湖南省高中英語(yǔ) Unit1 Advertising Language points精品 牛津譯林必修4

Readingstrategy:readingexpositorywritingIntroductionofsubjectSupportingdetailsConclusionItusuallyfollowsthesamebasicformat格式:整理pptHowcanwedividethearticle?Part1Part2Part3Para1introductionParas2-5supportingdetailsPara6conclusion整理pptCommercialadsPublicserviceads整理pptCommercialadsPublicserviceads1.Acommercialadsisonewhichsomeonehas_______to_________aproductorservice.1.APSAisoftenplaced_________,andisintendedtoeducatepeopleabouthealth,safety,oranyother_____whichaffects______________.2.Notalladstellpeoplethe_________truth,sopeoplemust______________themethodsusedinadstotryandsellusthings.2.PSAsalsouseattractiveand_________imagesand___________language,buttheyaremadetoservethepublic.PSAsare______toteachpeopleandhelppeopleleadbetterlives.paidforpromotecompletebeawareofforfreeissuepublicwelfareoriginalcreativemeant整理pptLanguagepoints整理ppt1.Weareso

usedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.(line1)我們對(duì)此是如此熟悉以至于我們根本意識(shí)不到我們一天看的和聽(tīng)到多少(廣告)整理pptbe/get/becomeusedtosth.熟悉…,習(xí)慣…Tomisquiteusedto(doing)thiskindofjob.湯姆習(xí)慣了（做）這種工作。①beusedtodosth．②usedtodosth.被用來(lái)做……過(guò)去常常做某事(暗示現(xiàn)在已經(jīng)結(jié)束)整理pptIusedtogotothemovies,butnowIusuallywatchTVathome.我過(guò)去經(jīng)常去看電影，而現(xiàn)在通常在家里看電視。Itisknowntoallthatbamboocanbeusedtomakefinepaper．眾所周知，竹子可以用來(lái)造優(yōu)質(zhì)紙。整理pptso…(adj./adv.)that…如此…以至于…HisEnglishwassolimitedthathecouldn’tunderstandwhatthenativespeakerssaid.他的英語(yǔ)有限，聽(tīng)不懂當(dāng)?shù)厝说脑?。整理ppt2.Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.(line2)我對(duì)廣告做了一些研究,這里有一些非常重要的知識(shí)同大家分享.整理pptsharesth.withsb.

與某人分擔(dān),分享某物Theboysharedhistoyswithotherchildren.那男孩和其他小孩一起玩玩具.整理ppt3.Anadvertisementprovides

informationandusespersuasive

languageandexcitingimagestoencourage

peopletobuyaproductorserviceorbelieveinanidea.(line5)廣告通過(guò)提供有關(guān)信息、使用勸導(dǎo)性語(yǔ)言和令人興奮的圖象去鼓勵(lì)人們購(gòu)買某種產(chǎn)品或服務(wù)或是相信某種理念。整理pptpersuasive

adj.勸導(dǎo)性的,有說(shuō)服力的Theirargumentsareverypersuasive.他們的論點(diǎn)很具有說(shuō)服力。persuade

v.

勸說(shuō),說(shuō)服persuadesb.todo(intodoing)sth．說(shuō)服某人做某事(表示成功做成某事)不要被說(shuō)服去買你并不需要的東西。Don’tletyourselfbepersuadedintobuyingthingsyoudon’treallyneed.整理pptD高考鏈接1.Alicetrustsyou;onlyyoucan_______hertogiveupthefoolishidea.(2001上海)A.suggestB.attract

C.temptD.persuade整理ppt2.Whileshopping,peoplesometimescan’thelp____intobuyingsomethingtheydon’treallyneed.(1996上海)A.topersuadeB.persuadingC.beingpersuadedD.bepersuadedC整理ppt4.PSAsareoftenplacedforfree,andareintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.(line11)公益廣告往往是免費(fèi)投放的,其目的是就健康、安全或者其他影響到公眾利益的問(wèn)題對(duì)老百姓進(jìn)行教育。整理pptplacevt．安排,放置Heplacedthebooksintherightorder.他把書按正確的順序排列。beintendedtodosthintendtodosth．

打算、意圖做某事他打算明年到國(guó)外進(jìn)修。Heintendstoreceivefurthereducationabroadnextyear.整理ppt5.Doesanadvertisementtellpeople

thecompletetruth?(line17)廣告會(huì)百分之百的講真話嗎？整理pptacompleteeditionofShakespeare’sworks莎士比亞全集Itwasacompletesurprisetome.這對(duì)我來(lái)說(shuō)完全是個(gè)意外。completeadj.完整的,完全的,vt.完成；整理ppt6.However,westillmustbeawareofthemethodsusedinadvertisementtotryandsellusthings.(line15)盡管如此,我們還得留意商業(yè)廣告中促使人們購(gòu)買東西的方法。整理pptbeawareof

知道,明白,意識(shí)到Wemustbefullyawareoftheimportanceoftheinternationalsituationtoday.我們必須全面認(rèn)識(shí)當(dāng)今國(guó)際局勢(shì)的重要性。整理pptawareness

n．覺(jué)察；自覺(jué)；覺(jué)悟culturalawareness

文化意識(shí)politicalawareness

政治常識(shí)整理ppt7.Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth.(line17)一則廣告即使不說(shuō)慌,也并不意味著它會(huì)跟你百分之百的講真話。整理pptevenif

即使Shewon’tattendsuchpartiesevenifsheisinvited． 即使受到邀請(qǐng),她也不會(huì)參加這樣的晚會(huì)。lievi．撒謊,說(shuō)謊；n．謊言對(duì)某人撒謊:lietosb.；善意／惡意的謊言:awhite／black1ie；撒謊:tellalie／lies整理pptDon’tlietome!不要欺騙我。Heliedtomethathehadaheadache.他向我撒謊說(shuō)他頭痛。整理pptlie

v.躺；位于AmapofChinaliesonthetable．桌子上有一張中國(guó)地圖。lie--lied--lied--lying撒謊lie--lay--lain--lying躺,臥；位于；lay--laid--laid--laying下蛋，放置Ex:Hetoldmethathehad____inbedforthewholemorning.ButIknewthathewas____tome.lainlying整理ppt8.Theadvertiserswantyoutoreadtheword‘fights’andthinkthatthetoothpastecuresbadbreath,butitdoesnotsaythat!(line18)廣告商想要你看到“挑戰(zhàn)”這個(gè)詞,并認(rèn)為這種牙膏能夠治愈口臭,但廣告上其實(shí)并沒(méi)有這樣說(shuō)！整理pptcure

vt.治愈；治療n.治療(法)；Thiskindofmedicinewillcureyourheadache．這種藥可以治愈你的頭痛。治療疾病;改掉惡習(xí):cureadisease

curesb.of(doing)sth.cure不能接雙賓語(yǔ),即curesb.sth.(×)整理pptThismedicinecuredhimofhiscough．這種藥治好了他的咳嗽。整理ppt9.Notalladsplaytricksonusthough.

(line28)然而,并非所有的廣告都給我們?cè)O(shè)陷阱。當(dāng)not和both,always,all以及由every構(gòu)成的合成詞連用時(shí),表示部分否定,而不是全部否定,這一點(diǎn)值得注意。整理pptNotalltheathleteswereabletogetmedalsinagame．并非所有的運(yùn)動(dòng)員在比賽中都能得到獎(jiǎng)牌.Notboththestudentsenjoypopsongs.兩個(gè)學(xué)生并非都喜歡流行歌曲。Noteveryonehasthechancetoenterthecollege。并非每個(gè)人都有上大學(xué)的機(jī)會(huì)。整理pptplayatrick／tricksonsb.捉弄某人Weusedtoplaytricksonthosemen.我們以前常常捉弄那些人。整理ppt1.Youshould_____yourbooks_____yourdesk-mate.2.I_________gettingupearlyinthemorning.3.He__________finishtheprojectaheadoftime,buthefailed.4.Iwillnever______thewordsofdoor-to-doorsalesman.sharewithamusedtointendedtofallforExerciseforconsolidation:beusedtodoresearchonplaytricksonshare…withencouragebelieveinlieforfreeprotect…fromintendtobeawareofconnect…withfallfor整理pptdoresearchonplaytricksonencouragebelieveinlieforfreeprotect…frombeawareofconnect…withbelieveinisawareofforfreedoresearchonprotectfrom5.Inever________God.6.She__________thedangeraroundher.7.Youwillgetabook_______.8.Theteacheraskedusto_____________

environmentprotection.9.Thespecialclotheswill______you_____

beingattackedbywildanimals.整理ppt10.Youareactually___________herlaziness

ifyoudoeverythingforher.11.She____tousaboutwhatshedidjust

now.12.Don’t_____________me!Iamangry!13.Ifyou________themachine_____the

electricity,itwillwork.playtricksonencouragelieconnect…withencouragingliedplaytricksonconnectwith整理ppt整理ppt9、靜夜四無(wú)鄰，荒居舊業(yè)貧。。2023/1/42023/1/4Wednesday,January4,202310、雨中黃葉樹，燈下白頭人。。2023/1/42023/1/42023/1/41/4/20235:09:00PM11、以我獨(dú)沈久，愧君相見(jiàn)頻。。2023/1/42023/1/42023/1/4Jan-2304-Jan-2312、故人江海別，幾度隔山川。。2023/1/42023/1/42023/1/4Wednesday,January4,202313、乍見(jiàn)翻疑夢(mèng)，相悲各問(wèn)年。。2023/1/42023/1/42023/1/42023/1/41/4/202314、他鄉(xiāng)生白發(fā)，舊國(guó)見(jiàn)青山。。04一月20232023/1/42023/1/42023/1/415、比不了得就不比，得不到的就不要。。。一月232023/1/42023/1/42023/1/41/4/202316、行動(dòng)出成果，工作出財(cái)富。。2023/1/42023/1/404January202317、做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線向前。。2023/1/42023/1/42023/1/42023/1/49、沒(méi)有失敗，只有暫時(shí)停止成功！。2023/1/42023/1/4Wednesday,January4,202310、很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒(méi)有。。2023/1/42023/1/42023/1/41/4/20235:09:00PM11、成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。。2023/1/42023/1/42023/1/4Jan-2304-Jan-2312、世間成事，不求其絕對(duì)圓滿，留一份不足，可得無(wú)限完美。。2023/1/42023/1/42023/1/4Wednesday,January4,202313、不知香積寺，數(shù)里入云峰。。2023/1/42023/1/42023/1/42023/1/41/4/202314、意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。04一月20232023/1/42023/1/42023/1/415、楚塞三湘接，荊門九派通。。。一月232023/1/42023/1/42023/1/41/4/202316、少年十五二十時(shí)，步行奪得胡馬騎。。2023