墨西哥報紙el heraldo用戶市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓(xùn)課件

CONSUMERS&BRANDSDaily

newspapers:

El

Heraldo

deMéxico

readers

in

MexicoConsumer

InsightsAugust

2023Consumer

Insights

Global

surveyIntroductionReport

overviewGlobalsurvey

methodology

(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofEl

Heraldo

deMéxico

readers

inMexico:who

theyare;

what

theylike;

what

they

think;

andhowtoreach

them.

Itprovides

insightson

theirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56

countriesAdditionally,thereport

allows

thereader

tobenchmark

ElHeraldo

deMéxico

readers

inMexico(’’brandusers’’)

againstMexican

readers

of

dailynewspapers

ingeneral

(’’category

users’’),

and

theoverall

Mexican

onliner,

labelled

as’’allNumberofrespondents:?

12,000+

forcountries

with

the

extended

survey(including

Mexico)?

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

agerespondents’’

inthecharts.Thereport

isupdatedquarterly

andisbased

on

dataFieldwork:from

theConsumer

InsightsGlobal

survey,

an?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

the

extended

survey

areupdatedfourtimesayearinternational

survey

thatcovers

more

than15,000brandsacross

56

countries.2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

August

2023Sources:CHAPTER

01Management

summary?

Brand

usage?

Key

insightsEl

Heraldo

de

México

ranksthird

among

dailynewspapers

in

MexicoManagement

summary:

brandusageand

competitionTop10

most

read

dailynewspapersinMexicoElUniversalElFinancieroElHeraldo

deMéxicoElSol

deMéxicoMilenio46%25%25%24%23%22%21%20%20%LaJornadaReformaElEconomistaExcélsiorLaPrensa13%4Notes:"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past2

weeks?";Multi

Pick;Base:n=199,

readers

ofdaily

newspapersConsumer

Insights

Global

as

of

August

2023Sources:El

Heraldo

de

México

readers

inMexicoManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsElHeraldo

deMéxico

is

more

popularamong

Generation

Zthanother

dailynewspapers.Being

successful

isless

important

to

ElHeraldo

deMéxico

readers

than

toother

readers

ofdailynewspapers.Itstands

out

that28%

ofElHeraldo

deMéxico

readers

prefer

toown

hardcopies

of

films,booksor

music.ElHeraldo

deMéxico

readers

access

theinternet

viaagamingconsole

moreoften

than

theaverage

reader

ofdailynewspaper.Similartoother

dailynewspapers,

ElHeraldo

deMéxico

hasahighshareofmale

readers.Sportsisarelatively

prevalent

interestof

ElHeraldo

deMéxico

readers.24%

ofEl

Heraldo

deMéxico

readersareinnovators

or

early

adopters

of

newproducts.Onsocial

media,

ElHeraldo

deMéxicoreaders

interact

with

companies

moreoften

than

other

readers

ofdailynewspapers.Socializing

is

arelatively

popularhobbyElHeraldo

deMéxico

hasalarger

share

among

ElHeraldo

deMéxico

readers.of

readers

withalow

income

than

otherArelatively

highshare

ofElHeraldo

deMéxico

readers

think

thateducation

isanissuethatneeds

tobeaddressed.dailynewspapers.ElHeraldo

deMéxico

readersremember

seeing

adson

blogs

andforums

more

often

thanotherreadersof

dailynewspapers.ElHeraldo

deMéxico

readers

aremorelikely

to

liveinrural

areas

and

townsthan

readers

of

dailynewspapers

ingeneral.5Sources:Consumer

Insights

Global

as

of

August

2023CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+El

Heraldo

de

México

is

more

popular

among

GenerationZ

than

other

dailynewspapersDemographic

profile:

generationsAge

of

consumersinMexicoBrand

users34%46%18%2%3%Category

usersAllrespondents24%47%26%24%32%41%4%Generation

ZMillennialsGeneration

XBaby

Boomers7Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past2

weeks?";Multi

Pick;Base:n=50,

El

Heraldo

de

México

readers,

n=199,

readers

ofdaily

newspapers,

n=12151,

allrespondentsSources:Consumer

Insights

Global

as

of

August

2023Similar

to

other

daily

newspapers,

El

Heraldo

de

México

has

a

high

share

ofmale

readersDemographic

profile:

genderGenderofconsumersinMexicoBrand

users64%36%Category

usersAllrespondents61%39%51%49%MaleFemale8Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past

2weeks?";

Multi

Pick;

Base:

n=50,

El

Heraldo

de

Méxicoreaders,

n=199,

readersofdaily

newspapers,

n=12151,all

respondentsSources:Consumer

Insights

Global

as

of

August

202362%

of

El

Heraldode

México

readers

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinMexico52%51%46%23%19%18%12%10%10%10%10%8%7%6%

6%

6%3%2%0%

1%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents9Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthe

following

printed

daily

newspapers

have

you

readin

the

past2

weeks?";Multi

Pick;Base:n=50,

El

Heraldo

de

México

readers,

n=199,readers

ofdaily

newspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sources:El

Heraldo

de

México

has

a

larger

share

of

readers

with

a

low

income

than

otherdaily

newspapersDemographic

profile:

incomeShare

ofconsumersinMexicointhehigh,

middle,

andlow

thirdsofmonthly

householdgrossincomeBrand

users22%33%46%Category

usersAllrespondents37%32%32%33%33%33%HighMiddleLow10

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past

2weeks?";Multi

Pick;

Base:

n=50,

ElHeraldo

de

Méxicoreaders,

n=199,

readers

ofdaily

newspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

readers

of

daily

newspapers,

El

Heraldo

de

México

readersare

relatively

likely

to

live

in

a

multi-generational

familyDemographic

profile:

household

classificationTypeof

householdsin

whichconsumersinMexicolive40%37%31%26%20%19%18%17%16%16%11%8%8%7%6%4%4%4%4%3%0%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents11

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past2

weeks?";Multi

Pick;Base:

n=50,

El

Heraldo

de

México

readers,

n=199,

readers

ofdaily

newspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023El

Heraldo

de

México

readers

are

more

likely

to

live

in

rural

areas

and

townsthan

readers

of

daily

newspapers

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinMexico35%34%32%24%20%19%18%18%16%14%13%10%10%9%9%8%6%5%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents12

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past2weeks?";Multi

Pick;Base:

n=50,

El

Heraldo

de

México

readers,

n=199,

readers

ofdailynewspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

20236%

of

El

Heraldo

de

México

readers

consider

themselves

part

of

the

LGBTQ+communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinMexicoBrand

users6%5%7%88%89%6%5%5%Category

usersAllrespondents88%YesNoWould

rathernot

say13

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past

2weeks?";Multi

Pick;

Base:

n=50,

ElHeraldo

de

México

readers,

n=199,readers

ofdaily

newspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedBeing

successful

is

less

important

to

El

Heraldo

de

México

readers

than

to

otherreaders

of

daily

newspapersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinMexico59%60%56%46%45%41%38%42%40%39%36%35%35%34%27%32%31%30%29%28%20%13%16%15%10%10%

10%8%8%6%Anhonest

andrespectable

lifeAhappyrelationshipSafety

andsecurityLearningnew

thingsTobesuccessfulAdvancingmy

careerMaking

myown

decisionsHavingagood

timeTraditionsSocial

justiceBrand

usersCategory

usersAllrespondents15

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past2

weeks?";Multi

Pick;Base:n=50,

El

Heraldo

de

Méxicoreaders,

n=199,

readersofdaily

newspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sports

is

a

relativelyprevalent

interest

of

El

Heraldo

de

México

readersConsumer

lifestyle:

main

interestsTop10

interestsofEl

Heraldo

deMéxicoreadersinMexico64%64%62%62%60%60%60%58%53%52%54%53%52%50%50%46%43%48%48%46%46%44%

42%38%44%43%33%41%38%34%SportsMovies,TVshows&musicScience

&technologyFinance&economyHealth

&fitnessFood

&diningTravelFamily

&parentingCareer

&educationHistoryBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthe

following

printed

daily

newspapers

have

youread

in

the

past2

weeks?";Multi

Pick;Base:n=50,

El

Heraldo

de

México

readers,

n=199,

readers

ofdailynewspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Socializing

is

a

relatively

popular

hobby

among

El

Heraldo

de

México

readersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofEl

HeraldodeMéxicoreadersinMexico66%55%55%54%54%54%52%50%48%39%45%46%45%44%44%44%43%41%42%42%42%38%34%40%37%36%36%33%32%25%Video

gamingOutdooractivitiesReadingTech

/computersSocializingCooking/bakingDoing

sportsandfitnessPetsTravelingCars/vehiclesBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past

2weeks?";Multi

Pick;

Base:

n=50,

El

Heraldo

de

Méxicoreaders,

n=199,

readers

ofdailynewspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023El

Heraldo

de

México

readers

are

more

likely

to

go

running

orjogging

than

otherreaders

of

daily

newspapersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofEl

Heraldo

deMéxicoreadersinMexico42%32%30%30%30%26%24%23%22%21%21%19%18%18%18%16%16%14%13%12%11%10%9%9%9%8%7%7%6%5%Running/JoggingSoccerFitness,aerobics,cardioBasketballCyclingDancingHikingAmericanFootball

/FlagFootballSwimming/DivingVolleyball

/Beach

VolleyballBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past2

weeks?";Multi

Pick;Base:n=33,

El

Heraldo

de

México

readers,n=265,

readersofdaily

newspapers,

n=6286,

all

respondentsConsumer

Insights

Global

as

of

August

2023El

Heraldo

de

México

readers

are

more

likely

to

follow

soccer

than

other

readersof

daily

newspapersConsumer

lifestyle:

sports

followedTop10

sports

followed

byElHeraldo

deMéxicoreadersinMexico58%45%34%32%32%31%29%19%28%24%

24%14%23%12%17%14%14%14%12%12%12%12%10%8%8%7%7%5%4%Cycling4%SoccerBoxingAmericanfootballBaseballBasketballVolleyballMixedMartial

ArtsTennisAthletics(track&

field)Brand

usersCategory

usersAllrespondents19

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthe

following

printed

dailynewspapers

have

you

readin

the

past2

weeks?";Multi

Pick;Base:n=32,

El

Heraldo

de

Méxicoreaders,

n=226,

readers

ofdaily

newspapers,

n=4646,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

04Consumer

attitudes?

Attitudestowards

digital

media?

Innovation

adoption?

Challenges

facing

thecountry?

Politics20Itstands

out

that

28%

of

El

Heraldo

de

México

readers

prefer

to

own

hardcopies

of

films,

books

or

musicConsumer

attitudes:media

&digitalmediaAgreementwithstatements

towards

media&digital

mediainMexico70%

70%63%60%54%51%44%36%29%28%20%15%13%12%10%Digitalservices

allowme

to

discover

newandexcitingcontentIprefer

digitalcontentasitiseasier

tomanageIusealternativewebsites

andappstowatchpaidIprefer

toown

hardcopies

of

films,books

or

music(e.g.,DVD,

CD,vinyl)Idon’ttrustthemainstream

media

inmy

country

ofresidence(e.g.,news

channels)content

forfreeBrand

usersCategory

usersAllrespondents21

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthe

following

printed

daily

newspapers

have

you

readin

the

past

2weeks?";Multi

Pick;Base:n=50,

El

Heraldo

de

México

readers,

n=199,

readersofdailynewspapers,

n=2020,

all

respondentsConsumer

Insights

Global

as

of

August

202324%

of

El

Heraldode

México

readers

are

innovators

or

early

adopters

of

newproductsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinMexico40%40%38%29%27%20%20%18%16%16%16%12%4%2%1%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards22

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past

2weeks?";Multi

Pick;Base:

n=50,

El

Heraldo

deMéxico

readers,

n=199,

readers

ofdaily

newspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

El

Heraldo

de

México

readers

think

that

education

is

anissue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacingMexicoaccordingtoEl

Heraldo

deMéxicoreaders80%70%70%65%64%59%56%57%54%60%58%57%56%

50%49%54%52%44%50%47%48%45%40%46%43%42%41%34%26%21%EducationCrimePovertyRising

prices

Unemployment/inflation/Food

andwater

securityEnvironmentHealth

andsocial

securityEconomicsituationImmigrationcost

of

livingBrand

usersCategory

usersAllrespondents23

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past2

weeks?";MultiPick;Base:n=50,

El

Heraldo

de

México

readers,

n=199,

readers

ofdaily

newspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023El

Heraldo

de

México

readers

tend

to

have

moreleft

leaning

political

views

thanother

readers

of

dailynewspapersConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinMexicoBrand

users36%18%34%12%13%Category

usersAllrespondents28%33%27%24%30%27%19%LeftCenterRightPrefer

nottoanswer24

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthe

following

printed

dailynewspapers

have

youreadin

the

past2

weeks?";Multi

Pick;Base:n=50,

El

Heraldo

de

México

readers,

n=199,

readers

ofdailynewspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

05Marketing

touchpoints?

Internet

usagebydevice?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsEl

Heraldo

de

México

readers

access

the

internet

via

a

gaming

console

moreoften

than

the

average

reader

of

daily

newspaperMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinMexicouse

regularly

toaccesstheinternet90%89%87%82%76%72%70%60%60%57%56%55%

54%50%48%48%47%46%45%40%37%38%38%34%31%31%24%SmartphoneSmart

TVGaming

consoleLaptopTabletSmart

speakersAllrespondentsDesktop

PCStreaming

deviceSmartwatchBrand

usersCategory

users26

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past

2weeks?";Multi

Pick;

Base:

n=50,

El

Heraldo

de

Méxicoreaders,

n=199,

readers

ofdaily

newspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023On

social

media,

El

Heraldo

de

México

readers

interact

with

companies

moreoften

than

other

readers

of

daily

newspapersMarketing

touchpoints:social

media

usageSocial

mediaactivitiesinMexicobytype68%

66%60%64%61%60%60%57%58%52%59%58%56%54%

54%53%

52%48%39%46%40%48%33%42%42%36%30%28%27%20%10%10%9%1%0%

0%SentprivatemessagesFollowedpeopleLiked

postsbyotherusersLikedcompanypostsPostedpictures/videosCommentedon

postsSharedpostsbyother

usersFollowedcompaniesPosted

texts/statusSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediaupdatespassivelyBrand

usersCategory

usersAllrespondents27

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past

2weeks?";Multi

Pick;Base:

n=50,

El

Heraldo

de

Méxicoreaders,

n=199,

readers

ofdaily

newspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023El

Heraldo

de

México

readers

tend

to

listen

to

podcasts

more

often

thanreaders

of

daily

newspapers

in

generalMarketing

touchpoints:media

usagebychannelTypeof

mediaconsumersinMexicohavebeen

using

inthepast4weeks88%86%

83%84%81%81%74%73%72%73%72%66%64%70%67%68%60%54%53%51%44%47%

51%48%46%45%39%30%28%26%16%10%4%DigitalvideocontentTVDigitalmusiccontentRadioMovies

/cinemaDailynewspapersPodcastsMagazinesOnlinenewswebsitesOnlinemagazinesWeeklynewspapersBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthe

following

printed

daily

newspapers

have

youreadin

the

past2weeks?";Multi

Pick;Base:

n=50,

El

Heraldo

de

México

readers,

n=199,readers

ofdaily

newspapers,

n=6058,

all

respondentsConsumer

Insights

Global

as

of

August

2023El

Heraldo

de

México

readers

remember

seeing

ads

on

blogs

and

forums

moreoften

than

other

readers

of

daily

newspapersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereEl

Heraldo

deMéxicoreadersinMexicohavecome

across

digital

advertisinginthepast4weeks70%65%62%58%52%48%46%39%42%37%34%

34%40%40%33%36%36%36%35%32%29%34%32%32%31%25%30%28%17%11%Video

portalsSocial

mediaVideo

gamesOnlinestoresEditorialwebsitesandappsSearch

engines

MusicportalsWebsitesandappsof

brandsVideo

streamingservicesBlogs/forumsBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthe

following

printed

dailynewspapers

have

youreadin

the

past

2weeks?";Multi

Pick;

Base:n=50,

El

Heraldo

de

Méxicoreaders,

n=199,

readers

ofdaily

newspapers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023El

Heraldo

de

México

readers

remember

ads

they

saw

directly

in

the

store

moreoften

than

other

readers

of

daily

newspapersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinMexicohavecome

across

non-digital

advertisinginthepast4weeks66%63%62%56%54%

54%52%48%48%38%48%44%42%42%34%40%35%28%28%20%25%22%21%17%OnTVDirectly

inthestoreInprinteddailynewspapersOnadvertisingspacesInprintedmagazinesandjournalsAtthemovies/cinemaOntheradioBy

mailshot

/advertisingmailon

thegoBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthe

following

pr