管理咨詢麥肯錫-表格庫

機密此報告僅供客戶內(nèi)部使用。未經(jīng)麥肯錫公司的書面許可，其它任何機構(gòu)不得擅自傳閱、引用或復(fù)制。DocumentDate標(biāo)題客戶名

客戶所在地日期此報告僅供客戶內(nèi)部使用。未經(jīng)藍程咨詢公司的書面許可，其它任何機構(gòu)或個人不得擅自傳閱、引用或復(fù)制。本文只提供演示文稿綱要，需輔助以口頭講解和表達。芝加哥

上海

新加坡2002客戶企標(biāo)使用指引本工具文檔包含了最常用的一些圖表以幫助我們更為方便快捷地制作PowerPoint文件在應(yīng)用這些圖表之前，你需要首先在你所做的文檔里應(yīng)用藍程的PPT模版，那么所有藍程的報告文檔可以統(tǒng)一模式如果你需要在你的演示中應(yīng)用某圖表，只需復(fù)制該圖表在你的文檔中，然后修改。一般有兩種復(fù)制方法:在普通視圖下，按Ctrl-A選擇所有對象，復(fù)制，然后切換到新文檔中粘貼在幻燈片瀏覽視圖下，選擇你要復(fù)制的幻燈片單頁，然后復(fù)制、粘貼到新的文檔里，當(dāng)然也是在瀏覽模式下2使用指引標(biāo)題和正文在模版中已經(jīng)預(yù)設(shè)，所以你只需要應(yīng)用即可。應(yīng)用時選擇菜單中格式中的幻燈片版式。你即可選擇你需要的版式，再填入文字按增加縮進量，文字縮進一級后字體大小和粗細或工程符號會自動改變行間距也是預(yù)設(shè)的，不要按兩次回車以增加行間距記住，復(fù)制是最有效而準(zhǔn)確的方式將一個對象的格式應(yīng)用到另一個上。所以如果你要插入一個新的對象如文本框，并且對格式不那么確定，請從工具文檔中復(fù)制3使用指引一些“要〞和“不要〞不要在按照文本自動調(diào)整格式下輸入文本，在編輯時會很難調(diào)整文本中排列間隔不要用空格，而用tab鍵：不要在一個文本框中輸入太多的文本，以后將很難修改格式12TheuppertrianglecontrolstheindentationofthefirstlineofaparagraphThebottomtrianglecontrolstheindentationofthesecondandtheconsequentlineofaparagraphThesetrianglescontrolthelevel2textTablemarkTablemarkcontroller4定制你的工具欄可以顯著提高制作速度在菜單中選擇工具欄定制，將出現(xiàn)如下的對話框，選擇其中常用的圖標(biāo)置于桌面的工具欄上：RotatetoolsPickupandapplyformatGroupandungroupOrdertoolsColortoolsIndenttoolsChangeFontSizeFontFormattingZoomBulletsRulerTextAlignToolsFontFontSizeMostFrequentlyUsedShapesNewTextBoxLineFormattingToolsShadowToolsAlignTools使用指引5以下的快捷鍵都是在左手操作的，當(dāng)你右手使用鼠標(biāo)時這些快捷鍵將極為方便。請經(jīng)常使用以便記?。篊trl-C:復(fù)制Ctrl-X:剪切Ctrl-V:粘貼Ctrl-S:保存Ctrl-A:全選Ctrl-Z:撤銷Ctrl-D:復(fù)寫用鼠標(biāo)移動對象十分方便。但是需要垂直或水平移動的時候可同時按住Shift鍵如果你需要復(fù)制對象到指定地方，按住Ctrl移動即可復(fù)制。同時按Ctrl和Shif可以使復(fù)制的對象和原對象垂直或水平使用指引6移動鼠標(biāo)以選中對象。但是當(dāng)對象沒有填充內(nèi)容是只有點中邊框才能選中，而邊框又不易看到。所以除了矩陣和表格一般可將對象填充顏色設(shè)為白色如果想選中分散的對象，按住Shift鍵然后選中一個一個對象按住鼠標(biāo)左鍵拖動覆蓋住你想選擇的多個對象，你能選中拖動區(qū)域內(nèi)所有的對象。結(jié)合Shift鍵可以十分方便地選中一些小的或隱藏的對象快捷鍵Ctrl-A可使你選中幻燈片中所有的對象或者文本框中所有的文本按住shift擊中文本框的任一局部，你便能選中整個文本框在文本框中，按擊鼠標(biāo)左鍵三次可選中整個段落；兩次選中詞或詞組。使用指引7Projectnameordocumenttitle

(max.twolines)

–Typeofdocument–

Clientname

(max.twolines)

Location,dateofpresentation(monthday,year)Projectnameordocumenttitle|Date(monthday,year)8Thisdocumentwascreatedfortheexclusiveuseofourclients.Itisnotcompleteunlesssupportedbytheunderlyingdetailedanalysesandoralpresentation.ItmustnotbepassedontothirdpartiesexceptwiththeexplicitpriorconsentofRittenHouse&Partners.Content PageA. Chapter ??1. Subchapter ??1.1 Section ??B. Chapter ??1. Subchapter ??1.1 Section ??C. Chapter ??1. Subchapter ??1.1 Section ??9A.Chapterpage(afterchapterpoint:4"spacebars")…………Action/reaction……11Action/reaction12Action/reaction13Againstthetide/withthetideAgainstthetideWiththetide..................14Balance/imbalance……15Balance/imbalance……16Balance/imbalance……17BarchartGraphTitle18Chances/risks…………19ChangeofdirectionMomentofdirectionalchange20ChinamapBoxTitleLevel1textLevel2textLevel3text21Circulation(2factors)………………………………………22Circulation(3factors)……………………………………………………23Circulation(4factors)…………………………………………………………………24Circulation(5factors)………………………………………………………………………………25Circulation(6factors)……………………………………………………………………………………………26Circulation(7factors)…………………………………………………………………………………………………………27Circulation(8factors)………………………………………………………………………………………………………………………28Clienttypes$〞Unsure"〞Hesitant"〞Successful"〞Hopeless"〞Drowning"〞Struggling"EnsuresurvivalinshorttermRestructuringorsearchforpartnersActivelyinitiatestructuralchangeGrowingandpositioningprojectSecurefutureStrategyprojectStartouttowardthefutureSpecificimple-mentationprojectClienttypeNeedProjecttype29ColumnsandtablesColumnTitle1Category1TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereColumnTitle2TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereColumnTitle3TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereCategory2TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereCategory3TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere30ColumnsandtablesColumnTitle1Category1TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereColumnTitle2TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereCategory2TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereCategory3TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere31ColumnsandtablesCategory1Category2Category3Category1Category2Category3Category1Category2Category3Category1Category2Category332ColumnsandtablesColumnTitle1ItemItemItemItemItemItemItemItemItemColumnTitle1ColumnTitle1ColumnTitle1NumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumber33ColumnchartGraphTitleUnitCAGR??%34ColumnchartGraphTitleUnitCAGR??%TopLevelLabelTopLevelLabel0100200300400500600Optional35ColumnchartYoucanputyourpointshereintheheaderoftheboxGraphTitleCAGR??%36ColumnchartHeaderGraphTitleHeaderGraphTitleUnitUnit37ColumnchartHeaderGraphTitleHeaderLevel1textLevel2textLevel3textUnit38ColumnchartGraphTitleHeaderLevel1textLevel2textLevel3textUnit39ColumnchartYoucanputyourpointsherelikeconclusionUnitCAGR??%40ColumnchartCategory4Category3Category2Category1Column1000000000000000GraphTitleCategory5000TotalUnit0000000000000000000000000000000000000000000000X,000X,000X,000X,000X,000X,000LabelLabelLabel000000000Series1Column2000000000000000000Series2Series1Series241ColumnchartSubTitleSubTitleSubTitle000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabelSubTitleSubTitleSubTitleSeries1Series2Series3DashLine42Conflict…………43?Conflict44Consequences(2)............45..................Consequences(3)46Consequences(4)........................47Consequences(5)..............................48Consequences(2)…………49……Consequences(3)…………50Consequences(4)……………………51Consequences(5)…………………………52Consequences………………12345653

Consultantsprofil(English),[FirstnameLastname]…Position:………………..Yearofbirth:………………..Nationality:………………..Languages1990–1994Education…Updated:MM/YYProfessionalexperienceMethodologicalcompetenceSince10/1992……IndustrycompetenceKeyprojects……54Cooperation55Cooperation56CostbreakdownchartValueValueValueValueValueValueUnitGrossMarginCostComponent(%)Component(%)Component(%)Component(%)Component(%)Component(%)57Deadend58Dependance59Development60Dice61Direction62Factors(2)……………63Factors(3)…………64Factors(3)…65Factors(3)………66Factors(4)……………67Factors(4)………………………68Factors(4)……………69Factors(4)………………………70Factors(6)…………………71Factors(6)…………………72Factors(8)………………………73Factors(4)……………74Factors(5)………………75Factors(6)…………………76Factors(4)…Successfactors…………77Factors(5)……………Successfactors…78SuccessfactorsFactors(6)…………………79Factors(3)…………80…………Factors(4)…81Factors(5)………………82Feedback………83Feedback……84Feedback85Feedback?!86Feedback87Filter…………88FilterInitialsituation1.Criterion2.Criterion3.CriterionResult89Flexibility90FlexibilityAbilityIntentionFlexibilty91Flexibility92Focus–expansion…………………t…………………t93Growth94Guidelines……………95Harmony96Hurdlesandbrakes…………CompanyX97Impact.....................98Influence(1factor)…99Influence(2factors)……100Influence(2factors)101Influence(4factors)102Influence(4factors)103Influence(6factors)…………………104Input/output……...……...105Interaction106Marginchart100%?%Label?%Label?%Label?%Label?%LabelTotalinValueIndexLabelLabelLabelLabelLabelLabel000000000?%?%?%000?%?%000000107…Matrix…………108Matrix……………109MatrixDimension2Dimension1ScaleScaleScaleScaleLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3text110MatrixLabelLabelLabelLabelDimensionIIContentDimensionILabelLabelContentContentContentContent111Measuresplan–plannedactivitiesOverview:…ActivitiesWk...Wk...Wk...Wk...Wk...Wk...Wk...Wk...Wk...Wk...Comments……112Measuresplan–plannedmeasuresActivity:…Asof:…Objective:Results:Responsible:…Support:… Measures:…........................………113Measuresplan–plannedindividualstepsMeasure:...No.Asof:…1....IndividualstepsResponsibleSupportFormofresultStartDura-tionDead-linePro-jectCom-pleted........................114ModelsKeyStepsTypeyourphrasesandsentenceshereSourcesLevel1textLevel2textStep1Step2Step3Step4TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere115Moonchart11BarBallBarArrow116Multipliers...++++...++++…+=Projektteams117Multipliers118Mutuality119…………Mutuality…120Obstacle121Obstacle…...…...122Obstacle123OrganizationalandflowchartTextTextTextTextTextTextTextTextTextTextTextText124OrganizationalandflowchartPanteneJiehuaNewBrandRejoiceHead&ShouldersUlanWhisperArielTideJVBrandsCrestProfessionalMarketingSafeguardZestCamayAssistantBrandManager,2-5perBrandMedia&CommercialProductionMarketingManagerDimitriPanayatapolousSchoolProgramGroupNursesforSchoolProgramRandallBeardMarketingDirectorReneCoMarketingDirectorKenDoiMarketingDirectorRobinOxendineMarketingManagerPeterFoystonMarketingManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacantGeneralManagerBradCasperGeneralManager*VacantGeneralManagerVirginiaLeeVicePresident*MarketingOrganization125OrganizationalandflowchartCompetitiveModelsMarketResultsFeasibleScenariosIndiaChinaPhilippinesSuccessRequirementsBacardiStrategyAsiaWhiskyOpportunityAssessmentMarketArchetypeModelSizingPricingBacardiStrategyOverlapDetermineWhethertoProceedFurtherExecuteWillwhiskyhelptobuildBacardirumglobally?

Arethereopportunitiesforwhiskyintherestoftheworld?YesDevelopObjectives&StrategiesFinancialGoalsMarketPrioritiesAcquisitionorOrganicGrowthProduct/Marketing/DistributionStrategiesProcessMap126Option………123127…………Option1234128Optionquitdevelope129Penetration130PiechartHeaderChartTitleLabel%Label%Label%Label%Label%Series1Series2Series3HeaderChartTitleLabel%Label%Label%Label%Label%100%=XXXX100%=XXXX131PiechartChartTitleLabel%Label%Label%Label%Label%Series1Series2Series3HeaderLevel1textLevel2textLevel3text100%=XXXX132PiechartChartTitleLabel%Label%Label%Label%Label%ChartTitleLabel%Label%Label%Label%Series1Series2Series3ChartTitleLabel%Label%Label%Label%Label%ChartTitleLabel%Label%Label%Label%100%=XXXX100%=XXXX100%=XXXX100%=XXXX133Plus/minus…...…...134Plus/minus…...…...……135Plus/minus…...…...+–136Plus/minus……137Plus/minus138Plus/minus………139Portfolio+––+140Portfolio+++––+++141Pressure142Pressure143Pressure144PrioritizationPrioritization145Process………………146Process………………………123412345147Process–decrease…………………………12345148Process–increase…………………………12345149Progress150ProjectPhaseI…PhaseII…PhaseIII…151Project…weeks…weeks……PhaseIPhaseII……………4312…152ProjectprocedurePhasesTimerequiredProjectfeatures......PhaseI...PhaseII.........PhaseIII...…weeks…weeks…weeks…………1234153Puzzle154Puzzle(forcolorpresentations)155Puzzle3parts123Toapplycolor,ungrouptheobject,thenregroupitafterwards=156Redesign(Cube)Redesigndoesnotmean:But:SolvingindividualproblemsCreatingacomprehensivesolution157Redesign"Shotgun""Marksman""Automaticpistol"OpenfireinanuncontrolledmannerRatherdissatisfactoryresultLengthysightingGoodbutrarelyoptimalresultNotappropriatefordynamicenvironmentandtargetRapidsightingSwiftfeedbackHitbull’seyeafterafewinteractiveshots!TargetsolutionActualsituation158Resistance......159RestructuringImprovementofliquidityCostreductionReductioninpersonnelStructuralchangePositioningonthemarketImprovementofliquidityCostreductionReductioninpersonnelStructuralchangePositioningonthemarketRestructuringdoesnotmean...But...160Rethink161Separation………162Separation.........…163Separation……......……164Spinningoffpartsofacompany165Storyboard……………………166Storyboard………………………………167Strengths/weaknessesStrengthsWeaknessesWeaknessesStrengths……...…………………...……...TodayTomorrow168Table169Table170Table171Table……………172Table……………173Table174Target(1factor)…175Target(2factors)…………176Target(3factors)………………177Teamorganization...ClientRittenHouseN.N.N.N.N.N.N.N....ClientRittenHouseN.N.N.N.N.N.N.N.........................178Textblocks(2)…...…...179Textblocks(3)…...…...…...180Textblocks(4)…...…...…...…...181Textblocks(5)…...…...…...…...…...182Textblocks(2)............183Textblocks(3)..................184Textblocks(4)........................185Textblocks(5)..............................186Textblocks(2+3)……......…………………187Textblocks(3+3).........………………………………188Textblocks(3+4)……….........………………………...………189TextinboxBoxtitleBoxtitleBoxtitleLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3text190TextinboxBoxtitleBoxtitleBoxtitleBoxtitleLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3text191TextinboxBoxtitleBoxtitleBoxtitleBoxtitleLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3text192TextinboxBoxtitleBoxtitleBoxtitleBoxtitleLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textPhaseIPhaseName(TitleCase)PhaseIIPhaseName193TimetableWkMonth................................................Issues…194Value-addedchainSupplierCustomerDevelopmentProductionSalesDistributionCompany195VisionVision196Wasteofresources–problemProblem3Problem1Problem2Problem4197Wasteofresources–solutionSolutiontoproblem3Solutiontoproblem1Solutiontoproblem2Solutiontoproblem4198199ChinaisamarketofgreatpotentialforGeberitFavorablemacro-economicenvironmentRB&Pexpectsasalesrevenueofmorethan150millionforGeberitChinabyyear20051):EconomistIntelligenceUnitDrivenbycontinuedstrongfixedinvestmentgrowth,therealannualGDPgrowthwillbemaintainedatabove7%Productconcept&standardBrandnewproductconceptNewindustrystandardsandregulationsarecomingouttoreplaceormodifytheoldonesBusinessopportunitiesforconcealedcisternwillbegeneratedbecauseoffat-growingmediumtohighendsanitarymarketFirstmoveradvantagePromisingmarketforconcealedcisternEncouragingmarketpotentialforpipingproductsConstructionindustrywillundergoastrongannualgrowthrateof8%,whichpresentspotentialforGeberit’spipingproducts200Asashort-termcash-cow,morepublicproductsareexpectedtobesoleincontributingtotheearlybreakevenProjectsellingonlyPurelyimportDoesn’ttakeupmuchcorporatecapacityHighunitpriceHighprofitmarginShort-termsales-uppotentialStrongSwissbrandwithoriginalimportconceptCurrentsalesofpublicproductsaccountfor38%ofGeberitgrosssalesturnoverSource:Geberit,RB&PanalysisLong-termprospectThemarketsizeforpublicproductsitselfislimitedandshrinkingLimitednumberoftargetedhigh-endhotelsandbuildingsforGeberitManycompetitorswithintheindustryLackofone-setsolutionCombinedsellingapproachisbecomingdifficult(e.g.KohlertowhomGeberitusedtoprovideelectronicproducesandsellinprojectshaslauncheditsownelectronicproductsMarketsizeforGeberitpublicproductsislimited201 * 資料來源： Unitofmeasure例子HighLowü?–LegendLegendLegendTextTextTextTextTextTitlex–÷+x–÷+TextTextTextTextText202Modulesandvariations

Newgraphicsguidelines

Designproposals

RolandBerger

Hamburg,November2001203Contents PageA. Standardslides 3B. Lists(1)–Factors,nospecificnumber 7C. Lists(2)–Factors,specificnumber 13D. Matrix–Factors,comparisons 24E. Process(1)–Factors,steps 35F. Process(2)–Factors,impact 49G. Process(3)–Factors,interlinked 67Annex: Ninekeychangescomparedtotheoldstandards 73204A.StandardslidesMethodologicalcompetenceKeyprojectsIndustrycompetenceProfessionalexperienceLanguagesEducationConsultantprofile:[firstname,lastname]xxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxPosition:xxxxxxxxxxxxxxxxxxxxxxxxGermanxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxBorn:xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNationality:xxxxxxxxxxxxxxxxxxxxxUpdated:mm/year206Organizationalchart207Organizationalchart(includingheadcount).....................….........….........….........….........….........….........….....................….........….........….........….........….........….........….....................….........….........….........….........….........….........….....................….........….........….........….........….........….........….....................….........….........….........….........….........….........….....................….........….........….........….........….........….........…........................208B.Lists(1)–Factors,nospecificnumberLists–horizontal(variations)HeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetails1234210Lists–vertical(variations)………………………………………………1234211Schedule123456789101112Month1Month2Month3ActivitiesA.B.C.123456789101112Month1Month2Month3ActivitiesA.B.C.12212Setsofguidelines2345Guidelines1Guidelines2Guidelines3Guidelines4Guidelines5Comments1Comments2Comments3Comments4Comments51213214C. Lists(2)–Factors,specificnumberPyramid(3or4levels)216Pyramid(5levels/centered)2173factors(interwoven)123218Commonground2194factors(1)2204factors(2)2214factors(3)1234Factor1Factor2Factor3Factor42224factors(3a–weighted)234Factor1Factor2Factor3Factor42234factors(3b–dynamic)1234Factor1Factor2Factor3Factor4Fourdynamicfactors2246factors(variation)225D. Matrix–Factors,comparisonsMatrix/table

(Horizontal/verticalcomparisonofdata–variations)1234227Specialtypesofmatrix–opportunities/threats…Opportunities…Threats…Opportunities…Threats…Opportunities…ThreatsOpportunitiesThreats……1234228Specialtypesofmatrix–prosandcons………………123229Specialtypesofmatrix–controversy1234230Specialtypesofmatrix–conflict/tension(1)231Specialtypesofmatrix–conflict/tension(2)232Specialtypesofmatrix–bottomup/topdown(1)BOTTOMUPTOPDOWN......233Specialtypesofmatrix–bottomup/topdown(2)......BOTTOMUPTOPDOWN12234Specialtypesofmatrix–equilibrium……235Specialtypesofmatrix–imbalance……236E. Process(1)–Factors,stepsProcesses123238Process/phases12345……………Phase1Phase2Phase3………Phase1Phase2Phase3………Phase1Phase2Phase3………1234239Cycles(1)(colorpresentation)240Cycles(2)241Spirals(orthogonal)12242Hurdles243Resistance/obstacles1257346244Filters124536245Changeofmindset/direction1234246Nodes/interfaces143756892247Pressure12248Increase/decrease12345678249Varioustypesofbrackets(tobeusedinsteadofblockarrows)1234567891011250F. Process2–Factors,impactConsequences(1)...…...…...…...…...…...…252Consequences(1a)...…...…...…...…...…...…253Consequences(2)…………………………254Consequences(3)...…......…...255Consequences(4)...…...…...…...…12256Impact(3factors)QUALITYTIMECOST257Impact(4and6factors)258Impact(4factors)Factor3Factor2Factor4Factor1Genericdescriptionofthe4factors259Impact(5factors)Factor3Factor2Factor4Factor5Genericdescriptionofthe5factorsFactor1260Impact(6factors)Factor2Genericdescriptionofthe6factorsFactor3Factor1Factor5Factor4Factor6261Impact(7factors)Factor3Genericdescriptionofthe7factorsFactor2Factor6Factor4Factor5Factor7Factor1262Impact(8factors)Factor3Genericdescriptionofthe8factorsFactor2Factor6Factor7Factor4Factor5Factor1Factor82636successfactors…Impactandresult(1)264Impactandresult(2)5successfactors…265VisionVision266Action/reaction…………………267ValuechainCustomerSupplierDevelopmentProductionSalesDistributionCompany268G. Process3–Factors,interlinkedAction/reaction(1)270Action/reaction(2)(transparent–colorpresentation)271Interaction123272Jigsawpuzzle273Spiral274Annex:

NinekeychangescomparedtotheoldstandardsDonotuseblockarrowsUsevariationsinstead12341234BackupBACKUPStufe1Stufe2Stufe3NewContentdesign–Keychangesregarding?lean,linear,literal"…DonotuseshadingorbordersInstead,useunframedcoloredshapesinshadesofkeyblue,foremphasisonly…DonotuseovalsInstead,useAutoShapeswithcornerscompletelyroundedoffDonotusestickerswithlinesInstead,useuppercasestickers

(13point),(keyblueshade1),positionedintheheader

areaDonotputnumbersincirclesInstead,puttheminsquares(keyblueshade1),whitelettering,boldIfboxesareused,276ThereareobviousdisadvantagestopositioningtextbehindgraphicsDonotpositiontextbehindgraphicsPositiontexttothesideofgraphicsinsteadArrowfunctioncanbeswitchedonandoff/positionedtothesideTextiseasytoreadifnotpositionedbehindgraphicsDonotusespeechbubblesInstead,useAutoShapes/callouts/thirdrow(youcanusethearrowfunction!)Donotusebigmulticoloredcartoons/ClipArtInstead,usepictograms(ifnotavailable:convertClipArttolinearmonochromeversions)DonotuseminiaturechartsasnavigatorsInstead,usemathematicalnavigators(keyblueshade1),whitelettering,bold,13point41234NewContentdesign–Keychangesregarding?lean,linear,literal"277EXHIBITTITLE * 資料來源： 278 * 資料來源： Unitofmeasure279TextTextTextTextTextTextTextTextTextText2X2CUBED * 資料來源： Unitofmeasure2802X2TOWER * 資料來源： Unitofmeasure281PlacePriceProductPackagePositioningpromotionProductoffering5PsMARKETING * 資料來源： Unitofmeasure282StrategySkillsSystemsStaffSharedvaluesStructureStyle7S * 資料來源： Unitofmeasure283ARROW3D * 資料來源： Unitofmeasure284CUBES13D * 資料來源： Unitofmeasure285CUBES23D * 資料來源： Unitofmeasure286 * FootnoteSource: CUBES33D * 資料來源： Unitofmeasure287TextTextTextTextCUTOUT3D * 資料來源： Unitofmeasure288NewentrantSuppliersIndustry

competitorsBuyersSubstitutesFORCESATWORK * 資料來源： Unitofmeasure289TextTextTextTextTextTextTextTextTextTextJOINT * 資料來源： Unitofmeasure290TextTextTextTextLEVELSEPARATE4 * 資料來源： Unitofmeasure291TextTextTextLINEARA3D * 資料來源： Unitofmeasure292TextTextTextTextLINEARB3D * 資料來源： Unitofmeasure293TextTextTextLINEARC3D * 資料來源： Unitofmeasure294TextTextTextLINEARD3D * 資料來源： Unitofmeasure295TextTextTextTextLINEARE3D * 資料來源： Unitofmeasure296TextTextTextLINEARG3D * 資料來源： Unitofmeasure297TextTextLINEARI3D * 資料來源： Unitofmeasure298TextTextTextTextLINEARJ3D * 資料來源： Unitofmeasure299TextTextTextTextLINEARN3D * 資料來源： Unitofmeasure300TextTextTextLINEARP3D * 資料來源： Unitofmeasure301TextTextLINEARQ3D * 資料來源： Unitofmeasure302TextTextLINEARQ3D * 資料來源： Unitofmeasure303PlanImplementSupportLINKS3 * 資料來源： Unitofmea