Kantar-面值-美容洞察的全球基礎(chǔ)（英）-2023

Click

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accessibility

optimised

versionCosmeticcurrenciesWe

connectthedotsnotjustonwhatconsumersbuybutalsoonhowtheyuseproductsandwhatdrivesthemto

make

thesepurchasesAs

we

traversetheglobalbeautylandscapeinthisreport,we'lldivedeepintospeci?cmarkets.Europe

standsoutforthegrowing

in?uence

ofits55+demographic,a

trendparticularlypronouncedin

GreatBritain,wherea

focusonenvironmentalexpectationsisplayingout.Regional

routines

across

generationsIn

the

sprawling

mosaic

of

theglobal

beautyindustry,

where

trends

?icker

to

life

and

fadeaway

in

the

blink

of

an

eye,

having

a

steadfastcompassis

not

just

helpful—it's

essential.

Here,

inthis

report,

Kantar’s

Worldpanel

exhaustive

datasets

serveas

that

compass.

We've

aligned

ourpurchase

panelsand

usage

panelsthrough

thelens

of

beauty

products

to

understand

not

justnumbers

but

the

narrative

that

runs

through

thebeauty

sector,

by

generations

globally.At

a

highlevel,weknowtheretail

avenuesthroughwhichbeautyproductsreachconsumers

areasvariedasthemarketsthemselves.In

theUnited

States,thetechnologicalallurehasled

toanuptickinonlinebeautyshopping,primarilydrivenbyGenZ.However,in

France,thecharm

oftraditionprevails,withbeautypurchasesstilloccurringin

meaningfulnumbersin

thetime-honouredpharmacies.Amidstallthis,economicchallengespervade,buthaven’tsloweddemand

for

many.

For

instance,inBrazil,weseestrong

demand

forAsia,withits$70billionbeautymarket,

o?ersapanorama

of

technologicaladvancementsandnature-infusedsolutions,a

subjectwe'llexplorein

detail.Therhythmic

beatsof

LatinAmericawillreveal

Brazilasa

dominant

force,

wherethecorrelationbetweenhighproductusageandmarket

shareistoosigni?cantto

ignore.It'sa

talethatgoesbeyond

meretransactionsto

exploretheritualsthathappenin

front

ofbathroom

mirrorsandthemotivationsthatdriveusinto

storeaislesandonto

e-commerceplatformsin

the?rstplace.In

otherwords,

weconnectthedotsnotjustonwhat

consumersbuybutalsoonhowtheyuseproductsandwhatdrivesthem

to

makethesepurchases.experimentationandanappetiteforspending.Itappears,the'lipsticke?ect'isin

fullswing,atleastfor

some.Click

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the

accessibility

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versionPrimetime55+

buyersrede?ningBeauty

in

EuropeBeauty'ssilverstreakenvironment;asin?ationratesremainhighacrosstheregion,thisolderagegroup'swillingnesstospendonbeautyproductsrepresentsa

form

of

resilience.At

a

timewhen

Europeisgrapplingwithrisingin?ationratesanda

costof

livingthat'sincreasingatitsfastestpaceinyears,thebeautymarket

presentsanintriguingdichotomy.The55+agegrouphasemergedasa

linchpinforthebeautyindustryin

Europe.In

marketssuchasGreatBritain,France,SpainandPortugal,thisdemographicaccountsfornearlyhalfof

allbeautysales.Theirusagelevelshaveseena

2%

increasecomparedto

2019,

evenasusageof

productsata

total

femaledemographiclevelexperienceda7%

decline.ThisisparticularlynoteworthygiventheeconomicFast

frequenciessteadily

growing

in

their

usageapplying

lighter

makeup,

for

example,have

cascadinge?ects

on

relatedproductcategories

—

from

face

washes

categorycomparedto

youngerto

aftershaves.

Yet,

this

declineinusage

o?ers

emerging

opportunities:arenewed

focus

onquality

andmultipurposeproducts

that

alignwithtoday's

minimalist

ethos.Itisclearthe55+demographicismoreengagedacrosseachbeautyoccasions.

By

contrast,

the

youngerdemographics

have

streamlined

theirroutines.

Amid

a

transition

to

work-from-home

settingsand

more

relaxedsocial

environments,

the

act

of"making

an

e?ort"

in

appearance

hastaken

a

back

seat

for

youngerindividuals.

Shaving

less

often

andThe55+demographicengagesin47

beautyoccasionsperweek—

8morethantheaverage

woman.

Ona

populationbasis,thisaccountsfora

staggering80.6billionbeautyoccasionseveryweekacrosstheEuropean

markets

we

measure.Such

frequencybecomesevenmoresigni?cantwhen

youconsiderthatmanyin

thisagegroup

areon?xedpensions,orsoonwillbe,whichare

notrisingatthesamespeed

asthecostof

living.women.

They'veshowna

particulara?nityfor

skincareproducts,withsalesvolumesupin

Spain,France,andGreatBritainevenasin?ationhasled

to

priceincreasesacrosstheboard.Thenaturalnextquestionwillbe

whethertheyounger

group’slowerengagementlevelswillincreaseastheyage.Itisclearthe55+demographicismoreengagedacrosseachbeautycategorycomparedto

youngerwomenSince

2021,

Baby

Boomer

females

—and

we

recognise

there

are

regionaldi?erences

in

how

to

account

for

theBaby

Boomer

age

group

—

have

beenActionInterestingly,it'snottheperennialconcernof

wrinklesthatstandsout,butratheragespots.Armedwiththisdata-driveninsight,brandscantailortheirproductdevelopmentandmarketing

strategies

toalignwiththesepreciseconcerns.Haircare:Whilethinninghairisaprevalentconcernamongthisgroup,

whatsetsthem

apart

istheir

framingbene?tsin

a

languagetheyreluctancetodescribetheirhairas"damaged".Thisnuancegenerationalnuances.It'snotjustaboutaddressingneeds;it'saboutWe’re

fortunatetobe

abletolookatthecriticalrelationshipbetweenusageandpurchase,

thanks

toouruniquepanelscapturingthisinformation.

Andthedatapaintsavividpictureof

profoundare

familiar.emphasizesthepivotal

role

ofe?ectivecommunicationtailored

toengagement

bythe55+consumerssetacrossa

spectrum

of

beautycategories.Indeed,thesalesilluminatetheirunwaveringcommitment

to

beauty,

evenin

theface

of

risingretailprices.NuancedconcernsUnderstandingtheintricaciesoftheirconcernsisparamount

forbrandsaimingto

?ne-tunetheiro?erings

e?ectively.Thedatauncoverstheiruniquefocalpoints:FacialSkinNeeds:As

theyage,theybecomeacutely

aware

of

theirfacialskin'sevolvingneeds.Preferred

pathwaysGroundsfor

growthThisdemographiciscomposedofcreatures

of

habitwhenitcomes

toshopping,often

gravitating

towardperfumeriesandpharmacies.Theirunwavering

brandloyaltyandsteadfastshoppinghabitsresonateclearlyin

thedata.Thedatadoesn'tjustdecodetheircurrentbehaviours;italsorevealsfertilegrounds

for

futuregrowth:TailoredMessaging:Craftingbespokemessagingthatalignswiththeirself-perceptioniscrucial.Manyin

thisagegroup

feelconsiderablyyoungerthantheirchronologicalage,andthisperceptioninformstheirchoicesinbeautyproducts.Shopping

Frequency:Theyembarkonmore

frequentshoppingtrips.Thisregularengagementwithbeautyproductsrepresentsacanvas

of

opportunitiesfor

brandstocraft

resonant

narrativesandexperiences.BrandLoyalty:Theira?nityforspeci?cbrands

mayexplaintheirreluctanceto

explorealternativeshoppingchannels.Identifyingemergingchannelsthatstrikeachordwiththisdemographicwillbeinstrumentalin

charting

futuregrowth.Laggardswith

steadypresenceThoughthey

may

notbe

theearlyadopters

of

thelatest

trend,

theyaretheenablerswho

arewillingtoexploreandtry

outnewproductsifitsuitstheirvalueandneed.Male55+:As

menin

thisgroupage,theychart

a

trajectoryofheightened

interestin

personalcare.Thedata

illustratesthatmenareincreasinglyinclinedtowardspersonalcareproducts,promptingbrands

torealigntheirstrategies

toresonatewiththisevolvingdemographic.In

Portugal,

men,

who

haveresilienceandtailorbothproductdevelopmentandmarketinghistoricallybeen

moreassociatedwithhygienecategories,achievedrecordnumbersin

theirbudgetallocationforbeautycategoriesduring2023:thehighestrecordedin

thelast5

years.

Post-pandemic,men

have

recovered

morequicklyin

terms

of

boththenumberofbuyersandtheintensityofstrategies

accordingly.Thekey

liesinunderstandinghowthisagegroup,

evenin

theface

of

economichardships,continuesto

valueandinvestin

beautyproducts.purchasesthanwomen,andasthey

havereplacedfewermanufacturer

brandswithprivatelabel,theirspendingonpersonalcarehasbeen

lessimpactedthanthatof

women.Withoutmaleshoppers,thepersonalcare

marketin

Portugalwouldnot

have

grownin

2023.In

anera

marked

byeconomicchallenges,the55+demographicinEurope

standsout.Theirbeautyhabitshave

notonlyweatheredtheeconomicstormbuthavethrived.BrandsneedtorecognisethisEach

year,

KantarWorldpanelranks

brandsbasedontheirconsumerreach.ThisisthelatestinBeauty,aglobaltop

10.Click

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accessibility

optimised

versionGen

Z’sAmericanglamplanDisrupting

dollars

and

scentsGen

Zshakes

up

the

shelfAstheUnited

States?ndsitselfin

thethroesof

a

seismicdemographicshift—with

Censusprojectionsindicatinga

53%

non-whitepopulaceby

2050—thebeautymarket

standsata

fascinatingintersectionof

changeandopportunity.Amidstthiscomplexlandscape,GenZ,agedroughlyin

the13-24agegroup,carvesoutanicheasanenigmaticyet

in?uentialdemographic,wieldingbotheconomicsavvy

andauthenticpreferencesasthenationfaceshighin?ationandescalatinglivingcosts.With

a

preference

for

word-of-mouth

recommendations

overtraditional

advertising,

Gen

Z

proves

that

their

consumer

behaviour

isnot

simply

an

extension

of

existing

norms

but

a

challenge

to

them.

Astriking

43.1%

of

Gen

Z

have

beenin?uenced

to

purchase

a

beautyproductbased

on

a

recommendation,

a

?gure

that

substantiallyoutperforms

the

28%

noted

across

the

broader

US

population.buyingdecisions,andtheusagecomponentof

thesalesareimportanttorecogniseforacompletepictureof

thisdynamic.Around45.5%of

GenZareactivelychoosingbutnotbuyingatleastonebeautyproductintheirroutineAndin

anera

where

environmentalconsciousnessismorethanabuzzword,

GenZ

leadsthepack.Asigni?cant47%

actively

avoidproducts

harmful

to

theenvironment,while45.7%

makea

consciouschoiceto

opt

fornaturalproducts.Theirbeliefinthee?cacy

of

naturalproductsisalsonotable,with30.9%convincedthattheseare

moree?ective.WhiletraditionaladvertisingPerhapsoneof

themostintriguingaspects

of

GenZ'sengagementwiththebeautymarketliesin

theirabilityto

in?uencechoicewithoutnecessarilymakingthepurchase.Around45.5%

of

GenZ

areactivelychoosingbutnotbuyingatleastonebeautyproductin

theirroutine.In

otherwords,

they

are

in?uencingmethodscontinuetoholdswayoverthegeneralpopulace,GenZ

istwiceaslikely

todefy

thistrend.Only21%

of

thisdemographichaveboughta

beautyproductduetoanadvertisement,makingthem

adiscerningsubsetthatprioritisesrelatabilityandauthenticity.Economics

of

beauty:

While

Gen

Zmay

not

boast

the

spending

powerof

older

demographics,

they

operatewitha

di?erent

kindof

economicfreedom.Often

unencumbered

bysubstantial

?nancial

obligations

likerent

or

food,

some

possessa

higherdiscretionary

income.

This

is

evidentin

their

willingness

to

splurge;

Gen

Zwomen

are

66%more

likely

thanthe

average

US

woman

to

claimthey

spend

generously

on

beautyproducts.Asthisdemographicrisestoprominence,thebeautymarket?ndsitselfatanin?ectionpoint.GenZ

isnot

merelyfollowingexistingtrends;

they

arecraftingnewnarrativesandsetting

newstandards.Post

answerInteractivepollnotsupportedThe

age

factor:

Skinconcerns,particularly

acne

and

spots,

are

apredominant

worry

for

the

13-24

agegroup.

However,

their

engagementin

beauty

routines

is

generally

lightercompared

to

older

women.

Thisposesan

interesting

conundrumforbrands:

while

some

of

theseViewonlineversionbehaviours

might

be

attributed

to

lifestage,

others

could

signify

a

long-term

shift

in

category

engagement,particularly

in

areas

like

makeup.Click

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accessibility

optimised

versionContrasts

andcontinuityAsia’sBeauty

market

exploredPan-Asian

paletteAsiastandsasa

continentof

contrasts,notjustculturallyandhistorically,butalsoin

itsbeautymarketdynamics.Whetherit’stheeco-consciousconsumerin

SoutheastAsiaorthetech-savvy

GenXin

North

Asia,thebeautylandscapeisasvariedastheculturesitspans.Thisintricateregioncanonlybe

understoodbydivingintothethreads

of

itstapestry,

examiningeachuniquepattern

andhue.We’ve

gone

deepto

not

only

identifywhat

beauty

products

are

boughtbut

alsounderstand

the

reasons

and

occasions

for

their

usage.SouthEast

Asia:TheyoungandtherestlessYounger

consumers,primarilyMillennialsandGenZ,are

notjusttrendfollowers;theyaretrendsettersThe

pulse

of

Southeast

Asia

is

youngand

rapidly

urbanising.

This

isn't

just

ademographic

shift;

it's

atransformation

that's

in?uencing

thebeauty

industry

in

manifold

ways.

Theregion's

median

age

skews

young,providing

fertileground

for

trends

toOfcourse,socialmediaalsoplaysapivotal

rolein

shapingbeautypreferences

amongtheseyoungerdemographics.Increasinglyitservesto

notonlyeducatethem

ontake

root

and

?ourish.

As

citiesexpand

newregimensandbene?tsbutalsoand

populations

migrate,

we

see

ablossoming

of

diversity

in

demand,especially

in

beauty

products.in?uencesindulgentandimpulsivepurchasesoftenmaderightwithintheseplatforms.Thiscreates

whatamounts

toa

seamlessshoppingjourney,

fromtheviewingofThese

younger

consumers,

primarilyMillennials

and

Gen

Z,

are

not

justtrend

followers;

they

arecontent

toin-applicationshopping.trendsetters.

Their

average

spendingper

buyer

onbeauty

products

ishigher

than

that

of

other

agegroups,

making

them

the

drivingforce

behind

the

growth

of

moderntrade

channels

like

e-commerce,drug

and

pharmacy,

andspecialisedSunsurgelonger

a

solitary

step

but

anessentialpart

ofa

broader

skincareregimen.

The

prevailing

sentimentis,if

you're

skippingthe

sunscreen,you

might

as

well

throw

out

yourother

skincare

products.It's

acompellingshift

in

thought,

onethat

acknowledges

the

layers

ofbene?ts,

from

reducing

therisk

ofskin

cancer

to

enhancing

theTherehasalsobeen

increasingawareness

of

hairandskinissuesthathasled

tomeaningfulchangesin

beautyroutines.To

thatend,theuseof

UVsunscreenshassoaredinsome

markets.In

Indonesia,theAprilheatwaveof2023

was

notjustanothere?ectiveness

of

other

skincare

steps.swelteringmonth;itwasa

wake-upcall.Thegovernmentturnedthescorchingsunintoa

spotlightonthecriticalneedforsunscreen.Theheatwavewasa

harshrealitycheck,butitalsobroughtforth

amoreenlightenedperspectiveonsunprotection.Meanwhile,

in

Vietnam,a

nuancedconversationis

taking

place

aroundskincare.

The

emphasis

is

not

merelyon

shieldingoneself

from

the

sunbut

on

a

more

holisticapproach

toskin

health.

Sun

protection

is

noSophisticationcontinuesNew

cosmeticpanelinIndiaTheundercurrent

of

thissurgeinsunscreenin

SoutheastAsiaisasmallre?ectionof

evolvingWorldpanel'srecentlylaunchedCosmeticPanel

in

Indiacontinuouslymonitorsthechangesin

consumerbehaviorwithintheBeautyindustry.consumerawarenessandattitudestoward

overallbeautyandself-carein

theregion.Ongoingeducationthroughsocialmediaalongsideagrowing

interestin

naturalandsafeproductswillserve

asdrivingforcesformillennialsin

SoutheastAsia,agroupwell-knowntobe

industrytrendsetters.Giventheirin?uence,itisessentialto

stayengagedwiththem

in

order

towin.Thispanelisspeci?callydesignedto

trackandreportpurchasesinfourprimarycategories:face,

eye,lips,andnails.Itcomprisesarepresentativesampleof

over3,000womenaged18to44whoconsistentlyrecordtheirpurchases.Thisdata

providesaninsightfulperspectiveonconsumerbehaviourin

theIndiancosmeticsmarket,unveilingtrendssuchasthefactthat40%

of

cosmeticshoppersmakeonlinepurchases,butonly7%

dosoexclusively.For

furtherinformation,pleasereach

out

to

our

experts.NorthEast

Asia:Amarket

ofmaturebuyers,GenXprimaryreason

for

watching.

InMainlandChina,Livecaste-commerceis?yinghigh,withstrongpenetrationfromplatformslikeDouyinhavinga

continuedstrong

presence

amongst

GenXandmiddle-incomedemographics.Theseplatformspersistin

fuelinginnovationanddeliveringnotonlyproductinformationbutalsoinsightsonhowtousethem,enticingconsumers

to

exploreawiderrange

of

productsandaddress

forvariousdemandmoments

of

caring.North

Asiaishome

to

some

of

theoldestpopulationsin

theregion,andthisdemographicmakesasigni?cantcontributiontothebeautyindustry.Despiteeconomichardshipsa?ectingtheirpost-pandemicrecovery,theirspendingin

beautyremainshigherthantheaverage

shopper.And

it’s

notjustaboutwhat

they’respending,it’s

where

they’respending.As

we

know,

e-commercein

North

Asiaishighlyadvanced,butwhat

might

notbeTheolderagegroupsalsohaveahigherengagementwithskincareaswellknownisthatmature

buyers

productsthantheydowithmakeuparejustasengagedonsome

of

thedigitalchannelsasyoungerones.For

example,in

SouthKorea,

livecommercehasfounda

largeviewershipamongthe45-54and55-65agegroups,

for

whom—

importantto

understand

whenconnectingwiththemotivationsbehindthesebehaviours.InMainlandChina,thefocusisonlightandnudeexpressionsleanstowards

easyandconvenientapplicationslikecushionbasesandlip

balms.Froma

usageperspective,bene?tssuchasnourishingandcoverage

are

muchmoreimportantfor

females

over45usingface

makeup.facilitated

by

makeupbasesandprimers.Incontrast,SouthKoreagainingproductinformationistheFuture

ofBeautyinnovationproductsareevolvingquicklyinterms

of

theirfunction,textureandcommunicationtoconsumers.Consequently,

consumers

arenowseekingfastpost-treatmentUnderstandinghowconsumerdemand

evolveswiththeintroductionof

productinnovationsisessentialto

maintaincompetitivenessin

thisrapidlychangingindustry.recovery,deepmoisture

care,andskinsensitivitymanagement

fromthesetraditionaltopicalproducts.Alongsidethisisa

shift

indemandtowards

lighterandmore

potentproducttextures,especiallyamongGenX

consumers.Anincreasingnumberofconsumers

areseekingquickande?ectivebeautyservices,especiallyGen

Xers.Thisisparticularly

soinSouthKorea

andMainlandChina,thougha

trend

across

mostTraditionalandmainstream

anti-agingandskintone(spotremoval)treatmentsaretypicallybestaddressedthrough

comprehensivetreatmentservices.Thisleavesadistinctgapin

consumerdemandfortraditionalproducts.countriesin

Asia.Asa

result,therequirements

for

topicalbeautyClick

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accessibility

optimised

versionAge,

aspiration,

anduntapped

avenuesIn

therealm

of

beautyproductsalesin

LatinAmerica,ourlatest?ndingspainta

vividpictureof

shifting

landscapesandemergingopportunities.To

tap

intotheLatinAmericanbeautymarket,

brandsmust

tune

intotheuniquefrequencythatresonates

across

di?erentcountries.Thisinvolves

notjustunderstanding

whatpeoplearebuyingbutalsowhereandwhy

they

aremakingpurchases.A

standoutisthe35-49agegroup,themostsigni?cantspender,especiallyin

Brazil.Butthere's

more

to

thisthanjustthrowingmoneyatproducts.Let's

delve

deeper.Brazil

is

a

key

player

in

the

LatinAmerican

beauty

market,importance

of

product

e?ectivenessand

quality,

as

consumers

in

Brazilactively

use

a

variety

of

products

intheir

beauty

routines.intriguing

question

for

brands

andretailers

alike

and

another

reasonnot

to

look

at

either

in

isolation.growing

faster

than

any

other

agegroup,

at

a

rate

of

26%

year-on-year,except

inMexico

where

they’re

out

infront.35-44saccountfor

almost30billionbeautyoccasionsintheweekinBrazilcontributing

signi?cantly

to

theregion's

total

sales.

A

noteworthyaspect

behindthose

sales

liesin

theusage

data

—

Brazilian

women

have43

weekly

beauty

product

occasionsat

home

(?ve

more

than

theirDespite

the

spendingpower

of35-49s,

the

50+

demographic

is

stillnot

to

be

overlooked.

Their

spending

isSpendingheavyweights:35to

49-year-oldscounterparts

in

Western

Europe

andthe

US)

Additionally,

they

are

muchmore

engaged

in

receivingThis

age

group

takes

thelion'sshareof

the

market,

holding

41%

in

Brazil,38%in

Colombia,

and

37%

inprofessional

treatments.

Two

thirdsof

women

say

they

have

had

suchtreatments

in

thepastsix

months.This

high

usage

rate

correlates

withthe

country’s

robust

sales

?gures,especially

in

the

haircare

segment,which

has

exhibited

stronggrowth.Mexico.

On

average,

they

make

up39%of

the

health

and

beauty

(H&B)market

in

Latin

America.

These

aren'tjust

numbers;

they're

a

testament

tothe

economic

clout

of

thisdemographic.

In

the

past

year

alone,their

spending

increased

by

22%.The

implications

of

Brazil's

highproduct

usage

are

twofold.

First,

itindicates

a

strong

demand

forbeauty

products,

presentingopportunities

for

both

local

andinternational

brands

to

expand

theiro?erings.

Second,

ithighlights

theBrazil

stands

out

here.

While

the35-49

age

group

spends

freely,

theiractual

usage

of

H&B

products

showsonly

4%growth

compared

to

2019and

has

remained

stable

in

the

lastyear.

Thisdisconnect

betweenspending

and

usage

presents

anTheyoungandthe

restlessBrazil’sgenderdynamicsTheyoungestagegroup

weLet’s

lookto

Brazil

fora

deeperdive.In

Brazil,menaged35-44aresomewhatdisengagedwiththeirpersonalcareroutines,yet

theystillhandletheirownshopping.Whilethey'relessengagedin

theirpersonalcare

routinescomparedtowomen,

they're

not

entirelydisengaged.Theirgroominghabitsshift

betweenclean-shavenandstubblylooks,suggestingthattheyreviewed,thoseupto34yearsold,makeup20%

of

themarketinMexicoand26%in

bothColombiaandBrazil.TheLatam

averagestandsat23%.What'sworthnoting,particularly

in

Brazil,isthe7%

increasein

usageoccasionsamong

younger

women(17-34)since2022.TheirengagementwiththeH&B

marketisontherise.canbe

reachedthrougha

diverserange

of

products.Theimplicationisclear:brandsshouldnotpigeonholethisdemographicintonarrowproductcategorieslikebeardcareorskincare.Amorediversi?edproductrangecouldbethekey

tohigherengagement.More

targeted

marketingthosethatare

environmentallyfriendlyornatural.Thisisnotamere

trendbuta

strongbuyingsignalfor

brands.Thekey

takeawayhereistheimportanceof

aligningbrand

valueswithconsumersentiment.It'salsoimportanttorecognisethatwomenin

thisdemographicarealsochasinga

lookwithintent,sculptingtheirpresencewitha

boldstroke

here,a

soft

touch

there.

Theyknowwhat

they

want:lipsnotjustpaintedbutshaped,eyes

notjusthighlightedbutde?ned.Thegroupisalsofocusedona

range

of

skinissues,includingdarkcircles,blackheads,and?nelines.Hairproblemsincludefrizz,hairloss,andgreying.Theirpurchases

areintended

to

achievespeci?coutcomes.

And

they’rea

valuablearmy,

deliveringalmost30billionbeauty