyoureyesontheroad.ClarityVisionvisionaryDon’tle20Example:claritycombinesvisionwithagility

“Logic+EmotionexistsattheintersectionofMarketing,BrandEngagement+ExperienceDesign—wherepassiveconsumersbecomeactiveparticipants.”Example:claritycombinesvisi21ContentFrameYourcontentwillbeasuniqueasthewayyouframeit.Don’tjustreport—haveopinionsandseektheopinionsofothers.SharePeoplearehungryforknowledgeand“know-how”.Ifyouknowsomething,shareit.ServeMakenomistake.Youareintheserviceindustry.Ifyourcontentoffersnovalue—neitherdoyou.ContentFrameYourcontentwill22Example:aggregatingcontentExample:aggregatingcontent23onemorething…onemorething…24StopcallingyourselfabloggerStopcallingyourselfablogge25Bloggersareone-dimensional.Peoplearen’t.Bloggersareone-dimensional.P26FindyourpassionFindyourpassion27letyourpassionshapeyourblogletyourpassionshapeyourbl28Mypassionfordesignhelpsmecreateauniqueblogexperience

Designisn’tjustabout makingsomethingpretty. Designisaboutcreative problemsolving. Everythingisdesigned. Marketersneeddesign. Marketersneedgooddesign. Gooddesigndoesn’talways needmarketing.Mypassionfordesignhelpsme29YouPassionConversationRelationshipsAffinityDon’tbeablogger—beaconversationarchitectYouPassionConversationRelation30Dialogueisfuelingthe“conversationeconomy”Dialogueisfuelingthe“conve31andaffinitykeepspeoplecomingbackandaffinitykeepspeoplecomi32Peoplewilltalkaboutauniqueblogexperience.Andcomebackformore.Peoplewilltalkaboutauniqu33…becausegoodexperiencesmakepeoplehappy.Credit:AdrianLai…becausegoodexperiencesmake34soundfamiliar?soundfamiliar?35Let’stalk.Let’stalk.36演講完畢，謝謝觀(guān)看！演講完畢，謝謝觀(guān)看！37外國(guó)封面設(shè)計(jì)師的演講稿——不得不學(xué)的PPT設(shè)計(jì)參考課件38外國(guó)封面設(shè)計(jì)師的演講稿——不得不學(xué)的PPT設(shè)計(jì)參考課件39Andtwitteringtoo+Andtwitteringtoo+40let’sstarthere.let’sstarthere.41youareunique.youareunique.42isyourblog?isyourblog?43Auniqueblogismorelikelytosucceed…Reason#5(whyreadersunsubscribe)ToomanypoststhatIseeelsewhere(Redundant,RepeatedorRecycledNews)~Source:ProBlogger,34reasonswhyreadersunsubscribefromyourblogAuniqueblogismorelikelyt44Success=narrowingthegap

Agreatblogexperience combinesexcellent contentwithconversation +stimulation.Attheend oftheday,itshould

connectcuratorwith community.youSuccess=narrowingthegap Ag45blogs+brandsblogs+brands46Whatkindofbrandwouldyouwanttobe?Whatkindofbrandwouldyouwa47Howaboutthese…Howaboutthese…48doyouhaveblogbrand?doyouhaveblogbrand?49Areyoubloggingorrepresentingyourpersonal

+ +brand?Areyoubloggingorrepresenti50howtodesignabetterblogexperience.howtodesignabetterblogex51The4C’sofbloggingThe4C’sofblogging52CommunityInvestYourcommunitywillonlybeasgoodastheamountofeffortyouputintocultivatingone.Getinvolved.ListenIt’snotaboutrespondingtoeverysinglecomment—butitisaboutlisteningandfacilitating.CultivateGiveyourcommunitysomethingtothinkabout.Asktheiropinions.Don’tprovidealloftheanswers—letthemfillintheblanks.CommunityInvestYourcommunity53Example:includingyourcommunityExample:includingyourcommun54ConsistencyFindDon’tknowifyou’ve“foundyourvoice”?Thenyouhaven’t.You’llknowthemomentyoudo.Andwhenithappens—speakup.WriteTalkaboutthethingsyoucareabout.Betruetoyourself.ExperimentTheBeatlesexperimentedandevolved,yettheywerestilltheoneandonlyBeatles.Experiment—justdoitconsistently.ConsistencyFindDon’tknowify55Example:sometimesindustry,sometimeslifesometimes…andothertimes…Whateverthetopic—thevoiceshouldbeconsistentExample:sometimesindustry,s56Clarity

See

Youneedto“see”whereyouwanttogoevenifyoudon’tknowhowtoget there.Havingadefinitivevisioniseverything.

Communicate

Yourcommunicationandconversationshouldbeclearandarticulate.

Ramblingdoesn’tmakeforgoodconversation.VisionvisionaryDon’tletthewordvisionscareyouoff.Itdoesn’tmeanyouneedtobeagenius—youjustneedtokeepyoureyesontheroad.ClarityVisionvisionaryDon’tle57Example:claritycombinesvisionwithagility

“Logic+EmotionexistsattheintersectionofMarketing,BrandEngagement+ExperienceDesign—wherepassiveconsumersbecomeactiveparticipants.”Example:claritycombinesvisi58ContentFrameYourcontentwillbeasuniqueasthewayyouframeit.Don’tjustreport—haveopinionsandseektheopinionsofothers.SharePeoplearehungryforknowledgeand“know-how”.Ifyouknowsomething,shareit.ServeMakenomistake.Youareintheserviceindustry.Ifyourcontentoffersnovalue—neitherdoyou.ContentFrameYourcontentwill59Example:aggregatingcontentExample:aggregatingcontent60onemorething…onemorething…61StopcallingyourselfabloggerStopcallingyourselfablogge62Bloggersareone-dimensional.Peoplearen’t.Bloggersareone-dimensional.P63FindyourpassionFindyourpassion64letyourpassionshapeyourblogletyourpassionshapeyourbl65Mypassionfordesig