Unit4 Advertisements新課標(biāo) 人教 必修1

Reading:

Advertisements

1stPeriodLead-in:

Whatkindofproductorserviceisbeingadvertised?Waterprotection

SalesofCocoColaWhichaddoyoulikeandwhy?learnmoreaboutadsFast-reading1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.Detailed-reading1Wherearetheadvertisementsmostcommonlyfound?2WhatisthedifferencebetweencommercialadvertisementsandPSAs?Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.TaskOne3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5WhyshouldwefollowtheadviceinPSAs?Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.In1996.Becausetheyaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.

T/F1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.TaskTwonotonlyNotallPSAsDiscussthestructureofthetextintroductionofadvertisementscommercialandpublicserviceadsauthor’sopinions/suggestionsHowtoreadexpository(說(shuō)明的,解釋的)writing?ReadingStrategyThebasicformatofexpositorywriting:IntroductionofsubjectSupportingdetailsConclusionPayattentiontotheinformationthatfollowsthestatement.Take‘Publicserviceads’forexample:

Subject:

Informationsupporttheidea:

(1)

(2)

(3)

Conclusion:

PSAsusesomeofthesamemethods,buttheyaremadetoservethepublic.PSAsaremeanttoteachusandhelpusleadbetterlives.TherearealsoPSAsthateducatepeopleaboutpublicserviceprojects.OtherPSAsteachpeoplehowtolivehealthylives.Wecanlearnalotfromthem.Nowwecanhaveabetterunderstandingofthetext.CommercialadsPSAsexpensefreeofchargepurposepromotingaproductorservicecommentfulloftricksexamplesBright-Teethfightsbadbreath!methodsusing________and______imagesand________languagechargededucatingpeoplehelpfulYestolife,notodrugs.Knowledgechangeslife!etc.attractiveoriginalcreativeWords-matching1persuasive2promote3intended4beawareof5cure6nationwide7schooling8committingsuicideasendingbabletomakesomeonebelievesomethingcmeantorplannedtododkillingoneselfehelpathingoranideabecomepopularfknoworrealizegmakesanillpersonbetterorsolvesaproblemhhappeningthroughoutacountrybecfghadTaskThreeSummaryofthetext:PartE(1)advice(2)advertisements(3)intended(4)publicwelfare(5)promote(6)customers(7)persuasive(8)nationwide(9)campaigns(10)encouragePossibleanswers:Debate:GroupA:Advertisinghasapositiveeffectonourlives.GroupB:Advertisinghasanegativeeffectonourlives.Trytolistasmanyreasonsasyoucantosupportyouridea.Whatwelearnedtoday?1WelearnedsomethingaboutAdvertisements,especiallyt