必修④ Unit 1 課下主題訓練 社會熱點問題

PAGE第7頁共11頁必修④Unit1課下主題訓練社會熱點問題課時作業(yè)(一)一、主題語基拓展練(一)主題詞匯盤查(已會詞匯，在□內打“√”；欠熟練詞匯，多翻閱識記)①application□ ②label□③brochure□ ④sightseeing□⑤registration□ ⑥discount□⑦agency□ ⑧consumer□⑨summary□ eq\o(○,\s\up1(10))brand□?admission□ ?special□?display□ ?trademark□?recreation□ ?available□?delivery□ ?coupon□?unique□ ?creative□(二)主題詞匯訓練Ⅰ.選詞填空(有兩詞多余)registration,summary,sightseeing,display,label,discount,recreation,special,available,admission1．Ishouldbeavailableanytimeafterschoolnextweek.2．Lastyear,ItookasightseeingtriptoGuilin,whichisknownthroughouttheworldforitsscenery.3．TVtakestheplaceofsimilarsortsofrecreation,_suchaslisteningtotheradioandplayingsports.4．Thebookissaidtobeaspecialone,whichcoversmanyeventsthatcannotbefoundinotherhistorybooks.5．It'stimetowritetheNewYearsummaryagain!6．Peopleareconfusedaboutallthedifferentlabelsonfoodthesedays.7．TheregistrationofstudentsforthecoursewillbeginonThursdaymorning.8．Thewomanattheticketwindowtoldmethattheadmissionfeewas$17.50.Ⅱ.單句語法填空1．Chinaisalargeproducerandconsumer(consume)ofrice.2．Ifyouareinterested,pleasesendanapplication(apply)emailatyourearliestconvenience.3．Theartist'sworksondisplayatthemuseumarelovedbyeveryone.4．Itiswellknownthatcomputersarebetteratrepetitiveworkbutincapableofcreative(create)thinking.5．Oncetheydecidewhichcollegetogoto,studentsshouldresearchtheadmission(admit)procedures.6．Theuprisingisthreateningthedelivery(deliver)offoodandmedicine.Ⅲ.寫出下列句中藍色詞的漢語意思1．Beforeyoubuy,doacouponsearchandpotentiallysaveyourselfalotofmoney.優(yōu)惠券2．“BigMac”isMcDonald'sbest-knowntrademark.商標3．Ourbrochureisprintedonenvironmentally-friendlypaper.宣傳手冊4．Theadvertisingagencyrangup1.4billiondollarsinyearlysales.代理，代理商5．WithSpringFestivaldrawingnear,manysupermarketsdrewupondiscounttodrawtheconsumers'attention.打折6．LiNingchosehisownnameasthebrandmark.品牌7．Thecurves(曲線)ofthebuildingsperfectlymatchtheriseandfallofhills,formingauniqueview.獨一無二的二、主題語篇押題練Ⅰ.閱讀理解AWhenyouthinkofthedifferenttypesofadvertising,severalcometoyourmind.Therearethetraditionalmeanstoadvertise:newspapers,magazines,radio,television,billboards,andeventaxicabs.Yetthereareothertypesofadvertising,suchasaerialadvertising(空中廣告),whichisverydifferentinmanyaspects.Radioadvertisingisaimedatthelocalcustomers.Thedownsideofusingradioisthatthecustomerneedstohavethestationtunedin.Placementofadsontheradioisanotherconsiderationsincelisteningtimeisimportanttotheads.Theupsideofusingradioisthattheaudiencedoestendtorememberjingles(廣告詞)thatareeasytoremember.Magazineandnewspaperadvertisingisdirectedtothesubscribers(訂閱人).Thesubscriptionslimittheavailabilitytonon-subscribers.Theconceptofbeingabletoreadinformationonlineisslowlychangingthesubscriptionstothisadvertisingmarket.Limitationsofcirculationofmagazinesandnewspapersmeanfewerpeopleviewingtheadvertisements.Televisionadvertisingischanneledtotheviewers.Limitationsofviewersbasedontheavailablechannelselectionslowertheexposureaudience.Withtheavailabilityofsatellitetoconsumers,locatingtheclientbaseforadvertisementcaneasilybelostoroverlooked.Billboardadvertisingfocusesontheareaofthebillboard.Limitationsofoutsideregionsviewingtheinformationarehigh.Gettingtheattentionofthepassers-bytoviewtheinformationisalsoasubjecttobeconsidered.Aerialbanneradvertisingfocusesonvastpopulationofvariousregions.Basedupontheregion,theexposureislimitless.Grabbingorgainingthepublic'sattentionisbasedonsimplehumannaturetolookupattheairplanethatisflyingoverhead.Peopletypicallylookupwhenaplanefliesoverhead.Tohaveabannerwithanadvertisementaddsmorecuriosityandresponse.Peopletendtorememberaerialadvertisingatahighrate.Theyalsotendtocommunicatetoothersabouttheadvertisementbysharingtheinformationbywordofmouth.Thiswordofmouthisabsolutelyfreebutisofimportantbenefittoaerialadvertising.Aerialadvertisingcanbedonethroughouttheentireyear,butthewarmermonthsarepreferred.Aerialadvertisinghascertainrestrictions,yettheserestrictionsarefewerthantheothermeansofadvertising.語篇解讀：本文是一篇議論文。文章闡述了各種形式的廣告及其優(yōu)缺點。1．Theunderlinedword“downside”inthesecondparagraphcanbereplacedby“________”．A．strength B．weaknessC．purpose D．instruction解析：選B詞義猜測題。依據(jù)第二段內容推斷，downside和upside相呼應，分別指收音機廣告的弊端和優(yōu)勢。故B項正確。2．Whichofthefollowingistheauthorprobablyinfavorof?A．Radioadvertising. B．Televisionadvertising.C．Aerialadvertising. D．Billboardadvertising.解析：選C推理判斷題。依據(jù)最后一段中的“tendtorememberaerialadvertisingatahighrate”；“absolutelyfree”；“benefit”；“throughouttheentireyear”，特別是最后一句可推斷，作者對空中廣告贊美有加。3．Howmanytypesofadvertisingarementionedinthepassage?A．4. B．5.C．6. D．7.解析：選D細節(jié)理解題。由文中第一段最后兩句可知答案。4．Whatdoesthepassagemainlytellus?A．Differentadvantagesofadvertising.B．Advantagesoverpassweaknesses.C．Variousweaknessesofadvertising.D．Differenttypesofadvertising.解析：選D主旨大意題。本文既提到各種形式的廣告的優(yōu)勢又提到其弊端，因此，A、C兩項作為標題太片面，B項不符合文意，D項涵蓋最全面。BAdvertisementscanbeseeneverywhereinthismodernworld.ItisestimatedthatAmericansviewanaverageof1,500adseveryday!WiththerapideconomicgrowthinChina,youcanexpectanumberdoublingthatinthenearfuture.Ifyouthinkyouknowalltheadtricksinthebookandwillneverbetalkedintobuyingsomethingyoudon'treallywant,waittillyoufinishreadingthisarticle.While“hard-sell”adsareeasytodetect—suchasthosewithcheerfulOlympicchampionsorfilmstarsholdingproductsandfeedingyoureasonswhytheyarebargains—wearelesscleverwhenfacedwith“soft-sell”methods.Themostcommontechniqueofthiskindistomakecustomersthinkthereisanimmediateneedtobuytheproduct.Sonexttimeyouseewordslikehurry,actnow,lastchance,noworneveretc.,thinktwice.Mostofthechancesaren'tasshortlivedastheyseemtobe.Isthattheonlytypeofsoft-selladvertising?Ofcoursenot.Soft-selladvertisingincludesgive-awaysamplesandconcertsponsorships.Differenttypesofadvertisingworkindifferentplacesandfordifferentproducts.“There'sneveraone-size-fits-alltechnique.Ithastobetailor-madeforeachsituation，”saysGillianGreene,CreativeDirectorofCheesyBee,anadvertisingcompanyinLondon.Otherthanspeakingdirectlytocustomers,someadsarealsomadeforinvestorsandshopowners.Why?Becausewhentheinvestorsseetheexpensive,well-madeads,theybelievethatthecompanyisrunningagoodbusiness.Thenthey'rehappytoinvestmoremoneyinit,eventhoughtheaditselfdoesnotappealtoanyoneinthestreet.Inthesameway,shopownersprefertostockwell-advertisedgoodsbecausetheyknowthatcustomersaremorelikelytobuythem.Therefore,advertisingcanhelpsellgoodsevenwhenit'snotdirectedatthecustomers.Adsworkineverystageofabusiness,andthatperhapsisthebestadfortheindustryitself.語篇解讀：本文是一篇說明文。本文講述了現(xiàn)代社會中隨處可見的廣告，且隨著中國經(jīng)濟的快速增長，將來還會有更多的廣告。5．Whatisthisarticlemainlyabout?A．Itishardnottobeinfluencedbyads.B．Itiseasytorunagoodadvertisingbusiness.C．Advertisinghelpsmakemoney.D．Advertisinghelpsindustriesgrow.解析：選A主旨大意題。根據(jù)第一段第一、二句以及最后一段中“Adsworkineverystageofabusiness”可知，廣告在生活中隨處可見，影響極大，由此推斷出在現(xiàn)代社會中很難不受廣告的影響。故選A。6．The“soft-sell”techniquementionedinParagraph3refersto________.A．productsthatarerealbargainsB．short-livedadsC．misleadingwordsthatappearinadsD．imagesofOlympicchampions解析：選C詞義猜測題。根據(jù)畫線詞下文的“wordslikehurry,actnow,lastchance,noworneveretc.”可知，“soft-sell”運用廣告中的一些誤導性詞語誤導人們買不必要的東西。C項“出現(xiàn)在廣告中的一些誤導性詞語”符合此意，故選C。7．Whatcanyouconcludefromthearticle?A．Ifwearecareful,wecanavoidads.B．Expensiveadsaremoreattractive.C．Customerswillbuygoodsthatarewell-advertised.D．Adsarepowerful.解析：選D推理判斷題。根據(jù)文章及最后一段可知，廣告利用各種技巧說服消費者買其推銷的商品。廣告可以幫助銷售商品，在商業(yè)的每一個階段都起作用。由此可推知，廣告具有強大的力量，故選D。Ⅱ.應用文寫作假定你是李華，你市將舉辦留學生漢語演講比賽，主題為“我眼中的中國”(Chinainmyeyes)。請給在你校留學的Jonah寫一封電子郵件。內容包括：1．演講主題；2．比賽時間和地點；3．邀請他代表你校參加。注意：1.詞數(shù)80左右；2．可適當增加細節(jié)，以使行文連貫。參考范文：DearJonah，KnowingthatyoushowinterestinChineselanguage,I'mwritingtoinviteyoutoaChinesespeechcontestdesignedforexchangestudentsinourcity.Thecontest,whosethemeis“Chinainmyeyes”，willbeheldintheCityLibraryonJuly18th,2022.SinceyouhavemadegreatprogressinlearningChinese,whynottakepartinthisactivityasarepresentativeofourschool?I'msurethatyouwillhaveagoodperformanceinthecontest.Lookingforwardtoyourearlyreply!Yours，LiHua課時作業(yè)(二)一、主題語基拓展練(一)主題詞匯盤查(已會詞匯，在□內打“√”；欠熟練詞匯，多翻閱識記)①commercial□ ②regulation□③discuss□ ④voluntary□⑤attractive□ ⑥concern□⑦cautious□ ⑧content□⑨obey□ eq\o(○,\s\up1(10))discipline□?punctual□ ?applaud□?ignorant□ ?commitment□?fundamental□ ?goodness□?responsibility□ ?respond□?donate□ ?sacrifice□(二)主題詞匯訓練Ⅰ.選詞填空(有兩詞多余)commercial,obey,concern,regulation,goodness,sacrifice,commitment,respond,content,donate1．Heissokind,soheofferedtolendyouthemoneyoutofthegoodnessofhisheart.2．Herparentsmadesacrificessothatshecouldhaveagoodeducation.3．Locatedinthecity'scommercialcenter,theshoppingmallattractslotsofyoungpeopleseekingfashionseveryday.4．Protectingtheenvironmenthasbecomeamajorconcernofsociety.5．Aslongasweobeytherulesmentionedabove,wewillfinditeasytogetalongwellwithourfriends.6．Shehadn'treadtheletterandsowasunawareofitscontents.7．Whatmattersmostisnotyourcommitmenttoexercisebutyourstickingtoit.8．ThishasledcompaniesandindividualstodonatemoneytopoorareastobuycomputerequipmentandInternetfacilities.Ⅱ.單句語法填空1．Althoughagreatmanyweight-lossproductsareattractive(attract)topeople,theexpertsaysfewproductsworkandthatexerciseisthebestwaytoloseweight.2．It'severyone'sresponsibility(responsible)tomakegooduseofwater.3．Thereisagrowingtendencyamongmiddle-schoolstudentsthattheywilldosomevoluntary(volunteer)workduringtheirvacation.4．Isuggestedheworkoutanewplanbuthedidn'trespondtoit.5．Carrhasdecidedtogiveawaypartofthedonations(donate)totheBirminghamEducationFoundation.6．Atthepublic'srequest,thenewtrafficregulation(regulate)hasbeenchangedslightly.7．Weareadvisedtobecautiousabout/ofmakingfriendsontheInternet.Ⅲ.寫出下列句中藍色詞的漢語意思1．Whatchildreneatisfundamentaltotheirhealth,growthanddevelopment.基本的，根本的2．Havingdiscussedtheproblemallafternoon,theyfinallycameupwithasolutiontoit.討論3．Attractedbythebeautyofthepianomusic,theaudiencealmostforgottoapplaudwhenthepianistfinallyfinishedit.鼓掌4．Strictlyspeaking,everystudentshouldobservethedisciplineoftheschool.紀律5．PoorLaurawasatalosstoaccountforhercousin'sangrybehaviour,andignorantofhowshehadoffendedhim.對……無知的，不了解的Ⅳ.用本單元詞匯替換/升級加黑詞匯1．Evenveryyoungprematurebabiesrespondtotheirmother'spresence.react2．Frommypointofview,youmustnotbecontentwithsuchasmallsuccess.pleased3．Youshouldn'thavedoneitwithoutdiscussingwithme.consulting二、主題語篇押題練Ⅰ.閱讀理解Advertisingisanaudioorvisualformofmarketingcommunicationthatemploysanopenlysponsored,non-personalmessagetopromoteorsellaproduct,aserviceoranidea.Sponsorsofadvertisingareoftenbusinessmenwhowishtopromotetheirproductsorservices.Advertisingisdifferentfrompublicrelationssinceanadvertiserusuallypaysforandhascontroloverthemessage.Itisdifferentfrompersonalsellingsincethemessageisnon-personal,i．e.,notdirectedtoaparticularindividual.Advertisingiscommunicatedthroughvariousmassmedia,includingoldmediasuchasnewspapers,magazines,television,radio,outdooradvertisingordirectmail;ornewmediasuchassearchresults,blogs,websitesortextmessages.Theactualpresentationofthemessageinamediumisreferredtoasanadvertisementor“ad”．Commercialadsoftenseektoincreaseconsumptionofproductsorservicesthrough“branding”，whichassociatesaproductnameorimagewithcertainqualitiesinthemindsofconsumers.Noncommercialadvertiserswhospendmoneyinadvertisingitemsotherthanaconsumerproductorserviceincludepoliticalparties,interestgroups,religiousorganizationsandgovernmentalagencies.Non-profitorganizationsmayusefreemodesofpersuasion,suchasapublicserviceannouncement.Advertisingmayalsobeusedtoreassureemployeesorshareholdersthatthecompanyissuccessful.Modernadvertisingwascreatedwiththetechniques,withtobaccoadvertisinginthe1920s.ThemostsignificantexamplewasthecampaignsofEdwardBernays,consideredthefounderofmodern“MadisonAvenue”advertising.Internationally,thelargest(“bigfour”)advertisingconglomeratesareIPG,Omnicom,PublicisGroupe,andWPP.語篇解讀：本文是一篇說明文。文章主要介紹了廣告的作用、類型以及在各種媒體中的分布情況。1．Inwhatwaydoesadvertisingdifferfrompublicrelations?A．Advertiserspayforandareinchargeofthemessage.B．Messagesadvertisedarenon-profit.C．Advertisingiscommunicatedthroughvariousmassmedia.D．Advertisingisusedtoreassureemployeesorshareholders.解析：選A細節(jié)理解題。根據(jù)文章第一段中的“Advertisingisdifferentfrompublicrelationssinceanadvertiserusuallypaysforandhascontroloverthemessage”可知，廣告不同于公共關系的原因是廣告商通?？刂菩畔⒉樾畔⒏顿M。故選A。2．Sponsorsusuallymakeuseofsomenewmediatopromotetheirproducts,including________.A．directmail B．televisionC．websites D．newspapers解析：選C細節(jié)理解題。根據(jù)第二段中的“newmediasuchassearchresults,blogs,websitesortextmessages”可知，“網(wǎng)站”屬于新媒體，故選C。3．Whichofthefollowingisthetypicalgoalofcommercialads?A．Profits. B．Popularity.C．Consumers. D．Brands.解析：選A推理判斷題。根據(jù)第三段中的“Commercialadsoftenseektoincreaseconsumptionofproductsorservicesthrough‘branding’”可知，商業(yè)廣告通常通過品牌打造增加產(chǎn)品或服務的消費，最終目的是獲得利潤。故選A。4．Whatdoestheunderlinedwordinthelastparagraphprobablyreferto?A．Businessmen. B．Companies.C．Stores. D．Organizers.解析：選B詞義猜測題。畫線詞后的“IPG”，“Omnicom”，“PublicisGroupe”，“WPP”是公司的名字。故選B。Ⅱ.閱讀七選五TeenReadWeekisaweek-longcelebrationofreading.TheeventwasfoundedbytheYoungAdultLibraryServicesAssociation(YALSA)in1998andisobservedeachyearduringthethirdweekofOctober.__1__Readingforrecreationalpurposesbooststestscoresandlaysthefoundationforfuturesuccessasanadult.PubliclibrariesscheduleeventsinhonorofTeenReadWeek.Activitiescanrangefromsimpleprogramstowell-designedeventsfeaturingspecialguestsandrefreshments(點心)．__2__Duringanopenhouse,thelibrarianmaytalkaboutservicesforteens,upcomingteenprograms,andthecollectionhousedwithintheteendepartment.Often,thelibrarywillserverefreshmentsandgiveawaydoorprizes.OtherlibrariesmayuseTeenReadWeekasanopportunitytoformateenadvisoryboard.__3__Theyhelpthelibrariandevelopprogramideas,brainstormimprovementswithintheteendepartment,andsuggestnewmaterialstoaddtothelibrarycollection.AnotherpotentialactivityforTeenReadWeekincludesprovidingalock-inatthelibrary.Teensspendthenightinthelibraryplayinggames,reading,watchingmovies,andeatingsnacks.__4__Ifthebudgetpermits,somelibrariesmaychoosetoinviteapopularwritertothelibrary.__5__Theycanreadselectionsfromtheirwork,answerquestionsfromteens,andspeakaboutthewritingprocess.Attheconclusion,thelibrarycanoffertheauthor'sbookasadoorprizetooneoftheteensintheaudience.A．Theboardusuallyconsistsofteenvolunteers.B．Thelibrarystafflookaftertheteensthroughoutthenight.C．SomelibrarieshostanopenhouseforteensduringTeenReadWeek.D．Thethemeforthisyear'sTeenReadWeekisTurnDreamsintoReality.E．YALSAhaslotsofresourcesandideasforcelebratingTeenReadWeek.F．Authorswhowritebooksforteenscanmakeapublicappearanceatthelibrary.G．Forsevendays,thelibraryincreasesitseffortstoencourageteenstoreadforfun.語篇解讀：本文是一篇說明文。文章介紹了圖書館為了慶?！扒嗌倌曜x書周”所舉辦的活動。1．解析：選GG項中的“sevendays”與上文中的“week”呼應；且G項中的“readforfun”與下文中的“Readingforrecreationalpurposes”構成同義復現(xiàn)。2．解析：選CC項中的“anopenhouse”原詞復現(xiàn)了設空處后面的“anopenhouse”；且C項中的“Somelibraries”與下文中的“Otherlibraries”構成并列關系。3．解析：選AA項中的“board”原詞復現(xiàn)了上文中的“board”；且設空處后面的“They”指代A項中的“teenvolunteers”。4．解析：選BB項中的“night”原詞復現(xiàn)了上文中的“night”；且B項中的“l(fā)ookafter”與上文中的“l(fā)ock-in”相呼應。5．解析：選FF項中的“Authors”與上文中的“writer”構成同義復現(xiàn)；且設空處后面的“theirwork”與F項中的“Authors”相呼應。Ⅲ.語法填空TheVantaResortisaremoteandluxurioushotel,locatedontheislandofPemba,andfamedforitsuniqueunderwaterroomthatallowsgueststoenjoythe__1__(beauty)marinelifeoftheIndianOceanfromtheco