研究報告課程group 5

PresentedbyGroup5

宋潔艷徐靜王琰珅陳波李子睿宓國棟徐雯雯曾繁林21TheBirthofLAMB2BusinessModelAnalysis3CurrentChallenges4LookingAheadContext3

Founders:

Three

new

mothers

Currentproductandchannel’sconflictwithupgradedconsumingdemand.

1.TheBirthofLAMBGroup

interview

indication:-Credibility

issue

of

online

channels

(agent)

-Vacancy

in

supply

of

high-end

import

products

from

traditional

retail

stores

Company

philosophy:

LightupA

MomentforBelovedHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection501020304InfantproductHighendWell-knowninternationalBrandConvenientTrustworthyChannelOfflineStorebettercustomerexperiencefilteringproductfrommillionsofproducts,andoffersuitableproductsfortargetedcustomersValueProposition

2.1BusinessModelAnalysisHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection701020304HighendCustomerMaternityandChildCareproducts-kidsUpgradedconsumingdemandLesssensitivetopriceCustomerSegment2.2BusinessModelAnalysisHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection9MaintaincustomerrelationshipandcollectcustomerwhohassimilarneedsCultivatingconsumerbehaviors2.3BusinessModelAnalysisCustomerRelationshipHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection11ScreenkidsproductbrandandselectsuitableproductDeliverHigh-endProductCultivatingConsumingbehavior2.4BusinessModelAnalysisKeyActivitiesHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection13Overseabuyers,Trustworthyfriends,Landlord2.5BusinessModelAnalysisKeyPartnersHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection15SensitivetotrendCustomerinformation&Customerrelationship2.6BusinessModelAnalysisKeyResourcesHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection17Breakevenin2monthsAlready2storesandabouttoopen3rdstoreinShanghai.HowtoscaleUP:1.Keyopinionleader網(wǎng)紅模式.2.Buildownbrand3.

Business

diversification

(

leasing,

salon.

etc)Threat:Lowentrybarriers010204033.CurrentChallengesHigh-endoverseasproductsLeasing,Tailor-madeserviceHumanresource,stable&trustworthyoverseasbuyerKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasleasing,networkactivities,etc.CustomerbehaviorcultivationBidirectionalSelect