區(qū)塊鏈和人工智能打造新商業(yè)的基石

Transforming

and

UpgradingTraditional

Business

with

AB2C傳統(tǒng)行業(yè)的升級和創(chuàng)新蔡棟Charles

Cai總裁助理兼大數(shù)據(jù)中心總經(jīng)理、首席架構(gòu)師

Senior

Advisor,CDO,Chief

Architect萬達(dá)網(wǎng)絡(luò)科技集團(tuán)Wanda

Internet

Technology

GroupWanda

Group商業(yè)地產(chǎn)Commercial

Properties文旅集團(tuán)Cultural

Tourism金融集團(tuán)、網(wǎng)絡(luò)科技集團(tuán)Finance

&TechnologyApart

from

250

Wanda

Plazas

and

85

5-starhotels

in

China,

there

are

self-owned

brandluxury

hotels

that

are

being

built

by

Wandain

some

global

major

cities,

e.g.

London,Madrid,

Los

Angeles,

Chicago,

Sydney

andGold

Coast.

Recently,

Wanda

and

GroupeAuchan

jointly

invested

3

billion

euro

inconstructing

a

large

cultural

tourism-

and-commerce

complex

in

Paris.There

are

four

companies

under

its

org.

:film,sports,

tourism

and

children’sentertainment.

The

business

units

operatein

different

countries

around

theworld

incl.AMC

Theatres

(US),

LegendaryEntertainment

(US),

Hoyts

Cinema(Australia),

Infront

Sports

(Switzerland),World

Triathlon

Corp

(US)

and

Sunseeker(UK).

It

also

has

25%

shareholder’s

equity

ofClub

Atlético

de

Madrid(Spain).It’s

committed

to

building

an

innovativebusiness

model

of

connecting

consumers

tobusinesses.

It

owns

the

companies

anfbusiness

lines

such

as

FeiFan

App,

Faifan

Pay,99bill,

Online

Lending,

Credit

RatingService,Aeon

Life

Insurance

and

Heading

ERPSoftware,

WIFI

operator-Wiwide,

Car

Parkoperator-ETCPFounded

in

1988,

Wanda

Group

now

operates

in

four

major

business

areas:Commercial

Properties,

Cultural

Tourism,

Finance,

andInternet

Technology.Wanda

Internet

Finance

Group

wassplit

into

Wanda

Finance

Group

+Wanda

Internet

Technology

Group

inOctober,

2

016關(guān)于萬達(dá)集團(tuán)–About

Wanda

Group關(guān)于萬達(dá)集團(tuán)–About

Wanda

GroupWanda

Group

owns

and/or

operates

the

largestcommercial

properties,

entertainment,

and

tourism

businessesWanda

Commercial

Properties,

the

largest

propertycompany

in

the

world,

with200+

Wanda

Plazas,26.32

million

square

meters,3000

partneredcommercial

projects,30,000

partnership

brands,welcoming

10

billionvisits

per

annum.Wanda

Film

Holding

Company

generates

world’s

largestrevenue

among

movie

industry.

It

is

theonly

completefilming

industry

chain

in

theworld,with

687

cinemas,7931

movie

screens,accounting

for

10%

of

global

Box

Office

salesWanda

Group

is

China’s

largest

tourism

projectowner

with

10

ultra-large

tourism

projects

withWanda

Hotel

Investment

&

Development

is

world’slargest

5-star

hotel

chain

owner,across

72

cities,

welcoming

8

million

guests

per

yearWanda

Sports

Holding

Company

is

world’slargest

sports

company,covering

26

countries

around

the

world,operatingmorethan

20

sportsprograms,and

4000

broadcasts

of

match

days

per

annum.size

of

approx.

20

Disneyland,hosting

300

million

visitsa

year關(guān)于萬達(dá)大數(shù)據(jù)中心–About

Wanda

Big

Data

CoE大數(shù)據(jù)范圍商業(yè)地產(chǎn)文化集團(tuán)網(wǎng)絡(luò)集團(tuán)外部數(shù)據(jù)萬達(dá)廣場數(shù)據(jù)商戶POS數(shù)據(jù)海量線下和線上數(shù)據(jù)Massive

offline,

online

data

streams百貨會員消費(fèi)數(shù)據(jù)

萬達(dá)合作廣場數(shù)據(jù)酒店數(shù)據(jù)兒童娛樂數(shù)據(jù)主題娛樂數(shù)據(jù)旅業(yè)數(shù)據(jù)WIFI數(shù)據(jù)停車數(shù)據(jù)飛凡APP數(shù)據(jù)快錢數(shù)據(jù)網(wǎng)貸數(shù)據(jù)移動端數(shù)據(jù)網(wǎng)頁端數(shù)據(jù)其他合作方移動運(yùn)營商院線數(shù)據(jù)財富管理打造國際一流的大數(shù)據(jù)團(tuán)隊，全面提升集團(tuán)科技創(chuàng)新能力World

Class

Team人工智能專家架構(gòu)專家ApacheCommitter數(shù)據(jù)科學(xué)家Fintech專家業(yè)務(wù)咨詢師AB2C團(tuán)隊人才建設(shè)和知識產(chǎn)權(quán)研發(fā)戰(zhàn)略開源社區(qū)實體商業(yè)的數(shù)字化／數(shù)據(jù)來源-DataSources/Smart

Hardware實體商業(yè)的數(shù)字化／數(shù)據(jù)來源-DataSources/Smart

Hardware姊竺The

FFan

Open

Platform3rd

PartyloT

HardwareService

RobotSmart

wristbandHotel

MachineFFanloT

Hardware3rd

PartyDataFFan

Data3rd

PartyAppsFFanAppsParkingWifiBeaconIndustry

DataMapDataSearch

DataMall

DataCity

DataStore

DataBaidu

App99Bill

AppETCPAppConsumer

AppBusiness

AppParking

App[IOTStoreAPVPubsub/WorkflowApp/Widget]＿n鮑．國Promotion．．＂

＂＿

＿儼PrinterModule＿I

I

I＿I＿

＿＿

＿I

I

I

ISensorModuleFace

RecoModuleMembershipBig

Data

Srvs:

Labeling

Prediction[II]Indoor

Positioning

Id

OrchestrationData

Recommendation(ItTransProtocoI凹Motherboard][9Open

Hardware

PIatform](ll

DataProtoco|Q[@Open

DataPIatform]Messaging旦Workflow

J

：巾App屯UI

ProtocoI

J：口Open

Application/Widget

Platform][eiaOPEN

PLATFORM]萬達(dá)成都云基地+分布式網(wǎng)絡(luò)–Wanda

InternetData

Center

and

Distributed

Network數(shù)據(jù)驅(qū)動、技術(shù)驅(qū)動的戰(zhàn)略思路Data

Driven,Technology

Driven

Strategies初期狀態(tài)

2016.01目前目標(biāo)

2017.08中、長期目標(biāo)托馬斯.達(dá)文波特《哈佛商業(yè)評論》Thomas

DavenportHBRDIKW半自動、全自動化以前發(fā)生了什么？（標(biāo)簽）Whathappened?未來什么會發(fā)生？to

happen?為什么（預(yù)測）WhyWhat’s

going商業(yè)智能BI80%預(yù)測分析PredictiveAnalytics250%＋可計量的投資回報Quantitative

ROIThe

Ironside

GroupWisdom智慧Knowledge知識Information信息Data數(shù)據(jù)大數(shù)據(jù)架構(gòu)COE數(shù)據(jù)科學(xué)COE區(qū)塊鏈COEData

Driven:Data

Science

DIKW

Maturity

Matrix數(shù)據(jù)科學(xué)的DIKW成熟度Information信息Data數(shù)據(jù)Knowledge知識Wisdom/Intelligence智慧／智能RDBMS

IngestionRESTful

/

JSONIngestionTextIngestionHTML/XML

IngestionAPI

HarvestingImage

/

VideoIngestionNatural

LanguageProcessingMetadataManagementOntology

/

GraphManagementElastics

/

CloudComputingCase

ManagementStreamingProcessingTopic

/

EntityExtractionFeature

ExtractionTemporalIdentificationGeo-locationDetectionDescriptiveAnalysisCo-referenceExtractionTF/Inv-TFAnalysisN-Gram

AnalysisSentiment

AnalysisSocial

InfluenceNetwork

AnalysisCrowd-sourcingAnalysisTime

Series

AnalysisDifferencing

AnalysisEvent

/

CausationAnalysisProfile&

TrendAnalysisClassificationAnalysisClustering

AnalysisGeospatial

AnalysisInference

AnalysisMonitoring

&AlertingCollaborativeFilteringPredictive

AnalysisNeural

NetworkAnalysisSimulation

&OptimizationWorkflowIntegrationDashboardsRecommendationEngineAI

Engine(AI-as-a-Service)AnticipatoryIntelligenceAI

Expert

Q&ASystemPrescriptive

AnalysisMinimumBasicIntermediateAdvanced/CompleteData

Science

/

Machine

LearningPlatform

Engineering

/

Data

ProductVisualization

EngineeringMR

Big

Data:

Map/Reduce

|

in-memoryDS

PEVIZVendor

Products

/

ServicesOpen

Source

Software

/

HardwareMR

Deep

LearningDS

(Deep

NeuralPE

Network)DS

MRPEMRDSDSPEFeature

MatchingAnomalyDetectionMRMRMRMRDSMRPEPEPEPEPEMRDSMRDSMRMRDSDSMRDSDSDSDSMRMRDSDSDSDSMRDSPEVIZPEVIZDSDSDS

Decision

Trees

/Random

ForestDSDSDSPEVIZDSPE

Insight

VisualizationVIZDSDS

MRDSDSDS

PEPEDSWord2Vec

/Doc2Vec

AnalysisMRSensors

/

ActuatorsPESensor

Data

FusionPEIPv6

Mesh

WirelessNetworkPEWisdom智慧Knowledge知識Information信息Data數(shù)據(jù)Blockchain

/Distributed

Ledger/Smart

ContractMR

PEPreemptive

AnalysisPEDS技術(shù)驅(qū)動：新一代計算架構(gòu)vs傳統(tǒng)架構(gòu)–Tech

Driven:Modern

Internet

Architecture全文檢索音頻／視頻數(shù)據(jù)計算機(jī)視覺＋深度學(xué)習(xí)數(shù)據(jù)庫、數(shù)據(jù)倉庫分布式NoSQL+圖形數(shù)據(jù)庫商業(yè)分析智能大數(shù)據(jù)分析＋數(shù)據(jù)科學(xué)輕量型容器＋微服務(wù)＋APIn-層架構(gòu)語義搜索有名實體識別專家系統(tǒng)N連詞關(guān)鍵詞搜索分類搜索時空搜索表

主鍵

外鍵節(jié)點(diǎn)

關(guān)系

標(biāo)簽

屬性歷史數(shù)據(jù)分析即時分析

預(yù)測分析

定制分析數(shù)據(jù)庫

應(yīng)用服務(wù)器Web前段IaaS/PaaS/SaaS

數(shù)據(jù)中心操作系統(tǒng)商業(yè)軟件開放源代碼軟件傳統(tǒng)數(shù)據(jù)中心云計算分布、容錯

發(fā)現(xiàn)機(jī)制

版本控制自然語言處理傳統(tǒng)金融系統(tǒng)數(shù)據(jù)庫去中心分布式區(qū)塊鏈傳統(tǒng)基金代理、理財人工智能、機(jī)器人投資低成本、社區(qū)

專業(yè)公司提供服務(wù)昂貴CAPEX/OPEX更新慢、架構(gòu)老過多或過少部署、無彈性加強(qiáng)數(shù)據(jù)處理能力，協(xié)同深度挖掘也太內(nèi)外部數(shù)據(jù)，服務(wù)多個利益相關(guān)者快速推出分布式、可擴(kuò)展架構(gòu)的業(yè)務(wù)支撐系統(tǒng)，大大降低運(yùn)營成本充分利用人工智能科技的進(jìn)步、結(jié)合顛覆性技術(shù)、不斷推出創(chuàng)新產(chǎn)品AB2C

?

AI

+

Big

Data

+

Blockchain

+

Cloud

Computing-

世界級的、滿足PCI-DSS認(rèn)證標(biāo)準(zhǔn)的開源企業(yè)級AB2C平臺–Open

Source

Platforms-

人工智能驅(qū)動數(shù)字化新商業(yè)

AI

to

drive

new

biz

model3000家飛凡商業(yè)聯(lián)盟廣場3萬家品牌2.6億用戶數(shù)據(jù)院線/酒店/旅游/主題樂園/體育等萬達(dá)體系各業(yè)態(tài)數(shù)據(jù)-

大數(shù)據(jù)+云計算

數(shù)據(jù)驅(qū)動、技術(shù)驅(qū)動

-

區(qū)塊鏈可信價值網(wǎng)絡(luò)Data

Driven,

Technology

Driven Blockchain

trusted

Internet

of

ValueAB2C創(chuàng)新業(yè)務(wù)實例：數(shù)字化實體店Innovation

Example:Digital

StoreAB2C創(chuàng)新業(yè)務(wù)實例：數(shù)字化實體店Innovation

Example:Digital

StorePOS+區(qū)塊鏈

BlockchainClient

SDKStereo

Camera雙目攝像頭（人流、動線、性別）GPS／RFid物流倉儲管理（商品全程追蹤）Logistric

TrackingAR/VR

Experience增強(qiáng)現(xiàn)實／虛擬現(xiàn)實體驗區(qū)深度學(xué)習(xí)攝像頭（目標(biāo)檢測和動作判別）Deep

Learning

Camera百億級超級商品目錄、零售ERP接口、會員權(quán)益系統(tǒng)結(jié)構(gòu)

Product

Catalog大數(shù)據(jù)／云計算（爆款預(yù)測、客戶畫像、精準(zhǔn)推薦、物流優(yōu)化、競拍）Big

Data

Machine

Learning,RecommendationEngine區(qū)塊鏈+智能合約Blockchain

Smart

Contract（自動T+1分賬、產(chǎn)品、原材料、質(zhì)量溯源、數(shù)字錢包、數(shù)字權(quán)益）AB2C創(chuàng)新業(yè)務(wù)實例：共享商業(yè)平臺Shared

Business

Platform資金直通商品直通工廠專業(yè)品牌實體店現(xiàn)狀未來自主品牌消費(fèi)者物流ERP零售業(yè)ERP制造業(yè)ERP物流／倉儲代理商批發(fā)商商品：頻繁的所有權(quán)變更工廠：貸款成本高＋滯后的貨款回籠顛覆所有權(quán)商品易手競拍物流、倉儲銷售回款+供應(yīng)鏈融資大數(shù)據(jù)、信用保證、智能合約、場景數(shù)字化門店分銷電商消費(fèi)者銷售分賬專業(yè)品牌工廠自主品牌柔性生產(chǎn)+物聯(lián)網(wǎng)+區(qū)塊鏈+共享經(jīng)濟(jì)原料基地 工廠物流零售門店共享商業(yè)精選標(biāo)準(zhǔn)播種田間運(yùn)作收割過磅檢驗分揀打包運(yùn)輸原料加工配料添加元件生產(chǎn)組裝驗收包裝質(zhì)檢倉儲配送出貨收貨上架盤點(diǎn)售后服務(wù)銷售012345678910111213141516171819202123依托區(qū)塊鏈分布式賬本的加密技術(shù)，保障敏感信息安全和不可篡改；原料/品質(zhì)溯源經(jīng)營許可認(rèn)證質(zhì)檢認(rèn)證使用行業(yè)尖端的物聯(lián)網(wǎng)技術(shù)，采集商品從原料到銷售的23道環(huán)節(jié)；原料/生產(chǎn)信息采集數(shù)據(jù)加密高效傳輸智能化場景應(yīng)用借助大數(shù)據(jù)的海量吞吐和數(shù)據(jù)挖掘，實現(xiàn)商品全產(chǎn)業(yè)鏈和流程的透明化和數(shù)字化；云存儲分布式數(shù)據(jù)庫分布式數(shù)據(jù)挖掘驗真查詢（VR/AR）22區(qū)塊鏈物聯(lián)網(wǎng)大數(shù)據(jù)產(chǎn)地溯源信息掃碼驗真溯源溯源碼生成AB2C創(chuàng)新業(yè)務(wù)實例：供應(yīng)鏈溯源–萬達(dá)深源商品溯源和安全平臺Innovation

Example:

Supply

Chain:

Product

Traceability

and

Safety

PlatformAB2C：萬達(dá)區(qū)塊鏈–Wanda

Blockchain

Strategy萬達(dá)網(wǎng)絡(luò)科技集團(tuán)標(biāo)準(zhǔn)化工作StandardWorksLinux基金會超級賬本項目HyperledgerProject董事會成員0

超級賬本中國技術(shù)工作組主席工信部技術(shù)與產(chǎn)業(yè)發(fā)展論壇副理事長0

2016中國區(qū)塊鏈技術(shù)和應(yīng)用發(fā)展白皮書0

ISO/IEC

TC307中國代表團(tuán)成員0

國標(biāo)委專家委員會委員0

華東區(qū)塊鏈?zhǔn)跈?quán)評測中心0

區(qū)塊鏈技術(shù)參考架構(gòu)、測評標(biāo)準(zhǔn)、區(qū)塊鏈格式規(guī)范編寫單位開源貢獻(xiàn)Open

SourceProjectContributions工信部區(qū)塊鏈開源推進(jìn)工作組組長向開源社區(qū)貢獻(xiàn)區(qū)塊鏈平臺、瀏覽器、工具包代碼聯(lián)合Cloudera發(fā)布大力神區(qū)塊鏈BaaS平臺聯(lián)合Intel在大數(shù)據(jù)脫敏分布式計算上開展開源工作行業(yè)合作Industry

Partnership平臺級項目BlockchainPlatforms行業(yè)解決方案0

區(qū)塊鏈交易所–天安金融交易所0

區(qū)塊鏈電子發(fā)票–百望萬達(dá)內(nèi)部創(chuàng)新部門0

區(qū)塊鏈積分–數(shù)字權(quán)益平臺事業(yè)部0

區(qū)塊鏈供應(yīng)鏈管理–共享商業(yè)平臺事業(yè)部萬達(dá)“鏈+”開放應(yīng)用平臺社區(qū)建設(shè)、政府合作Community

and

Gov

Collaboration同濟(jì)大學(xué)區(qū)塊鏈教材編寫單位貴陽區(qū)塊鏈加速營牽頭培訓(xùn)單位金鏈盟成員聯(lián)盟鏈：支付、銀行、電商、?供應(yīng)鏈等垂直行業(yè)合作聯(lián)盟鏈0

區(qū)塊鏈存證–法大大成功舉辦超級賬本亞洲黑客馬拉松AB2C：Linux基金會超級賬本項目–Linux

Foundation

Hyperledger

Project2016年8月加入，中國唯一頂級成員（Premier

Member）代碼貢獻(xiàn)，JS

Chaincode模型提案，國標(biāo)加密軟硬件方案國際社區(qū)推動中國技術(shù)工作組主席主辦Meetup、Hackathon企業(yè)級設(shè)計開源模塊化工信部區(qū)塊鏈技術(shù)和產(chǎn)業(yè)發(fā)展論壇2016年9月加入，成為副理事長單位工信部區(qū)塊鏈白皮書編寫工作-金融服務(wù)、供應(yīng)鏈管理、文化娛樂、智能制造、社會公益、教育就業(yè)六大典型應(yīng)用場景11月，區(qū)塊鏈和分布式賬本技術(shù)參考架構(gòu)編制工作12月，區(qū)塊鏈開源項目和公有鏈測試評價方案國內(nèi)社區(qū)推動論壇開源推動工作組組長建設(shè)區(qū)塊鏈開源應(yīng)用Github倉庫工信部區(qū)塊鏈開發(fā)者大賽AB2C：萬達(dá)區(qū)塊鏈應(yīng)用場景–Blockchain

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Wanda

Eco-system數(shù)字權(quán)益自動理賠金融資產(chǎn)交易萬達(dá)財富平臺：建立基于區(qū)塊鏈的金融資產(chǎn)交易平臺，快速確權(quán)，提高效率和流動性，降低人為欺詐和操作風(fēng)險票據(jù)建立數(shù)字票據(jù)在鏈上全生命周期的交易流轉(zhuǎn)，降低假票、一票兩賣等風(fēng)險供應(yīng)鏈金融建立上下游的資金流/物流/信息流的鏈上流轉(zhuǎn)，提升效率并降低重復(fù)抵押等風(fēng)險交易后清結(jié)算通過鏈上結(jié)算數(shù)字代幣，實現(xiàn)近實時的交易后清結(jié)算，節(jié)省人工對賬等成本跨境支付通過鏈上中介結(jié)算代幣，簡化跨境支付流程，大幅縮短支付時間利用區(qū)塊鏈發(fā)行鏈上積分、卡券，促進(jìn)權(quán)益的流轉(zhuǎn)，提升權(quán)益利用率，降低權(quán)益盜用等風(fēng)險文化眾籌版權(quán)、IP等權(quán)益記錄在鏈上，有保障可追溯，且促進(jìn)了權(quán)益的二次轉(zhuǎn)讓合同存證鏈上進(jìn)行合同簽署、登記和驗真，可提供電子舉證，且可引入監(jiān)管節(jié)點(diǎn)實時監(jiān)控。物聯(lián)網(wǎng)智能硬件數(shù)字登記身份，自治運(yùn)行資產(chǎn)確權(quán)、流轉(zhuǎn)、支付，降低運(yùn)營成本征信萬達(dá)征信：構(gòu)建全面真實的個人信用護(hù)照，用于金融、生活等場景電子病歷、藥方數(shù)字醫(yī)療實現(xiàn)，建立醫(yī)院與藥房之間的鏈上電子病歷、藥方流轉(zhuǎn)，保障藥方安全可溯源百年人壽：將出險信息記錄在鏈上，賠付等全流程可追溯，保障權(quán)益且自動完成，提升用戶體驗Blockchain

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