2022年職稱英語考試綜合類課堂筆記五十五1

2022年職稱英語考試綜合類課堂筆記五十五11．分析文章標(biāo)題：Themakingofasuccess（勝利）story（故事）

標(biāo)題的含義為“一個(gè)勝利故事的產(chǎn)生”，IKEA（宜家）貫穿文章消失，共消失了17次，因此是文章主題詞。由此推斷出這篇文章主要敘述關(guān)于“宜家”（家具生產(chǎn)和制造商）的勝利史。

1．IKEAistheworld’slargestfurnitureretailer,andthemanbehinditisIngvarKamprad,oneoftheworld’smostsuccessfulentrepreneurs.BorninSwedenin1926,Kampradwasanaturalbusinessman.Asachild,heenjoyedsellingthingsandmadesmallprofitsfromsellingmatches,seedsandpencilsinhiscommunity.WhenKampradwas17,hisfathergavehimsomemoneyasarewardforhisgoodgrades.Naturallyheusedittostartupabusiness–IKEA.

2．IKEA’snamecomesformKamprads’initials（I.K.）andtheplacewherehegrewup(EandA).TodayIKEAisknownforitsmodern,minimalistfurniture,butitwasnotafurniturecompanyinthebeginning.Rather,IKEAsoldallkindsofmiscellaneousgoods.Kamprad’swaresincludedanythingthathecouldsellforprofitsatdiscountedprices,includingwatches,pensandstockings.

3．IKEAfirstbegantosellfurniturethroughamail-ordercataloguein1947.thefurniturewasalldesignedandmadebymanufacturesnearKamprad’shome.Initialsaleswereveryencouraging,soKampradexpandedtheproductline.FurniturewassuchasuccessfulaspectofthebusinessthatIKEAbecamesolelyafurniturecompanyin1951.

4．In1953IKEAopeneditsfirstshowroominAlmhult,Sweden.IKEAisknowntodayforitsspaciousstresswithfurnitureinattractivesettings,butintheearly1950s,peopleorderedfromcatalogues.Thusresponsetothefirstshowroomwasoverwhelming:peoplelovedbeingabletoseeandtrythefurniturebeforebuyingit.Thisledtoincreasedsalesandthecompanycontinuedtothrive.By1955,IKEAwasdesigningallitsownfurniture.

5．In1956Kampradsawamandisassemblingatabletomakeiteasiertotransport.Kampradwasinspired.Themanhadgivenhimagreatidea:flatpackaging.FlatpackagingwouldmeanlowershippingcostsforIKEAandlowerpricesforcustomers.IKEAtrieditandsalessoared.Theproblemwasthatpeoplehadtoassemblefurniturethemselves,butovertime,eventhisgrewintoanadvantageforIKEA.Nowadays,IKEAisoftenseenashavingconnotationsofself-sufficiency.Thisimagehasdonewondersforthecompany,leadingtobettersalesandcontinuedexpansion.

6．Todaythereareover200storesin32countries.Amazingly,IngvarKampradhasmanagedtokeepIKEAaprivately-heldcompany.In2022hewasnamedtheworld’srichestman.HecurrentlylivesinSwitzerlandandisretiredfromtheday-todayoperationsofIKEA.IKEAitself,though,justkeepsongrowing.

2．分析小標(biāo)題被選項(xiàng)：

A．IngvarKamprad–aborn（天生的）businessman（商人）

B．Successbrought（帶來）bytheintroduction（介紹，引入）ofshowrooms（陳設(shè)室，展現(xiàn)廳）

C．Theorigin（起源）ofIKEA

D．Specializationin（特地從事...）selling(銷售)furniture（家具）

E