《世紀商務英語》課件-第一章

世紀商務英語綜合教程基礎篇ⅡLearningObjectivesInthisunit,youarerequiredto:haveageneralideaaboutstartups;knowthedifferenttypesofbusinesses;understandthetworeadingpassagesandmastertheimportantwordsandexpressionsinthem;developskillsinusingappositiveclauses;learnthestepsofwritinganessay.StartingaCareerWarm-upListeningandSpeakingIn-depthReadingFurtherReadingUnit1PracticalWritingReal-LifePractice

1.Howambitiousareyou?Doyoulikeambitiouspeople?Why?Doyouknowthefourpeoplebelow?Canyoupointoutthesimilaritiesamongthem?

2.Doyouhaveacareerplan?Shouldcollegestudentsstarttheirowncareerswhilestillincollege?Stateyourownopinionsaboutthisquestion.Otherfieldsyouwouldliketoworkin:__________________________________________________.ScriptFFTTFBackM:AsyouknowIhavebeenthinkingaboutmovingmycareerinanewdirection.Ihopethatyoucanprovidemewithareferenceformyjobhunting.W:sure,Iamgladto.M:Thanks.Youknow,IhavereallyenjoyedworkinghereandI’vegrownbothpersonallyandprofessionallywithyourhelp.W:It’sapleasuretoworkwithyou，too.Iwon’tforgetwhatyouhavedoneforourcompany.M:It’sreallyhardtosaygoodbye.Thecompanyislikeafamilytome.W:Myfeelingismixed，too.ByhelpingyouIamlosingavaluableemployee.However,Ithinkyoucangetmoreexperiencesandopportunities.Script

Iwas33anddivorced,hadthreekidsunderage7,andwasbarelykeepinguppaymentsonmysmalltwo-bedroomhomebyworkingextraweekendhoursasawaitress.ThereweretimeswhenIwouldlieinbedandthink;Ididn’tknowhowIwasgoingtopaythatbill.

Somehow,oneideahelpedmeout.Ialwaysfeltittoohardmoppingthefloor.Iwastiredofbendingdown,puttingmyhandsindirtywaterandwringingoutamop.So,Ithought,there’sgottabeabetterway.

Howabouta“self-wringing”mop?Idesignedadistinctivetoolyoucouldtwistintwodirectionsatonce,andstillkeepyourhandscleananddry.Isetouttosellit,firstafewatfleamarkets.ThenIthoughtaboutthemedia.Butwouldcouchpotatoesbuyamop?TheexpertsonshoppingTVgaveitatry,anditfailed.Iwassureitwouldselliftheywouldletmedotheon-camerademonstration.AndItoldthem,“Getmeonthatstage,andIwillsellthismopbecauseit’sagreatitem.”SoIgotonthestageandthephonesorderingthemopswentcrazy.Wesoldeverymopinminutes.

TodayIampresidentofIngeniousDesigns,amultimillion-dollarcompany,andoneofthestarsofHSN,theHomeShoppingNetwork.Back

Howabouta“self-wringing”mop?Idesignedadistinctivetoolyoucouldtwistintwo(1)_______________atonceandstillkeepyourhands(2)

____________anddry.Isetouttosellit,firstafewatfleamarkets.ThenIthoughtaboutthemedia.Butwouldcouchpotatoesbuyamop?The(3)_______________onShoppingTVgaveitatryanditfailed.Iwassureitwouldselliftheywouldletmedotheon-camera(4)

__________________

.AndItoldthem,“Getmeonthatstage,andIwillsellthismopbecauseit’sagreatitem.”SoIgotonthatstageandthephones(5)

____________themopswentcrazy.Wesoldeverymopinminutes.directionscleanexpertsdemonstrationorderingScript

Howabouta“self-wringing”mop?Idesignedadistinctivetoolyoucouldtwistintwodirectionsatonce,andstillkeepyourhandscleananddry.Isetouttosellit,firstafewatfleamarkets.ThenIthoughtaboutthemedia.Butwouldcouchpotatoesbuyamop?TheexpertsonshoppingTVgaveitatry,anditfailed.Iwassureitwouldselliftheywouldletmedotheon-camerademonstration.AndItoldthem,“Getmeonthatstage,andIwillsellthismopbecauseit’sagreatitem.”SoIgotonthestageandthephonesorderingthemopswentcrazy.Wesoldeverymopinminutes.BackReadthepassageandanswerthefollowingquestions.(1)Aftergraduation,willyoustartyourownbusiness?Ifyes,why?(2)Ifyoudecidetostartyourownbusiness,whatpreparationsshouldyoumake?(3)Inyouropinion,whoshoulddecidewhatproductorservicewillbesold?Why?(4)Howimportantisitforyoutojoindifferenttradeshowsandexhibitions?Why?(5)Arethereanyothersuggestionsthatyouthinkshouldbeaddedforstartingabusiness?StartingupWhileStudying

InIndia,werarelyfindstudentsfromaffluentfamiliesworkingwhilestillincollege.Iwasinthesamesituation,too.AcoupleofyearsagowhenIstartedmyengineeringcourse,IhadalwaysadmiredthehabitintheWestwhereteens,whicheverclasstheybelongedto,generatedincomebyinvolvingthemselvesin

parttimejobs.So,Ibegantosearchforsomepart-timejobsinnearbyareas,butIhardlyfoundany.

Ifeltdisappointed.ButIfoundoutthatIhadtodosomethingdifferenttofulfillmydesiretoworkpart-time.Atthattime,startingupwastrendingatandaroundmycampus.Mycollegehaditsownentrepreneurshipwingandwasprovidingincubationtoaround20startups.Itsdirector,withavisiontomotivatestudentstostartup,hadstartedafewprogramstoempowerstudentswithentrepreneurialskills.Ifeltreallyluckytobeapartofthoseprogramsandalsodiscoveredthatafriendofminesharedcommoninterestswithme.

Myfriendwasanavidreaderandregularlyfacedproblemsingettingthelatestbooksfromlibrariesandfriends.Hecameupwithabeautifulideawherestudentscouldborrowbooksonalowrentalbasis.Thebooksthatusedtopileupintheirhomesnowhadthepotentialtoearn.Aftermanybrainstormingsessions,myfriendandIcreatedabusinessplanandwiththeentrepreneurshipwingdirector’ssupportstartedTheNovelStore.

Whystartupsoyoung?

TOLEARN:Startingupprovideslearningopportunitiesthatnootheractivitydoes!Rightfromideationtomarketing,everythingchallengesyouandshapesyoutobecomebettereveryday.Entrepreneurshipmakeslearninganintegralpartofone’slife.

TOEARN:Startingupwhileincollegemaynothelpyousupportyourselfcompletely,butitisanexcellentsourceforpocketmoney.

TOBECOMEANALL-ROUNDER:Creatingthebrand,preparingbusinessplans,maintainingtheassets,sellingtheproduct—throughitallyougettoplaydiverse

roleswhichwillsurelymakeyouanall-rounderinlife.

TOWORKSMARTLY:Handlingmanythingsrequiresnotjusthardworkbutsmartwork.Prioritizing

taskssmartlytoovercomechallengesisthekeytomaintainingagoodwork-studybalance.

TOGROWQUICKLY:Failearly,failcheap!Entrepreneurshipteachesyoutomakedecisionsquicklyandactfasterasyoucan’timaginelosingevenasingleopportunity.It’sapathtooverallgrowth.

BESTWAYTOSOCIALIZE:Startingupincollegeprovestobethebestwaytoimproverelationsastheprimarycustomerswillbeyourfriendsandprofessors.It’salsoawonderfulopportunitytoimproveone’ssocialskills.

Wearedealingwithlifeinamoreplannedandsmarterwaythanbefore.Also,wefeelahighersenseofsatisfactionbyspreadingthehabitoflearninginawayaffordableforall.Whatareyouwaitingfor?Goahead,believeandstartup!(1)InIndia,itisrareforthestudentsfromaffluentfamiliesto________.

A.goabroadtostudy

B.helptheirfamiliesout

C.applyforascholarshipatschool

D.haveapart-timejobwhilestudying(2)Itistruethatmanyteensinwesterncountries_______.

A.haveapart-timejobintheirsparetime

B.helptheirfamiliesout

C.starttheirownbusinesswhenstudyingincollege

D.applyforastartingcapitalfromschool(3)WhichofthefollowingstatementsisNOTtrue?

A.ThewriterandhisfriendfoundedTheNovelStorewhentheywerestudyingincollege.

B.Thewriterfoundoutthatitwasdifficultforhimtofindapart-timejobnearhiscollege.

C.Thewriterthoughtthatearlystartingupwasnotagoodopportunitytoimproveone’ssocialskills.

D.Attheendofthepassage,thewriterencouragedalloftheyoungpeopletostartupearly.

Part1Choosethebestanswersaccordingtothepassage.(4)Whichofthefollowingstatementscanbeinferredfromthepassage?

A.InIndia,therearenotsomanyopportunitiesforcollegestudentstoworkintheirfreetime.

B.Thewriter’sfriendisnotkeenonstartingup.

C.Startingupincollegeprovestobethebestwaytoimproverelations.

D.TheNovelStorewasagreatsuccessattheverybeginning.(5)Whatisthemainpurposeofthispassage?

A.Toencourageyoutostartyourownbusinessbysharinghisownstartupexperiencewithyou.

B.Tohelpyoumakeadecisionwhenyouwanttostartanewbusiness.

C.Totellyouthedifferencesbetweenbeingself-employedandworkingforothercompanies.

D.Totellyouthedefinitionofstartups.Part2Fillintheblankswithproperwordsaccordingtothepassage.

(1)Withthehelpofthecampus_______________________,thewriterstartedtoopenhisshop.

(2)Thewriter’sfriendisa(n)

______________

readerwhooftenfacedproblemsingettingthelatestbooksfromlibrariesandfriends.

(3)Thebooksthatusedtopileupintheirhomesnowhadthe______________

toearn.

(4)______________taskssmartlyistheessentialfactorforyoutoovercomechallenges.

(5)Boththewriterandhisfriendfeelahighersenseofsatisfactionbyspreadingthehabitoflearningina(n)

______________

wayforall.entrepreneurshipwingavidpotentialPrioritizingaffordablePart1Matchthewordsontheleftwiththedefinitionsontheright.Part2Completethefollowingsentenceswiththewordsorphrasesgiveninthebox.Changetheformwherenecessary.

(1)Themonthly_____________foratwo-bedroomflatwouldbe￡898.33.

(2)Thatcontract_____________amillstonearoundhisneck.

(3)My_____________lifehastotakesecondplacetomycareer.

(4)Wehavenothingagainst_____________;indeed,wewantmoreofit.

(5)Themarketingteam_____________forhoursindesigningthemarketingcampaignforthenewproduct.

(6)Thecompanymakeswearable,beautifullycutclothesat_____________prices.

(7)He’sgoodat_____________pressure.rentalprovedtobepersonaldiversitybrainstormedaffordabledealingwithTranslatethefollowingsentencesintoChinese.

(1)Mycollegehaditsownentrepreneurshipwingandwasprovidingincubationtoaround20startups.

_______________________________________________________________________________________________

(2)Ifeltreallyluckytobeapartofthoseprogramsandalsodiscoveredthatafriendofminesharedcommoninterestswithme.

_______________________________________________________________________________________________

(3)Hecameupwithabeautifulideawherestudentscouldborrowbooksonalowrentalbasis.

_______________________________________________________________________________________________

(4)Startingupincollegeprovestobethebestwaytoimproverelationsastheprimarycustomerswillbeyourfriendsandprofessors.

_______________________________________________________________________________________________

(5)TheNovelStorehasshapedusbothintobetterindividualsbyhelpingusimproveouroverallpersonality.

_______________________________________________________________________________________________我的學院有自己的創(chuàng)業(yè)分會，并且能為大約20家初創(chuàng)企業(yè)提供企業(yè)孵化服務我感到很幸運能成為該項目的一分子，也發(fā)現(xiàn)了一個和我有共同興趣的朋友他提出了一個美妙的主意，就是學生可以以低租金租書大學期間創(chuàng)業(yè)證明是用來提升關系的最佳方式，因為你的客戶基本上是你的老師和同學小說店的經(jīng)營使我們個人得到全面發(fā)展，并且使我們自己更加優(yōu)秀同位語從句（AppositiveClauses）一、同位語從句的含義同位語從句是名詞性從句的一種，在句中起同位語的作用。同位語從句一般用that，whether，what，which，who，when，where，why，how等詞引導，常放在fact，news，idea，truth，hope，problem，information，wish，promise，answer，evidence，report，explanation，suggestion，conclusion等抽象名詞后面，說明該名詞的具體內容。換言之，同位語從句和所修飾的名詞在內容上為同一關系，對其內容做進一步說明。例如：Hecameupwithabeautifulideawherestudentscouldborrowbooksonalowrentalbasis.解析：wherestudentscouldborrowbooksonalowrentalbasis說明idea的內容，因此該句為同位語從句。二、同位語從句的引導詞

1.如果同位語從句意義完整，應用that引導同位語從句。（that不充當任何成分，只起連接作用，不可省略。）例如：Thegeneralgavetheorderthatthesoldiersshouldcrosstheriveratonce.將軍命令戰(zhàn)士們立即過河。解析：thesoldiersshouldcrosstheriveratonce是theorder的全部內容，且意義完整，因此應用that引導同位語從句。

2.如果同位語從句意義不完整，需增加“是否”的含義，應用whether引導同位語從句。（if不能引導同位語從句。）例如：We’lldiscusstheproblemwhetherthesportsmeetingwillbeheldontime.我們將討論運動會是否會如期舉行的問題。解析：thesportsmeetingwillbeheldontime意義不完整，應加“是否”的含義才能表達theproblem的全部內容，因此應用whether引導同位語從句。

3.如果同位語從句意義不完整，需增加“什么時候”“什么地點”“什么方式”等含義，應用when,where,how等詞引導同位語從句。例如：Ihavenoideawhenhewillbeback.解析：hewillbeback意義不完整，應加“什么時候”的含義才能表達idea的全部內容，因此應用when引導同位語從句。例如：Ihavenoimpressionhowhewenthome,perhapsbybike.解析：hewenthome意義不完整，應加“如何”的含義才能表達impression的全部內容，因此應用how引導同位語從句。

4.當主句的謂語較短而同位語從句較長時，同位語從句常后置。例如：Thethoughtcametohimthatmaybetheenemyhadfledthecity.解析：該句中謂語動詞為cameto,同位語從句thatmaybetheenemyhadfledthecity較長，為了保持句子平衡將同位語從句后置。ASamplefromthePassage:

Hecameupwithabeautifulideawherestudentscouldborrowbooksonalowrentalbasis.Fillineachoftheblankswithasuitablewordinthebox.

(1)Heoftenaskedmethequestion____________

theworkwasworthdoing.

(2)Ihavenoidea____________youarehere.

(3)Theyarethinkingaboutthequestion____________theycouldwinthecompetition.

(4)Theorder____________

theprisonerbesetfreearrivedtoolate.

(5)Thereisnodoubt____________thepricesofcarswillgodown.

(6)Thequestion____________

willgoabroadhasnotbeendecided.

(7)Thequestion_____。。____weshouldcallinaspecialistwasansweredbythefamilydoctor.

(8)Thenursesaretryingtheirbesttoreducethepatient’sfear____________hewoulddieofthedisease.

(9)Theproblem

________________

weshouldhavethemeetinginthehallmustbedecidedatonce.

(10)Informationhasbeenputforward____________

moremiddleschoolgraduateswillbeadmittedintouniversities.whetherwhyhowthatthatwhowhetherthatwhen/whetherthatAfterlearningthispassage,maybeyouhavegotmoreideasaboutstartups.Workingroupsandmakeaplanaboutopeningacosmeticse-shop.Reasons:●greatconsumergroups●largedemand●repeatcustomers●lesstimeSourcesofFunds:●self-financingfromfamilyandfriends●applyingforsmallbusinessloans●makingmoneybyourselvesSourcesofWebsites:●Taobao:highpopularityandcheap,butnottobetrusted●EBay(易趣):importorexport,focusingonexport-orientedproducts●Lynx:qualityguaranteed,relativelyhightrust,eligibilityrequirements,highstartupcostsHowtoAttractCustomers:●runningbothbrick-and-mortarshopandonlineshop●10%discountforthefirsttime,and5%ofthepurchasevouchers●offeringtrinkets●freereturn●freedeliveryYoungMoms’Career

BonnieMicheliandImetasyoungmomsinthehustleandbustlecityofChicago.Wemetasneighborswithsimilarlyagedchildrenandbecamefastfriends.Sharingaloveforfitness,wewereseekingopportunitiestogetbackintotip-topshapepost-children.

Atthetime,therewasaglaringlackofexperientialboutiquefitnessconceptsinChicago.Whoknewourfrustrationwithalackofsweat-worthyboutiquefitnessoptions

wouldleadtomulti-million-dollarHIITfitnessstudio—Shred415?

Ourloveforfitnessrandeep.Bonniebeganteachinggroupexercisein2008andiscertifiedinpersonaltrainingbytheAmericanCouncilonExercise.Afterextensivetrainingincollege,shebeganexperimentingwithworkoutprogrammingandalternatingbetweencardiovascular

workandstrengthtraining.Shequicklysawresultsinherselfandbeganteachingsmallgroupexerciseclassesforseveralyears.

I’vededicatedmyentirecareertobecomingatop-tier

fitnessexpertandhaveworkedasManagingDirectorofaclubwithfivefitnesscentersinSanFrancisco,ChicagoandLosAngeles,asDirectorofWeightLossandNutritionforalargenationalgym,andasGeneralManagerofaboutiquegyminChicagobest-knownforpersonaltraining.

Whilewelackedentrepreneurialexperience,weknewwehadsomethingspecialwithourcombined25plusyearsoffitnessexperienceandwewerereadyforachallenge.

Wecontinuedtocraveamoreintense,personalizedworkoutexperience,anditallcametogetheronedaywhenweweresittinginourneighborhoodalleywatchingourchildrenplay.Welookedateachotherandsaid,“Let’sdothis!”Rightthenandthere,webeganmakingplansforourownstudio.

Wecombinedourknowledgeofhighintensityintervaltraining,cardiovascularandstrengthtraining,andbegancreatingaconceptthatcombinedallelementsofadynamic,effectiveworkoutforanunmatchedexperience.WelandedonShred415—a60-minuteHIITclassthatalternatesbetweentreadmill,floor,andstrengthtraininginfour15-minuteintervalsforaneffectiveall-bodyworkout.

Whilethefirstfewmonthsofbusinesswereslow,wordofmouthquicklyspreadandgrassrootseffortstodrivetrafficprovedeffective.Beforelong,ourfirstlocationdidnothavethecapacitytomeetthedemandandourbrandbegantogrow.

Asweexpanded,itwasourgoaltocreateaconceptthatcateredtobusyparentsandprofessionalssearchingforanenergizingandefficientworkoutexperience.Ourstudiosofferon-sitechildcareinthe“KidsCorner”,andareequippedwithlockerroomsthathaveshowers,premiumskincareproductsandfreetowels.Itwasourvisiontocreateaconceptthatwasmorethanaworkout—afamily-friendly,all-inclusiveathleticenvironmentthatdeliversasenseofbelongingandaccomplishment.

WithninelocationscurrentlyopenthroughoutChicago,St.Louis,andIndianapolis,wejustannouncedourfranchiseopportunityandaimtosignmorethan30agreementsbeforeyear-end.WeneverexpectedinourwildestdreamsthatourearlyconversationsinthealleywouldleadtoShred415andagrowing“Shredder”community.Readthepassageagainandfilloutthetablebelow.YoungMom’sCareer

ConditionsofstartingourcareerBonnie:(1)_____________________________in2008;(2)________________________________bytheAmericanCouncilonExercise;(3)________________________________forseveralyears.I:havededicatedmyentirecareerto(4)____________________________________;(5)______________________________________ofaclubwithfivefitnesscenters;(6)__________________________________________foralargenationalgym;(7)_______________________________ofaboutiquegym.Reasonsforstartingourcareer(8)______________________randeep;wehadsomethingspecialwith(9)___________________________________________andwewere(10)____________________________.

Ourconceptcombine(11)__________________________________________________________________;(12)____________________________________searchingforanenergizingandefficientworkoutexperience;(13)____________________________________________________________________thatdeliversasenseofbelongingandaccomplishment.Achievements(14)__________________openthroughoutChicago,St.Louis,andIndianapolis;aimto(15)______________________________beforeyear-end.beganteachinggroupexerciseiscertifiedinpersonaltrainingteachsmallgroupexerciseclassesbecomingatop-tierfitnessexperthaveworkedasManagingDirectorasDirectorofWeightLossandNutritionasaGeneralManagerOurloveforfitnessourcombined25plusyearsoffitnessexperiencereadyforachallengeallelementsofadynamic,effectiveworkoutforanunmatchedexperiencecateredtobusyparentsandprofessionalsmorethanaworkout—afamily-friendly,all-inclusiveathleticenvironmentNinelocationssignmorethan30agreementsPart1Completethefollowingsentenceswiththewordsgiveninthebox.Changetheformwherenecessary.

(1)_________________brandscouldalsobenefitfromawillingnesstopaymoreforhigh-endproducts.

(2)Heraggressivemoods_________________withgentleormorecooperativestates.

(3)Thethingsyou_________________maysatisfyyoumomentarily,yettheycannotfulfillyourdeepestdesires.

(4)Austriantheoryofentrepreneurshipsuggeststhatmarketdisequilibriumprovides_______________opportunities.

(5)Wealsowelcomecustomers’designsandideas,andcan__________

toclients’specificrequirements.PremiumalternatedcraveentrepreneurialcaterTranslatethefollowingsentencesintoEnglishwiththehelpoftheEnglishwordsinbrackets.

(1)所有設施有利于滿足來賓在商務、休閑、會議和娛樂等方面的需求。(caterto)_______________________________________________________________________________________________

(2)作為國內領先的律師事務所，我們將一如既往地促進中國與世界各國之間的國際投資與貿(mào)易。(dedicateto)_______________________________________________________________________________________________

(3)同時兼顧職業(yè)女性和母親這兩個角色是可能的。(combine…with)_______________________________________________________________________________________________

(4)救援機構稱最緊迫的問題不是食物匱乏，而是運輸不暢。(lackof)_______________________________________________________________________________________________

(5)市場形勢嚴峻，將導致今年上半年400個職位的削減。(leadto)_______________________________________________________________________________________________All

these

facilities

cater

to

the

guests’needs

for

business,

leisure,conference

andentertainment.As

a

leading

law

firminChina,we

will

always

dedicate

to

the

promotion

ofinternational

investment

and

trade

between

Chinaandtheothercountriesintheworld.

Itispossibletocombineacareerwithbeingamother.Relief

agencies

say

the

immediate

problem

is

not

a

lack

of

food,

but

transportation.Thetoughmarketwouldleadto400jobsbeingcutinthefirsthalfofthisyear.Part1Completethefollowingstatementswithnomorethan4wordsaccordingtothepassage.

(1)BonnieMicheliandImetinthe_________________

cityofChicagoandbothofuswereyoungmomswithsimilarlyagedchildren.

(2)Atthattime,wefeltfrustratedforaglaringlackof____________________________________inChicago.

(3)Bonniehadteachingexperienceandthe__________________

,andIworkedasatip-topfitnessexpertandManagingDirectorofafewfitnesscentersandgyms.

(4)Ourconceptistocatertobusyparentsandprofessionalswhoaresearchingfora(n)

__________________

workoutexperience.

(5)Inaddition,ourvisionwastocreateaconceptthatwasmorethanaworkout—afamilyfriendly,

________________________________

thatdeliversasenseofbelongingandaccomplishment.hustleandbustleexperientialboutiquefitnessconce