2023年考研英語(yǔ)一真題及答案

2023年考研英語(yǔ)一真題

SectionIUseofEnglish

Directions:Readthefollowingtext.Choosethebestword(s)foreachnumberedblankand

markA,B,CorDontheANSWERSHEET.(10points)

CaravanseraiswereroadsideinnsthatwerebuiltalongtheSilkRoadinareasincluding

China,NorthAfricaandtheMiddleEast.Theyweretypically——1——outsidethewallsofacity

orvillageandwereusuallyfundedbygovernmentsof-2—.

Thisword“Caravanserais”isa—3—ofthePersianword"karvan”,whichmeansagroupof

travellersoracaravan,andseray,apalaceorenclosedbuilding.Thetermcaravanwasusedto

A——groupsofpeoplewhotravelledtogetheracrosstheancientnetworkforsafetyreasons,——§

merchants,travellersorpilgrims.

Fromthe10thcenturyonwards,asmerchantandtravelroutesbecomemoredeveloped,the

€——oftheCaravanseraisincreasedandtheyservedasasafeplaceforpeopletorestatnight.

TravellersontheSilkRoad——7——possibilityofbeingattackedbythievesorbeing——8——to

extremeconditions.Forthisreason,Caravanseraiswerestrategicallyplaced—9—theycouldbe

reachedinaday'straveltime.

Caravanseraisservedasaninformal——W-pointforthevariouspeoplewhotravelledthe

SilkRoad.-U-,thosestructuresbecameimportantcentersforculture—12—andinteraction,

withtravelerssharingtheircultures,ideasandbeliefs,——H—talkingknowledgewiththem,

greatly——M—thedevelopmentofseveralcivilizations.

Caravanseraiswerealsoanimportantmarketplaceforcommoditiesand——H——inthetradeof

goodsalongtheSilkRoad.-—,itwasfrequentlythefirststopmerchantslookingtoselltheir

waresand17suppliesfortheirownjourneys.Itis18thataround120000to15000

caravanseraiswerebuiltalongtheSilkRoad,19onlyabout3000areknowntoremain

today,manyofwhicharein20.

1.A.displayedB.occupiedC.locatedD.equipped

2.A.privatelyB.regularlyC.respectivelyD.permanently

3.A.definitionB.transitionC.substitutionD.combination

4.A.classifyB.recordC.describeD.connect

5.A.apartfromB.insteadofC.suchasD.alongwith

6.A.constructionB.restorationCompressionD.evaluation

7.A.doubtedB.facedC.acceptedD.reduced

8.A.assignedB.subjectedC.accustomedD.opposed

9.A.sothatB.evenifC.nowthatD.incase

10.A.talkingB.startingC.breakingD.meeting

11.A.BythewayB.OnoccasionC.IncomparisonD.Asaresult

12.A.heritageB.revivalC.exchangeD.status

13.A.withregardtoB.inspiteofC.aswellasD.inlinewith

14.A.completingB.influencingC.resumingD.pioneering

15.A.aidedB.investedC.failedD.competed

16.A.RatherB.IndeedC.OtherwiseD.However

17.A.goinforB.standupforC.closeinonD.stockupon

18.A.believedB.predictedC.recalledD.implied

19.A.untilB.becauseC.unlessD.although

2O.A.ruinsB.debtC.fashionD.series

SectionIIReadingComprehension

PartA

Directions:Readthefollowingfourtexts.AnswerthequestionsbeloweachtextbychoosingA,

B,CorD.MarkyouranswersontheANSWERSHEET.(40points)

Text1

TheweatherinTexasmayhavecooledsincetherecentextremeheat,butthetemperaturewill

behighattheStateBoardofEducationmeetinginAustinthismonthasofficialsdebatehow

climatechangeistaughtinTexasschools.

PatHardy,whosympathizedwithviewsoftheenergysector,isresistingtheproposed

changetosciencestandardsforpre-teenpupils.Thesewouldemphasisetheprimacyofhuman

activityinrecentclimatechangeandencouragediscussionofmitigationmeasures.

MostscientistsandexpertssharplydisputeHardy9sviews.4tTheycasuallydismissthecareer

workofscholarsandscientistsasjustanothermisguidedopinion.^^saysDanQuinn,senior

communicationsstrategistattheTexasFreedomNetwork,anon-profitgroupthatmonitorspublic

education,“WhatmillionsofTexaskidslearnintheirpublicschoolsisdeterminedtoooftenby

thepoliticalideologyofpartisanboardmembers,ratherthanfactsandsoundscholarship.9,

SuchdebatereflectsfiercediscussionsacrosstheUSandaroundtheworld,asresearchers,

policymakers,teachersandstudentsstepupdemandsforagreaterfocusonteachingaboutthe

factsofclimatechangeinschools.

AstudylastyearbytheNationalCenterforScienceEducation,anon-profitgroupof

scientistsandteachers,lookingathowstatepublicschoolsacrossthecountryaddressclimate

changeinscienceclasses,gavebarelyhalfofUSstatesagradeB+orhigher.Amongthe10worst

performersweresomeofthemostpopulousstates,includingTexas,whichwasgiventhelowest

grade(F)andhasadisproportionateinfluencebecauseitstextbooksarewidelysoldelsewhere.

GlennBranch,thecentre'sdeputydirector,cautionsthatsettingstate-levelsciencestandards

isonlyonelimitedbenchmarkinacountrythatdecentralisesdecisionstolocalschoolboards.

Evenifastateisconsideredahighperformerinitssciencestandards,4Cthatdoesnotmeanitwill

betaught”,hesays.

Anotherissueisthatwhileclimatechangeiswellintegratedintosomesubjectsandatsome

ages-suchasearthandspacesciencesinhighschools-itisnotaswellrepresentedin

curriculaforyoungerchildrenandinsubjectsthataremorewidelytaught,suchasbiologyand

chemistry.Itisalsolessprominentinmanysocialstudiescourses.

Branchpointsoutthat,evenifagrowingnumberofofficialguidelinesandtextbooksreflect

scientificconsensusonclimatechange,unofficialeducationalmaterialsthatconveymoreslanted

perspectivesarebeingdistributedtoteachers.Theyincludematerialssponsoredbylibertarian

think-tanksandenergyindustryassociations.

21.Inparagraph1,theweatherinTexasismentionedto.

A.forecastapolicyshiftinTexasschools

B.stresstheconsequencesofclimatechange

C.indicatetheatmosphereattheboardmeeting

D.drawthepublic9sattentiontoenergyshortages

22.WhatdoesQuinnthinkofHardy?

A.Sheexaggeratestheexistingpanic.

B.Shedeniesthevalueofscientificwork.

C.Sheshowsnoconcernforpre-teens.

D.Sheexpressesself-contradictoryviews.

23.ThestudymentionedinParagraph5indicatesthat.

A.climateeducationisinsufficientatstatepublicschools

B.policymakershavelittledriveforscienceeducation

C.Texasisreluctanttorewriteitssciencetextbooks

D.environmentalteachinginsomestateslackssupervision

24.AccordingtoBranch,state-levelsciencestandardsintheUS.

A.callforregularrevision

B.requireurgentapplication

C.havelimitedinfluence

D.catertolocalneeds

25.Itisimpliedinthelastparagraphthatclimatechangeteachinginsomeschools.

A.agreetomajorpublicdemands

B.reflectsteachers9personalbias

C.maymisrepresenttheenergysector

D.canbeswayedbyexternalforces

Text2

Communitiesthroughouttheregionhavebeenattemptingtoregulateshort-termrentalssince

siteslikeAirbnbtookoffinthe2010s.Now,withrecord-highhomepricesandhistoricallylow

inventory,there9sanincreasedurgencyinsuchregulation,particularlyamongthosewhoworry

thatdeveloperswillcomeinandbuyupswathsofhousingtoflipforafortuneontheshort-term

rentalmarket.

InNewHampshire,wheretherentalvacancyratehasdroppedbelow1percent,housing

advocatesfearuncheckedshort-termrentalswillputfurtherpressureonanalreadystrained

market.ThestateLegislaturerecentlyvotedagainstabillthatwould'vemadeitillegalfortowns

tocreatelegislationrestrictingshort-termrentals.

“Weareatacrisislevelonthesupplyofrentalhousing,soanytimeyou'retakingthetool

outofthetoolkitforcommunitiestoaddressthis,you'repotentiallytakingsupplyoffthemarket

thafsalreadyincrediblystressed,59saidNickTaylor,executivedirectoroftheWorkforce

HousingCoalitionoftheGreaterSeacoast.WithoutenoughaffordablehousinginsouthernNew

Hampshiretowns,"'employersarehavingahardtimeattractingemployees,andworkersare

havingahardtimefindingaplacetolive,“Taylorsaid.

However,short-termrentalsalsoprovidehousingfortourists,acrucialpartoftheeconomies

inplaceslikeNantucket,CapeCod,orthetownsthatmakeupNewHampshire'sSeacoastand

LakesRegion,pointedoutRyanCastle,CEOoftheCapeCod&IslandsAssociationofRealtors.

“Alotofworkersareservicingthetouristindustry,andthetourismindustryisservicedbythose

peoplecominginshortterm,99Castlesaid,"andsoifsacyclicaleffect.95

Short-termrentalsthemselvesarenotthecruxoftheissue,saidKerenHorn,anaffordable

housingpolicyexpertattheUniversityofMassachusettsBoston.t4Ithinkindividualsbeingable

torentouttheirsecondhomeisagoodthing.Ifit'stheirvacationhomeanyway,andit'sjust

empty,whycan'tyoumakemoneyoffit?"Homsaid.Issuesarise,however,whendevelopers

attempttocreatelarge-scaleshort-termrentalfacilities——defactohotels——tobypasstaxesand

regulations."Ithinkthequestionis,shouldn'tadeveloperwho'sreallybuildingahotel,but

disguisingitasnotahotel,betreatedandtaxedandregulatedlikeahotel?99Homsaid.

Attheendof2018,GovernorCharlieBakersignedabilltoreininthosepotential

investor-buyers.t4Thebillrequireseveryrentalhosttoregisterwiththestate,mandatestheycarry

insurance,andopensthepotentialforlocaltaxesontopofanewstatelevy/9theGlobereported.

Bostontookthingsevenfurther,limitingwhoisauthorizedtorentouttheirhome,andrequiring

renterstoregisterwiththecity'sInspectionalServicesDepartment.

Homsaidsimilarregistrationrequirementscouldbenefitotherstrugglingcitiesandtowns.

Theonlywaytosolvetheissue,however,isbycreatingmorehousing."Ifwewanttomakea

changeinthehousingmarket,themainoneiswehavetobuildalotmore.”

26.WhichthefollowingistrueofNewEngland?

A.Itshousingsupplyisataverylowlevel.

B.Itscommunitiesareinneedoffunding.

C.Itsrentalvacancyrateisgoingupslowly

D.Itshomepricesareunderstrictcontrol.

27.ThebillmentionedintheParagraph2wasintendedto.

A.curbshort-termrentalspeculation.

B.ensurethesupplyofcheaphousing.

C.punishillegaldealingsinhousing.

D.allowafreeshort-termrentalmarket.

28.ComparedwithCastle,Taylorismorelikelytosupport.

A.furtherinvestmentinlocaltourism.

B.inincreaseinaffordablehousing.

C.strictmanagementofrealestateagents.

D.afavorablepolicyforshort-termworkers.

29.WhatdoesHomemphasizeinparagraph5.

A.Theurgencytoupgradeshort-termrentalfacilities.

B.Theefficientoperationofthelocalhousingmarket.

C.Thenecessitytostopdevelopersfromevadingtaxes.

D.Theproperproceduresforrentingoutsparehouses.

30.Homholdsthatimposingregistrationrequirementsis.

A.anirrationaldecision.

B.anunfeasibleproposal.

C.anunnecessarymeasure.

D.aninadequatesolution.

Text3

Ifyou'reheadingforyournearestbranchofWaterstonesinsearchoftheDuchessof

Sussex'snewchildren'sbookTheBench,youmighthavetobepreparedtohuntaroundabit;the

samemaybetrueofThePresident'sDaughter,thenewthrillerbyBillClintonandJames

Patterson.BothofthesebooksarepublishednextweekbyPenguinRandomHouse,acompany

currentlyinvolvedinastand-offwithWaterstones.

Theproblembeganlatelastyear,whenPenguinRandomHouseconfirmedthatithad

introducedacreditlimitwithWaterstones"ataverysignificantlevel”.ThetrademagazineThe

BooksellerreportedthatWaterstonesbranchmanagerswerebeingtoldtoremovePRHbooks

fromprominentareassuchastables,displayspacesandwindows,andwere“quietlyretiringthem

totheirrelevantsections”.

PRHdeclinedtocommentontheissue,butaspokespersonforWaterstonestoldme:

44WaterstonesarecurrentlyoperatingwithreducedcredittermsfromPRH,theonlypublisherin

theUKtoplaceanylimitationsonourabilitytotrade.WearenotboycottingPRHtitlesbutwe

aredoingourutmosttoensurethatavailabilityforcustomersremainsgooddespitethelower

overalllevelsofstock.Wedothisgenerallybygivingtheirtitleslessprominentpositioning

withinourbookshops.C4Wearehopefulwithourshopsnowopenagainthatnormalitywillreturn

andthatwewillbeallowedtobuyappropriately.Certainly,ourshopsareexceptionallybusyand

booksalesareverystrong.ThesalesforourMayBooksoftheMonthsurpassedanymonthsince

2018.”

Inthemeantime,PRHauthorshavebeenthelosers-ashavecustomers,whomightexpect

thenewtitlesfromthecountry'sbiggestpublishertobeprominentlydisplayedbyitsbiggestbook

retailer.Big-namePRHauthorsmaysufferabit,butifsthosemid-listauthors,whonormallyrely

onWaterstonesstaffspassionforpromotingbooksbylesser-knownwriters,whowillbepraying

foranendtothedispute.

Itcomesatatimewhenauthorsarealreadyworriedabouttheconsequencesoftheproposed

mergerbetweenPRHandanotherbigpublisher,Simon&Schuster-thereductioninthenumber

ofunalignedUKpublishersislikelytoleadtofewerbiddingwars,loweradvances,andmore

conformityintermsofwhatispublished.AndonewondersifPRHwouldhavebeenconfident

enoughtodealwithWaterstonesinthewayithasifitweren,tquitesuchabigcompany(itwas

formedwiththemergerofPenguinandRandomHousein2013)andlikelytogetbigger.

“Thisisallpartofawiderchangetowardsconcentrationofpowerandcartels.Literary

agenciesaregettingbiggertohavetheclouttonegotiatebettertermswithpublishers,publishers

consolidatingtodealwithAmazon,9,saysLownie."Thepublishingindustrytalksaboutdiversity

intermsofauthorsandstaffbutitalsoneedsapluralityofwaysofdeliveringintellectualcontact,

choiceanddifferentvoices.Afterall,manyofthemostinterestingbooksinrecentyearshave

comefromsmallpublishers.^^

31.Theauthormentionstwobooksintheparagraph1topresent___.

A.anongoingconflict

B.anintellectualconcept

C.aprevailingsentiment

D.aliteraryphenomenon

32.WhydidWaterstonesshopsretirePRHbookstotheirrelevantsections?

A.Tomakethemeasilynoticeable.

B.TocomplywithPRH'srequirement.

C.TorespondtoPRH*sbusinessmove.

D.Toarrangetheminasystematicway.

33.WhatmessagedidthespokesmanofWaterstonesseemtoconvey?

A.Theircustomersremainroyal.

B.Thecreditlimitwillberemoved.

C.Theirstockisunderestimated.

D.Thebookmarketisratherslack.

34.Whatcanbeoneconsequenceofcurrentdispute?

A.Salesofbooksbymid-listPRHwritersfalloffconsiderably.

B.Lesser-knownPRHwritersbecomethetargetofcriticism.

C.Waterstonesstaffhesitatetopromotebig-nameauthor'sbooks.

D.Waterstonesbranchessufferaseverereductioninrevenue.

35.WhichofthefollowingstatementsbestrepresentsLownie*sview?

A.Smallpublishersoughttosticktogether.

B.Bigpublisherswilllosetheirdominance.

C.Thepublishingindustryishavingahardtime.

D.Themergerofpublisherisaworryingtrend.

Text4

Scientificpapersaretherecordkeepersofprogressinresearch.Eachyearresearcherspublish

millionsofpapersinmorethan30,000journals.Thescientificcommunitymeasuresthequalityof

thosepapersinanumberofways,includingtheperceivedqualityofthejournal(asreflectedby

thetitle'simpactfactor)andthenumberofcitationsaspecificpaperaccumulates.Thecareersof

scientistsandthereputationoftheirinstitutionsdependonthenumberandprestigeofthepapers

theyproduce,butevenmoresoonthecitationsattractedbythesepapers.

Citationcartels,wherejournals,authors,andinstitutionsconspiretoinflatecitationnumbers,

haveexistedforalongtime.In2016,researchersdevelopedanalgorithmtorecognizesuspicious

citationpatterns,includinggroupsofauthorsthatdisproportioratelyciteoneanotherandgroupsof

journalsthatciteeachotherfrequentlytoincreasetheimpactfactorsoftheirpublications.

Recently,anotherexpressionofthispredatorybehaviorhasemerged:so-calledsupportservice

consultanciesthatprovidelanguageandothereditorialsupporttoindividilalauthorsandto

journalssometimesadvisecontributorstoaddanumberofcitationstotheirarticles.

Theadventofelectronicpublishingandauthors*needtofindoutletsfortheirpapersresulted

inthousandsofnewjournals.Thebirthofpredatoryjournalswasn*tfarbehind.Thesejournalscan

actasmilkcowswhereeverysinglearticleinanissuemayciteaspecificpaperoraseriesof

papers.Insomeinstances,thereisabsolutelynorelationshipbetweenthecontentofthearticle

andthecitations.Thepeculiarpartisthatthejournalthattheeditorissupposedlyworkingforis

notprofitingatall------itisjustprovidingcitationstootherjournals.Suchpracticescanleadan

articletoaccruemorethan150citationsinthesameyearthatitwaspublished.

Howinsidiousisthistypeofcitationmanipulation?Inoneexample,anindividual-actingas

author,editor,andconsultant-wasabletouseatleast15journalsascitationproviderstoarticles

publishedbyfivescientistsatthreeuniversities.TheproblemisrampantinScopus,acitation

database,whichincludesahighnumberofthenew"intemationar^oumals.Infact,alistingin

Scopusseemstobeacriteriontobetargetedinthistypeofcitationmanipulation

Scopusitselfhasallthedatanecessarytodetectthismalpractice.Redflagsincludealarge

numberofcitationstoanarticlewithinthefirstyear.Andforauthorswhowishtosteerclearof

citationcartelactivities:when

aneditor,areviewer,orasupportserviceasksyoutoaddinappropriatereferences,donotoblige

anddoreporttherequesttothejournal.

36.Accordingtopassage1,thecarriersofscientistscanbedeterminedby.

A.howmanycitationstheirpaperscontain

B.howmanytimestheirpapersarecited

C.theprestigeofthepeopletheyworkswith

D.thestatustheyhaveinscientificcircles

37.Thesupportserviceconsultanciestendto.

A.Recommmendjournalstotheirclients

B.listcitationspatternsfortheirclients

C.asksauthorstoincludeextracitations

D.advisecontributorstociteeachother

38.Thefunctionofthe“milkcownjoumalsisto

A.boostcitationcountsforcertainauthors

B.helpscholarspublisharticlesatlowcost

C.instructfirst-timecontributorsincitation

D.increasethereadershipofnewjournals

39.WhatcanbelearnedaboutScopusfromthelasttwoparagraph?

A.Itfosterscompetitionamongcitationproviders.

B.Ithasthecapabilitytoidentifysuspiciouscitation.

C.Ithindersthegrowthofinternationaljournals.

D.Itisestablishedtopreventcitationmanipulation.

40.Whatshouldanauthordotodealwithcitationmanipulation?

A.Takelegalaction.

B.Demandanapology.

C.Seekprofessionaladvice.

D.Revealtheirmisconduct.

PartB

Directions:Readthefollowingtextandanswerthequestionsbychoosingthemostsuitable

subheadingfromthelistA-Gforeachofthenumberedparagraphs(41-45).Therearetwo

extrasubheadings.MarkyouranswersontheANSWERSHEET.(10points)

A.Lastyearmarksthe150thanniversaryofaseriesofYellowstonephotographsbythe

renownedlandscapephotographerWilliamHenryJackson.Hecapturedthefirst-evershotsof

iconiclandmarkssuchastheTetons,OldFaithfulandtheColoradoRockies.

B.Twocenturiesago,theideaofpreservingnature,ratherthanexploitingit,wasanovelone

tomanyU.S.settlers.Oneoftheturningpointsinpublicsupportforlandconservationefforts一

andrecognizingthemagnificenceoftheYellowstoneregioninparticular-cameintheformof

vividphotographs.

CAsaneffectiveWashingtonoperator,Haydensensedthathecouldcapitalizeonthe

expedition'sstunningvisuals.HeaskedJacksontoprintoutlargecopiesanddistributedthem,

alongwithreproductionsofMoran'spaintings,toeachmemberofCongress."Thevisualization,

particularlythosephotographs,reallyhithomethatthisissomethingthathastobeprotected/5

saysMurphy.

DThroughthetrip,Jacksonjuggledmultiplecamerasandplatesizesusingthe"collodion

process^^thatrequiredhimtocoattheplateswithachemicalmixture,thenexposethemand

developtheresultingimageswithaportabledarkroom.Thecrudetechniquerequirededucated

guessesonexposuretimes,andinvolvedheavy,awkwardequipment-severalmenhadtoassist

initstransportation.Despitethesechallenges,Jacksoncaptureddozensofstrikingphotos,ranging

frommajesticimageslikehisnow-famoussnapshotofOldFaithful,tocasualportraitsof

expeditionmembersatthecamp.

EThejourneyofficiallybeganinOgden,Utah,onJune8,1871.Overnearlyfourmonths,

dozenofmanmadetheirwayonhorsebackintoMontanaandtraversedalongtheYellowstone

RiverandaroundYellowstonelake.Thatfall,theyconcludedthesurveyinfortBridger,

Wyoming.

FThoughNativeAmericans(andlaterminersandfurtrappers)hadlongrecognizedthe

area'sriches,mostAmericansdidnot.ThafswhyHayden*sexpeditionaimedtoproduceafuller

understandingoftheyellowstoneriverregion,fromifshotspringsandwaterfallstoitsvarietyof

floraandfauna.Inadditiontotheentourgeofscientists,theteamalsoincludedartists:Painter

ThomasMoranandphotographerJacksonwerechargedwithcapturingthisastoundingnatural

beautyandsharingitwiththeworld.

GThebillprovedlargelypopularandsailedthroughCongresswithlargemajoritiesinfavor.

Inquicksuccession,theSenateandHousepassedlegislationprotectingyellowstoneinearly

1872.ThatMarch,PresidentUlyssesS.GrantsignedanactintolawthatestablishedYellowstone

astheworld'sfirstnationalpark,whilesomelocalsopposedtothedesignation,thedecisionwas

largelyaccepted-andJackson'sphotosplayedakeyroleinthefighttoprotectthearea.Idon*t

believethatthelegalprotectionwouldhavehappenedinthetimeframethatitdidwithoutthose

images,saysHeatherHansen,journalistandauthorofProphetsandMoguls,RangersandRogues,

BisonordBears:100yearsofthenationalParkService.

HPerhapsmostimportantly,theimagesprovideddocumentaryevidencethatlatermadeits

waytogovernmentofficials.Weeksaftercompletingtheexpedition,Haydencollectedhisteam's

observationintoanextensiverepaimedatconvincingSenatorsandRepresentatives,alongwith

colleaguesatgovernmentagencylikethedepartmentofInteriorthatYellowstoneoughttobe

preserved.

41.—A—42.—E—43.—H—44.—45.

PartC

Directions:Readthefollowingtextcarefullyandthentranslatetheunderlinedsegmentsinto

Chinese.WriteyouranswersontheANSWERSHEET.(10points)

TherehasbeensomeexplorationaroundtheuseofAIindigitalmarketing.Forexample,AI

canbeusedtoanalysewhattypeofadvertisingcontentorcopywouldbeappropriateto'speak'to

aspecifictargetcustomergroupbyrevealinginformationabouttrendsandpreferencesthrough

theanalysisofbigdata.(46)AIcanalsobeusedtoidentifythelifestylechoicesofcustomers

regardingtheirhobbies,fhvouritecelebritiesandfashionstoprovideuniquecontentinmarketing

messagesputoutthroughsocialmedia.AtthesametimeAIcanalsobeusedtogeneratecontent

forsocialmediapostsandchatsites.AIcanalsoprovideabridgebetweentheneedofthebrandto

communicateemotionallywiththecustomerandidentifyingtheirrapidlychangingneeds.

ThemaindisadvantageofusingAItorespondtocustomersisthatthereareconcernsabout

trustingpersonalinteractionstomachines,whichcouldleadnotonlytothesubsequentlossof

interpersonalconnections,butalsotoadecreaseinmarketingpersonnel.(47)Somebelievethat

AIisnegativelyimpactingonthemarketer'srolebyreducingcreativityandremovingjobs、but

theyareawarethatitisawayofreducingcostsandcreatingnewinformation.ByallowingAIto

developcontentsomebrandmarketersmayfindthattheyarelosingcontroloverthebrand

narrative.(48)Algorithmsthatareusedtosimulatehumaninteractionsarecreatingmanyofthese

concerns.especiallyasisquitesurewhattheoutcomesofusingAItointeractwith

customerswillbe.

ForAItobesuccessful,dataneedstobeaccessible,buttheuseofpersonaldataisbecoming

moreregulatedandtheautomatedsharingofdataisbecomingmoredifficult.(49)Ifcustomers

arenotwillingtosharedata、AIwillbestarvedofessentialinformationandwillnotbeableto

fimctioneffectivelyoremploymachinelearningtoimproveitsmarketingcontentand

communication.Therefore,unlesscustomersarepreparedtosignreleaseagreements,theuseof

AImaybecomesomewhatrestrictedinthefuture.NotonlycanAIhelptocreatethemarketing

content,butitcanalsoprovideanon-intrusivewayofdeliveringthecontenttothetarget

customers.Datacanbegatheredonwherethecustomercanbeengaged,suchaslocation,devices

used,websiteinteractions,andsitesv