商務(wù)英語閱讀（第1冊(cè)）第二版 課件全套 人大Unit 1 Introduction to Business-Unit 10 Business Ethics

商務(wù)英語閱讀1UNIT1IntroductiontoBusiness

Explorethetypesofbusiness.12345

Understandmotivesandfunctionsofabusiness.

Learntheconceptofmeasuringperformanceofindustriesandfirms.Understandtheimpactofthepandemiconeconomy.Developreadingskillsaboutskimming.LearningObjectivesContentsTextATextBChineseValuesReadingSkills01040302行業(yè)PPT模板/hangye/MotivesandFunctionsofaBusinessTextAWarmingupWhatdoesa“business”serveforthesociety?Whataretherolesofabusiness?2.Arethereanybenefitsyoucangetfromabusiness?3.Howcanyouunderstandasuccessfulbusiness?Pleasegivesomeexamples.WordsandExpressionsalternatively?adv.inplaceof,orasanalternativeto非此即彼；二者擇一地(CET-4;TEM-4)Ifyoudonotlikeit,changeit.Alternatively,acceptit.WordsandExpressionsrevenue?n.theentireamountofincomebeforeanydeductionsaremade收入(CET-4;TEM-4)Theynotonlyprotecthealth,butalsobringinconsiderablerevenue.WordsandExpressionsincentiven.motivationalinfluence激勵(lì),動(dòng)機(jī)(CET-4;TEM-4)Iftheyhaveadirectincentivetodoso,theywillthinkaboutit.WordsandExpressionstutoring?n.beingatutortosomeone;givingindividualinstruction輔導(dǎo)，教導(dǎo)(CET-4)Theteachersgiveindividualtutoringtostudentswhoarehavingdifficulties.WordsandExpressionsrelatively?adv.inarelativemanner;bycomparisontosomethingelse相當(dāng)?shù)兀幌鄬?duì)地；相當(dāng)程度上(CET-4;TEM-4)Ihaverelativelygoodhealththanbefore.WordsandExpressionscharitableadj.relatingtoorcharacterizedbycharity慈善事業(yè)的(CET-4;TEM-4)Thecharitableorganizationpartedfoodamongclaimants.WordsandExpressionsrenderv.toprovideorfurnishwith提供，給予(CET-4;TEM-4)Hehadachancetorendersomeservicetohiscountry.WordsandExpressionsdonatev.togivetoacharityorgoodcause捐贈(zèng)，捐獻(xiàn)(CET-4;CET-6)Whatwecoulddoistodonatesomemoneyforthem.WordsandExpressionsadequateadj.meetingtherequirements,especiallyofatask充足的，足夠的(CET-4;TEM-4)Tobehealthyonemusthaveanadequatediet.WordsandExpressionsaccumulatev.togetorgathertogether累積，積聚(CET-4;TEM-4)Ijustwanttoaccumulatesomeusefulexperiencethere.StructuralAnalysisPara.MainTopicsPara.1IntroductiontothetopicPara.2ThegoalofabusinessPara.3-5WheretheprofitscomefromPara.6ProfitasamotivetounderstandbusinessPara.7-8Non-profitbusinessesNotesonTextA1.Abusinessreceivesrevenuewhenitsellsitsproductsorservices.Itincursexpensesfrompayingitsemployeesandwhenitpurchasesmachineryorfacilities.Thedifferencebetweentherevenueandtheexpensesistheprofits(orearnings)generatedbythebusiness.企業(yè)在銷售其產(chǎn)品或服務(wù)時(shí)獲得收入，在支付員工工資以及購買機(jī)器或設(shè)施時(shí)產(chǎn)生費(fèi)用。收入和費(fèi)用之間的差額就是企業(yè)的利潤(rùn)（或收益）。

incur...from的意思為“因……招致”。NotesonTextA2.Asaresult,youmayinvestyourmoneywiselyandenjoyhigherreturnsonyourinvestments.因此，你可以明智地投資，并享受更高的投資回報(bào)。returnsonone’sinvestments的意思為“投資回報(bào)”。NotesonTextA3.Thehospitalwillstillbillthepatient’sinsuranceforservicesrenderedandbillthepatientforanyamountsnotpaidbytheinsurancecompany.醫(yī)院仍將為患者提供的服務(wù)向其保險(xiǎn)公司開具賬單，并就保險(xiǎn)公司未支付的金額向患者開具賬單。bill用作動(dòng)詞，表示“開具賬單”。DiscussionIfyouaretostartabusiness,whatkindofbusinessdoyouwanttorun?Giveyourreasons.

America’sBestFirms…andtheRest—NewWinnersandLosersAreEmergingafterThreeTurbulentYearsTextBWordsandExpressionsrecession?n.thestateoftheeconomydeclines;awidespreaddeclineintheGDPandemploymentandtradelastingfromsixmonthstoayear經(jīng)濟(jì)衰退(CET-4;TEM-4)Theeffectsoftherecessionarebeingfelteverywhere.WordsandExpressionsfrantic?adj.excessivelyagitated;transportedwithrageorotherviolentemotion緊張忙亂的(CET-6)Thishasledworkingwomentobecomefrustratedbyexperiencinglongdaysandfranticschedules.WordsandExpressionsinflation?n.ageneralandprogressiveincreaseinprices通貨膨脹（CET-4;TEM-4）Theinflationratenowstandsat3.6percent.WordsandExpressionstakestockoftoexamineasituationcarefully盤點(diǎn)，估量（CET-6;TEM-4）ThetransitionfromEricSchmidttoLarryPageasCEOofGoogleisausefulmomenttotakestockofthisiconiccompany.WordsandExpressionsflip?v.toturnsomethingoverquickly翻轉(zhuǎn)（CET-6;TEM-4）Ilostmyplaceinmybookwhenthepagesflippedoverinthewind.WordsandExpressionsderidev.tolaughatsomeoneorsomethinginawaythatshowsyouthinktheyarestupidorofnovalue嘲笑（TEM-8）Theoldcontinent’seconomiesarewidelyderidedfortheirrigidmarkets,hightaxesandlackofentrepreneurialvim.WordsandExpressionsobsolete?adj.notinuseanymore,havingbeenreplacedbysomethingnewerandbetterormorefashionable淘汰的，陳舊的（CET-6;TEM-4）Howwouldyourespondifanewtechnologymadeyourcurrentbusinessmodelobsoleteovernight?WordsandExpressionssluggish?adj.(ofbusiness)notactiveorbrisk不活躍的，遲鈍的（TEM-8）GDPgrowthissluggishandafifthoftheworkforceisunemployed.WordsandExpressionsconsumerstaplesproductsregularlypurchasedbythelargestmajorityofconsumers必需消費(fèi)品Thepricesofimportantconsumerstapleshaverisenevenfaster;thepriceofbreadhasdoubled,andgaspriceshavequadrupled.WordsandExpressionsdiscretionaryadj.relatingtothingsthatyoupayforthatarenotconsideredcompletelynecessary,ortomoneyspentonthesethings可支配的Tightbudgets,forexample,makeitharderforthegovernmenttoincreasediscretionaryspending.WordsandExpressionsphysicalcapitalanasset,suchasland,buildings,equipment,etc.thatisownedbyacompanyandusedtoproducegoodsorservices實(shí)物資本BecauseChinaisinthemidtermofindustrializationnow,thephysicalcapitalisstillthefirsteffectineconomicgrowth.WordsandExpressionsamplify?v.toincreasethesizeoreffectofsomething增強(qiáng)，加強(qiáng)（CET-6;TEM-4）OnebigworryisthatIreland’seconomicwoeswillamplifyitsfiscalandbankingproblems.WordsandExpressionspivot?v.toturnortwist轉(zhuǎn)變Sometimesentrepreneurshavetopivottheirbusinessmodelsinordertoadjusttochangingenvironments.WordsandExpressionsspookv.tofrightenapersonoranimal使驚慌，驚嚇ThatideawasrejectedbyEuropeanfinanceministersbecausetheyworrieditwouldspookmarkets.WordsandExpressionsslump?v.(ofprices,values,orsales)tofallsuddenly（價(jià)格、價(jià)值、銷量等）驟降，猛跌（CET-6;TEM-4）Saleshaveslumpedthisyear.WordsandExpressionsupshot?n.aphenomenonthatfollowsandiscausedbysomepreviousphenomenon結(jié)果，結(jié)局Theupshotisthatincomes,especiallyforworkinghouseholds,oughttostartgoingup.StructuralAnalysisPara.MainTopicsPara.1-2Inthethreeturbulentyears,marketleadershiphasflippeddramatically.Para.3-9TheanalysisoftheperformanceofdifferentAmericanindustriesandfirmsoverthepastthreeyears.Para.10-12Theanalysisshowsthattechnologyhasgivengroundtoold-economy.NotesonTextB1.Perhapsthemostunusualperiodforbusinessinagenerationbeganinthespringof2020,whenlockdownsbroughtpartsofproductiontoastandstill.或許，在這個(gè)時(shí)代里對(duì)企業(yè)來說最不同尋常的時(shí)期開始于2020年的春天，當(dāng)時(shí)封鎖政策使得很多生產(chǎn)陷入停滯。bringtoastandstill的意思為“使……停頓”，lockdowns

指的是疫情期間的封鎖政策。NotesonTextB2.Thedigitalhareshavegivengroundtoold-economytortoises.數(shù)字經(jīng)濟(jì)這只兔子最終讓位于傳統(tǒng)經(jīng)濟(jì)這只烏龜。givegroundto意思為“讓步；退卻”，這里指市場(chǎng)領(lǐng)導(dǎo)地位發(fā)生了巨大轉(zhuǎn)變。NotesonTextB3.Sittingattheverybottomoftheperformance

leaguetable

arecruise-linerfirms,suchasCarnival,thathaveseentheirdebtssoarandtheirsharesdroplikeananchortowardstheoceanfloor.表現(xiàn)排名墊底的是游輪公司，比如嘉年華公司的債務(wù)飆升，股票更是暴跌得像一只沉入海底的錨。本句運(yùn)用比喻，把郵輪公司股票暴跌的慘狀，形容為其郵輪上沉入海底的錨，非常形象。NotesonTextB4.Thesignatureinvestmentsofthepre-pandemicerawereasset-lightcompanies:principallysoftwarefirms,whichbenefitfromnetworkeffects.Firmsbasedonideasandinformationwerefavoredoveronesthatreliedonphysicalcapital.疫情前的標(biāo)志性投資是輕資產(chǎn)公司：主要是軟件公司，這些公司從網(wǎng)絡(luò)效應(yīng)中獲益。基于創(chuàng)意和信息的公司比依賴實(shí)體資本的公司更受青睞。NotesonTextBasset-lightcompanies輕資產(chǎn)公司，是指經(jīng)營(yíng)所占用資本較少，通常所依賴的固定資產(chǎn)資本較少的一類公司。

onesthatreliedonphysicalcapital指的是依賴實(shí)體資本的公司，實(shí)物資本是指將資本看作所有者投入企業(yè)的實(shí)物生產(chǎn)能力或經(jīng)營(yíng)能力，或獲得該項(xiàng)能力所擁有的資源或資金。NotesonTextB5.Inthethirdphase,whichbeganattheturnofthisyear,theFederalReservehaspivotedfrombeingrelaxedaboutinflationtobeingspookedbyit.第三階段出現(xiàn)在今年年初，面對(duì)通貨膨脹，美聯(lián)儲(chǔ)的態(tài)度從放松變成了恐懼。

pivotfrom...to…的意思是從……轉(zhuǎn)變?yōu)椤璑otesonTextB6.Theupshotofall

ofthisistheharethatistechnology,thoughbynomeanslame,isnotaspacyasitonceseemed.Meanwhiletheold-economytortoiseshaveemergedfromtheirshellswithasurprisingspringintheirstep.最終的結(jié)果就是，科技這只兔子雖然不瘸，但也沒有曾經(jīng)看起來那樣速度驚人。同時(shí)，傳統(tǒng)經(jīng)濟(jì)這只烏龜從它的殼中伸出腦袋，其步伐是令人震驚地輕快。theupshotof的意思是……的結(jié)果是……。spring

的意思是活力。DiscussionInyouropinion,whichbusinesswillemergeinthepost-pandemicera?ChineseValues中國(guó)將推動(dòng)各國(guó)各方共享中國(guó)大市場(chǎng)機(jī)遇，加快建設(shè)強(qiáng)大國(guó)內(nèi)市場(chǎng)，推動(dòng)貨物貿(mào)易優(yōu)化升級(jí)，創(chuàng)新服務(wù)貿(mào)易發(fā)展機(jī)制，擴(kuò)大優(yōu)質(zhì)產(chǎn)品進(jìn)口，創(chuàng)建“絲路電商”合作先行區(qū)，建設(shè)國(guó)家服務(wù)貿(mào)易創(chuàng)新發(fā)展示范區(qū)，推動(dòng)貿(mào)易創(chuàng)新發(fā)展，推進(jìn)高質(zhì)量共建“一帶一路”。

Chinawillworkwithallcountriesandallpartiestosharetheopportunitiesinitsvastmarket.Wewillstepupeffortstocultivatearobustdomesticmarket,upgradetradeingoods,developnewmechanismsfortradeinservices,andimportmorequalityproducts.WewillestablishpilotzonesforSilkRoade-commercecooperationandbuildnationaldemonstrationzonesforinnovativedevelopmentoftradeinservices,soastoencourageinnovationintradeandpromotehigh-qualityBeltandRoadcooperation.ChineseValues2.中國(guó)將推動(dòng)各國(guó)各方共享制度型開放機(jī)遇，穩(wěn)步擴(kuò)大規(guī)則、規(guī)制、管理、標(biāo)準(zhǔn)等制度型開放，實(shí)施好新版《鼓勵(lì)外商投資產(chǎn)業(yè)目錄》，深化國(guó)家服務(wù)業(yè)擴(kuò)大開放綜合示范區(qū)建設(shè)；實(shí)施自由貿(mào)易試驗(yàn)區(qū)提升戰(zhàn)略，加快建設(shè)海南自由貿(mào)易港，發(fā)揮好改革開放綜合試驗(yàn)平臺(tái)作用。Chinawillworkwithallcountriesandallpartiestosharetheopportunitiesfromitsinstitutionalopening-up.Wewillsteadilyexpandinstitutionalopening-upwithregardtorules,regulations,managementandstandards,putintofulleffectthenewCatalogueofEncouragedIndustriesforForeignInvestment,andfurtherdevelopthenationalintegrateddemonstrationzoneforgreateropennessintheservicesector.Wewillimplementthestrategytoupgradepilotfreetradeareas,acceleratetheHainanFreeTradePortdevelopment,andtapintotheirroleaspilotplatformsforcomprehensivereformandopening-up.ChineseValuesReadjingSkills略??讀略讀（skimming）又稱跳讀（readingandskipping）或?yàn)g覽（glancing），是一種非常實(shí)用的快速閱讀技能。略讀是要求我們以極快的速度閱讀大量的材料，尋找字面上或事實(shí)上的主要信息和少量的闡述信息，可以跳過某個(gè)部分或某些部分不讀，以求抓住文章的大意。

略讀的作用在于用極短的時(shí)間迅速掠過全篇，領(lǐng)略其梗概。略讀的要領(lǐng)很簡(jiǎn)單，只要在書中找尋出“路標(biāo)”即可。一般的教科書或技術(shù)性書籍，“路標(biāo)”由章節(jié)大小的標(biāo)題所構(gòu)成。讀者只需要把它們過目一遍，全書的大意就能略知一二了；無標(biāo)題的書，可讀每章中的第一段和每段的第一句。此外，也可一頁一頁地掃描，注意力集中于重要的字眼如斜體字或粗體字等，如此就能很快地看完全篇，獲得完整的印象。

略讀可以運(yùn)用以下技巧：

1.

要利用印刷細(xì)節(jié)，如標(biāo)題、小標(biāo)題、注釋、標(biāo)點(diǎn)符號(hào)等，對(duì)文章進(jìn)行預(yù)測(cè)略讀，以便了解作者的思路、寫作意圖等。2.

閱讀段落的主題句或結(jié)論句。3.

注意轉(zhuǎn)折詞和序列詞。轉(zhuǎn)折詞如but、however等，序列詞如firstly、secondly等。ReadingSkills商務(wù)英語閱讀1UNIT2SuccessfulBusinessPeople

Explorethegoodqualitiesofasuccessfulbusinessperson.12345

Understandtheimportanceofleadershipinbusiness.

Understandthetraitsambitiousyoungserialentrepreneursshare.

Explorethesecretsofsuccessfulstartupfounders.Developreadingskillsaboutscanning.LearningObjectivesContentsTextATextBChineseValuesReadingSkills01040302行業(yè)PPT模板/hangye/TheLeadershipWisdomofWarrenBuffettTextAWarmingupWhoaresuccessfulbusinesspeopleinyourviewpoint?Pleasegivesomeexamples.2.Whatarethegoodqualitiesofasuccessfulbusinessperson?3.Howtoimprovetheleadershipinbusiness?WordsandExpressionsshareholder?n.someonewhoholdssharesofstockinacorporation股東，股票持有者(CET-6;TEM-4)FocusonshareholdervaluebydrivingbothtoplinegrowthandprofitabilityWordsandExpressionsfolksy?adj.simple;veryinformalandfamiliar樸素的；友好的，無拘束的Hisfolksymannerhasendearedhimtohisneighbors.WordsandExpressionsbreezy?adj.somethingislively,cheerfulandanimated活潑的，輕松愉快的(CET-6;TEM-4)Thisalbumisbright,breezyandplayful.WordsandExpressionsconglomerate?n.alargebusinessfirmconsistingofseveraldifferentcompanies聯(lián)合大企業(yè)Thebigluxuryconglomeratesenjoytheadvantageofscale.WordsandExpressionsaphorismn.ashortpithyinstructivesaying格言，警句Mr.Sarkozyoffersatleastachanceofprovingthisaphorismwrong.WordsandExpressionshelmn.apositionofleadership掌舵，掌管(TEM-8)HehasbeenatthehelmofLonrhofor31years.WordsandExpressionssagen.amentorinspiritualandphilosophicaltopicswhoisrenownedforprofoundwisdom圣人；智者；賢人(CET-6;TEM-4)Thesageistheinstructorofahundredages.WordsandExpressionsperspectiven.awayofregardingsituationsortopicsetc.觀點(diǎn)，看法(CET-4;TEM-4)Theauthorsmaintainthisperspectivethroughoutthebook.WordsandExpressionsgovernancen.theactofgoverning;exercisingauthority統(tǒng)治，管理(CET-4;TEM-4)Alltheseissueshaveforcedanimplementationofservicemanagementgovernance.WordsandExpressionssuccessorn.apersonwhofollowsnextinorder繼承人，繼任者(CET-4;TEM-4)Thechairmanhasdesignatedherashissuccessor.WordsandExpressionsnuggetn.asmalllumpofsomething,especiallygold小塊東西；（尤指）小金塊(CET-4;TEM-4)Isavedthislittlenuggetofknowledgeforlastbecauseofhowobviousitis.WordsandExpressionsheadquartersn.theofficethatservesastheadministrativecenterofanenterprise（機(jī)構(gòu)，企業(yè)等的）總部，總店；司令部，指揮部(CET-4;TEM-4)Thecompany’sheadquartersisbasedinLondon.WordsandExpressionsliabilityn.thestateofbeinglegallyobligedandresponsible責(zé)任(CET-4;TEM-4)Butwithouttheformalbusinessentity,youhavenohopeoflimitingyourpersonalliability.WordsandExpressionsmediocre?adj.moderatetoinferiorinquality普通的，平凡的，中等的(TEM-8)Idonotfeelmediocreenoughtofeelcompassionforanyone.WordsandExpressionsrevelation?n.thespeechoractofmakingsomethingevident啟示，被揭露的真相(CET-4;TEM-4)Thecompany’sfinancialproblemsfollowedtherevelationofamajorfraudscandal.WordsandExpressionsallocationn.theactofdistributingbyallottingorapportioning;distributionaccordingtoaplan配給，分配，分配額(CET-4;TEM-4)Townplanningandlandallocationhadtobecoordinated.WordsandExpressionsretentionn.theactofkeepinginyourpossession保留，保持力(CET-4;TEM-4)Magazinesubscriptionsandcarinsuranceareexamplesofcustomerretentionsituations.WordsandExpressionsrational?adj.consistentwith,basedonorusingreason理性的，理智的(CET-4;TEM-4)He’saskingyoutolookatbothsidesofthecaseandcometoarationaldecision.WordsandExpressionsdecisive?adj.determiningorhavingthepowertodetermineanoutcome堅(jiān)定的，果斷的，決斷的(CET-4;TEM-4)Theadvantageofthisisthattheycanmakedecisiveandeffectiveexecutives—uptoapoint.WordsandExpressionsdecayv.tofallintoruin衰敗，衰退，衰落(CET-4;TEM-4)Eachcivilizationisborn,culminates,anddecays.WordsandExpressionsarrogance?n.overbearingprideevidencedbyasuperiormannertowardinferiors傲慢，自大，自負(fù)(CET-4;TEM-4)Hewasatypicalshowmanwithabrashnessborderingonarrogance.WordsandExpressionsbureaucracyn.non-electivegovernmentofficials官僚主義，官僚機(jī)構(gòu)(CET-6;TEM-4)Bureaucracyiseverdesirousofspreadingitsinfluenceandpower.WordsandExpressionscomplacency?n.thefeelingyouhavewhenyouaresatisfiedwithyourself自滿，自鳴得意(CET-6;TEM-8)Thecomplacencybehindthesefiguresisshocking,andthefailureisours.WordsandExpressionsmetastasizev.tospreadthroughoutthebody轉(zhuǎn)移Cancercellsmetastasizethroughthebody.WordsandExpressionsfalter?v.tobeunsureorweak;walkunsteadily顫抖，蹣跚，搖晃America’sadvantagesduetothesefirmscouldfalteriftheirabilitytoinnovatestalls.WordsandExpressionsdirective?n.apronouncementencouragingorbanningsomeactivities命令，訓(xùn)令，指令(CET-6;TEM-4)AnewEUdirectiveonmaternityleavewillcomeintoforcenextmonth.WordsandExpressionsdawdling?v.towastetime;beslow浪費(fèi)時(shí)間，拖延，磨蹭Ifyoukeepdawdlingalong,youwillsurelybefired.WordsandExpressionsambiguous?adj.opentotwoormoreinterpretations;orofuncertainnatureorsignificance;or(often)intendedtomislead含糊的，不明確的(CET-6;TEM-4)Heranswerisambiguous.StructuralAnalysisPara.MainTopicsPara.1-3WarrenBuffett’sannuallettertoshareholdersisalwaysfocusedonforwisdomaboutlifeandbusiness.Thisyear’s50th-anniversaryeditionwasnoexception.Para.4-12TheleadershipwisdominWarrenBuffett’sannualletterNotesonTextA1.“AtBerkshire,directorswalkinyourshoes,”Buffettwrote.巴菲特寫道：“在伯克希爾，董事們都站在你的立場(chǎng)上。”inone’sshoes意思是“處于某人的位置”NotesonTextA2.“ManagingBerkshire,”hewrote,“isprimarilyajobofcapitalallocation,coupledwiththeselectionandretentionofoutstandingmanagers.”“管理伯克希爾，”他寫道，“主要是一項(xiàng)資本分配的工作，同時(shí)還要挑選和留住優(yōu)秀的管理人員?！癱apitalallocation指的是“資本分配”，coupledwith意思是“加上，外加”。NotesonTextA3.BuffettandMungerhaveputtheirtrustintheirmanagers,whichhasallowedthemtoproducemore“thanwouldbeachievedbystreamsofdirectives,endlessreviewsandlayersofbureaucracy.”“比起一連串的指令、無休止的審查和層層的官僚主義”，巴菲特和芒格對(duì)管理人員的信任能給公司帶來更多好處。putone’strustin意思是“信任”，streamsof意思是“一連串的”，layersof意思是“一層層的”。NotesonTextA4.Althoughhedoesn’tsaythisoutright,Buffett’sletterisfilledwithexamplesofhimcallingouthisownerrorsandsayinghismanagersareactuallybetterthanheis.盡管巴菲特沒有直截了當(dāng)?shù)卣f出這一點(diǎn)，但他信中有很多例子指出了自己的錯(cuò)誤，并稱他的管理人員實(shí)際上做得比他更好。saythisoutright意思是“直截了當(dāng)?shù)卣f出來”，callingoutone’serrors意思是“指出自己的錯(cuò)誤?！盌iscussionSupposeyouaretheheadoftheHRDepartmentofalargemultinationalcorporation.Whataretheessentialqualitiesyouwouldexpectinjobapplicants?

TheSecretsofHighlySuccessfulYoungEntrepreneursTextBWordsandExpressionsentrepreneurn.apersonwhoattemptstomakeaprofitbystartingacompanyorbyoperatingaloneinthebusinessworld,esp.whenitinvolvestakingrisks企業(yè)家(CET-4;TEM-4)Anentrepreneurismorethanjustarisktaker.Heisavisionary.WordsandExpressionscontentious?adj.causing,involving,orlikelytocausedisagreementandargument有爭(zhēng)議的(CET-6;TEM-4)TheseproblemscameagainstabackgroundofyearsofcontentiousnegotiationsbetweenMotorolaandTeledesic.WordsandExpressionsultimatelyadv.finally,afteraseriesofthingsthathavehappened最終(CET-4)Oursuccesswillultimatelyhingeonouruserexperience,sinceacompellingproductwillmarketitself.WordsandExpressionsventure?n.aninvestmentthatisveryriskybutcouldyieldgreatprofits風(fēng)險(xiǎn)項(xiàng)目(CET-4)Veryquicklywhathadbegunasabusinessventurewastransformedintoapopularpatrioticcause.WordsandExpressionsgo-gettern.someonewhosecareerprogressesrapidly老手；能干的人(CET-6)Heisanaggressivebusinessman—arealgo-getter.WordsandExpressionsproprietorship?n.anunincorporatedbusinessownedbyasinglepersonwhoisresponsibleforitsliabilitiesandentitledtoitsprofits獨(dú)資企業(yè)(CET-6;TEM-4)Ifyoulikebeingyourownboss,thenaproprietorshipwouldsuityoubest.WordsandExpressionssubsequent?adj.followingintimeororder隨后的，接著的(CET-4;TEM-4)Thereweremanyindividualswhomanagedwellduringthemarketcollapseanditssubsequentrecovery.WordsandExpressionsnovice?n.someonenewtoafieldoractivity初學(xué)者，新手Manynoviceentrepreneursstumblewhentryingtowinovertheirfirstfewclients.WordsandExpressionsstandaloneadj.(acompanyororganization)managingitsownactivities（公司）獨(dú)立的(CET-4;TEM-4)TheCivilAviationAuthoritysaiditexpectedairportprojectstobefundedonastandalonebasis.WordsandExpressionsthrivingadj.verylivelyandprofitable欣欣向榮的，繁華的，興旺的(CET-4;TEM-4)Whilemanyeconomiesarestillstrugglingtorecover,LatinAmerica’sartsceneisthrivingonceagain.WordsandExpressionssubset?n.asetwhosemembersaremembersofanotherset;asetcontainedwithinanotherset小部分Themostsuccessfulwaytocompeteistogoafteracertainsubsetofthetargetmarket.WordsandExpressionsportfolion.acollectionofdifferentinvestmentsthatareownedbyaparticularpersonororganization(投資)組合(CET-6;TEM-8)Theterminvestmentportfolioconjuresupvisionsofthetrulyrich—theRockefellers,theWalMartWaltons,BillGates.WordsandExpressionsembolden?v.tomakesomeonebrave（使）有膽量，更勇敢(CET-6;TEM-8)ItwillcertainlyemboldenthemtofightanyattempttosplittheCEOandchairmanrole.WordsandExpressionsunderpin?v.togivesupport,strength,orabasicstructuretosomething支持，鞏固(CET-6;TEM-8)Dubai,forexample,hasspentbillionsofdollarssettingupthelegalandsupervisorysystemstounderpinitsnewfinancialcentre.WordsandExpressionssynonymousadj.(twothings)beingsocloselyconnectedinmostpeople’smindsthatonesuggeststheother相近的(CET-6;TEM-8)Foralongtime,Chineseproductionhasbeensynonymouswithcheapgoods.StructuralAnalysisPara.MainTopicsPara.1-6Uponthedebateaboutwho’sultimatelymoresuccessful—middle-agedoryoungfounders,aresearchisconductedbyKathrynShaw,findingthatserialentrepreneursareverysuccessfulwhentheystartyoung.Para.7-10AdvantageofserialentrepreneursPara.11-16Youngserialentrepreneursgetbolderwhenthey

getolder,andaremorelikelytobeportfoliofounders.NotesonTextB1.Theauthorssuggestthattheseambitiousyoungserialentrepreneurssharecertaintraitsthatfeedintotheirsuccess.作者們認(rèn)為，這些的連續(xù)創(chuàng)業(yè)的年輕人雄心勃勃，他們身上具有某些共同的特質(zhì)，這些特質(zhì)對(duì)他們的成功至關(guān)重要。feedinto意思為“注入”。NotesonTextB2.Theseyoungbusinesspeoplewho“comeofage”asserialentrepreneurs—9%ofallnewfounders—canevolvetobehighlysuccessful,Shawsays.“They’reaselectgroupandthey’rerealgo-getters.”Shaw說，“年輕創(chuàng)業(yè)者中的9%在若干年后成為連續(xù)創(chuàng)業(yè)的企業(yè)家，他們最終非常成功。他們是一個(gè)精英群體，他們是真正的實(shí)干家。”comeofage意思為“成年;成熟”，aselectgroup意思為“精挑細(xì)選的群體”，即“精英群體”。NotesonTextB3.Ofallthefirmsanalyzed—acombinationofsoleproprietorshipsandlimitedliabilitycorporationsacrossindustries—nearly18%wererunbyserialentrepreneurs.在所有被分析的公司中，近18%是由連續(xù)創(chuàng)業(yè)者經(jīng)營(yíng)的，這些公司由各個(gè)行業(yè)的獨(dú)資企業(yè)和有限責(zé)任公司組成。soleproprietorships是指獨(dú)資企業(yè)，

limitedliabilitycorporations是指有限責(zé)任公司，即LLC。NotesonTextB4.Whilesalesatolderfounders’firstfirmsstartedoffhigher,atnearly$125,000,theirsecondfirmswereonly20%largerthantheirfirstfirms,andnevermatchedtheaveragesaleslevelofyoungerentrepreneurs’secondfirms.雖然年長(zhǎng)創(chuàng)業(yè)者第一家公司的銷售額起步較高，接近12.5萬美元，但他們的第二家公司僅比第一家公司大20%，從未達(dá)到年輕創(chuàng)業(yè)者第二家企業(yè)的平均銷售額水平。startoff意思為“以……開始”NotesonTextB5.Asyoungserialentrepreneursprogress,they’realsomorelikelythanolderonestoregistertheirsecondnewbusinessasanLLC,theresearchersdiscovered,whichprotectsthemfrompersonallossesshouldtheirfirmsfail.研究人員發(fā)現(xiàn)，隨著他們的成長(zhǎng)，年輕的連續(xù)創(chuàng)業(yè)者也比年長(zhǎng)的創(chuàng)業(yè)者更有可能將第二家新企業(yè)注冊(cè)為有限責(zé)任公司，這樣就可以在公司倒閉時(shí)保護(hù)他們免受個(gè)人損失。DiscussionThoseaspiringtobethenextMarkZuckerbergorBillGateswouldbebetteroffstickingtotheirstudiesORfollowingtheexampleoftheentrepreneurialeliteanddroppingoutofcollege.ChineseValues中國(guó)古人說：“治國(guó)之道，富民為始?！敝袊?guó)已經(jīng)打贏脫貧攻堅(jiān)戰(zhàn)、全面建成小康社會(huì)，現(xiàn)在要繼續(xù)推進(jìn)全體人民共同富裕。我們的共同富裕，是要更好滿足人民美好生活需要，逐步實(shí)現(xiàn)整體富裕、普遍富裕，堅(jiān)持市場(chǎng)和政府相結(jié)合、效率和公平相統(tǒng)一，在做大蛋糕的同時(shí)分好蛋糕，打造橄欖型分配結(jié)構(gòu)。

AsanancientChinesehistorianobserved,“Governanceisallaboutenrichingthepeople.”Chinahaswonthecriticalbattleagainstpovertyandfinishedbuildingamoderatelyprosperoussocietyinallrespects,anditisnowcontinuingitseffortstoachievecommonprosperityforall.Thecommonprosperitywehaveinmindaimstobettermeetpeople’sneedsforabetterlife.Itaimstoachieve,overtime,overallprosperityandprosperityforall.Wewillleveragetheroleofboththemarketandthegovernmentandensurebothperformanceandfairness.Wewillmakethepiebiggerandshareitfairly,andbuildanoliveshapedstructureofincomedistribution.ChineseValues2.有人說，企業(yè)家既是短期的悲觀主義者，又是長(zhǎng)期的樂觀主義者。如果沒有居安思危意識(shí)，企業(yè)不可能辦好；如果沒有對(duì)長(zhǎng)期趨勢(shì)的積極預(yù)期，企業(yè)也不會(huì)發(fā)展壯大。希望工商界朋友發(fā)揮企業(yè)家精神，積極促進(jìn)經(jīng)濟(jì)合作，積極參與中國(guó)改革開放和現(xiàn)代化建設(shè)，為亞太和世界發(fā)展繁榮貢獻(xiàn)正能量。Somesaythatentrepreneursarepessimistsintheshortterm,butoptimistsinthelongterm.Ifonecannotforeseeriskintimeofprosperity,hecannotrunabusinesswell.Butneithercanhegrowhisbusinessifhefailstoseethelong-termpositivetrend.Ihopethatallofyou,asbusinessleaders,willgivefullreintoentrepreneurship,activelyinvolveyourselvesineconomiccooperationandChina’sreform,opening-upandmodernizationendeavors,andcontributetoboostingdevelopmentandprosperityofboththeAsia-Pacificandtheworld.ChineseValuesReadjingSkills找??讀

找讀（scanning）同略讀一樣，也是一種快速閱讀的技巧。找讀是指從大量的資料中迅速查找某一項(xiàng)具體事實(shí)或某一項(xiàng)特點(diǎn)信息，如時(shí)間、地點(diǎn)、數(shù)字、人物等。找讀既要求速度，又要求準(zhǔn)確。具體地說，找讀帶有明確的目的性，有針對(duì)性地尋找問題的答案。找讀可以運(yùn)用以下技巧：A.

尋找背景信息及隱藏含義

B.

利用小標(biāo)題和說明C.

抓住提示詞

提示詞是指句子中表達(dá)增加或解釋（如and、also、what’smore、forexample、thatis等）、思路轉(zhuǎn)折（如though、yet、however等）、概括總結(jié)（如inaword、asaresult等）、事情的發(fā)展順序（如

first、second、third、next、then、before、after等）、前因后果（如so、as、since、because等）等意思的詞語。ReadingSkills商務(wù)英語閱讀1UNIT3cOMPANIES

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LearntheconceptofCSRanditsapplicationinChina.

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locatingthemesentences.LearningObjectivesContentsTextATextBChineseValuesReadingSkills01040302行業(yè)PPT模板/hangye/Digitalpower:HowBigTechDrawsItsInfluenceTextAWarmingup1.Couldyoulistsomebigtechcompaniesathomeandabroad?Whatisthecorebusinessofthesecompaniesrespectively?Warmingup2.Asaconsumer,didyouhaveanyunpleasantexperiencewithbigtechcompanies?3.Inwhatwaydoyouthinktechgiantsinfluenceourlives?WordsandExpressionseruptv.tostarthappening,suddenlyandviolently突然發(fā)生；爆發(fā)（CET-6;TEM-4）Violenceeruptedoutsidetheembassygates.WordsandExpressionsoverhaul