電子商務(wù)英語 難句講解

Unit1[1]Italsopertainsto“anyformofbusinesstransactioninwhichthepartiesinteractelectronicallyratherthanbyphysicalexchangesordirectphysicalcontact.”

本句中，inwhichthepartiesinteractelectronicallyratherthanbyphysicalexchangesordirectphysicalcontact是一個(gè)介詞前置的定語從句，修飾和限定anyformofbusinesstransaction。ratherthan的意思“而不是”。[2]Themorecommonapplicationsofthistypeofe-commerceareintheareasofpurchasingproductsandinformation,andpersonalfinancemanagement,whichpertainstothemanagementofpersonalinvestmentsandfinanceswiththeuseofonlinebankingtools.本句中，whichpertainstothemanagementofpersonalinvestmentsandfinanceswiththeuseofonlinebankingtools是一個(gè)非限定性定語從句，對personalfinancemanagement進(jìn)行補(bǔ)充說明。[3]Thistypeofe-commerceischaracterizedbythegrowthofelectronicmarketplacesandonlineauctions,particularlyinverticalindustrieswherefirms/businessescanbidforwhattheywantfromamongmultiplesuppliers.本句中，wherefirms/businessescanbidforwhattheywantfromamongmultiplesuppliers是一個(gè)定語從句，修飾和限定inverticalindustries。becharacterizedby為固定搭配，意思是“特點(diǎn)是...”、“以...為特點(diǎn)”。例如：Thecurrentteamarketcouldbecharacterizedbyoversupply,risingcostandfallingprice.

當(dāng)前世界茶葉市場有三大特點(diǎn)：產(chǎn)品供過于求、成本上升、賣價(jià)下跌。[4]AgoodexampleofaC2Ce-commercewebsiteisEsty,asitethatallowsconsumerstobuyandsellhandmadeorvintageitemsandsuppliesincludingart,photography,clothing,jewelry,food,bathandbeautyproducts,quilts,knick-knacks,andtoys.本句中，asitethatallowsconsumerstobuyandsellhandmadeorvintageitemsandsuppliesincludingart,photography,clothing,jewelry,food,bathandbeautyproducts,quilts,knick-knacks,andtoys是一個(gè)名詞短語，對Esty進(jìn)行補(bǔ)充說明。在該短語中，thatallowsconsumerstobuyandsellhandmadeorvintageitemsandsuppliesincludingart,photography,clothing,jewelry,food,bathandbeautyproducts,quilts,knick-knacks,andtoys是一個(gè)定語從句，修飾和限定asite。Unit2[1]Inthispassage,we’regoingtoshowyouatahighleveleachoneofthemajorchoicesyouneedtoconsiderwhenstartingyouronlinebusinessalongwiththeprosandconssoyoucanmakethebestdecisionspossiblerightfromthebeginning.本句中，youneedtoconsider是一個(gè)定語從句，修飾和限定eachoneofthemajorchoices。whenstartingyouronlinebusinessalongwiththeprosandcons是時(shí)間狀語。soyoucanmakethebestdecisionspossiblerightfromthebeginning是目的狀語從句。[2]Nowthatwe’vecoveredthetwomajortypesofonlinebusinessmodels,let’sdrilldownalittledeeperandlookatthedifferenttypesofproductsyoucansellonline:本句中，Nowthatwe’vecoveredthetwomajortypesofonlinebusinessmodels是一個(gè)原因狀語從句。youcansellonline是一個(gè)定語從句，修飾和限定thedifferenttypesofproducts。[3]Themostimportantthingtonoteherethoughisthatnotallproductscanbemadebyhand.本句中，thatnotallproductscanbemadebyhand是一個(gè)表語從句，可以譯為“并非所有的產(chǎn)品都是手工制作的”。notall表示部分否定。例如：Notallcompaniessellthiskindofproduct.并非所有公司都銷售這種產(chǎn)品。[4]Dropshippingcanalsobeagreattooltohelpdiversifyyourinventoryandtestproductssinceit’sjustamatterofaddingthenewproducttoyourstore.本句中，tohelpdiversifyyourinventoryandtestproducts是一個(gè)動(dòng)詞不定式短語，作定語，修飾和限定agreattool。sinceit’sjustamatterofaddingthenewproducttoyourstore是一個(gè)原因狀語從句。Unit3[1]Youwillwanttolookforacartthatoffersmerchanttools,supportsmanypaymentoptions,offersconfigurationforshippingandtaxes,offersreal-timestatisticsandreporting,andhastheappropriatesecurity.本句中，thatoffersmerchanttools,supportsmanypaymentoptions,offersconfigurationforshippingandtaxes,offersreal-timestatisticsandreporting,andhastheappropriatesecurity是一個(gè)定語從句，修飾和限定acart。that指acart，在從句中作主語。[2]Ifyou’relookingforsomethingwhichrequireslowmaintenanceanddon’twanttodealwiththehassleofsupplyingandshippingyourowninventorytherearenumerouslargewebsites(suchasA)thatwillletyousetupamorespecializedstoresellingtheirproductsforacommission.本句中，whichrequireslowmaintenanceanddon’twanttodealwiththehassleofsupplyingandshippingyourowninventory是一個(gè)定語從句，修飾和限定something。thatwillletyousetupamorespecializedstoresellingtheirproductsforacommission也是一個(gè)定語從句，修飾和限定numerouslargewebsites。在該從句中，sellingtheirproductsforacommission是一個(gè)現(xiàn)在分詞短語作定語，修飾和限定amorespecializedstore。dealwith的意思是“處理，應(yīng)對”。[3]Makesurethesiteiseasytouseandorganize,becauseifyoudecideyouwanttoswitchsiteslater,you’llhavewastedthatmoney.本句中，becauseifyoudecideyouwanttoswitchsiteslater,you’llhavewastedthatmoney是一個(gè)原因狀語從句，修飾Makesure。在該從句中，ifyoudecideyouwanttoswitchsiteslater是一個(gè)條件狀語從句，修飾willhavewasted。[4]AnexampleofthiskindofsiteisMiiD,whichiscompletelyfreeforastandardstoreandabout$30amonthforaprostore.本句中，whichiscompletelyfreeforastandardstoreandabout$30amonthforaprostore是一個(gè)非限定性定語從句，對MiiD進(jìn)行補(bǔ)充說明。It’simportanttochooseamerchantaccountthatoffersgoodratesonprocessing,has24hourturnaroundonsettledtransactions,offerslivecustomersupport,hashighapprovalratesandlowmerchantattrition.本句中，It是形式主語，真正的主語是動(dòng)詞不定式短語tochooseamerchantaccount。thatoffersgoodratesonprocessing,has24hourturnaroundonsettledtransactions,offerslivecustomersupport,hashighapprovalratesandlowmerchantattrition是一個(gè)定語從句，修飾和限定amerchantaccount。Unit4[1]Aftertalkingtootherdogownersattheirlocalpark,thefounders,LucyandZak,noticedpetownerswerecontinuallyfrustratedthatthepriceydogtoystheywerebuyinglackedthedurabilityneededtowithstandthewearandtearofaplayfulpet.本句中，thefounders是主語，noticed是謂語，petownerswerecontinuallyfrustratedthatthepriceydogtoystheywerebuyinglackedthedurabilityneededtowithstandthewearandtearofaplayfulpet是一個(gè)賓語從句，作noticed的賓語。在該從句中，theywerebuying是一個(gè)定語從句，修飾和限定thepriceydogtoys，neededtowithstandthewearandtearofaplayfulpet是一個(gè)過去分成短語，作定語，修飾和限定thedurability。Aftertalkingtootherdogownersattheirlocalpark是時(shí)間狀語，LucyandZak是thefounders的同位語。[2]It'sworthpayingcloseattentionwheneveryounoticecommonfrustrationswithanexistinglineofproducts.本句中，wheneveryounoticecommonfrustrationswithanexistinglineofproducts是一個(gè)時(shí)間狀語從句。It'sworthdoingsth.的意思是“值得做某事”。這里it是形式主語。例如：Itisworthkeepinganeyeonratesoverthecomingweeks.值得關(guān)注未來幾周的利率。It'sworthcheckingthedetailsofthecontractbeforeyousignit.在你簽署合同之前，檢查一下合同的細(xì)節(jié)是值得的。另外，也可以說Sth/Sbisworthdoing，sth/sb為doing的邏輯賓語。Heproposedanewideayesterday.It

iswellworthconsidering.他昨天提出了一個(gè)新主意。它很值得考慮。Ifabookisworthreading,itisworthbuying.如果一本書值得讀，那它就值得買。Shehascapabilitiesasabusinesswomanandiswellworthtraining.她具有商人的潛能，很值得培養(yǎng)。[3]Maybeyouhaveaskilloraparticularsetofexperiencesthatwillmakeyoumoreknowledgeablethantheaveragepersononaparticulartopic.本句中，thatwillmakeyoumoreknowledgeablethantheaveragepersononaparticulartopic是一個(gè)定語從句，修飾和限定askilloraparticularsetofexperiences。[4]It’snosecretthatorganictrafficfromsearchenginesisanimportantmarketingchannel.本句中，It是形式主語，真正的主語是從句thatorganictrafficfromsearchenginesisanimportantmarketingchannel。[5]Productswithlittleoverheadprovidealow-riskwaytogetstartedbecauseit’seasiertoattainhigherprofitmarginscomparedtoproductsthataremoreexpensivetoproduce.本句中，withlittleoverhead是介詞短語，作定語，修飾和限定主語Products。togetstarted是動(dòng)詞不定式短語，修飾和限定alow-riskway。becauseit’seasiertoattainhigherprofitmarginscomparedtoproductsthataremoreexpensivetoproduce是一個(gè)原因狀語從句，修飾謂語provide。在該從句中，it是形式主語，真正的主語是動(dòng)詞不定式短語toattainhigherprofitparedtoproductsthataremoreexpensivetoproduce是比較狀語。thataremoreexpensivetoproduce是一個(gè)定語從句，修飾和限定products。Unit5[1]Ifyouwriteitwell,anybodyreadingitwillknowexactlywhytheyshouldbuyit.本句中，Ifyouwriteitwell是條件狀語從句，修飾主句的謂語willknow。readingit是一個(gè)現(xiàn)在分詞短語，作定語，修飾和限定主句的主語anybody。exactlywhytheyshouldbuyit是一個(gè)賓語從句，作know的賓語。本句中有三個(gè)it，前面兩個(gè)it指productdescription，最后一個(gè)it指product。[2]Somebodylookingforablanketislookingforcomfortandgoodsleepwhilesomeonelookingforadressislookingforstyle.本句中，lookingforablanket是一個(gè)現(xiàn)在分詞短語，作定語，修飾和限定主語Somebody，lookingforadress是一個(gè)現(xiàn)在分詞短語，作定語，修飾和限定someone。while表示對比，意思是“而，然而”。例如：Heisdoingwellincomputerwhilehisbrotherisgoodatliterature.他計(jì)算機(jī)學(xué)得很好，而他的哥哥文學(xué)學(xué)得很好。while也可以引導(dǎo)讓步狀語從句，例如：Whilemyheartiswill,myfleshisweak.心有余而力不足。WhileIamwillingtohelp,Idonothavemuchtimeavailable.盡管我愿意幫忙，但是沒有多少時(shí)間。[3]Ifyouwriteunnecessaryphrasesthatdonot

addvaluetoyourproduct,thepersonreadingitwillgetboredandmostprobablywillloseinterestinyourproduct,too.本句中，Ifyouwriteunnecessaryphrasesthatdonot

addvaluetoyourproduct是一個(gè)條件狀語從句，修飾主句的謂語willgetboredandmostprobablywillloseinterestin。thatdonot

addvaluetoyourproduct是一個(gè)定語從句，修飾和限定unnecessaryphrases。readingit是一個(gè)現(xiàn)在分詞短語，作定語，修飾和限定主句的主語theperson。loseinterestin的意思是“對...失去興趣”。[4]Nowallyouhavetodoistomakeyourproductdescriptionssimilartotheonesyoutestedandyouwillseehighsalesforeveryotherproduct.本句中，allyouhavetodo是主語從句，作句子的主語。tomakeyourproductdescriptions是動(dòng)詞不定式短語，作表語。youtested是一個(gè)定語從句，修飾和限定theones。similarto...的意思是“與…類似”。Unit6[1]Thisisamethodoftracking,againwithinAdWords,thatinvolvescapturingcustomerdetailsonyourwebsite(perhapsviaacontactformoraphonecall)andsavingthesedetailsalongsidethegloballyuniquetrackingparameter(Gclid)generatedbytheirincomingPPCadclick.本句中，thatinvolvescapturingcustomerdetailsonyourwebsite(perhapsviaacontactformoraphonecall)andsavingthesedetailsalongsidethegloballyuniquetrackingparameter(Gclid)generatedbytheirincomingPPCadclick是一個(gè)定語從句，修飾和限定amethodoftracking。在該從句中，generatedbytheirincomingPPCadclic是一個(gè)過去分詞短語，作定語，修飾和限定thegloballyuniquetrackingparameter(Gclid)。involvedoingsth.的意思是“涉及做某事，與某事有關(guān)”。[2]Sinceonlypriceconsciousconsumersarelikelytospendthetimetoclaimthesavings,couponsfunctionasaformof\o"Pricediscrimination"pricediscrimination,enablingretailerstoofferalowerpriceonlytothoseconsumerswhowouldotherwisegoelsewhere.本句中，Sinceonlypriceconsciousconsumersarelikelytospendthetimetoclaimthesavings是原因狀語從句，修飾謂語function。enablingretailerstoofferalowerpriceonlytothoseconsumerswhowouldotherwisegoelsewhere是一個(gè)現(xiàn)在分詞短語，作結(jié)果狀語。在該狀語中，whowouldotherwisegoelsewhere是一個(gè)定語從句，修飾和限定thoseconsumers。[3]Usinganalyticstoaccountforsocialvisitstoyourlandingpagesmaybeappropriate,althoughit'sarguablethisfallswithinthecontextofanofflinecampaignascustomersshareitamongthemselves.本句中，Usinganalyticstoaccountforsocialvisitstoyourlandingpages是一個(gè)動(dòng)名詞短語，作主語。althoughit'sarguablethisfallswithinthecontextofanofflinecampaignascustomersshareitamongthemselves是一個(gè)讓步狀語從句，修飾謂語maybeappropriate。在該從句中，it是形式主語，真正的主語是從句thisfallswithinthecontextofanofflinecampaign。ascustomersshareitamongthemselves是原因狀語從句，修飾從句的謂語isarguable。[4]Forexample,ifIhappenedtobetheownerofMbutwantedtorunacampaignaimedatthemilltowninNorthWestEnglandwhereIgrewup,ImightpurchasethedomainBuryMinthebeliefthatthiswoulddrivemorewebsitevisitors.本句中使用了虛擬語氣。ifIhappenedtobetheownerofMbutwantedtorunacampaignaimedatthemilltowninNorthWestEnglandwhereIgrewup是一個(gè)狀語從句。在該從句中，aimedatthemilltowninNorthWestEnglandwhereIgrewup是一個(gè)過去分詞短語，作定語，修飾和限定acampaign。whereIgrewup是一個(gè)定語從句，修飾和限定themilltowninNorthWestEngland。inthebelief的意思是“相信，認(rèn)為”。虛擬語氣是一種特殊的動(dòng)詞形式，用來表示說話人所說的話不是事實(shí)，而是一種假設(shè)、愿望、懷疑、建議、猜測、可能或純粹的空想等，通常由if引導(dǎo)的狀語從句與主句構(gòu)成。與現(xiàn)在事實(shí)相反的虛擬語氣：If+主語+一般過去時(shí)動(dòng)詞，主語+would/could/might/oughtto/should+原型動(dòng)詞注意，if句子中若有be動(dòng)詞，一律為were，而非was:IfIwererich,Iwouldbuymyparentsavilla.如果我有錢會(huì)買別墅給我父母（我現(xiàn)在沒錢）Ifhewerehere,Iwouldseehim.他現(xiàn)在若是在這里，我就會(huì)去看他（他現(xiàn)在不在這里）與過去事實(shí)相反的虛擬語氣：If+主語+had+過去分詞，主語+would/could/might/oughtto/should+have+過去分詞Ifhehadbeenhereyesterday,Iwouldhaveseenhim.如果昨天他在這兒，我就能看到他(他昨天不在這兒)Ifhehadtakenmyadvice,hemightnothavemadethemistake.如果他肯聽我的勸告，就不會(huì)犯這個(gè)錯(cuò)誤了Unit7[1]Thesearethetraditionalbankswe’refamiliarwith,wherecustomersmaintainaccounts.本句中，we’refamiliarwith是一個(gè)定語從句，修飾和限定thetraditionalbanks。wherecustomersmaintainaccounts是一個(gè)非限定性定語從句，對thetraditionalbanks進(jìn)行補(bǔ)充說明。[2]Ifyou’reprovidingB2Bservicesinternationally,youaresupposedtoofferpaymentmethodsavailabletoyourforeigncustomers.本句中，Ifyou’reprovidingB2Bservicesinternationally是一個(gè)條件狀語從句，修飾主句的謂語。available是形容詞后置，作定語，修飾和限定paymentmethods?？梢詫⑵鋽U(kuò)展為一個(gè)定語從句：whichareavailable。besupposedtodosth.的意思是“應(yīng)該做某事”，offersth.tosb./offersb.sth的意思是“為某人提供...”。[3]Paymentgatewaysplaytheroleoftrustedthirdpartiesthatconnectpaymentprocessors,bankproviders,andmerchantaccounts.本句中，thatconnectpaymentprocessors,bankproviders,andmerchantaccounts是一個(gè)定語從句，修飾和限定trustedthirdparties。playtheroleof的意思是“扮演...的角色”。[4]Manymobilephonemanufacturersalsoimplementsmartpaymenttechnologywithdigitalwalletssothatcustomerscanpaywithasingletouchoftheirphonescreen.本句中，sothatcustomerscanpaywithasingletouchoftheirphonescreen是一個(gè)目的狀語從句。英語中，sothat可以引導(dǎo)目的狀語從句，這時(shí)可以與inorderthat互換，從句謂語中常有情態(tài)動(dòng)詞may/might,can/could,would,should等，意思是“以便，為了”。主句和從句連接緊密，中間沒有逗號(hào)。例如：Hehadtoworkveryhardsothathecouldfinishtheprojectintime.他不得不非常努力地工作以便按時(shí)完成那個(gè)項(xiàng)目。sothat也可以引導(dǎo)結(jié)果狀語從句，這時(shí)不可以與inorderthat互換，主句和從句之間可以用逗號(hào)隔開。例如：Shespentalotoftimepreparingforthespeech,

sothat

shewonthefirstprizeinthespeechcontest.她花了很多時(shí)間準(zhǔn)備演講，結(jié)果獲得了比賽一等獎(jiǎng)。[5]Ifyouwillbereceivingsuchpayments,it’simportanttoselectapaymentsolutionthatsupportsforeigntransfers.本句中，it是形式主語，真正的主語是動(dòng)詞不定式短語toselectapaymentsolutionthatsupportsforeigntransfers。在該短語中，thatsupportsforeigntransfers是一個(gè)定語從句，修飾和限定apaymentsolution。Unit8[1]Here,wewillrunthroughsomebasicsecuritypracticesthatalle-commerceretailersshouldemploytomakesurethattheirwebsiteisasecure,successfulonlinedestination.本句中，thatalle-commerceretailersshouldemploytomakesurethattheirwebsiteisasecure,successfulonlinedestination是一個(gè)定語從句，修飾和限定somebasicsecuritypractices。在該從句中，tomakesurethattheirwebsiteisasecure,successfulonlinedestination是一個(gè)動(dòng)詞不定式短語，作目的狀語，修飾makesure。[2]Together,themembersofthisgrouphavecomeupwithasetofsecurityrequirements,

knownasthe

PaymentCardIndustryDataSecurityStandard

(PCIDSS),

thatallmerchantsororganizationsthatprocess,store,ortransmitcreditcardinformationmustadhereto.本句中，

knownasthe

PaymentCardIndustryDataSecurityStandard

(PCIDSS)對asetofsecurityrequirements進(jìn)行補(bǔ)充說明。thatallmerchantsororganizationsthatprocess,store,ortransmitcreditcardinformationmustadhereto是一個(gè)定語從句，修飾和限定asetofsecurityrequirements。thatprocess,store,ortransmitcreditcardinformationmustadhereto也是一個(gè)定語從句，修飾和限定allmerchantsoreupwith的意思是“提出”。[3]Itessentiallymakesallsensitiveinformation,whichincludespasswords,creditcardinformation,andusernames,unreadableforeveryoneexceptthedestinationserver,therebyprotectingall

communicationfromeavesdroppingandtheft.本句中，whichincludespasswords,creditcardinformation,andusernames是一個(gè)非限定性定語從句，對allsensitiveinformation進(jìn)行補(bǔ)充說明。protectingall

communicationfromeavesdroppingandtheft是一個(gè)現(xiàn)在分詞短語，作結(jié)果狀語。[4]WithHTTP,informationisnotencrypted—instead,itissentasplaintext,whichmeansthatanyonecaninterceptitandreadwhathasbeensent.本句中，—instead,itissentasplaintext,whichmeansthatanyonecaninterceptitandreadwhathasbeensent是對informationisnotencrypted的解釋說明。whichmeansthatanyonecaninterceptitandreadwhathasbeensent是一個(gè)非限定性定語從句，對plaintext進(jìn)行補(bǔ)充說明。[5]Duringbothattacks,attackersattempttoblocklegitimateusersfromaccessinginformationorservicesbyfloodinganetworkwithrequests,therebyoverwhelmingthebandwidthofthetargetedsystemandpreventinglegitimaterequestsfromcomingthrough.本句中，byfloodinganetworkwithrequests是一個(gè)介詞短語，作方式狀語，修飾謂語attempt。therebyoverwhelmingthebandwidthofthetargetedsystemandpreventinglegitimaterequestsfromcomingthrough是一個(gè)現(xiàn)在分詞短語，作結(jié)果狀語。[6]Whilebothattacksworkinthesameway,thekeydifferenceisthataDoSattackerusuallyusesasinglecomputerandinternetconnection,whileaDDoSattackerusesmultipleconnecteddevices,makingthefloodofinformationmuchlargerandhardertodeflect.本句中，Whilebothattacksworkinthesameway是一個(gè)讓步狀語從句。thataDoSattackerusuallyusesasinglecomputerandinternetconnection,whileaDDoSattackerusesmultipleconnecteddevices,makingthefloodofinformationmuchlargerandhardertodeflect是一個(gè)表語從句。在該表語從句中，while表示對比，意思是“而”。makingthefloodofinformationmuchlargerandhardertodeflect是一個(gè)現(xiàn)在分詞短語，作結(jié)果狀語。Unit9[1]Understandingtheadvantagesanddisadvantagesofmobilecommerceisanintegralpartofcriticalthinkingtoseetheaspectsthatcanturnchallengesintoopportunities.本句中，Understandingtheadvantagesanddisadvantagesofmobilecommerce是一個(gè)動(dòng)名詞短語，作主語。toseetheaspectsthatcanturnchallengesintoopportunities是一個(gè)動(dòng)詞不定式短語，作目的狀語。在該短語中，thatcanturnchallengesintoopportunities是一個(gè)定語從句，修飾和限定theaspects。[2]Adtechnologybasedondemographicsorgeographiescanhelpyouconnectwithcustomersinthemomentbeforetheydecidetomakeapurchase,increasingthelikelihoodofcompletingapurchase.本句中，basedondemographicsorgeographies是一個(gè)過去分詞短語，作定語，修飾和限定Adtechnology。increasingthelikelihoodofcompletingapurchase是一個(gè)現(xiàn)在分詞短語，作結(jié)果狀語。[3]Whetheryouarelaunchinganewproductortryingtoreachanewmarket,itisclearthatmobilecommerceofferssignificantcompetitiveadvantagesforretailers.本句中，Whetheryouarelaunchinganewproductortryingtoreachanewmarket是一個(gè)讓步狀語從句。it是形式主語，真正的主語是從句thatmobilecommerceofferssignificantcompetitiveadvantagesforretailers。[4]Oneofthebestwaystodealwithboththeprosandconsofmobilecommerceisbybuildinga

mobile-firstsite

or

shoppingmobileapp

soyoucanconnectwithconsumersandstandoutfromyourcompetitors.本句中，todealwithboththeprosandconsofmobilecommerce是一個(gè)動(dòng)詞不定式短語，作定語，修飾和限定Oneofthebestways。bybuildinga

mobile-firstsite

or

shoppingmobileapp是表語，soyoucanconnectwithconsumersandstandoutfromyourcompetitors是目的狀語。[5]Yourmobilesiteandappgiveyoutheopportunitytogainaccesstoimportantcustomerpurchasedata,fromwhichtochoosetherighttimingandmessagingforyourcustomers.本句中，togainaccesstoimportantcustomerpurchasedata是一個(gè)動(dòng)詞不定式短語，作定語，修飾和限定theopportunity。fromwhichtochoosetherighttimingandmessagingforyourcustomers是一個(gè)介詞前置的非限定性定語從句，對importantcustomerpurchasedata進(jìn)行補(bǔ)充說明。Unit10[1]Thereareavarietyofwaysyoucandothis,butperhapsthemosteffectivewayistoofferuserstheabilitytocreateanaccountandlogintoyoursite.本句中，youcandothis是一個(gè)定語從句，修飾和限定avarietyofways。toofferuserstheabilitytocreateanaccountandlogintoyoursite是一個(gè)動(dòng)詞不定式短語，作表語。tocreateanaccountandlogintoyoursite是一個(gè)動(dòng)詞不定式短語，作定語，修飾和限定theability。[2]Offeringyourcustomerstheirownaccountonyoursiteenablescertainfeatureswhichbenefitthem,andultimatelyresultsinatonofhappybyproductswhichhelpyou.本句中，Offeringyourcustomerstheirownaccountonyoursite是一個(gè)動(dòng)名詞短語，作主語。whichbenefitthem是一個(gè)定語從句，修飾和限定certainfeatures。whichhelpyou也是一個(gè)定語從句，修飾和限定happybyproducts。resultin的意思是“導(dǎo)致，產(chǎn)生，帶來”。[3]Notonlywillhappycustomersbeinvitedbacktoyourstorethroughyourmarketingefforts,butunsatisfiedcustomersmayyetbeappeasediftheirproblemscanberesolved.本句中，Notonly位于句首它后面的句子用部分倒裝。

部分倒裝就是把系動(dòng)詞，助動(dòng)詞或者情態(tài)動(dòng)詞提到主語前面，如果句子中還有其它的動(dòng)詞，那么這些動(dòng)詞依然放在主語后面。例如：Notonlyisheateacher,butheisalsoadoctor.他不但是一位老師，而且還是一位醫(yī)生。NotonlydoMP3sprovideuswithfun,butalsotheycanhelpuslearnEnglish.MP3不僅給我們提供樂趣，而且能夠幫助我們學(xué)英語。NotonlycanourmanagerspeakEnglish,butalsoFrench.我們經(jīng)理不僅會(huì)說英語，還會(huì)說法語。[4]HadIbeenabletofollowthemonFacebook,I’dbemuchmorelikelytorevisittheminthefuturewhenIseetheirposts.本句中使用的是虛擬語氣。HadIbeenabletofollowthemonFacebook是省略了if的倒裝句。英語中，如果表示虛擬語氣的if從句是過去完成時(shí)，或有表示“萬一”的助動(dòng)詞should或有were時(shí)，可將had、should、were置于主語前，而將if省略。例如：HadIknownit,Iwouldhavetoldhim./IfIhadknownit,Iwouldhavetoldhim.如果我早知道的話，就會(huì)告訴他了。Shouldhedoit,Iwouldpunishhim./Ifheshoulddoit,Iwouldpunishhim.萬一他做了這件事，我就會(huì)處罰他。WereIyou,Iwouldn'tdoit./IfIwereyou,Iwouldn'tdoit.如果我是你，就不會(huì)做這件事。Unit11[1]CombinethatwithGoogleAnalyticsandsalesdata,andyoucanfigureoutthedemographicofyourloyalcustomers.本句中，使用的句型是：祈使句＋and＋陳述句。這里的祈使句等于是一個(gè)if條件狀語從句。注意：把祈使句轉(zhuǎn)換為if引導(dǎo)的條件狀語從句時(shí)，要去掉連詞and。例如：Givemeonemorehour,andI’llgettheworkfinished.=Ifyougivemeonemorehour,I’llgettheworkfinished.再給我一小時(shí)，我就會(huì)完成工作。Takemoreexercise

and

you’llbecomehealthy.=If

youtakemoreexercise,you’llbecomehealthy.多鍛煉，你就會(huì)身體健康。[2]Anotherwaybigdatacanhelpisbyidentifyingthemicro-momentsthatchangethewaycustomersperceiveyourservices.本句中，bigdatacanhelp是一個(gè)定語從句，修飾和限定主語Anotherway。thatchangethewaycustomersperceiveyourservices是一個(gè)定語從句，修飾和限定themicro-moments。[3]Withthehelpofmachinelearningtechnology,youcananalyzebroadsetsofinformationthatcanhelpyoudetectbankingfrauds.本句中，thatcanhelpyoudetec