國際市場營銷：理論、環(huán)境與策略練習題庫及答案

E.Ithasremainedconstant7.Whichofthefollowingregionsofthe8.Whichofthefollowingregionsofthesteadilydecreasingworker-to-re9.WhichofthefollowingistruewithrespecttothedynamA.Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B.Changesinthedistributionofpopulationamongtheworld'scountriesmayfailtoinfluenceC.TheglobalfinancialcrisishascausedmigrationfromruraD.EconomicgrowthforecastsandassumptionsaboutfertilityratesE.Theexistenceofsheernumbersofpeopleissignificantinappraisi10.WhichofthefollowingistruewithrespecttothedynamicsofglobA.Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B.Changesinthedistributionofpopulationamongtheworld'scountC.TheglobalfinancialcrisishascausedmigrationfromruraD.EconomicgrowthforecastsandassumptionsaboutfertilityratesaE.Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumer11.Inthecontextofinternationallaw.a12.Inthecontextofinternationallaw.a13.WhichofthefollowingistrueofasoA.ItisobligatedtobeamemberoftheWorldTradeOrganization.D.Ithasthepowertoenterintoagreementswithonlysele14.WhichofthefollowingistrueofasoA.ItisobligatedtobeamemberoftheWorldTradeOrganization.B.ItspoliticalandeconomicsystemsaredepeD.IthasthepowertoenterintoagreementswithonlyselecE.Itisboundedbyexterna15.TheidealpoliticalclimB.acountrywherefavorscanbepuD.agovernmentwhereabsolutepowerisaE.anauthoritariangovernmentthatcanbedealtwiththroughnon-legalch16.TheidealpoliticalclimB.acountrywherefavorscanbepuD.agovernmentwhereabsolutepowerisarealiE.anauthoritariangovernmentthatcanbedealtwiththroughnon-legalch17.WhichofthefollowingisthetoppoliticalissueconcernA.DemographicprofileofpoliticalleadersC.EconomicawarenessD.StabilityofprevailinggovernmentpoliciesE.Membershipofgovernmentsintradetreaties18.WhichofthefollowingisthetoppoliticalissueconcerningforA.DemographicprofileofpoliticalleadersC.EconomicawarenessofpolitD.StabilityofprevailinggovernmentpoliciesE.Membershipofgovernmentsintradetreaties19.Withwhichofthefollowingwouldthephrase"BuyAmerican"bemostclos20.Withwhichofthefollowingwouldthephrase“BuyAmerican”bemostcloselyassociated?21.WhichofthefollowingisadynamictrendtA.ThetrendtowardbuyingAmericancarsinEurope.B.ThetrendtowardtheacceptanceofthefreemarketsystemamongdevelopinC.ThetrendtowardusingEnglishasthegE.Thetrendtowardwor22.WhichofthefollowingisanessentialreA.BindingstrictlytotheirtraditionalmethodsofB.Focusingprimarilyontheirproductiontomeetthedemandsathome.23.WhichofthefollowingisanessentialreA.BindingstrictlytotheirtraditionalmethodsofoperationstosucceedininternationalmarkeB.FocusingprimarilyontheirproductiontomeetthedemandsatE.Focusingonimprovingthedomesticmarkettoinvestthereturnsinintern24istheperformanceofbusinessactivitiflowofacompany'sgoodsandservicestoconsumeprofit.C.CorporatemanaE.Domestictrade25.WhichofthefollowingisthemostcriticaldifferA.ThedifferenceinmarkB.ThedifferentconceptsofmarkeD.Theenvironmentinwhichmarketingplansmustbeimplemented.E.Thebasicprocessesusedtomarketproductsandservices.26.WhichofthefollowingelementsinthemarketingenvironmentposesachallengetobothdomesticandinternationalmarketersduetoitsuncontroD.Political/legalfoE.Channelsofdistribution27.WhichofthefollowingisacontrollableelemenA.LeveloftechnologyB.GeographyandinfrastrC.ChannelsofdistributionE.Structureofdistribution28.WhichofthefollowingisanuncontrollableelementforanE.Leveloftechnology29.Whichofthefollowingistrueofculture?35.Whichofthefollowingstrategiestominimizepoliticalvulnerabiadvantageofengagingthepowerofseveralinvestorsandbanwheneveranykindofgovernmenttakeoverorharassmentisthre36.WhichofthefollowinglawsisprimarilyfoundintheUnitedStates,Englandothercountriesonceunder37.WhichofthefollowinglawsisprimarilyfoundintheUnitedStates,EnglandothercountriesonceunderA.theinterpretationthroughthepastdecisionsofhighercourtsB.theestablishedandcustomaryprinciplesoflawandtheirlegalprecedenceC.anall-inclusivesystemofwrittenrulesoflD.theinterpretationoftheKoranE.thecodesofEnglishlawthatapplyinallcountriesunderEnglishinflA.theinterpretationthroughthepastdecisionsofhighercourtsB.theestablishedandcustomaryprinciplesoflawandtheirlegalC.anall-inclusivesystemofwrittenrulesoflD.theinterpretationoftheKoranE.thecodesofEnglishlawthatapplyinallcountriesunderEnglishinfl40.Undercommonlaw,the41.Undercommonlaw,t42.Whichofthefollowingistrueofcode-lawsystems?A.TheyrepresentalegalsystemthatisnotB.Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C.Theyoriginatefromtradinterpretationsofstatutes,legallegislation,andpaD.TheysometimesfailtoconsideragreementstobeenforceableunlessproE.Theyfailtoconsiderunforeseeablehumanact43.Whichofthefollowingistrueofcode-lawsystems?A.TheyrepresentalegalsysteB.Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C.Theyoriginatefromtradinterpretationsofstatutes,legallegislation,andpastrulingD.TheysometimesfailtoconsideragreementstobeenforceableunlesspropE.TheyfailtoconsiderunforeseeablehumanactssuchasriotsasactE.tradeassociationsofvariouE.tradeassociationsofvariou46.Insettlinginternationalcomaccountsforthemajorityof47.Insettlinginternationalcomaccountsforthemajorityof48.WhichofthefollowingreasonsbestdescribeswhymuchofthedataprgovernmentsissuspectedwithrespecttoA.ThedatainforeigncountriesareusuallydifficultiesthatareofteninsB.ThesizeofthesampleandthetechniqueusedforsamplingmaC.Officialstatisticsaresometimestoooptimistic,reflectingnationalprideratherthD.Thedatainforeigncountriesisusu49.WhichofthefollowingreasonsbestdescribeswhymuchofthedataprgovernmentsissuspectedwithrespecttoA.ThedatainforeigncountriesareusuallydifficultiesthatareofteninsB.ThesizeofthesampleandthetechniqueusedfC.Officialstatisticsaresometimestoooptimistic,reflectingnationalprideratherthD.ThedatainforeigncountriesisusuA.Definingtheresearchproblem.D.Storageofdata.E.Relevanceofdata.51.WhichofthefollowingquestionsshouldbeastoestablishthereliabilityofsecondarydatasourcesinB.WhatlanguageisusedinthehosC.Doesthehostcountry'sgovernmentencouragemarketingresearch?E.WasthedataavailableoB.climaticrequirementsC.technologicalreqD.culturalrequirementsE.economicrequiremenittotheZimbabweanmarregardingtheinstallationoftheproduct.ThefactorthatisinfluencingC.politicalrequirD.culturalrequirementsE.technologicalrequirements55.Whchofthefollowinghasbeenattheforefrontofthe“greenmD.OPECcountriesA.itprovidesgreatervaluetotheconsumerscB.theriskassociatedwithusingtheproductislow.D.itofferclearfunctionalbenE.itcomplieswiththeacceptednor57.WhichofthefollowingisadynamictrendA.ThetrendtowardbuyingAmericancarsinEurope.B.ThetrendtowardtheacceptanceofthefreemarketsystemamongdevelopinC.ThetrendtowardusingEnglishasthegloballanD.Thetrendtowardestablishingaworldcurrency.E.ThetrendtowardworldwideinstanA.Itdoesnotinvolvethephysicalhandlinganddistributionofgoods.B.Itincludesactivitiesrelatedtothepromotionofgoodsandservices.C.Theownershiptitleremainswiththedistributorevenoncompletionofthetransaction.D.ItincludesbuyingandE.Thebehaviorofchannelmembersisnotaffectedbytheculturalenvironment.B.TherelationshipbetweentheimporterandanymiddleC.TheideaofachannelasachainofintermediariesperformingspecsellingtoasmallerunitbeneathituntilthechainreachD.IndependentagenciesprovifinancingareapartofthisdistributionstructE.Themarketingsystemdevelopsaroundthephilosophyofsellingalimitehighpricestoasmallnumberofaffluentcustomers.A.Theimporter-wholesalertraditionallyperformsmostofthemarketingB.TherelationshipbetweentheimporterandanymiddleC.SeveralindependenfinancingareapartofthisdistributionstructD.TheideaofachannelasachainofintermediariesperformingspecificaD.TheJapaneseimportandexportp66.WhichofthefollowingstatementsistrueregardingagentmA.Theytaketitletothemerchandise.B.TheyworkoncommissionaC.ManufacturerscannotcontrolthemastheycontrolmerchantmiddlD.Theydonotrepresentthebestinterestsofthemanufacturer.A.Theyrepresentthebestinterestsofamanufacturer.B.Theycanbecontrolledbetterthanagentmiddlemen.D.TheyworkoncommissionanA.thelargefinancialinvB.thelimitedcontroloverthedistC.thelargemanagerialinvestmentsrequD.thelimitednumberofretailersintheforeigncountrywhocanbereached.68.Home-countrymiddlem69.JamesBarkeristhemarketingmanagerofafirmwHeislookingforamiddlemanwhocantakeresponsiproducts,creditarrangements,physicalhandling,andmarketresearch.Also,theInaddition,themiddlemanshouldagreetoworkundefollowingtypesofmiddlemenwouldbethebestchoiceforMr.B70.AmajordisadvantageofisthattheyinvestmentneededtoestablishdeepdistributioA.manufacturers'retailstE.Country'spercapit77.InthecontextoffactorsaffectingchoicedistributiondecisiC.thefunctionsperformedbymiddlemenD.thelocaladvertisingmo78.ExperiencedexporterssuggestthattA.toconductabackgroundcheckonallthedistributorsaB.toissuearequest-for-proposaltoalldistributorsinthetargeC.consultothermanufacturersofthesimilarproductsandselectthedistributorrecommendedbyD.consulttradeorganizationsandselectthedistributorrecommendedbythem.E.topersonallytalktoultimateconsumerstofindwhomtheyconsidertobethebestdistributor80.AllofthefollowingarespecifieobjectivesofsalespromotionEXCEPC.gainingretailpoint-81.Creatinggoodrelationshipswiththepocommunicatemessagestoregulators—isthero82.isoneofthemajorbarriers83.IncountrieslikeJapan,asalesfor85.WhichofthefollowingisoneoftheadvantagesofasalesforceconA.TheypossessgreatertecD.TheculturalgapcanbeeasiE.Theyhaveabetterunderstandingofdistributionchannels.86.Whyarethird-countrynationalssoA.TheytranscendlegalandculturalbarrierB.TheyareknowledgeableaboutaD.Theycostlesstomaintainthanastaffofexpatriates.E.Theycanleadacompanybetterthroughunfamiliarreferralnetworks.87.WhichofthefollowingisastrategythatintepersonneltoacceptforeignassigA.Internationalexperienceisconsideredimportanttojointopmanagement.B.ItismademandatoryforallsalespersonneltotakeupexpatriatepoC.Apartoftheheadquartersofthecompanyissetupattheforeignlocation.D.AsupportteamalongwiththeexpatriatemanagE.Channelsofdistribution3.Internationalmarketinginvolvessellingofacompany'sgoodsusersinmorethanonenationforaprofit.答案：正確4.Thedifferencebetweendomesticandinternationalmarketingliesinthediffere5.Aninternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertainty.答案：正確6.Thegeographyandinfrastructureofacountryareuncontrollablefactorsbusinessdecisionsofacompanyinaninternationalmarket.答案：正確7.Theuncontrollablefactorsaffectinginternationalma8.Theleveloftechnologyinacountryisanuncontrollableelementfori9.Theuncontrollablefactorsacompanyhastodealwithdecreaseswiththenumbero10.Thecontrollableelemetochangingmarketconditions,consumertast12.Themarketingresearchprocessshouldbeginwithdeterminingthesources13.Ifdatahasbeencollectedalr14.Oneofthereliabilityproblemsfacedbyamarketingresearchertha15.Thecostandqualityoftheproductaream16.GreenmarketingisthetermfrequentlyuseddependencyonU.S.doll答案：錯誤17.Adaptationofaproducttoanewculturerequireschangesinmostofthephysicalattributesof18.Fromasociologicalpointofview,anyideaperceivedasnewbyagro19.Thenewnessofaproductorbrandintroducedcanbeanimp案：正確22.Internationalmarketinginvolvessellingofacompany'sgoodsandusersinmorethanonenationforaprofit.答案：正確23.Thedifferencebetweendomesticandinter24.Aninternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertainty.答案：正確25.Thegeographyandinfrastructureofacountryareuncontrollablefactorsthatinbusinessdecisionsofacompanyinaninternationalmarket.答案：正確26.Theuncontrollablefactorsaffectinginternationalmarketingarelimitedtopoli27.Theleveloftechnologyinacountryisanuncontrollableelementfor28.Theuncontrollablefactorsacompanyhastodealwithdecreasemarketsinwhichitoperates.答案：錯誤29.Thecontrollableelementscanbealteredinttochangingmarketconditions,consumertastes,orcorporateobjectives.答案：正確31.Theforeignpoliciesofacountryhaveadirecteffe32.AbolitionofapartheidinSouthAfricaisanexampleofapositiveunconinternationalmarketingscenario.答案：正確33.Thebusinessactivitiesofinternationalmarketersarenotaffectedbycompetitionintheir34.Theprocessofevaluatingtheuncontrollableelementsinaninternationalmarketingpro35.Leveloftechnologyremainsunchangedacrosscountrie36.Politicalandlegalissuesacompanymayfaceabroadaremitiga37.Thepoliticaldetailsandtheramificationsofpoliticalandlegaleventsartransparentinadomesticsit38.Thepoliticalandlegalenvironmentisacontrollab39.Inabroadsense,theuncontrollableelementsoftheforeignbusinessenvironmentconstitut40.Indealingwithunfamiliarmarkets,marketersmustbeawareoftheframesofreferencetheyareusinginmakingtheirdecisions.答案：正確41.JohnrefusestobuyJapaneseproductsbecauseheseesknownforitsaggressivebehavior.Johnisusingaself-refe案：正確42.Thedistributionprocessincludespromotionofgoodsandservicesbysellersandreseller案：錯誤43.Thebehaviorofchannelmembersinthedistributionprocessistheresultoftheinteractionsbetweentheculturalenvironmentandthemarketingpr45.Traditionalchannelsindevelopingcountriesdependenceonimportedmanufacturedgoods.答案：正確46.Inatraditionaldistributionstructure,distributionsystemsarena47.Inthetraditionaldistributionstructure,independentagenciesthatprovidefa48.AdistinguishingcharacteristicoftheJapanesedistributionchannelsystem50.InthecontextofthedistributionstructureinJapan,ithasbeenobservedthat51.Astraditionalchannelstrucinvolvedinnewproductdevelopment.答案：正確52.Inthecontextofdistributionstructures,oneofWalmart'sstrengthsisitsabili53.Inthecontextofdistributionpatterns,wholesalingshowsagre54.Inthecontextofretailpatterns,directmarketingworkswellinaffluentmarketsasmarketswithunderdevelop56.Merchantmiddlementendtobemorecontrollablethanagentmiddleme57.Thedistributionchannelprocessincludesallactivities,beginningwitht58.Domesticmiddlemenoffermanyadvantagesforcompanieswi59.Inthecontextofthedifferentkindsofmiddlemen,in2003,theWTOruledexportmanagement60.Domesticmiddlemenaremostlikelytobeusedwhenthemarketerd62.TheExportTradingCompanyActallowsproducerscompaniesintheU.S.答案：正確63.Tradingcompaniesprovidethebestmeansforintensivecoverageofthemarket.答案：正確64.Usingforeign-countrymiddlemenmovesthemanufacturerawayfromthcompanybecomeslessinvolvedwithproblemsoflanguage,physicaldistribution,66.IntheU.S.,ifamiddlemanisterminated,thecompanyisrequiredtopayonepercentofthemiddleman'saverageannualcompensation,multipliedbythenumberofyearsthemiddleman誤68.Ideally,awebsiteshouldbetranslatedintothelanguagesofthetargetmarket.答案：正確70.Formostcompanies,tradeshowsanddirectsellin71.Salespromotionsaremarketingactivitiesthatstimulateconsumerpurchretailerormiddlemeneffectivenessandcooperation.答案：正確73.Salespromotionsconstitutethemajorportionofthepromotionaleffortinruralandless74.Whiledevelopinganinternationaladvertisementcampaign,tevaluatingthecampaignrelativetothegoalsspecified.答案：正確76.Inthecontextofinternationaladvertising,anadvertisermustconsiderlocalvariationswhenchoosinganappropriatemedium.答案：錯誤77.Inthecontextofinternationalmarketing,thefirststepdecisionregardingitsdesign.答案：正確78.Foracompany,thechiefadvantageofanexpatriatesalesf79.Localsalespeoplearebetterabletoleadacompanythroughthemazeofunfamiliarsystemsandreferralnetworksofaforeignland.答案：正確1.以下哪個不屬于國際市場營銷管理觀念()A全球營銷觀念B對外貿易觀念C國別市場觀念D國內市2.國際市場營銷與國內市場營銷的相似點不包含哪一項()D觀念性的一致性3.國際營銷比國內營銷面臨更多不可控因素，其中不包含哪一項()C員工福利體系D經濟環(huán)境4.以下哪一項不屬于國際市場營銷與國際貿易的區(qū)別()5.國際管理定位理論不包含下列哪一項()6.國際營銷發(fā)展階段不包含下列哪一項()A非直接對外營銷階段B直接對外營銷階段7.經常性對外營銷階段的突出特點是()A企業(yè)擁有固定的生產能力用于生產在海外市場上持續(xù)銷售所D進行暫時性或非連續(xù)性的國際市場營銷，沒有將國外市8.以下哪一項不屬于產品標準化的優(yōu)勢()A降低產品的設計和修改的成本B生產和購買的規(guī)模經濟都是以滿足()需求為導向的A消費者B經濟規(guī)律10.國際市場營銷的任務是()D將資源集中于全球市場所帶來的機會和威脅，面對一個范圍更大的營銷空間。1.國際營銷本質上是一種(),一國的經濟和技術水平決定了該國的市場規(guī)模和消費A市場活動B經濟活動2.經濟體制包括哪些類型()A資本主義市場經濟B社會主義計劃經濟C資本主義計劃經濟D社會主義市場經濟A政策機制B調控機制C成本機制D價格機制4.資源私有化而資源配置指令化的經濟體制，稱作()A資本主義市場經濟B社會主義計劃經濟C資本主義計劃經濟D社會主義市場經濟5.()是一種在整體資源國有的環(huán)境中采取市場配置的經濟體制。A資本主義市場經濟C資本主義計劃經濟D社會主義市場經濟6.經濟規(guī)模衡量的是一國的()7.()是在生產功能有限的情況下發(fā)展起來的，是圍繞生存而展開的經濟，而且通常都是封閉或者孤立的經濟，生產活動中采用的技術是牛頓時代以A準備起飛階段8.()特征是社會開始考慮經濟改革的問題，希望通過現代化來增強國力并改善人民C走向成熟階段D超越大眾消費階段9.()要的經濟部門從制造業(yè)轉向服務業(yè)，奢侈品消費向上攀升，生產者和消費者都C超越大眾消費階段10.()同一國的國民收入一樣，是決定市場容量的重要因素。C人口密度D人口年齡及性別結構1.()是一種溝通體系，是生活方式的總和，提供了許多標準和規(guī)則，促進了社會成A文明B規(guī)則2.以下哪一項不屬于文化的特征()3.以下哪一項不是影響國際市場營銷的主要社會文化因素()B價值觀念D社會組織4.()指個人或集體的傳統(tǒng)風尚、禮節(jié)、習性，是特定社會文化區(qū)域內歷代人們共同B價值觀念C風俗習慣D社會組織5.宗教對企業(yè)國際營銷的影響主要體現哪些方面()。B宗教不是當地信教者聚會的時機D宗教分裂導致的政治風險將會影響企業(yè)營銷6.衡量一國教育水平高低的主要指標是識字率和()7.()為一個國家當中，十五歲以上成年人能讀寫文字的人的比率，就目前而言，全8.從拓展國外市場的角度看，如果東道國的教育程度低則()A企業(yè)就要派較多的人員到該國發(fā)展業(yè)務9.企業(yè)在開展國際營銷活動時在語言文字方面應該注意哪些方面()10.()指人們彼此之間、社會團體之間、人與社會團體之間的聯系方式。C社會組織D政府1.專制政治包括()B共和制C君主專制2.政府在經濟中所扮演的角色有哪些()A政策制定者B干預者3.全球范圍內主要存哪些政黨制度形式()A無黨制B一黨制C兩黨制D多黨制4.英國的()主張對外國企業(yè)采取限制的政策，而()則主張自由貿易政策，對外A民主黨共和黨B共和黨民主黨C工黨保守黨D保守黨工黨5.國際營銷過程中，政府政策的不穩(wěn)定性包括下列哪些情況()A政權的頻繁更替B治安混亂、頻繁發(fā)生暴力事件和游行示威C文化分裂D經濟繁榮A稅收管制C價格控制D勞工限制7.()是指一國政府對外匯買賣、外匯匯率、外匯匯出及國際結算等進行管理和限A外匯管制B稅收管制D價格控制8.()是指一個國家或地區(qū)出于某些原因而作出的不準某些外國產品進入本國，或對A外匯管制D進口限制A價格控制B稅收管制10.以下哪些措施可以減少政治風險()A聯合投資C保險1.國際營銷調研與國內營銷調研的差異性主要表現()C國際營銷調研比國內營銷調研更困難、更復雜D調研的范圍不同2.國際營銷調研的第一步是()。B確定調研問題和調研目標3.一份國際營銷調研計劃應包括哪些內容()A確定需要搜集的信息B確定信息來源4.分析整理信息資料包括哪些內容()A整理原始資料B將資料進行分類匯編5.調研報告在結構上分為哪些部分()A前言B報告主體6.營銷組合策略調研包括哪些內容()A產品調研B價格調研C銷售渠道調研D促銷調研7.國際營銷調研分為哪些類型()C因果關系調研8.()是指通過查找、整理和分析與調研項目有關的數據資料而進行的一種調研方法。由于文案調研的資料是經他人收集、整理、加工過的二C文案調研D實地調研9.實地調研的方法主要有()D實驗法10.()是指對預測對象未來所表現的性質的推斷，是建立在預測者的主觀經驗和邏A長期預測B短期預測C定性預測D定量預測1.()的基本思路是開發(fā)那些潛伏在現有市場和現有產品類別中的市場機會，也被稱A市場滲透戰(zhàn)略2.多樣化成長戰(zhàn)略有哪些類型()3.邁克爾.波特競爭戰(zhàn)略包含哪些內容()A產品開發(fā)戰(zhàn)略D市場聚集戰(zhàn)略D產品開發(fā)戰(zhàn)略5.()是通過更好地了解狹義市場或細分目標市場的顧客之所需，為他們創(chuàng)造更多的A總成本領先戰(zhàn)略B市場聚集戰(zhàn)略C差異化戰(zhàn)略D產品開發(fā)戰(zhàn)略7.為了保持自己的領導地位和競爭優(yōu)勢，市場領導者可采用哪些戰(zhàn)略()8.防御戰(zhàn)略有哪些()A陣地防御B攻擊防御C運動防御D9.()是指挑戰(zhàn)者集中優(yōu)勢向對手發(fā)動全方位的進攻，如在產品質量、功能、性能、A正面挑戰(zhàn)B側面挑戰(zhàn)10.市場補缺者在確定有利的較小專業(yè)市場時應注意以哪些()B對市場主要競爭者不具有吸引力第七章國際市場進入口的特征包括()。A間接出口的產品與向國內銷售的產品差別不大B企業(yè)營銷活動在國內進行D是企業(yè)進入國際市場最脆弱、最容易的方式2.相對于間接出口，直接出口的優(yōu)點有()。C收益較大3.許可證貿易是一種被廣泛應用的國際營銷進入模式，其特點()。A成本低B障礙小與擴展。它與許可證貿易的主要區(qū)別是()。A前者是整個經營體系的轉讓，而后者只轉讓單個經營資源B與許可證經營相比，特許經營成本較低D許可證貿易一般主要為生產型企業(yè)所采用，而特許5.契約進入國際市場模式的描述正確的是()。A契約進入模式是克服國際貿易壁壘的手段之一B契約進入模式是一種股權安排C許可證貿易不屬于契約進入模式D契約進入是以股權控制為目標，涉及的財務風險較高建設，特斯拉進入中國市場的模式是()。7.與合資經營相比，獨資經營模式的優(yōu)勢包括()B可以避免與當地合作伙伴沖突，并獨享利潤8.以下屬于非股權型國際聯盟具體形式的有()。9.最初級的國際市場進入模式是()。A直接出口營中，以下哪些是網絡營銷應該規(guī)避的缺點()第八章國際產品策略1.下列不屬于產品的整體概念五個層次的是()。C潛在產品3.下列屬于產品組合策略的有()A擴大產品組合策略B縮減產品組合策略C產品線延伸策略A擴大產品組合策略B縮減產品組合策略D產品線現代化策略5.影響產品標準化策略和差異化策略選擇的因素不包括()。6.國際營銷中產品溝通組合策略，產品不改變溝通不改變的策略是()。A直接延伸D產品創(chuàng)新策略有()。8.產品的服務策略()C售后服務D產品服務9.國際市場營銷組合策略指的是()10.下列屬于促使企業(yè)采取國際產品差異化的因素有()。A產品使用條件的差異B不同地區(qū)的市場差異第九章國際市場定價策略1.國際市場營銷定價目標包括()C應對競爭目標D管理目標占有率的定價策略是()D促銷定價策略3