全球軟件行業(yè)市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.4

INDUSTRIES

&

MARKETSSoftware:

market

data

&analysisFormoreinformationaboutthisreport,pleasevisit:https://www.com/outlook/tmo/software/worldwideOctober

2023Agenda01

MarketInsightOverview3172030MarketmethodologyKeyplayersTrends02

MarketsEnterpriseSoftware39434751ApplicationDevelopmentSoftwareSystemInfrastructureSoftwareProductivitySoftware03

AppendixProductoverviewAuthor55602MARKET

INSIGHTOverviewCorporate

investments

within

the

Software

market

are

expected

to

continue

theshift

toward

service

solutionsOverview:managementsummaryTheSoftwaremarketiscurrentlyundergoingchangesascompaniesareinvestingin

In2022,

theoverallglobalSoftwaremarketwasvaluedatUS$610billion.technologytoadapttoeconomicchallengesandprepareforpotentialrecessions.Amidsteconomicchallenges,businessesarerecognizingtheimportanceofdigitaltransformationasacatalystforlong-termsuccess.Theyareembracinginnovativetechnologiesandsoftwaresolutionstomodernizetheiroperations,optimizeefficiency,andenhancecustomerexperiences.Thisstrategicshifttowarddigitalinitiativesisdrivenbyaclearunderstandingthatstayingaheadofthecompetitionrequirescontinuousadaptationandevolution.Accountingfor41%ofworldwiderevenueswithintheSoftwaremarket,EnterpriseSoftwarewasthebiggestmarketin2022.Thiscanbeattributedtothefactthatitissowidelyusedinmanycompanies.TheSoftwaremarketisstructuredintofourmarketsbasedonthefunctionalityofthesoftware,eachservingdistinctpurposesandcateringtospecificneeds.TheyareEnterpriseSoftware,ApplicationDevelopmentSoftware,SystemInfrastructureSoftware,andProductivitySoftware.IncomparisontoothermarketswithinthebroaderSoftwaremarket,EnterpriseSoftwarehasshownthefastestgrowthrate,whichispredominantlydrivenbycustomerrelationshipmanagementsoftware.(1)WhileEnterpriseSoftwaretakestheleadintermsofrevenuegeneration,theotherDigitaltransformationandcloud-basedsoftwarearekeydriversofinvestmentintheSoftwaremarket.Thereisahighdemandforsoftwarethatfocusesonautomatingprocessesandanalyzingdatatoimprovebusinessinsightsandefficiency.Thesoftware-as-a-service(SaaS)modelisgainingsignificanttractionand

marketscontributesignificantlytotheoverallecosystem,fulfillingcrucialfunctionspopularityamongindividualsandcompaniesalike.Thismodelprovidesasolutionforeffectivelymanagingcomplexapplicationenvironmentswhilesimultaneouslyreducingimplementationtimeandcosts.Asaresult,demandforEnterpriseSoftware,thelargestrevenue-generatingmarketwithinthebroaderSoftwaremarket,isincreasingsignificantly.suchassoftwaredevelopment,infrastructuremanagement,andenhancingproductivityandcollaboration.TheSoftwaremarketisledbyavarietyoflarge,well-knowncompaniesaswellassmallercompaniesthatarespecializedinaspecifictypeofsoftware.ThekeyplayersthatarediscussedinthisreportareMicrosoft,SAP,Adobe,andOracle.4Sources:MarketInsights

2023TheSoftware

market

covers

a

wide

range

of

markets

thatcan

be

usedin

bothprofessional

andprivate

environmentsOverview:marketdefinition(1/2)In

scopeOutof

scope?

Productivitysoftware,enterprisesoftware,applicationdevelopmentsoftware,andsysteminfrastructuresoftware?

PCandgamingsoftware?

SocialnetworkingIn

general,

Software

is

defined

as

a

set

of

instructionswritten

as

programming

code

to

execute

specific

taskson

a

computing

device.

The

Software

market

covers

awide

range

of

software

products

and

solutions

thatare

publicly

sold

by

various

companies.

Most

softwaresolutions

in

this

market

are

designed

for

professionaluse,

but

some

can

also

be

suitable

for

personal

use.Theycanalsorangefrom

basic

productivitytools,

suchas

word

processors

and

spreadsheets,

to

complexsoftware

solutions,

such

as

project

management

tools,graphic

design

software,

and

enterprise

resourceplanningsoftware?

Free-of-chargesoftware?

Customapplications?

Revenuefromresellers?

Valueaddedtax(VAT)?

RevenuefromB2B,B2C,andB2G,andrevenuefromlicensesandsubscriptions?

Revenuefromon-premisesandcloud-basedsoftware5Notes:Productsin

theSoftwaremarketcan

beobtained

in

twoways:ason-premisessoftware,whichissold

viaatransactionallicenseorasubscription,and

ascloud-basedsoftware(software-as-a-service/SaaS),whichismostcommonlysold

asasubscription.Sources:MarketInsights

2023Four

markets

thatcan

be

identifiedwithin

the

Software

marketOverview:marketdefinition(2/2)Enterprise

SoftwareApplication

Development

SoftwareSystemInfrastructure

SoftwareProductivity

SoftwareTheEnterpriseSoftwaremarketcoverssoftwareapplicationsdesignedtosupportessentialbusinessactivitiescarriedoutbylargeorganizationssuchasenterpriseresourceplanning,customerrelationshipmanagement,businessintelligence,

andsupplychainmanagement.TheApplicationDevelopmentSoftwaremarketcoverssoftwaredevelopmenttoolsusedbydeveloperstodesign,create,test,anddeployapplications.Theseapplicationscanbeanythingfrommobileappsandweb-basedsoftwaretocomplexenterpriseapplications.TheSystemInfrastructureSoftwaremarketcoversthetypeofsoftwaresolutionsthataredesignedtohelpmanageandmaintaintheunderlyinginfrastructurethatsupportsanorganization'sapplicationsanddata.Thisincludesawiderangeoftoolsandtechnologiesthathelpmanagethephysicalandvirtualinfrastructure,includingoperatingsystems,TheProductivitySoftwaremarketcoverssoftwareapplicationsthataredesignedtohelpindividualsandorganizationsimprovetheefficiencyandeffectivenessoftheirwork.Thismarketincludesapplicationsrangingfromcommonofficesoftwaretocomplexcreativesoftwareapplicationsthatareusedforbothpersonalandbusinesspurposes.SoftwaresolutionsintheApplicationDevelopmentSoftwaremarketincludeawiderangeoftoolsandtechnologies,suchasintegrateddevelopmentmiddleware,virtualization,networking,storage,andsecurity.environments(IDEs)andcodeeditors.6Sources:MarketInsights

2023In

2022,

the

Enterprise

Software

market

represented

the

largest

market

withinthe

global

Software

market,

generating

US$248billion

in

revenuesOverview:keytakeawaysWorldwide

Software

revenue

in

billion

US$Key

takeaways?

In2022,

theSoftwaremarketgeneratedtotalrevenuesofUS$610billionworldwide.12%?

Accountingfor41%oftheSoftwaremarket,EnterpriseSoftwarewasthelargestmarketin2022,

generatingUS$248billioninrevenues.?

In2022,

thesecondlargestmarketwasApplicationDevelopmentSoftwarewitharevenueofUS$152million(25%),

followedbytheSystemInfrastructureSoftwaremarketwithamarketshareof22%andarevenueofUS$138billion.WithUS$72million(12%)inrevenues,ProductivitySoftwarewasthesmallestmarketintheglobalSoftwaremarket.41%22%US$610billion?

TheUnitedStates(US$314billion)andChina(US$31billion)accountedforthehighestrevenueswithintheSoftwaremarketin2022.25%EnterpriseSoftwareSystemInfrastructureSoftwareProductivitySoftwareApplicationDevelopmentSoftware7Sources:MarketInsights

2023Theglobal

Software

market

was

worth

US$610billion

in

2022

andis

predictedto

continue

growing

at

a

stable

rateOverview:salesfigures(1/3)Worldwide

Software

revenue

in

billion

US$85881977884887398286+6%(1)699796597615961072157575691542071511935326551863148180492611441674545623542253138152221134142126129122127118119112108107983763553333132922722482302072131941781652016201720182019202020212022202320242025202620272028EnterpriseSoftwareApplicationDevelopmentSoftwareSystemInfrastructureSoftwareProductivitySoftware8Notes:(1)CAGR:CompoundAnnualGrowth

Rate/averagegrowth

rateperyearSources:MarketInsights

2023TheApplication

Development

Software

market

is

predicted

to

have

the

highestgrowth

potential

with

a

CAGR

of

7.5%

from

2022

to2028Overview:salesfigures(2/3)Worldwide

Software

revenue

in

billion

US$Enterprise

SoftwareApplication

Development

SoftwareSystemInfrastructure

SoftwareProductivity

Software7.2%(1)7.5%(1)2.4%(1)3.4%(1)3762351598813872248152202220282022202820222028202220289Notes:(1)CAGR:CompoundAnnualGrowth

Rate/averagegrowth

rateperyearSources:MarketInsights

2023By

2028,

worldwide

Enterprise

Software

sales

are

predicted

to

exceed

US$376billion

in

revenuesOverview:salesfigures(3/3)Worldwide

Enterprise

Software

market

revenue

in

billion

US$3763551027333226+7%(1)62434699313216923322922058262721958252471824557312301822462962452132072160442719473341958261785516517241739175231639224980163721

1621

167815354519

157543131418

147268647933595652535048132483512010898885763704954422016201720182019202020212022202320242025202620272028CustomerRelationshipManagementSoftwareOtherEnterpriseSoftwareBusinessIntelligenceSoftwareContentManagementSoftwareeCommerceSoftwareEnterprisePerformanceManagementSoftwareEnterpriseResourcePlanningSoftwareSupplyChainManagementSoftware10

Notes:Sources:(1)CAGR:CompoundAnnualGrowth

Rate/averagegrowth

rateperyearMarketInsights

2023SAP

isatthe

forefront

of

the

Enterprise

Resource

Planning

Software

market,holding

a

19%

shareOverview:marketshares(1/4)Marketshares

in

the

Enterprise

Resource

Planning

Software

market

in

202111Sources:MarketInsights

2023TheCustomer

Relationship

Management

Software

market

is

ledby

Salesforce,which

holds

a

share

of

26%Overview:marketshares(2/4)Marketshares

in

the

Customer

Relationship

Management

market

in

202112Sources:MarketInsights

2023SAS

Institute

is

the

leader

in

the

BusinessIntelligence

Software

market

with

amarket

share

of

10%,

followed

by

SAPOverview:marketshares(3/4)Marketshares

in

the

Business

Intelligence

Software

market

in

202113Sources:MarketInsights

2023TheSupply

Chain

Management

Software

market

is

ledby

SAP

andOracle

withshares

of

19%

and12%,

respectivelyOverview:marketshares(4/4)Marketshares

in

the

Supply

Chain

Management

Software

market

in

2021ManhattanAss.,1%14Sources:MarketInsights

2023In

a

global

comparison,

the

U.S.

Software

market

produced

the

mostrevenuesin

2022,

generating

US$314billionOverview:worldwidecomparison(1/2)Revenue

comparison

in

billion

US$in

2022Revenue

shares

in

2022Australia&Oceania

AfricaUnitedStates313.62%1%AsiaChinaUnitedKingdomGermany30.529.527.723.119.315.810.79.017%JapanCanada58%FranceAmericas22%EuropeAustraliaSouthKoreaNetherlands8.915Sources:MarketInsights

2023In

China,

Software

market

revenues

are

predicted

to

grow

by

12%

between2022

and2028Overview:worldwidecomparison(2/2)+5%(1)+12%

1)+8%(1)+4%(1)+4%(1)41561473529232831429312022202820222028202220282022202820222028UnitedStatesChinaUnitedKingdomGermanyJapan16

Notes::Sources:(1)CAGR:CompoundAnnualGrowth

Rate/averagegrowth

rateperyearMarketInsights

2023MARKET

INSIGHTMarket

methodologyWe

size

the

markets

by

using

top-down

andbottom-up

approachesMarketmethodology:modelingapproach(1/2)Detailed

analysis

for

selected

countriesUnderlying

data:Weobtaindatafortheworld’slargesteconomies(e.g.,

theUnitedStates,China,andGermany)throughanin-depthanalysisofeachmarket.Toevaluatethemarkets,weusethelatestfinancialdatafromtheannualfinancialreportsofthemarkets’leadingcompaniesandindustryassociations,macroeconomicindicatorsfrominternationalinstitutionsandstatisticalbureaus,third-partystudies,andexpertopinions.DuetotheconsiderableamountofinformationthatisKey

player

analysis

&

monitoring?

Companyprofilesandkeyperformanceindicators(KPIs)?

QuarterlyearningcallsandfurtherinvestorinformationMarketresearch?

Digitalconsumerprofiling:theGlobalConsumerSurveyincorporatedintheITServicesmarketsandalltheinterpretationand?

Exclusiverepresentativeadhocsurveysinselectedcountriesandterritoriesonanalysisinvolvedintheprocess,adetailedrepresentationofthedatasourcesforeachdatapointisnotpossible.specificcurrenttopicsMacroeconomic

indicatorsModelingiscarriedoutbyimplementingacombinationoftop-downandbottom-upapproachesforeachmarket.Tocalculatetheglobalmarketsizeofeverymarket,weanalyzecompanyfinancialreportsandcheckmacroeconomicdevelopmentsthatdrivetheglobalmarket.Ininstanceswhererevenuesarenotreportedforcertaincountriesandterritories(asisthecaseformajormultinationaltechplayers),annualreportsserveasanindicationforafirstregionalsplitofthecompanyrevenue.Additionally,thekeymarketindicatorsthatinfluencethemarkethelpusestimatethemarketsizeforeachcountryandterritoryindividually.?

Indicatorsfromstatisticalofficesandcensusdata?

InternationalorganizationsandassociationsStudies

&

third-party

data?

Marketanalysesandanalystopinions?

Industryanalyses?

Academicstudies18Sources:MarketInsights

2023Ourmarket

growth

forecasting

is

basedon

three

different

techniquesMarketmethodology:modelingapproach(2/2)Tocreateforecastsforuptofiveyears,wecombineeconomicdevelopmentsandtrendscoutingwithstatisticalandmathematicalforecastingtechniques.Everymarketismodeleddifferentlyasitistailoredtotherespectiveindustry,whichalsoaffectstheforecastingmethodforeachmarket.Amarketgrowthforecastisgeneratedwiththehelpofourtool,whichcombineshistoricalmarketdatawithpredictionsregardingthedevelopmentofkeymarketdriversbycreatingthemostsuitablecurveforthemarket.TheS-curverepresentsaspecialcaseofthelogisticfunctionandiswell-suitedtomakeforecastsregardingelectronicanddigitalhardwaredevicesduetothenon-lineargrowthoftechnologyadoption.Formarketswithaprojectedsteadygrowth,suchasDevicesandITServices,weuseexponentialtrendsmoothingtoillustratethecontinuousdevelopmentofthemarket.Parametersareadjustedindividuallydependingonthemarket-country/market-territorycombination.IntheTechnologyMarketInsight,weusethreedifferentforecastingtechniques:theS-curvefunction,exponentialtrendsmoothing,andseasonalforecastalgorithms.Certaintechnologyproductsandservices,suchasthecloud,arenotadoptedbyalleconomiesandindividualsatthesametime,butratherinatimesequence.ThemarketmaturitycanbeevaluatedusingtheBassdiffusionmodel,whichdescribeshownewproductspenetratethemarket.Countriesandterritoriescanbeclassifiedintodifferentclustersbasedonthetimeittakestoadoptanewproduct.This,inturn,dependsonacountry'smacroeconomicfactors,itstechnologization,culture,andattitudes.Thislifecycleoftechnologypenetrationcanberepresentedasagraph:Moreover,incertainindustries,replacementcyclesorseasonaleffectsoccurfrequentlyandaretakenintoconsiderationinourforecasts.Whereapplicable,weuseseasonalforecastalgorithmstooutlinethiskindofmarketbehavior.Oncethestatusquohasbeenestablished,weassessthemostrecentmarketgrowthandthemacroeconomicenvironmentofthecountryorterritoryinquestionanditsregion.Wethenmoveontotrendscouting,reviewingbusiness-criticaldevelopmentsintheindustriesthatprovideabasisforthefuturegrowthofthemarkets.Theresultisanalgorithm-backedforecastthatisbasedonrelevantmarketdriversandmacroeconomicindicators.Tovalidateourdata,wecollaboratewithotherteams,usethird-partyforecastsandregionalcomparisons,andanalyzedevelopmentcyclesindifferentmarkets.InnovatorsEarlyEarlyLateLaggardsadoptersmajoritymajority19Sources:MarketInsights

2023MARKET

INSIGHTKey

playersExamplesof

key

players

in

the

Software

market

thatcover

a

broad

range

ofproductsKeyplayers:SoftwaremarketCompanyUS$198bn(1)US$42bn(1)US$32bn(1)

(2)US$18bn(1)Global

revenues

in

2022(2)Key

brands21

Notes:(1)Therevenuesrefertothecompany’sfiscalyears,asreported

in

officialfinancialstatements(2)Converted

fromthelocalcurrencyusingtheconstantaverageexchangerateforbettercomparabilityovertheyearsSources:

Microsoft,Oracle,SAP,AdobeMicrosoft’s

Intelligent

Cloudsegment

accountedfor

38%

of

itstotal

revenue

in2022Keyplayers:MicrosoftCorporation(1/2)MicrosoftCorp.engagesinthedevelopmentandsupportofsoftware,services,devices,andsolutions.Itoperatesthroughthefollowingbusinesssegments:ProductivityandBusinessProcesses,IntelligentCloud,andMorePersonalComputing.TheProductivityandBusinessProcessessegmentcomprisesproductsandservicesintheportfolioofproductivity,communication,andinformationservices.TheIntelligentCloudsegmentreferstothepublic,private,andhybridserverproductsandcloudservices.TheMorePersonalComputingsegmentincludesproductsandservicesgearedtowardstheinterestsofendusers,developers,andITprofessionals.Microsoft’s

revenue

shares

in

202230%38%Main

industry:

Technology&TelecommunicationsUS$198bn(1)Redmond,

U.S.Revenuein2022Headquarters32%221,000employeesin2022US$0.89mRevenuebyemployeein2022IntelligentCloudMorePersonalComputingProductivityandBusinessProcesses22

Notes:Sources:(1)Therevenuesrefertothecompany’sfiscalyears,asreported

in

officialfinancialstatementsCompanyDB

2023,MicrosoftCorp.In

2022,

Microsoft's

global

revenue

numbers

exceeded

US$198billion,exhibiting

a

CAGR

growth

of

14%

between

2016

and2022Keyplayers:MicrosoftCorporation(2/2)Microsoft’s

global

revenue

in

billion

US$(1)Microsoft’s

global

growth

bybusiness

segmentin

%25%24%24%1986021%20%18%+14%(2)1685417%11%1434616%12%16%10%15%8%12611013%6%9730634191263642548%48463940756048-3%393225272017201820192020202120222016201720182019202020212022IntelligentCloudProductivityandBusinessProcessesIntelligentCloudProductivityandBusinessProcessesMorePersonalComputingMorePersonalComputing23

Notes:(1)Therevenuesrefertothecompany’sfiscalyears,asreported

in

officialfinancialstatements(2)CAGR:CompoundAnnualGrowth

Rate/averagegrowth

rateperyearSources:

Microsoftannualreport2022Oracle’s

Cloud

andLicense

businesssegment

accountedfor

79%

of

itstotalrevenues

in

2022Keyplayers:OracleCorp.(1/2)OracleCorp.engagesintheprovisionofproductsandservicesthataddressallaspectsofcorporateinformationtechnologyenvironments.TheCloudandLicensesegmentmarkets,sells,anddeliversapplications,platform,andinfrastructuretechnologies.TheHardwaresegmentprovideshardwareproductsandhardware-relatedsoftwareproductsincludingOracleEngineeredSystems,servers,storage,industry-specifichardware,operatingsystems,virtualization,managementandotherhardware-relatedsoftware,andrelatedhardwaresupport.TheServicessegmentoffersconsulting,advancedsupport,andeducationservices.Oracle’s

revenue

shares

in

202211%10%Main

industry:

Technology&Telecommunications79%US$42bn(1)Austin,

U.S.Revenuein2022Headquarters143,000employeesin2022US$0.29mRevenuebyemployeein2022CloudandLicenseHardwareServices24

Notes:Sources:(1)Therevenuesrefertothecompany’sfiscalyears,asreported

in

officialfinancialstatementsCompanyDB

2023,OracleCorp.In

2022,

Oracle's

global

revenue

numbers

exceeded

US$42

billion,

exhibiting

aCAGR

growth

of

2%

between

2016

and2022Keyplayers:OracleCorp.(2/2)Oracle’s

global

revenue

in

billion

US$(1)Oracle’s

global

growth

bybusiness

segmentin

%6%6%+2%(2)5%4%42403934033933833733332%31%43440%5-1%20172018-4%2019-5%2020-4%212022-5%-2%36-3%343233333029-7%-7%-11%2016201720182019202020212022CloudandlicenseHardwareServicesCloudandLicenseHardwareServices25

Notes:(1)Therevenuesrefertothecompany’sfiscalyears,asreported

in

officialfinancialstatements(2)CAGR:CompoundAnnualGrowth

Rate/averagegrowth

rateperyearSources:

Oracleannualreport2022SAP’s

Software

Support

segment

accountedfor

39%

of

itstotal

revenue

in

2022Keyplayers:SAPSE(1/2)SAPSEengagesintheprovisionofenterpriseapplicationsoftwareandsoftware-relatedservices.TheCloudsegmentcomprisesthemainrevenuesfromthecloudbusiness,whicharederivedfromfeesearnedfromprovidingcustomerswithSaaS,PaaS,orIaaSservicesaswellaspremiumcloudsupport.SoftwareLicensesrevenueisgeneratedfromsoftwaresalesandincludesrelatedsupportrevenue.Servicesrevenuesaregeneratedbyofferingcustomersprofessionalservicessuchaspremiumengagementservices,trainingservices,messaging,andpaymentservices.SoftwareSupportrevenuerepresentsfeesearnedfromprovidingcustomerswithstandardizedsupportservicesthatcompriseunspecifiedfuturesoftwareupdates,upgrades,andenhancements.SAP’s

revenue

shares

in

20226%14%41%Main

industry:

Technology&TelecommunicationsUS$32bn(1)

(2)Walldorf,

DE39%Revenuein2022Headquarters111,961employeesin2022US$0.29mRevenuebyemployeein2022CloudSoftwareSupportServicesSoftwareLicenses26

Notes:Sources:(1)Therevenuesrefertothecompany’sfiscalyears,asreported

in

officialfinancialstatements(2)Converted

fromthelocalcurrencyusingtheconstantaverageexchangerateforbettercomparabilityovertheyearsCompanyDB

2023,SAPIn

2022,

SAP's

global

revenue

numbers

exceeded

US$32

billion,

exhibiting

aCAGR

growth

of

5%

between

2016

and2022Keyplayers:SAPSE(2/2)SAP’s

global

revenue

in

billion

US$(1)

(2)SAP’s

global

growth

bybusiness

segmentin

%39%+5%(3)33%33432227%31531422%4%29518%18%265542559%4%9%5%56%0%551%0%1341%14413201720182019-7%2020-8%2021-7%2022-8%13131212-4%13-19%1198643-44%2016201720182019202020212022CloudSoftwareSupportServicesSoftwareLicensesCloudSoftwareSupportServicesSoftwareLicenses27

Notes:(1)Therevenuesrefertothecompany’sfiscalyears,asreported

in

officialfinancialstatements(2)Converted

fromthelocalcurrencyusingtheconstantaverageexchangerateforbettercomparabilityovertheyears(3)CAGR:CompoundAnnualGrowth

Rate/averagegrowth

rateperyearSources:

S2AP

annualreport2022Adobe’s

Digital

Media

segment

accountedfor

73%

of

itstotal

revenue

in

2022Keyplayers:AdobeInc.(1/2)Adobe,Inc.engagesintheprovisionofdigitalmarketingandmediasolutions.TheDigitalMediasegmentofferscreativecloudservicessuchasAdobePhotoshop,AdobeIllustrator,AdobePremierePro,AdobePhotoshopLightroom,AdobeInDesign,andAdobeAcrobat.TheDigitalExperiencesegmentprovidessolutions,includinganalytics,socialmarketing,targeting,mediaoptimization,digitalexperiencemanagement,andcross-channelcampaignmanagement,aswellaspremiumvideodeliveryandmonetization.ThePublishingsegmentincludeslegacyproductsandservicesforeLearningsolutions,technicaldocumentpublishing,webapplicationdevelopment,andhigh-endprinting.Adobe’s

revenue

shares

in

20222%25%Main

industry:

Technology&Telecommunications73%US$18bn(1)San

Jose,

U.S.Revenuein2022Headquarters29,239employeesin2022US$0.60mRevenuebyemployeein2022DigitalMediaDigitalExperiencePublishingandAdvertising28

Notes:Sources:(1)Therevenuesrefertothecompany’sfiscalyears,asreported

in

officialfinancialstatementsCompanyDB

2023,Adobeannualreport2022In

2022,

Adobe's

global

revenue

numbers

exceeded

US$18

billion,

exhibiting

aCAGR

growth

of

20%

between

2016

and2022Keyplayers:AdobeInc.(2/2)Adobe’s

global

revenue

in

billion

US$(1)Adobe’s

global

growth

bybusiness

segmentin

%98%180160+20%(2)4131447%11039626%20%31%22%327%17%025%24%7520%264014%13201220%-1%9-3%11%82017201820192020202120222016201720182019202020212022-22%DigitalMediaDigitalExperiencePublishingandAdvertisingDigitalMediaDigitalExperiencePublishingandAdvertising29

Notes:(1)Therevenuesrefertothecompany’sfiscalyears,asreported

in

officialfinancialstatements

(2)CAGR:CompoundAnnualGrowth

Rate/averagegrowth

rateperyearSources:

Adobeannualreport2022MARKET

INSIGHTTrendsThere

are

a

wide

range

of

trends

in

the

Software

market,

mostof

which

relate

tospecific

software

typesTrends:overviewTheyear2023bringseconomicuncertaintywithhighinflation,creatingchallengesforbusinessesECONOMIC

UNCERTAINTYSECURITY

SOFTWAREintheSoftwaremarket.Businessareadjustingtheirstrategiestotackleinflationandrecessionrisks,prioritizingdigitalinitiativesforgrowthdespiteglobaleconomicchallenges.TherehasbeenasharpriseincyberattacksduringtheCOVID-19pandemi