某咨詢I行業(yè)企業(yè)移動商務(wù)發(fā)展趨勢報告

TrendsInEnterpriseMobility:

ConvergenceofMobileBusinessandWebServices

Software&InformationIndustryAssociationBriefing

May16th2002NicholasD.EvansEmergingTechnologySolutionsKPMGConsulting,Inc.ndevans@kpmg.(972)373-7429

下載更多免費咨詢報告，盡在Page1AgendaEmergingTechnologiesatKPMGConsultingStateoftheEnterpriseMarketITTrendsConvergingonBusinessDriversandBarrierstoAdoptionMobileBusiness&WebServicesConvergenceScenariosBestPracticesContacts&FurtherReadingQ&A下載更多免費咨詢報告，盡在Page2AboutKPMGConsulting,Inc.OurPartnersareLeadersKPMGConsultinghasmorethan50strategicallianceswithleadingeBusinesssolutionproviders--partnerssuchas:SunMicrosystemsCiscoSystemsFedExCorporationOurPhilosophyEnsuresSuccessKPMGConsultingprofessionalsliveourphilosophyofdeliveringoutstandingclientvaluebycombiningreal-world,industry-relevantexperiencewithinnovativeusesoftechnology.OneoftheWorld'sLargestConsultingFirmsKPMGConsultingemploys10,000peopleandservesmorethan2,500clientsinboththepublicandprivatesectors.HeadquarteredinMcLean,Virginia,wehaveprincipalofficesin16countriesonfourcontinents.FirstBigIPOof2001KPMGConsultingbecamepubliccorporationon

February8,2001NASDQsymbol:KCINOurBusinessiseBusinessOurcoreserviceofferingisend-to-endeBusinessintegration.Thisofferingencompasses:SupplyChainBusinessandTechnologyStrategyTradingPartnerIntegrationandExchangesIntegrationandOn-BoardingIntegratedEnterpriseOperationsSystemsandTechnologyIntegrationNetworkSolutionsandWebArchitectureOutsourcingStrategyandProcessesInternetStrategy/BrandingCustomerCareOnlineTrainingPage3WirelessSolutionOfferingsKPMGWirelessSolutionsreadySetGO!mobile SuccessroadmaptogainnewROIbyapplyingwirelessandmobilecomputingtechnologyR2iMobile ProvidesclientswithamethodologyforimplementationofWirelesssolutionsfortheirorganizationutilizingpre-definedreferencearchitecturesdesignedtoachieveafastimplementationofasolutionwhichfocusesonsolvingreal-worldbusinessproblems.WirelessLANs

ProvidesclientswiththedesignandimplementationofWLANstargetedatachievingbusinessvalue.MorefocusedontheintegrationwithapplicationsrunningonWLAN’sthanonjusttheimplementationoftheWLANsthemselvesTransactionPlatforms Providesclientswiththestrategy,designandimplementationofTransactionPlatformstargetedatspecificindustryverticals.Keycharacteristicsofthesesolutionsarethattheyfocusspecificsolutionaspectswhicharerequiredtocompletetransactions.AmongthesekeysolutionaspectsareSecurity,MobileWallet,TransactionProcessing,andScalability.WirelessTransactionPlatformsStrategySystemIntegrationEnablementRoadmapTransactionsAccessNetworkPage4EmergingTechnologiesatKPMGConsultingThecharteroftheEmergingTechnologySolutionspracticeistokeepKPMGConsultinginstepwithemergingand“disruptive”technologiesby…

Coordinatingtheidentificationofemergingtechnologiesthatarestrategictothebusinessofourclients…

IncubatingthehighestprioritytechnologieswithinKPMGConsultingsothattheycanmatureand…

Launchingthemaseither…

newcoresolutionofferingsorkeydifferentiatorsforourexistingsolutionsPage5EmergingandDisruptiveTechnologiesSomeoftheseemerginganddisruptivetechnologieswillimprovebusinessprocesses,othershavethepotentialtoreshapeentireindustriesThe“Map”positionstechnologiesaccordingtothelevelofimpactwhendeployedandthelevelofpenetrationBusinessImpactReshapeIndustriesReshapeBusinessProcessesImproveBusinessProcessesBusinessPenetrationby200310%20%30%40%50%60%70%80%90%WirelessWeb*mCommerce*WebServices*Voice-over-IP*EnterprisePortals*EnterpriseInstantMessaging*ASPs**P2P*WirelessLANEmbeddedTags*NaturalLanguageInterface*Source:ITExpo,2001Page6SolutionRadarLargeMarketModerateMarketSmallMarketBPPMWebServicesPeerServicesWirelessInfrastructureMgmtReal-TimeM-CommerceFY04+FY04+FY05+FY05+FY02-03LinuxBPOBroadbandPotentialMarketSizeBPMEmbeddedSystemsSecurityWebServicesPeerServices&CollaborationReal-TimeEnterpriseBusinessProcessManagement(BPM)BusinessProcessPerformanceManagement(BPPM)SecurityEmbeddedSystemsLinuxWirelessInfrastructureManagementM-CommerceBroadbandBusinessProcessOutsourcing(BPO)Page7ITTrendsConvergingonBusiness

MobileBusinessisjustoneofseveraltechnologytrendscreatingtheopportunityforbusinessagilityandcompetitiveadvantageNextgenerationinfrastructuretechnologiessuchasreal-timecomputing,embeddedsystems,webservices,peerservices,andwireless/mobilearebestimplementedandapproachedinaholisticmannerthatexploitsthebenefitsofeachTheyarecloselyinter-relatedandoftenmutuallyrequired.…forexample….Webservicesenableanytime,anywhereaccesstoinformationandtransactionsonanydeviceandanyplatformWebservicesbringsnewdevelopmentanddeploymentparadigmstoenterprisesoftwareandtoelectronicbusinessMobilebusinessbringsnewaccessparadigmstoenterprisesoftwareandtoelectronicbusinessWireless/mobileisbecomingakeynodefordigitalservices/webservicestransactionsandprocessesPage8MobileBusiness&WebServicesM-BusinessDriversAnytime,anywheremobileaccesstoenterpriseprocessesandinformationIncreasedrevenuesIncreasedcustomersatisfactionandretentionReductionofcostsImprovedefficienciesandproductivityReducedcycletimesAbilitytomakefasterandmoreinformeddecisionsDifferentiationfromthecompetitionImproveddataaccuracyWebServicesDriversSoftwareasaservicemovement“Unbundling”ofenterpriseprocesses–virtualenterpriseReductionofcomplexityMigrationtowardsreal-timeenterpriseReductionofcostfordevelopmenteffortsInteroperabilityacrossheterogeneousdevicesandapplicationsLoosely-coupledintegrationthatcanaccommodatechangestobusinessprocessTrendEnterpriseTrendsWebServicesMobileBusinessBackToBasicsEnterprisePerformanceimprovementandcosttakeoutYesYesVirtualEnterpriseOutsourcingofnon-corecompetencies,softwareasaserviceYesYesUbiquitousEnterpriseIncreasingusermobilityandacceleratedpaceofworkYesYesReal-TimeEnterpriseNeedfortimelyaccesstobusiness-criticalapplicationsandinformationYesYesPage9

EnterpriseproductionimplementationsCRM,SFA,SCM,BusinessIntelligenceAdvancedDevicesTelematicsLocation-BasedServices

WidespreadEnterpriseProductionImplementationsMulti-modalinterfacesContextAwareArtificialIntelligenceRFID(“BitsandAtoms”)M-CommerceStrategyExecution412ViralEnterpriseMobilityTrends&Timeline

Enterpriseeducation/researchHypearoundthe“WirelessWeb”MostlyconsumerfocusedWAPStocks,News,Weather

Enterprisepilotsine-mail,PIM,CRM/SFAEarlystrategyformulationWirelessMiddlewareWASPsUnifiedMessaging

EnterprisestrategyformulationDigitalServices3GProductionDeploymentsWLANAdoptionbarriersareremovedEducation2005+LateMajority2003EarlyMajority2002“Chasm”2001EarlyAdopter1999-2000PioneerEnterpriseProductionDeploymentsofWirelessDataPage10WirelessDataExamplesToday’’senterpriselandscapeintermsofwirelessandmobiledeployments….SupplySideOver-abundanceofwirelessmiddlewarevendors……weexpectconsolidationandreturntoprominenceofthemajorplayerssuchasIBM,MicrosoftandOracleIntelligentnewsolutions……forexample,wirelessinfrastructuremanagementfromcompaniessuchasmFormationTechnologiesEliminationofbarrierstoadoption……forexample,recent3GannouncementsfromcompaniessuchasSprintPCSDemandSideStrategyformulation……valuepropositionandbusinesscasedevelopmentPilots…pavingthewayforprocessandbehaviorchangerequiredtoexploitwirelessandmobilesolutionsImplementationbyearlyadopters…forexampleInfoWaveandAmericanUniversityPage11WirelessDataExamplesAmericanUniversityAmericanUniversityaskedKPMGConsultingtoconductadetailedstudyandpilottodeterminetheviabilityofofferingwirelessvoiceanddataservicetostudents,facultyandstaff.TheKPMGConsultingteamcombinedmarketresearch,financialanalysisandcompetitiveanalysistoevaluateandvalidatetheopportunity.KPMGConsultingthenhelpedtheclientselectvendorsandconductatwomonthpilotofawirelessvoiceanddatasystem..Thesuccessfulconclusionofthepilotvalidatedthewirelessstrategyandproposedwirelessnetwork.OnMay1,2002,AmericanUniversityannouncedtheirplanstoimplementcampus-wide,thewirelesssystemtohandlevoice,dataandmessaging.InfoWaveInfowavedevelopssoftwarethatallowsmobileanddisparateworkforcestoaccesscorporatenetworksusingwirelessdevices.Tosupportitsrapidanddynamicgrowth,theclientwantedtoimplementaCRMsolutiontoprovidemoreaccurate,up-to-datecustomerinformationtoitssalesforceandchannelpartners.ThewirelessCRMsolutionwasdeployedtoend-userswithinsales(insideandregional),marketing,productmanagement,customerservice,corporatecommunications,investorrelationsandtotheexecutiveteam.Thesolutionprovideduserswithreal-time,read/add/updatefunctionalitywhileconnectedwirelessly.Withinastandardwebbrowserontheirmobiledevice,usershavereal-timevisibilityintotheentireprospect/customerprofile.SomeofearlyROImetricsinclude:ImprovedProductivity(salescyclereductionof50%,improvementofleadreceipttoresponseby100%)ReductioninOperatingCosts(reductioninpartner-relatedcostsby50%,moreeffectiveuseofmarketingexpenditures)GaininMarketShare(increaseincustomerbaseby20%)ImprovementinBottomLine(increaseincustomer-paidinstallationsby300%)eCustomerWorldGoldenAward2001forexcellenceinitsMobileCRMSolutioncategoryPage12What’sNeeded?WhatwillaidenterpriseadoptionofMobileBusinessandWebServices?ImprovedeconomicclimateandindustrymaturityFocusonbusinessbenefitsnottechnicaldistractionsCompellingvaluepropositionsforenterpriseadoptionSolutionsthataccommodatetoday’slimitationsindevices,standards,bandwidthandcoveragePioneersandearlyadoptersgeneratingsuccessstoriesandROIstoriesSeriouspilotswithclearobjectivesandnot““sciencefairs”CarefullyexecutedstrategiesanddeploymentsthatleveragesynergiesbetweentheseemerginganddisruptivetechnologiesFundamentalunderstandingthatemergingtechnologiesarethenextcompetitiveadvantagePage13MobileBusiness&WebServicesIndustryScenariosExamplesofwheremobilebusinessandWebservicescanbeappliedincombinationtosolveenterpriserequirementsBestPracticesRecommendationsforenterpriseswhenconsideringtheconvergenceofmobilebusinessandWebservicesPage14IndustryScenarios–ChemicalsCreatingtheReal-TimeEnterprise–MobilityandBusinessProcessPerformanceManagement(BPPM)Achemicalscompanyusingwirelessandmobiledevicesaspartofabusinessprocessperformancemanagementsystemtiedtosalesandfieldoperations.Benefits/ObservationsMobiledeviceshelptomovetotherequiredlevelofvisibilityandaccesstoinformationProvidessalesforcewithalertsrelatedtosalesopportunities(leads)andsalesexceptions(customerpurchasingpatternsoutoflimits,inventoryunavailable,logisticsissues)Managementbyexception–mobiledevicebecomesabusinessdevicemonitoringthebusinessactivitiesandkeyperformanceindicatorsMobiledevicesprovideanalertmechanismforfasterresponsetobusinessprocessexceptionsApplicationintegrationaccomplishedviaWebservicesPage15IndustryScenarios-CommunicationsCreatingNewRevenueStreams-DeliveryandIntegrationofDigitalServicesAmobilehandsetmanufacturermovingintodigitalservicessuchasdownloadableringtoneshastwochallenges––payloaddeliverytothedeviceandback-endintegrationwithwirelesscarrierbillingsystems.Benefits/ObservationsMobiledevicesaretheendpointforthepayloaddelivery–effectivelyservingasthesubscriberforWebservicesNewintegrationtechniquessuchasWebservicescanhelptospeedintegrationandreducecostsofconnectingintoback-endcarrierbillingsystemsWirelessInternetvaluechainisenhancedviawebservices–complexityisreducedandopenstandardshelptofosterinter-connectionofvaluechainparticipantsPage16IndustryScenarios-SoftwareCreatingNewServices–MobileplatformsclimbingupthestackincorporatingWebservices-basedapplicationsAwirelessmiddlewarevendormovingupthestackviaacquisitionofavendorinthefieldforceautomationspace.TheyareaddingworkflowontopoftheirbasictranscodingengineandsupportingstandardssuchasSOAPbothinthedevelopmentenvironmentandtheruntimeenvironment.Benefits/ObservationsMobilebusinesstechnologiesarebecomingembeddedintoallapplicationsAllapplicationsaregainingwebservicesfunctionalityassoftwaremovestowardsthesoftwareasaservice(SaaS)modelResultwillbethatmostsoftwarewillhavemobilefunctionalityandwebservicesfunctionalityaskeyinfrastructureelementsthatsupportthebusinessfunctionalityPage17IndustryScenarios-ManufacturingSupplyChainVisibility–MobiledevicesandwebservicesforspeedingvendorqualitymanagementWithinthesupplychain,informationonthequalityofgoodsreceivedatawarehouseisrecordedonaPDAwithwirelessconnectivity.Theresultsaretransmittedtoareal-timesystem,coupledwithwebservicesintegrationtopartnersystems,inordertomanagevendorquality.Thereal-timenatureoftheinformationflowhelpsreducecycletimesandincreaseproductivitycomparedwithmoretraditionalbatch-orientatedprocesses.Informationcapturedelectronicallyatthepointofactivityalsoeliminatestheneedforduplicatedataentryinthebackoffice,henceimprovingdataaccuracy.Benefits/ObservationsMobiledeviceshelptoensuredataaccuracyandinformationcaptureatthepointofbusinessactivityReal-timesystemshelptoensurezerolatencyfromdatacollectionatthewarehousetointegrationandreportingtopartnersystemsWebserviceshelptoeaseintegrationwithmultiplepartnersystemsPage18TakeaHolisticApproach1)Don’tconsiderMobileBusinessorWebServicesinavacuumMobileBusiness:Additionalchannelthatenhancesexistingchannels.JustasE-BusinessbecomesembeddedinthebusinesssowillM-BusinessWebServices:Emergingtechnologiescanalsoplayarole–webservices,peerservices,embeddedsystems(machine-to-machine)BusinessImpactReshapeIndustriesReshapeBusinessProcessesImproveBusinessProcessesBusinessPenetrationby200310%20%30%40%50%60%70%80%90%WirelessWeb*mCommerce*WebServices*Voice-over-IP*EnterprisePortals*EnterpriseInstantMessaging*ASPs**P2P*WirelessLANEmbeddedTags*NaturalLanguageInterface*Source:ITExpo,2001MobileBusiness&WebServicesImpact:Alongwithwebservices,M-Businesstechnologiesrepresentanotheremergingtechnologycategorythathasthepotentialtoreshapeentireindustries!Page19LookatFundamentalSynergies2)BothmobilebusinessandWebservicesapplytotoday’senterpriseinitiatives–virtual,real-time,ubiquitousand““back-to-basics””viacosttakeoutandperformanceimprovementMobileBusinessNotjusttheintersectionofInternetandWirelessNotjustthe“wirelessweb”Allowsnewbusinessmodels,newprocesses,andreal-timecomputingRemovesformerprocessbottlenecksandpermitsinformationandtransactionsattheedgeofthecorporationWebServicesNotjustforintegrationNotjustcostreductionandcomplexitymanagementAllowsnewbusinessmodels,newprocessesandreal-timecomputingAllowsdynamicassemblyofbusinesstransactionsandloosely-coupledintegrationMobileBusiness&WebServicesImpact:AllowsustostarttoshapetechnologyaroundourselvesandourbusinessprocessesinsteadofshapingourselvesaroundtechnologyPage20IncorporateProcess3)IncorporateprocessandwellastechnologyMobileBusinessOpportunitytocreateentirelynewprocessesaswellastore-engineeroldprocesses.Opportunitytoeliminateboth““static”and“dynamic”bottlenecks––queues(toolittlemovement)orworkawayfrompointofbusiness(toomuchmovement)WebServicesWebservicesandbusinessprocessmanagement.Conceptof“businessservicesorchestration”(Fuego)acrosspeopleandapplications––mobiledevicesincludedMobileBusiness&WebServicesImpact:Asyouviewmobilebusinessfromaprocessperspective,Webservicescanserveastheenablertopublishandsubscribetosoftwareservicesinaprocess-orientedapproach.Themobiledeviceinteractionbecomespartoftheprocess.Page21MovetowardsReal-Time4)UnderstandyourperprojectneedsonthemobilitycontinuumMobileBusiness:Needforreal-timeinformationandreal-timeconnectivity(wirelessWAN)vs.morebatch-orienteddailyconnectivity(wirelessLANandcradlesynchronization).WebServices:Dynamicassembly,businesswebsMobileBusiness&WebServicesImpact:Asyoumovetowardsthereal-timeenterprise,thesetwotechnologiesbecomemoreintricatelylinked.Planyourprojectsaccordinglybasedupontheirreal-timerequirements.MobilityContinuumCradleSynchronization(Batch)WirelessLAN(Hourly)e.g.warehouseactivityWirelessWAN(NearReal-Time)e.g.salesleadse.g.orderstatusReal-TimeEnterpriseWebservicesfordynamicassemblyofpre-arrangedpartnersWebservicesforenterpriseapplicationintegrationStaticorBatchTransactionsPage22LookatSoftwarePlatformConvergence5)PlanforsoftwareplatformconvergenceMobileBusinessConvergenceofEAI,applicationserverandmobileserverfunctionsWebServicesIncorporationofWebservicestechnologiesintoapplicationserverplatformsMobileBusiness&WebServicesImpact:Asvendorsbuildoutthefunctionalityoftheirapplicationserverplatforms,mobilebusinessandWebservicessupportwillbecomestandard.PlanyourITarchitectureaccordingly.ApplicationServersMobileServersEAI/B2BServersWebServicesSupportPage23BestPracticesSummaryofEnterpriseRecommendations1)TakeaholisticapproachDon’’tconsiderMobileBusinessorWebServicesinavacuum2)LookatfundamentalsynergiesBothmobilebusinessandWebservicesapplytotoday’senterpriseinitiatives––virtual,real-time,ubiquitousand““back-to-basics”viacosttakeoutandperformanceimprovement3)IncorporateprocessIncorporateprocessandwellastechnology4)Movetowardstoreal-timeUnderstandyourperprojectneedsonthemobilitycontinuum5)LookatsoftwareplatformconvergencePlanforsoftwareplatformconvergencePage24ContactsJohnDelk––ManagingDirector,EmergingTechnologySolutions(678)731-2020,jdelk@kpmg.BobQuicke–Sr.VicePresident,Software&ServicesSegment(650)404-3801,rquicke@NickEvans–Director,EmergingTechnologySolutions(972)373-7429,ndevans@.../solutions/wireless_internet_solutions/index.htmlPage25FurtherInformationLearnaboutwirelessinourWebSeriesonMobileOpportunities!View1hourpresentationsanytimeontheWeb!Wireless:TheFoundationforEnhancedProductivity-PresentedbyCiscoSystemsExtendingtheEnterprise-PresentedbySiebelSystemsFromEnterprisetoEndDevice-PresentedbySelecticaWirelessinAction-RealExamples-PresentedbyBrienceStrategicMobileSolutions-PresentedbyKPMGConsultingRegistration:.kpmgcmobile.tvWhitePaperRSG!mobile:http://..kpmgconsulting./library/whitepapers/readysetgo.htmlPage26FurtherReading下載更更多免免費咨咨詢報報告，，盡在在Page27Q&A“Overthepastdecade,thetechnicalchallengeforbusinesseshasbeentoimplementlargepackagedsoftwareapplicationssuchasenterpriseresourceplanning,customerrelationshipmanagementandsupplychainmanagementsystems.Thechallengeoverthenextdecadewillbetoimplementthenextgenerationofsoftwareinamannerthatiscategory-agnostic.Inotherwords,howenterprisesexploitthebusinessandtechnicallinkagesandoverlapsbetweensoftwarecategoriesandcomponentswillbemorecriticalthanthefunctionsofthecomponentsthemselves.Asenterprisesbecomemorevirtualandmorebusinessfunctionsareoutsourced,therawelementsofspeedandflexibility,andthelevelofcollaborationbetweensoftwarecomponentswillbekeyfactorsincreatingcompetitiveadvantage”–NickEvans,KPMGConsultingInc.下載更更多免免費咨咨詢報報告，，盡在在9、靜靜夜夜四四無無鄰鄰，，荒荒居居舊舊業(yè)業(yè)貧貧。。。。12月月-2212月月-22Tuesday,December13,202210、雨中黃葉葉樹，燈下下白頭人。。。22:03:0322:03: