北京市石景山區(qū)西部地區(qū)總體開發(fā)策劃報告

目錄第一章項目背景一、項目區(qū)范圍······························································1二、石景山西部地區(qū)發(fā)展現(xiàn)狀············································2自然資源稟賦及結(jié)構(gòu)·············································2經(jīng)濟(jì)資源與經(jīng)濟(jì)發(fā)展現(xiàn)狀········································4人力資本積累與社會資源········································6政府與政策資源···················································7三、石景山西部地區(qū)面臨的主要問題···································7矯正畸形的城市化進(jìn)程··········································7次生環(huán)境問題突出，治理投入不足······························8土地資源價值提升起步艱難·····································8區(qū)內(nèi)人口的就業(yè)技能與意愿之間的落差加劇了就業(yè)安置的難度·································································9新興產(chǎn)業(yè)的植入與人口置換·····································9四、石景山西部地區(qū)開發(fā)意義············································9第二章石景山西部地區(qū)發(fā)展優(yōu)劣勢分析（SWOT分析）一、石景山西部地區(qū)開發(fā)的優(yōu)勢·········································11毗鄰首都市場的信息優(yōu)勢—時間差···························11首都龐大市場提供足夠的市場門檻—規(guī)模差················11狡區(qū)位、地形、陷地貌共同決定墓的區(qū)域特色優(yōu)孩勢箱—鈔壟斷力梁······欲·始12裹開發(fā)程度低，談自由雕琢的空晉間廣浙闊盯—踢后發(fā)力光······飼······彼·····倘12兄符合北京西部鋼發(fā)展帶開發(fā)的槽戰(zhàn)略規(guī)巖劃恒—告機(jī)遇力咸······械······艦·午12控二、石景山西岸部地區(qū)開發(fā)的跑劣勢圣······扒······紀(jì)······麻······劈······哥······陳····濕12閘邊緣地帶城市遣化過程中的歷為史欠賬多炭······守······揮······脆······帖12栗倚輕倚重的產(chǎn)侍業(yè)結(jié)構(gòu)未能真哨正發(fā)揮區(qū)域資曉源比較優(yōu)勢，蔬無法支撐區(qū)域種經(jīng)濟(jì)的持續(xù)發(fā)佛展鹿······溪······劣······粉······輔······盡······隸··情13狂受原有產(chǎn)業(yè)結(jié)噸構(gòu)的影響，區(qū)耀域人力資本的能積累難以適應(yīng)呆現(xiàn)代服務(wù)業(yè)發(fā)驅(qū)展的需要椅······染······名······驚······波······弦······賞······青·····繼13息區(qū)域微觀經(jīng)濟(jì)賠主體活力不足省，既無法起到渣繁榮經(jīng)濟(jì)，又蠻無法實現(xiàn)提供嫩就業(yè)崗位的雙啊重功效疾······請······粘······費······賤······咳···揪13怖西部相對封閉傻的地形，與外都界溝通的入口遞過于單一，不殘利于大量人流腦在區(qū)內(nèi)的聚集萄······暗······喜······長······鞭······兄······綿·····騙14銅長期經(jīng)濟(jì)基礎(chǔ)什薄弱，導(dǎo)致區(qū)籮域政府的運(yùn)作逢能力有限，迫烏切需要走出積邊重難返的泥潭殘······船······鷹······卸······?！ぁぁぁぁぁ?zhàn)······券·····飽14蹤三、石景山西教部地區(qū)開發(fā)的伐機(jī)遇神······辣······境······侍······冷······恭······緊·····肆14乳石景山西部與溪門頭溝的門城程共同構(gòu)成西部懶發(fā)展帶上的重膊要節(jié)典點覺—壇空間戰(zhàn)略機(jī)遇卻······散······似······溜······叉······塌······且······廢··界15贊西部開發(fā)是伴觀隨首鋼搬遷實季現(xiàn)石景山全區(qū)傻發(fā)展轉(zhuǎn)型的重切要組成部分，窩也是一個潛在仰的區(qū)域經(jīng)濟(jì)領(lǐng)獵跑者邊······咐······瓦·····煩15共科學(xué)發(fā)展觀，漠綠晝色夕GD絡(luò)P君核算和考核機(jī)浙制有利于縮小連西部與東部發(fā)紙展在質(zhì)量上的皇差距，從而為傲西部贏得更多帆的發(fā)展機(jī)會和輕政策傾斜剛······用······秧······閱······斃······夕······聰······棚······時······絮····雖16洪把握奧運(yùn)商機(jī)厭進(jìn)一步吸引世艇界的眼球還······束······惜······褲······垃16煮四、石景山西秀部地區(qū)開發(fā)的抄挑戰(zhàn)薯······澡······哲······君······凱······淡······喂·····僻16剖自我超越的觀丙念挑戰(zhàn)醫(yī)······掌······爛······容······暮······熟······痰······鋸·姥16剝短期效應(yīng)與長袍遠(yuǎn)發(fā)展目標(biāo)之廣間的艱難取列舍世—軟生存與發(fā)展的待挑戰(zhàn)倦······躺······賞······泄······呼······身······它······樹······圣······蔬······疑···艘17問畸形肥胖和健寶康增肥之間的堡取惰舍頂—柿政績與和諧發(fā)數(shù)展的挑戰(zhàn)太······唱······都······滑······蛾······駛······呆······奇······落······敢······壟······擇17戒辨析特色經(jīng)濟(jì)初的真正內(nèi)漸涵匪—亞異軍突起的現(xiàn)亮實與虛幻兩條叛道路的挑戰(zhàn)粥······債······昏······低······礎(chǔ)······凝······肆······搖······啄······跨····邊17堪放水養(yǎng)魚與竭救澤而漁之間的廚挑艱戰(zhàn)嚴(yán)—犬開發(fā)利益的分睡享機(jī)制峰··豈18謊五、總結(jié)喂······殿······選······臭······噴······孩······道······盤······帳······貿(mào)······閉······份···扒18農(nóng)第三月章糠傭幣石景山西部地繳區(qū)發(fā)展定位丟一、功能定位甘······狀······料······嘆······紙······程······袍······脂······廳······籠······擇···溜20陳（一）定位釋鋪義托······擱······挽······探······賭······逐······匯······形······務(wù)······差······扯20愁二、產(chǎn)業(yè)定位喬······按······粘······酬······須······望······政······潛······霞······愈······肆···叔21稠創(chuàng)意產(chǎn)業(yè)內(nèi)涵桿······哥······慘······居······奮······嶼······?！ぁぁぁぁぁく偂ぁぁぁぁぁぞ场ぁぁぁじ?1黎產(chǎn)業(yè)結(jié)構(gòu)現(xiàn)······拉······護(hù)······烈······賀······拉······劍······呀······底······休····游22腿三、功能分區(qū)萬······墳······勾······?！ぁぁぁぁぁっ蕖ぁぁぁぁぁさ健ぁぁぁぁぁみf······蘋······溉······球······市···屆24稍功能分區(qū)總體回設(shè)想與······俯······琴······娃······斧······董······徒······尼·····殺24凱用地分配樂······震······狂······絨······辣······攜······并······舉······霸······秒····反25構(gòu)規(guī)劃原則味······忽······漫······棵······桿······挖······勵······市······白······脈····削26浙四、項目設(shè)計寒······輝······雹······橡······衫······或······險······擱······窗······傅······腐···址28快綜合服務(wù)區(qū)鄰······年······梁······丙······漏······廊······容······式······遺······晌·稍28涂高尚別墅區(qū)（愚天泰山上雙泉牧寺、板凳溝、斯陳家溝區(qū)域）旨······類·荒30球創(chuàng)意商務(wù)區(qū)（秧黑石頭、上下您石府）廈······他······毛······吼······攔······容·列32系生態(tài)居住區(qū)（讀秀府南宮）織······隙······姐······繭······帳······做······哨·····性35行水岸經(jīng)濟(jì)區(qū)（廳廣寧麻峪）拖······陡······誘······朝······皆······役······房·····悄37之旅游觀光帶跳······廳······續(xù)······軟······罰······糟······堂······軌······耀······株·畜39壤五、備選方案慮······晨······賣······坡······外······于······牛······除······孩······茅······變··拌41賄總體定位糞······中······拼······菠······輕······憲······適······盼······藍(lán)······府····偏41存功能分區(qū)愚······們······旅······鄭······疾······弱······修······騾······厘······陡····耽41烈項目設(shè)計懶······劣······育······錫······改······富······膀······抽······饒······瓣····芳43鐘兩套方案的區(qū)蹄別趟······很······固······錯······拆······泡······罰······含······蛾·愛43區(qū)六、目標(biāo)市場貸定位縣······鴿······差······膠······腎······異······打······懇······糞······竹···恰45炎生態(tài)居住區(qū)倍······表······督······振······春······巡······橫······廊······鉆······斑·同45揉泰斗村高檔別棋墅區(qū)廳······開······閑······臟······蝕······壇······拍······鐮·····年47棟酒店、研發(fā)辦裁公區(qū)槳······塞······世······虎······輩······紅······筋······狼······久48粘第四怒章航角開發(fā)模綁式你箱一、投入產(chǎn)出令分析勺······誕······比······纖······聚······?！ぁぁぁぁぁみ`······寒······諒······釀···恰50性開發(fā)成本喝······抓······瓶······土······匠······閃······桌······翼······釣······士····昨50議地塊分析與盈哪利思路客······平······微······漏······綢······餡······救······逢··螺57南二、開發(fā)模式訴選擇陷······毯······隊······瘦······嬸······露······粱······販······喉······精···奴61殼開發(fā)模式選擇限的原則霧······輔······新······族······該······閣······?！ぁぁぁぁぁげ丁ぁに?1財開發(fā)模式選擇廉的依據(jù)蹦······襯······馬······考······罵······岔······啞······攻··高62柜開發(fā)模式比較玩分析罷······剪······燦······鼠······土······極······望······晶·····憶65貓三、開發(fā)策略恭優(yōu)化脈······呆······沿······夏······銹······流······購······你······尋······灣···時67蝕開發(fā)進(jìn)度的最旅優(yōu)安排駱······妙······禿······裂······滴······茫······拜······迷··培67贈開發(fā)程度的最尿優(yōu)安排墻······禽······亞······定······巾······康······池······惑··錘67赤開發(fā)成本的控誤制策略億······罰······卷······乘······圖······彈······孝······東··效69許開發(fā)風(fēng)險的控域制策略車······尺······傅······賠······濕······郊······胃······誦··千69線開發(fā)融資與招誼商策略探······矛······翻······桐······厲······背······荷······命··域71充第五李章怕像圈招商模式垃一、投資招商株策略犧······兵······效······董······扇······遵······漿······北······塞······拳···屈74香投資商目標(biāo)定奧位恢······滿······沖······惰······廟······挪······證······岔······摸·小74治招商合作方式飾······射······眠······擦······翅······慌······耽······誘······蒙····醬75儲二、開發(fā)招商描策略賞······注······蹄······傲······羨······賭······做······梨······柔······罷···亞76母三、經(jīng)營招商讓策略清······桃······兄······禮······類······丈······底······飛······垮······襯···傷77掉酒店經(jīng)營商騰······萌······師······垮······透······常······霜······拿······冤······帽·奸77歲旅游經(jīng)營商詢······襯······獵······次······務(wù)······史······粥······斜······世······側(cè)·寺80唉休閑娛樂類經(jīng)曉營商錢······傅······馬······仍······妙······碰······倚······觀·····顏83言物業(yè)服務(wù)商板······既······象······習(xí)······往······巧······代······承······頃······同·支84宴經(jīng)營商退出機(jī)瘡制受······森······服······貌······部······泉······來······念······相·貍86恐四、創(chuàng)意企業(yè)仍招商策略揪······音······東······軋······懇······鳥······頁······惜······叫····椅76泳協(xié)會招商蹈······僚······胳······蚊······菊······盲······齒······皮······個······害····保87部創(chuàng)意企業(yè)招商據(jù)······脆······畜······釋······技······理······負(fù)······瘋······黑····嗽92褲五、商業(yè)價值獸分析銳······憐······獻(xiàn)······逮······伯······冒······尺······需······呆······拔···大93批廣告宣傳效應(yīng)述······務(wù)······攤······牙······酷······菜······貪······午······筒····皺93萬品牌聲譽(yù)效應(yīng)衛(wèi)······稅······鞋······育······蕉······駁······劑······粱······則····識94雙地段升值潛力召······耀······揚(yáng)······朵······稈······芝······衰······思······讓····遇94糖信息集聚效應(yīng)殿······逼······浸······崇······震······封······各······碑······室····絹94饞經(jīng)營收益分析裹······蓄······之······摘······墊······概······捉······障······徐····巨94昨六、招商管理求······包······賣······默······掠······宰······暫······戶······殿······裹······也···頌95北招商活動總體集安排主······桿······遷······勵······揮······狡······灰······澆·····呢95慕招商時間安排攝······西······告······壁······找······脖······劍······賀······獵····搖95病招商組織結(jié)構(gòu)饅設(shè)計及人力資市源安排攀······嗽······塑······洗······縣···緞96臭招商活動的組盞織、控制與策券略的配合納······范······技······組······昏··裹96維招商效果評估鎮(zhèn)與考核傳······楊······披······欠······攜······她······前······頓··欺97按第六徐章半隔詠經(jīng)營模式奮一、經(jīng)營體系君······殘······曲······交······創(chuàng)······權(quán)······價······規(guī)······孩······雕······痰···掀99咳一級經(jīng)濟(jì)主體昏······烘······股······私······昌······皺······寶······等······襯···負(fù)100燭二級經(jīng)營主體替······銳······沃······央······狀······合······尖······惰······掘···捕101友三級經(jīng)營主體桃······蛇······井······國······牽······秘······妖······己······屈···宜102戴二、理念經(jīng)營復(fù)······盾······內(nèi)······辦······垂······婆······扯······趟······槽······宮······戴··腰102虧生態(tài)經(jīng)濟(jì)理念姜······晉······牲······交······雙······慎······工······穗······抱···胳102攜執(zhí)政理念跌······恨······濫······排······爹······屯······紫······淋······披······刻··服103切地產(chǎn)運(yùn)營理念鮮······聚······秧······眼······城······覺······睛······苗······孝···哨104絕營銷理念覺······柱······紗······惱······淺······料······式······旺······思······憂··預(yù)105棉三、資源聚集膚······省······港······拾······斃······釋······泳······區(qū)······挽······下······鼠··祝107榮搭建融資平臺酒······知······柿······禾······摘······跟······丹······效······軍···捏107惠建立合作聯(lián)盟涌······雙······廟······拜······三······重······貝······勝······繼···紐108乎推廣示范工程懲······強(qiáng)······配······林······白······買······預(yù)······酬······渾···藏111眉四、環(huán)境經(jīng)營束······次······汁······茶······誤······終······鉤······越······標(biāo)······說······起112廚硬環(huán)境建設(shè)亞······拘······滅······賣······拾······主······逼······灘······肯······伴113均軟環(huán)境建設(shè)漿······銹······敬······掃······躁······唱······好······污······半······壽119瞧五、品牌經(jīng)營懼······賊······姨······造······編······心······貿(mào)······猜······晉······稿······必121挺品牌經(jīng)營的主搜要階段混······追······吐······極······妨······局······拌······蚊122反營銷傳播歌······駕······券······辨······標(biāo)······愉······材······張······朗······串··繩123查母子品牌策略決······都······甜······芽······汪······膏······版······紀(jì)······熊···時128英六、實物經(jīng)營奸······袖······某······腥······阻······戀······觸······菜······沿······跨······校··母128史經(jīng)營方式分析怠······甘······拖······級······換······遷······及······然······撫···擊128神經(jīng)營方式選擇輝······獲······輸······引······庭······折······批······蒸······饑···忠129四第七替章艱易做管理模式柔一、管理目標(biāo)抄······咸······得······驅(qū)······歇······淹······壺······柴······不······掃······堤131狐二、管理模式供分析生······該······牙······夏······勿······紫······區(qū)······氏······達(dá)······衡··魔131孫現(xiàn)有管理模式珍分析鉤······忽······真······背······科······疫······宣······俱···遇131睛未來管理模式信分析阿······彈······秒······院······花······債······盆······箱···仇132見三、西部開發(fā)斬建設(shè)辦公室的戶組織管理負(fù)······舍······頑······著······順······潤···唉134宣組織職責(zé)獨······舟······槳······鷹······蒼······殖······茄······掃······棒·····