大學(xué)體驗(yàn)英語(yǔ)綜合教程3(第三版)課件unit3-listen-and-talk

課程：大學(xué)體驗(yàn)英語(yǔ)綜合教程3（第三版）教師：王曉芳Unit3FamousBrandNamesListenandTalkI.TeachingObjectives1.Totrainthestudents’abilitytolistenthroughlisteningpractice.2.Tocultivatethestudents’abilitytotalkaboutfamousbrandnames.3.Toletstudentslearnsomethingaboutmakingadvertisementsandtheirbusinesssuccess.II.TimeAllotment1stperiod：Lead-in(25min)2ndperiod：Discussion(25min)3rdperiod：Dialoguesamples(30min)4thperiod：Communicativetasks(20min)III.TeachingContent1.Lead-in:Listentothepassageatleast3timesandtrytorearrangetheparagraphswhicharenotinthecorrectorder.2.Discussion:Severalpicturesarepresentedtoencouragestudentstomakeadvertisementsasiftheywereaddesigners.3.Dialoguesamples:TwodialoguesDialogue1TheProsandConsofFamousBrandsDialogue2WhyPiracyExists4.Communicativetasks:TwosituationsaredesignedtohelpstudentspracticeoralEnglish.Task1TalkingaboutFavoriteDrinksTask2DiscussingComputerSoftwarePiracyIV.TeachingProcedures1.Lead-inStep1:TeachstudentsthewordsinP210.Step2:Askthestudentstolistentothepassageatleast3timesandtrytorearrangetheparagraphswhicharenotinthecorrectorder.1.riskn.危險(xiǎn)takerisk冒險(xiǎn)2.marketingn.市場(chǎng)營(yíng)銷(xiāo)3.entrepreneurn.企業(yè)家4.pennywiseandpoundfoolish小時(shí)聰明，大事糊涂2.DiscussionStep1.Showstudentswithseveralpicturesofworldfamousbrandswhicharefamiliartostudentsandtelltheirsuccessfulstories.Step2.Askstudentstoformpartnersorgroupstodesignadvertisementswiththehelpofthepictures.1)sellahousetoasnail2)sellarefrigeratortoanInuit3)sellaswimmingsuittoafishForreference:Inuitareagroupofculturallysimilarinhabitingtheregionsof,,and.Inuitisapluralnoun;thesingularisInuk.ThewordInuitmeans"thepeople"intheInuitlanguageofInuktitut.3.DialoguesamplesStep1.(1)Askstudentstolistentodialogue11.designern.設(shè)計(jì)師2.insecureadj.無(wú)把握的，不肯定的3.catwalkn.時(shí)裝秀臺(tái)4.beyondone’smeans超出某人的支付能力5.sturdyn.結(jié)實(shí)的6.underwearn.內(nèi)衣(2)Askstudentstorepeatthedialoguelinebylinewithonespeakingaftertheother.Step2.(1)Askstudentstolistentodialogue21.piracyn.盜版行為2.authorv.創(chuàng)作出版3.undercutv.廉價(jià)出售4.eliten.精英(2)Askstudentstorepeatthedialoguelinebylinewithonespeakingaftertheother.4.CommunicativetasksAskstudentstocreateadialoguewiththeirpartneraccordingtothegivensituation,usingtheexpressionsandsentencepatternsformakingtheinterviewsinthetable.Situation1Twostudentsaretalkingabouttheirfavoritedrinks,eachtryingtoargueforhis/herownpreferredbrandandagainsttheother’schoice.ForreferenceA:Hmmm,I’mthirsty.Shallwegoandgetadrink?B:Yeah,thatsoundslikeagoodidea.Icoulddowithanicecupoftea.A:Tea!Yuck!Cokeforme.B:Coke?Doyoureallylikeit?Ialwaysthinkittastessoartificial...andit’ssosweet.A:Andyoulikethetasteoftea?B:Well,atleastteadoesn’A:Thatdependsonhowmuchsugaryouputin.B:Idon’tputsugarinmytea.Idrinkit‘cosit’snatural,andittastesgood.Besides,coke’trotmyteeth.smuchmoreexpensive.A:Somethingsareworthspendingmoneyon.B:Maybe,butcoke’sbeyondmymeans.Andmytheoryisthattea’shealthy,it’sgoodforyou.A:Well,thatdependsonwhatkindofteayoudrink.Youknowsometeashaveloadsofcaffeineinthem...morethancokeeven.B:Huh,okay.IcanseeI’mnotgoingtowinthisone.Andallthistalkingismakingmethirsty.Let’sgoandgetthatdrink.Youcanhaveyourcokeifyouwantto.I’llsticktomytea.Situation2Twofriendsarediscussingcomputersoftwarepiracy.ForreferenceA:Hey,Igotagreatnewprogramformycomputeryesterday.It’sabrilliantgame.Youshouldcomeoverandplay.B:Anotherprogram?Idon’A:Wellyouknow...it’sapiratecopy.B:Don’tyoufeelbadsupportingthepirates?A:Ican’taffordtherealthing!tknowhowyoucanaffordthemall.B:Butit’sillegal...A:Illegaltowanttosavemoney?It’sasgoodastherealthingbutcostsaquarteroftheprice.B:Maybe,butyouseetheproblemisthatwithpiratesthepeoplewhoreallydoalltheworkenduplosingout.A:Look,I’mjustanaverageconsumer.I’vegottothinkaboutwhat’sgoodforme.B:Butinthelongrunit’snotgoodforyou.Thispiratethingisgettingoutofcontrol.Yousee,themoremoneythemanufacturerslosethroughbeingpirated,thehigherthepriceoftherealthingwillbecome.Intheendonlyanelitefewcanaffordthegenuinearticles.A:Iseewhatyoumean.Butiftheymadetheprogramscheapertheycouldreducetheillegalcopying.B:Buttheywouldn’tmakeanyprofit!A:Intheshorttermperha