【家電報告】2023年11月中國廚余垃圾處理器市場總結(jié)報告

2023年11月中國廚余垃圾處理器市場總結(jié)奧維云網(wǎng)（AVC）呈送2023年12月市場整體：1-11月行業(yè)整體零售額7.6億元，同比下降26.5%2019-2023M1-10廚余垃圾處理器全渠道零售額規(guī)模零售額（億元）同比增長20.018.016.014.012.010.08.0110.2%14.216.513.811.07.615.7%6.0-15.9%4.0-20.4%-26.5%2.00.02019年2020年2021年2022年2023M1-11數(shù)據(jù)來源：奧維云網(wǎng)（AVC）推總數(shù)據(jù)

-2-品牌競爭格局：品牌集中度略有下降，線上CR5集中度達71.2%2022-2023M1-11廚余垃圾處理器線上市場TOP10品牌份額表現(xiàn)2022-2023M1-11廚余垃圾處理器線下KA市場TOP品牌份額表現(xiàn)23M1-1110.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%22M1-1123M1-1122M1-110.0%5.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%38.0%貝克巴斯愛適易海爾36.5%貝克巴斯卡薩帝愛適易唯斯特姆小祤11.1%9.5%22.9%19.2%6.3%唯斯特姆復(fù)旦申花余庫6.8%6.3%5.8%4.7%2.8%歐琳5.0%3.7%1.9%1.2%勒科斯德汰斯霍尼韋爾歐琳1.5%0.7%0.7%0.6%海爾西屋大胃王美的-3-數(shù)據(jù)來源：奧維云網(wǎng)（AVC）線上/線下監(jiān)測數(shù)據(jù)結(jié)構(gòu)表現(xiàn)-價格段：線上中端、線下高端價格段環(huán)比增長明顯近一年分月線上市場分價格段零售額份額變化近一年分月線下KA市場分價格段零售額份額變化a.1000-b.1000-1499g.3500-3999c.1500-1999h.4000-4999d.2000-2499i.5000-5999e.2500-2999j.6000+a.1000-b.1000-1499g.3500-3999c.1500-1999h.4000-4999d.2000-2499i.5000-5999e.2500-2999j.6000+f.3000-3499f.3000-34991%8%1%3%5%5%11%6%7%7%1%8%8%9%1%1%2%6%7%7%3%0%9%12%7%5%7%7%8%4%8%10%9%19%8%11%16%

13%5%8%8%14%7%11%12%16%18%4%10%9%6%15%8%10%0%15%23%9%12%11%

10%7%10%26%11%11%11%14%20%17%12%18%13%5%10%15%3%10%5%13%3%13%15%13%14%12%16%4%16%

16%31%8%19%11%12%23%11%23%6%5%14%15%20%28%10%15%36%11%24%15%20%20%16%

19%23%20%15%16%

16%

18%

23%17%16%19%20%25%14%14%26%33%40%27%31%

26%26%26%23%

19%11%

14%15%28%

28%27%21%27%17%8%16%9%9%6%

12%10%4%10%8%7%9%8%7%5%15%6%9%6%5%7%10%5%5%6%9%5%8%5%8%5%8%5%13%2%8%4%2%10%5%4%10%6%6%5%22.12

23.01

23.02

23.03

23.04

23.05

23.06

23.07

23.08

23.09

23.10

23.1122.12

23.01

23.02

23.03

23.04

23.05

23.06

23.07

23.08

23.09

23.1

23.11數(shù)據(jù)來源：奧維云網(wǎng)（AVC）線上/線下監(jiān)測數(shù)據(jù)

-4-結(jié)構(gòu)表現(xiàn)-容量：線上1.1L、線下1.2L需求進一步擴大近一年分月線上市場分容積零售額份額變化近一年分月線下KA市場分容積零售額份額變化1L1.1L1.2L1.3L1.4L1.5L1.8L其他1L1.1L1.2L1.3L1.4L1.5L1.8L其他10%11%

10%12%12%

12%12%

11%14%14%14%14%4%6%1%5%1%5%3%6%3%2%15%11%14%5%4%3%8%19%6%6%4%5%4%7%6%7%18%15%22%5%17%12%5%9%5%11%

16%10%4%12%7%11%5%15%11%4%11%5%16%

8%3%7%43%

41%36%9%42%43%13%13%3%40%46%12%13%36%12%4%19%2%34%47%

39%47%13%2%33%9%13%3%7%14%16%

8%9%10%10%10%46%30%12%13%

12%

12%12%

14%

12%10%10%29%

37%9%37%8%34%28%

27%

39%31%8%7%10%5%

27%13%3%12%6%11%4%12%8%9%5%9%4%12%10%11%13%2%3%10%

11%6%5%2%12%6%5%13%10%13%

12%9%6%8%11%6%10%10%

9%

10%

10%

10%

9%22.12

23.01

23.02

23.03

23.04

23.05

23.06

23.07

23.08

23.09

23.1

23.1122.12

23.01

23.02

23.03

23.04

23.05

23.06

23.07

23.08

23.09

23.1

23.11數(shù)據(jù)來源：奧維云網(wǎng)（AVC）線上/線下監(jiān)測數(shù)據(jù)

-5-結(jié)構(gòu)表現(xiàn)-功能/開關(guān)類型：直流電機、無線開關(guān)份額進一步擴張線上市場零售額份額變化線下市場類型零售額份額變化交流電機直流電機交流電機直流電機14.0%18.3%23.2%11.3%電機類型開關(guān)類型76.8%81.7%88.7%86.0%空氣開關(guān)無線開關(guān)空氣開關(guān)無線開關(guān)15.7%15.3%27.9%33.5%66.5%72.1%84.7%84.3%注：內(nèi)環(huán)為22M1-11，外環(huán)為23M1-11數(shù)據(jù)來源：奧維云網(wǎng)（AVC）線上/線下監(jiān)測數(shù)據(jù)

-6-暢銷榜TOP10機型2023M1-11線上市場零售額暢銷榜TOP10產(chǎn)品品牌機型E60EVOE100E70電機類型直流電機交流電機直流電機直流電機-開關(guān)類型無線開關(guān)空氣開關(guān)無線開關(guān)無線開關(guān)無線開關(guān)無線開關(guān)無線開關(guān)無線開關(guān)無線開關(guān)無線開關(guān)研磨等級其他容積（L）1.4均價（元）1683額市占6.59%6.38%6.24%5.58%5.49%3.66%3.41%3.16%3.07%2.66%排名1貝克巴斯愛適易二級研磨四級研磨四級研磨其他138852貝克巴斯貝克巴斯復(fù)旦申花德汰斯1.421.422473EMAXF1S26754031135DTS-800E60直流電機直流電機直流電機直流電機直流電機其他1.451.415756貝克巴斯唯斯特姆四級研磨其他17027D5001.421128貝克巴斯勒科斯S680PLUSF500四級研磨其他1.43156911-11線下市場零售額暢銷榜TOP10產(chǎn)品品牌機型CLD550-A1CLD800-B1E200電機類型直流電機直流電機交流電機直流電機直流電機直流電機交流電機交流電機交流電機直流電機開關(guān)類型無線開關(guān)無線開關(guān)空氣開關(guān)無線開關(guān)無線開關(guān)無線開關(guān)空氣開關(guān)空氣開關(guān)空氣開關(guān)無線開關(guān)研磨等級四級研磨四級研磨三級研磨四級研磨四級研磨其他容積（L）1.21.21.11.81.50均價（元）2652額市占7.95%7.88%7.18%7.05%4.44%4.39%3.12%3.07%3.05%2.99%排名1卡薩帝卡薩帝44822愛適易56013貝克巴斯貝克巴斯貝克巴斯愛適易F326964R-6531385F3PLUSE30031336三級研磨一級研磨二級研磨四級研磨1.20.98167417愛適易M6633168愛適易E15050169貝克巴斯R-851.8309810數(shù)據(jù)來源：奧維云網(wǎng)（AVC）線上/線下監(jiān)測數(shù)據(jù)

-7-歡迎試用奧