學(xué)習(xí)任務(wù)3-5分析企業(yè)競爭力（英）

2.Accordingtotherelevantinformationprovidedbythewebsite,groupdiscussion,trytoanalyzeandrefinethecompetitiveadvantagesofBYDAutoinwhat?1.Inrecentyears,newenergyvehicles,pleasevisitbyd'sofficialwebsiteHTTPS:///cn/index.htmoritsinformationgatheringway,understandthefactorynewenergyautomobilebrandsandbrandrelatedcontent.PPTdownloadhttp://www.1ppt.com/xiazai/Forenterprisestoprovidecompetitivenessevaluationinformation,analysisoftheadvantagesanddisadvantagesofenterprisecompetitiveness,forenterprisestodevelopcompetitivestrategy,improvemanagement,promoteenterprisetechnologyupgradingandstructuraladjustmenttoprovidestrongsupport,tomeettheneedsofenterprisemanagementanddevelopment,promotethepromotionofenterprisecompetitiveness.(1)Whytoanalyzethecompetitivenessofenterprises(I)Theconnotationofenterprisecompetitiveness1.Definitionofenterprisecompetitiveness2.ConnotationandcharacteristicsofenterprisecompetitivenessEnterprisesarethebasicundertakersofindustrialeconomyandnationaleconomyandconcreteparticipantsinalleconomicactivities.Thecompetitivenessofanenterprisedeterminesthecompetitivenessofanindustry,whichultimatelydeterminesthenationalcompetitiveness.Asoneoftheformsofcompetitiveness,enterprisecompetitivenessreferstothecomparativeabilityofanenterpriseinmarketcompetitionwithothermanufacturersinthesameindustryintermsofoccupyingthemarket,creatingvalueandmaintainingdevelopmentthroughtheallocationorcreationofenterpriseresourcesinacompetitivemarketenvironment.(1)t(3)Ability(2)Resources5.Clicktoenterthetitlecontent(4)KnowledgeInfluencingfactorsEnvir1.oThenstatmusofethenindustryinwhichtheenterpriseislocated2.Therelationshipbetweentheenterpriseandrelatede3.nTtheerprerliasteiosnshipbetweenenterpriseactivitiesandthecountryInternationaleconomicrelationswherebusinessactivitiestakeplacenomic,socialandpolicyenvironmentEco1.CorporatecultureHumanresourcesBasicresourcesThemeaningofenterprisecapabilityThestructureofenterprisecapabilitysystemStrategicmanagementabilityFunctionalcompetenceAsalivingorganism,thecorporationhasknowledge.Enterpriseknowledgeistheknowledgeofproduction,operation,serviceandotheractivitiesoftheenterprise,anditistheknowledgesharedbyitsmembers.(2)Thesecondmanifestationofenterprisecompetitivenessisfactormarketcompetitiveness(3)Theoperationandmanagementprocessofenterprisesisthemainaspectofenhancingcompetitiveness(1)Thecompetitivenessofanenterpriseisfirstreflectedinthecompetitivenessoftheproductmarket(4)Thethreeaspectsofanenterprise'scompetitivenessaffecteachotherStrongcompetitivenessofenterprisesinfactormarketsLowerfinancingcostsandmorehigh-qualityemployeesLowerproductioncostandhigherproductionefficiencyHighercustomersatisfactionandloyaltyStrongercompetitivenessofenterprisesinfactormarketsBettersocialimageandhighertreatmentofemployeesTheenterpriseismorecompetitiveintheproductmarketHighermarketshare,higherprofitlevelSourcesofEnterprisecompetitivenessTheenterprisecompetitivenesscomesfrommanysources:fromthemacrolevel,theenterprisecompetitivenessexistsandcanonlycomefromtheenterpriseoperationsystem,includingtheenterpriseinternaloperationsystemandtheexternalenvironmentfunctionsystem.Thesourceofenterprisecompetitivenessincludesinternalsourceandexternalsource,andinternalsourceincludesdirectsourceandindirectsource.Theinternalsourceofenterprisecompetitivenessisthefundamentalfactorandthemainvariablethatdetermineswhethertheenterprise'scompetitiveadvantagecanbeformed.Theexternalsourceistheauxiliaryfactorandtheguaranteevariablethataffectstheformationofcompetitiveadvantage.(1)Enterprisecompetitivenessevaluationideas(2) Common analysis methods of enterprisecompetitiveness(1)BasicprinciplesfortheestablishmentofenterprisecompetitivenessevaluationindexsystemTheevaluationindexsystemofenterprisecompetitivenessmustfullytakeintoaccounttheactualviabilityandpotentialdevelopmentabilityoftheenterprise;Inaddition,theexternalpoliticalandeconomicenvironmentoftheenterpriseshouldbeconsidered.Theindexsystemshouldincludenotonlythe"hard"indicatorsthatreflectthestrengthoftheenterprise,butalsothe"soft"indicatorsofothercompetitiveadvantagesoftheenterprise,soastocomprehensivelyandtruthfullyevaluatethecompetitivenessoftheenterprise.(2)MattersneedingattentionforevaluationofvariousfactorsofenterprisecompetitivenessEnterprisecompetitivenessPleasevisitwebsite:/p/32323382toreadtheinventoryin2017toptenclassiccaseofunfaircompetitionofenterprises",andthinkabout:Whatlegitimateandscientificmethodsorapproachescanenterprisesusetoenhancetheircompetitiveness?Asanenterprisemanagerormarketingpersonnel,ho