北師大英語必修4unit-11Lesson3-The-Advertising-Game-課件

Lesson3TheAdvertisingGameCanyouthinkofsomeadvertisementsyouhaveseen?Listsomeplaceswhereyouhaveseenadvertising?inthestreetatbusstationonthebusadvertisementonTV

ontheradiointhe

magazineontheInternetspokesmanspokeswoman熟悉廣告的相關詞匯：1.tomakesth.knowntothepublic,e.g.inanewspaperoronTV____________2.somethingusedforadvertisingthings_______________3.thebusinessofencouragingpeopletobuygoodsbymeansofads____________4.thepersonwhomakesads____________advertiseradvertiseadvertisementadvertisingadvertiseadvertisementadvertisingadvertiserReadthetextanddotheexercises.TrueorFalse1.“TsingTaoBeer”tellsyou3piecesofinformationsoitisattractive.2.Advertisementsmustbeattractiveandcreative.3.Thepurposeofalladvertisementsistomakecustomersspendmoney.FTF4.Producingpublicadvertisementsmentionedinthetextisfree.5.Thetextinferredthatadvertisementsaretryingtosellyousomethingmakescustomersbored.6.Thepurposeofadvertisementsiscreatingsomethingthathasneverbeenseenbefore.FTF7.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.TReadthetextandcompletethetable.Paragraph1theclassicadsaimcontentstheclassicadsgiveinformationaboutfinding________________a.thenameofa___________b.whatthecompanies____c.wheretheyare_______andthe_______namesproductscompanysellbrandlocatedcertainsubjecttheclassicadsbrandnameproductcompanynamelocationParagraph2theadsinthemarketaimcontentstheadsinthemarket________andholdthe_________ofthepublic___________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjecttheadsinthemarketParagraph3modernadsaimcontentsmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectmodernadshigheststandardsofvisualdesignlightthinParagraph4thetopadsoftodayaimcontentsthetopadsoftoday_______somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised

andnewand_________ideascreatefascinatinghumourunusualsubjectthetopadsoftodayhumour,surprisedandnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.Paragraph5thepublicadsaimcontentsthepublicadsmake___________tosocietyencourage________to__________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubjectthepublicadsprotecttheenvironmentmakecontributionstosociety1.傳統(tǒng)的2.公司3.合適的4.視覺的5.概念6.方法7.幽默8.市民9.預算10.商標classiccorporationsuitablevisualconceptapproachhumorcitizenbudgetbrand11.啤酒12.當代的13.貢獻14.侄女15.外甥16.standard17.content18.boom19.advertiser20.fascinatingbeercontemporarycontributionniecenephew標準，水平內容，目錄迅速增長廣告人迷人的1.certainproducts2.agenerallocation3.sewingmachine4.indirectcompetitionwith5.inthemarket6.inthesituation7.holdtheattentionofthepubic8.consistof9.visuallyattractive10.enoughtodo11.highstandardsofvisualdesign某些產品大致位置縫紉機在和…直截競爭中在市場中在這種形勢下吸引公眾的注意由…構成=bemade

upof視覺上有吸引的足以做…視角設計的高標準12.顯眼，突出13.在充滿競爭的世界14.也就是說15.和…有聯(lián)系16.為了利益17.公益廣告18.對社會做出貢獻19.鼓勵某人做…20.參加21.在過去的十年中22.在某方面教育…

standoutinaworldfullofcompetitionthatis(tosay)link……to/withforaprofitpublicadvertisementsmakecontributionstosocietyencouragesb.todosthparticipateinin/over/duringthelast/pastdecadeeducatesb.on1.Whatistheclassicadvertisement?

AnswerthefollowingquestionsItisonethatgivesinformationaboutfindingcertainproducts.2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?newandunusualideashumourous

Theyusehumouraswellasnewandunusualideastosurprisepeople.Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething.4.Whathasthegovernmentdone

duringthelastdecade?Overthelastdecade,thegovernmenthasworkedhardatusingadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.1.sb./sth.belikelytodo=Itislikelythat有可能,有希望的

Ticketsarelikelytobeexpensive.入場券可能很貴。

Itislikelythatthethievesdon’tknowhowmuchitisworth.盜賊很可能不知道此物的價值。.Languagepoints2.consistof=bemadeupof由……組成,構成

Thecountryconsistsofhundredsofislands.這個國家是由數百個島嶼構成的。3.linkAto/withB與……相聯(lián)系

Thevideowaslinkedtoapowerfulcomputer.攝像機與一臺功能強大的計算機相連接。

TheChannelTunnellinksBritainwiththerestofEurope.英吉利海峽隧道把英國和歐洲其他國家連接起來了。5.beusedtodoing/usedtodo/beusedtodoI____________________at5:30inthemorning.

我習慣于早上五點半起床。

Thesestonescan_________________________.

這些石頭能用來造橋。Asayoungmanhe____________intheriverofhisvillage.當他年輕的時候,常常在村里的河里游泳。amusedtogettingupbeusedtobuildabridge.usedtoswim4.beusedtodoingsth.習慣于做某事

I’musedtogettingupat5:30inthemorning.我習慣于早上五點半起床。

beusedtodosth.被用來做某事

Thesestonescanbeusedtobuildthebridge.這些石頭能用來造橋。usedtodosth.過去常常做某事Asayoungmanheusedtoswimintheriverofhisvillage.當他年輕的時候,常常在村里的河里游泳。VoiceyouropinionDoyouthinkadvertisingactuallyworks?Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?GrammarReadthesesentencesandtelltheGerunds’function.1.…alotofmoneyisspentonapplyingmoderntechniquesofdesigntomakethese.afterapreposition2.Otherstrytocreateadvertisementsthatpeoplesimplyenjoylookingat.object3.Forexample,itcouldbe“ShanghaiSewingMachine,”4.Usinghumouraswellasnewandunusualideastosurprisepeopleisimportantinmodern.5.Myjobisteaching.tellingtheuseofnounsubjectpredicativeCompletethesentenceswiththeverbsintheircorrectform.1.I’manearlybird,andI’vegotusedto_________(getup)at5:00a.m.2.Thereisonlyoneprogrammeworth________(watch)today-thescienceprogrammeonvolcanoes.gettingupwatching3.It’snouse________(worry)aboutit.Youcan’tdoanythingtochangeit.4.Iregretted_____________(notapologise)totheoldmanformybadbehaviour.5.Mylittlenieceandnephewarealwaysexcitedtosetoutona________(camp)trip.worryingnotapologisingcamping6.Forfiftyyears,shedidherjobwithout___________(complain).7.____