汽車零部件行業(yè)市場(chǎng)前景及投資研究報(bào)告：賽力斯長(zhǎng)安逆勢(shì)增長(zhǎng)激光雷達(dá)HUD攝像頭電吸門

證券研究報(bào)告行業(yè)報(bào)告

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行業(yè)專題研究2024年2月29日汽車零部件滲透率數(shù)據(jù)跟蹤——24M1賽力斯/長(zhǎng)安逆勢(shì)增長(zhǎng)，激光

/HUD/攝像頭/電吸門滲透率提升摘要2024年1月，新能源車市場(chǎng)零售66.13萬(wàn)輛，同比增長(zhǎng)93%，環(huán)比下降29%，環(huán)比下滑或受地方政策調(diào)整(如上海綠牌政策收緊)及12月末沖刺銷量透支部分需求影響，但降幅仍小于23M1(-46%)。賽力斯/長(zhǎng)安銷量逆勢(shì)增長(zhǎng)，問(wèn)界M7首登銷量榜首，零部件滲透率上HUD/攝像頭(≥10個(gè))/激光增幅明顯，滲透率分別為

15.80%/16.68%/7.24%/12.90%，環(huán)比

+5.04/+4.20/+3.81/+3/51pct。/電吸門環(huán)比智能駕駛：標(biāo)配L2及以上滲透率42,21%，攝像頭(≥10個(gè))/毫米波/激光滲透率明顯提升標(biāo)配L2及以上智能駕駛滲透率為42.21%，同比+4.61pct，環(huán)比+0.82pct。1）感知層：攝像頭(≥10個(gè))滲透率16.68%，同比+7.52pct，環(huán)比+4.20pct；超聲波(≥10個(gè))滲透率25.37%，同比+6.93pct，環(huán)比持平；毫米波滲透率40.37%，同比

+7.69pct，環(huán)比

+4.62pct，5個(gè)及以上滲透率較為穩(wěn)定，達(dá)到8.46%，同比+0.86pct，環(huán)比+1.01pct；激光滲透率為7.24%，同比+4.40pct，環(huán)比+3.81pct；高精地圖滲透率為10.97%，同比1.05pct，環(huán)比-1.20pct。2）決策層：英偉達(dá)/地平線/Mobileye滲透率分別為

4.64%/4.79%/1.37%，地平線滲透率仍保持略高于英偉達(dá)。3）智駕功能：車道保持輔助/自適應(yīng)巡航/車道居中輔助/并線輔助/自動(dòng)變道輔助/自動(dòng)泊車入位/記憶泊車滲透率分別為44.60/44.07/42.08/37.51/17.50/19.35/2.92%。智能座艙：HUD滲透率增幅較大，高通8155滲透率達(dá)19.37%1）車載顯示：大尺寸（10吋以上）液晶儀表/中控屏/副駕屏/后排液晶屏以及HUD滲透率分別為40.43%/90.31%/8.22%/3.71%/15.80%，同比-3.77/+6.73/+1.77/-2.56/+9.40pct，大尺寸液晶儀表滲透率下滑明顯。2）智能語(yǔ)音：已實(shí)現(xiàn)高位滲透達(dá)84.46%，同比-1.47pct，環(huán)比+2.39%，高滲透率下出現(xiàn)小幅下降。3）座艙芯片：高通8155市場(chǎng)份額占比超過(guò)50%，滲透率達(dá)到19.37%，同時(shí)高通8295芯片開(kāi)始登陸座艙。4）熱泵管理系統(tǒng)：2024年1月新能源乘用車熱泵管理系統(tǒng)滲透率達(dá)到26.53%，同比-6.32pct，環(huán)比-3.84pct。底盤及車身：電吸門滲透率持續(xù)提升至12.90%，同比+4.88pct，環(huán)比+3.51pct1）2024年1月，空氣懸架標(biāo)配滲透率為3.37%，同比-2.00pct，環(huán)比-0.12pct。2）無(wú)框車門滲透率為18.54%，同比+2.48pct。3）電吸門/電尾門滲透率分別為12.90%/42.06%，同比+4.88/-3.83pct。風(fēng)險(xiǎn)提示：數(shù)據(jù)可靠性風(fēng)險(xiǎn)，數(shù)據(jù)統(tǒng)計(jì)風(fēng)險(xiǎn)，報(bào)告僅為市場(chǎng)監(jiān)控，不構(gòu)成投資建議2目錄0104車燈智能駕駛?

攝像頭/毫米波/超聲波/激光/高精地圖?

自適應(yīng)遠(yuǎn)近光燈?

大燈隨動(dòng)轉(zhuǎn)向?

車內(nèi)氛圍燈?

智能駕駛芯片?

智能駕駛功能0205智能網(wǎng)聯(lián)智能座艙?

液晶儀表/HUD/中控屏/副駕屏/后排娛樂(lè)屏?

座艙芯片?

4G/5G?

V2X?

智能語(yǔ)音?

熱泵管理系統(tǒng)0306風(fēng)險(xiǎn)提示底盤及車身?

空氣懸架?

無(wú)框車門?

電吸門/電尾門3銷量結(jié)構(gòu)：24M1整體銷量同比+93%，環(huán)比-28%，但降幅小于23M1根據(jù)乘聯(lián)會(huì)數(shù)據(jù)，

2024年1月新能源市場(chǎng)零售66.8萬(wàn)輛，同比增長(zhǎng)101.8%，環(huán)比下降29.5%

。我們統(tǒng)計(jì)，2024年1月新能源車市場(chǎng)零售66.13萬(wàn)輛，同比+93%，環(huán)比-29%，或受地方政策調(diào)整(如上海綠牌政策收緊)及12月末沖刺銷量透支部分需求影響，環(huán)比降幅小于23M1(-46%)。其中，2024年1月份純電動(dòng)/插電式混合動(dòng)力/增程式占比分別為58.36%/30.63%/11.01%，插電式混合動(dòng)力車型占比環(huán)比+5.60pct，價(jià)格區(qū)間上，10-20萬(wàn)車型為主要價(jià)格區(qū)間占比43.21%，

5-20萬(wàn)價(jià)格區(qū)間占比均有小幅提升。圖：23M1-24M1新能源乘用車銷量-分動(dòng)力類型圖：23M1-24M1新能源乘用車銷量-分價(jià)格段插電式混合動(dòng)力純電動(dòng)增程式5萬(wàn)元及以下

5-10萬(wàn)元

10-20萬(wàn)元

20-30萬(wàn)元

30-40萬(wàn)元

40-50萬(wàn)元

50萬(wàn)元以上100%90%80%70%100%6.58%

7.46%

8.63%

8.80%

8.97%8.44%10.19%

9.53%

9.93%11.72%11.45%12.63%11.01%5.56%6.05%

7.32%

6.66%

7.08%8.85%

8.34%

8.93%

9.00%

8.53%

8.88%

8.36%6.01%90%80%70%60%50%40%30%20%10%0%21.22%21.45%21.61%19.13%

18.84%18.78%21.33%21.88%26.35%24.54%23.35%24.41%24.86%63.54%66.12%58.36%

60%65.54%66.10%64.09%69.93%67.69%66.79%65.49%62.85%64.65%62.34%50%40%30%20%10%44.82%46.28%49.26%47.93%47.87%47.92%45.19%42.48%43.21%42.42%50.00%47.99%46.11%10.26%9.65%18.26%16.66%13.25%13.35%15.54%16.95%17.37%7.78%8.78%15.24%16.30%12.46%10.17%28.02%27.30%22.60%23.67%25.66%24.93%25.72%23.68%24.58%25.44%23.90%25.03%30.63%2023012023022023032023042023052023062023072023082023092023102023112023122024017.46%

6.87%

7.19%4.76%

5.34%

4.93%

5.47%

6.00%

5.96%

5.37%

4.70%0%2023012023022023032023042023052023062023072023082023092023102023112023122024014數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所車企銷量：賽力斯/長(zhǎng)安逆勢(shì)增長(zhǎng)圖：22M11-24M1部分車企月度銷量趨勢(shì)（千輛）注：除比亞迪外其余車企銷量參考右軸特斯拉廣汽埃安理想長(zhǎng)城長(zhǎng)安蔚來(lái)零跑小鵬極氪奇瑞新能源賽力斯比亞迪（左）30252015105987654321002022112022122023012023022023032023042023052023062023072023082023092023102023112023122024015數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所Top20車型銷量及排名變動(dòng)：?jiǎn)柦鏜7首登頂，24M1零售近3萬(wàn)圖：車型銷量及排名變動(dòng)（輛）車型問(wèn)界M7ModelY海鷗廠商AITO202301

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排名變動(dòng)141840255260549370267600310548427514711656023546223892641321096121762640843223632249892359421650256741880014378218007695111734841242722310028154190001389222096988414283501128727268612799020798196062428252482635337836306152384925972213502374424735121934987740594307512385426050203172402426580170396005541012307993052527956278122745826814255452999729912280502378720318199521683116386160418-1-10特斯拉比亞迪

1434220279299311900014439027907240383131010026331127687133328931206453173484271501129961828260722104832071135011416429081626宋PLUSDM-i

比亞迪

28404秦PLUSDM-i

比亞迪

5087宋ProDM-i

比亞迪

1412400元PLUS海豚比亞迪比亞迪

17582長(zhǎng)安

17370-40226821223長(zhǎng)安Lumin13五菱宏光MINIEV五菱汽車

16416理想汽車

47923026723159180862034613763154991584416146203372298525015155200理想L71299601326777022172626392622458316050309189058135210651048613196195696887608239353523821727111930611119114542523376042058313107227412248796181786113389779126713127521357722648112271093397502696912982207927132155252273223551659915627117281247611955110501204012004574122678204281575015216150131491313845132011318612811133431174611092101031007999691五菱繽果

五菱汽車0-58熊貓mini

吉利汽車

12659五菱星光PHEV

五菱汽車

5091839716827819272997222106284342254224371131594252154611193118849912117301214212756109501181211930390717-4-321-417-5AIONYModel3銀河L7AIONS深藍(lán)S7理想L8埃安60997996特斯拉68528451吉利銀河

7181埃安

16141031465283419772255618197378798596509534深藍(lán)汽車

6503理想汽車

1725108162585117849295114551821116545849119145320910990616數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所零部件滲透率：2024年1月新能源乘用車圖：零部件滲透率一覽環(huán)6.05.04.03.02.01.00.0比增幅低滲透率中滲透率較高滲透率高滲透率HUD攝像頭≥10激光電吸門4G毫米波≥5大尺寸中控屏L2及以上智能駕駛電尾門空氣懸架超聲波20%5G≥1030%大尺寸液晶儀表40%氛圍燈后排娛樂(lè)屏0%10%50%60%70%80%90%100%滲透率V2X(1.0)(2.0)(3.0)(4.0)(5.0)高精地圖副駕屏無(wú)框車門語(yǔ)音控制熱泵7數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所1智能駕駛8智能駕駛：24M1標(biāo)配L2及以上滲透率42.21%2024年1月，標(biāo)配L2及以上智能駕駛滲透率為42.21%，同比+4.61pct，環(huán)比+0.82pct

。2024年1月份海外品牌/自主品牌/新勢(shì)力品牌/合資品牌滲透率分別為79.14%/23.94%/78.31%/76.77%；50萬(wàn)元以上車型滲透率85.60%；純電動(dòng)/插電式混合動(dòng)力/增程式車型滲透率分別為37.62%/33.01%/100.00%。圖：新能源乘用車智能駕駛L2級(jí)及以上滲透率圖：新能源乘用車智能駕駛L2級(jí)及以上滲透率-分品牌標(biāo)配L2及以上標(biāo)配L2及以上海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%20%0%100%80%60%40%20%0%41.39%

42.21%41.39%

42.21%39.20%37.60%39.00%39.03%36.83%

37.33%39.20%37.60%39.00%39.03%

36.83%

37.33%34.68%

35.78%35.14%

35.44%34.68%

35.78%35.14%

35.44%33.63%33.63%202301

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202401圖：新能源乘用車智能駕駛L2級(jí)及以上滲透率-分價(jià)格段圖：新能源乘用車智能駕駛L2級(jí)及以上滲透率-分動(dòng)力類型標(biāo)配L2及以上40-50萬(wàn)元10-20萬(wàn)元20-30萬(wàn)元5-10萬(wàn)元30-40萬(wàn)元標(biāo)配L2及以上純電動(dòng)插電式混合動(dòng)力增程式50萬(wàn)元以上5萬(wàn)元及以下100%100%80%60%40%20%0%80%60%40%20%0%41.39%42.21%39.20%37.60%39.00%39.03%36.83%37.33%41.39%42.21%37.60%39.00%39.03%36.83%37.33%34.68%35.78%39.20%33.63%35.14%35.44%34.68%35.78%35.14%35.44%33.63%2023012023022023032023042023052023062023072023082023092023102023112023122024012023012023022023032023042023052023062023072023082023092023102023112023122024019數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所感知層：毫米波

、激光

滲透率同步提升感知硬件中，攝像頭、超聲波滲透率均有95%左右。毫米波圖：10個(gè)及以上攝像頭滲透率滲透率達(dá)到40.37%，激光滲透率快速提升，為7.24%，其中1≥10個(gè)

小于10個(gè)顆激光為主要方案，滲透率為6.77%。100%50%0%圖：智能駕駛感知硬件滲透率攝像頭超聲波毫米波激光9.16%

8.90%

8.21%

9.00%

8.68%

9.29%

11.98%10.99%11.06%12.26%11.45%12.47%16.68%202301202302202303202304202305202306202307202308202309202310202311202312202401100%80%60%40%圖：10個(gè)及以上超聲波滲透率40.37%≥10個(gè)

＜10個(gè)34.62%34.85%35.75%34.01%32.68%30.98%31.80%29.88%30.56%30.53%1.56%

1.38%

1.90%28.27%27.53%100%50%0%7.24%

20%0%2.84%

3.06%

2.19%3.43%

2.85%

2.53%

2.97%

3.20%

3.44%20230120230220230320230420230520230620230720230820230920231020231120231220240118.44%18.27%21.76%17.33%17.17%20.56%19.66%21.99%20.59%20.40%22.92%25.37%25.37%202301202302202303202304202305202306202307202308202309202310202311202312202401圖：5個(gè)及以上毫米波滲透率≥5

小于5圖：激光搭載數(shù)量滲透率50%40%30%20%10%0%標(biāo)配1個(gè)

標(biāo)配3個(gè)8%6%4%2%0%7.95%

6.84%

5.95%

6.02%

5.88%

6.72%

9.11%

8.67%

7.48%

8.18%

7.68%

7.45%

8.46%2023012023022023032023042023052023062023072023082023092023102023112023122024012.43%

2.59%

1.78%

1.26%

1.08%

1.63%

3.24%

2.69%

2.30%

2.60%

2.92%

3.03%

6.77%202301

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20240110數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所攝像頭：≥10個(gè)車外攝像頭滲透率提升至16.68%2024年1月，

10個(gè)及以上車外攝像頭滲透率為16.68%，同比+7.52pct，環(huán)比+4.20pct。從品牌來(lái)看，新勢(shì)力品牌中滲透率為69.59%，環(huán)比+15.59pct；受益于問(wèn)界7銷量提升，20-30萬(wàn)元價(jià)格段車型及增程式車型中，10個(gè)及以上攝像頭滲透率大幅增加，分別為38.30%和98.65%。圖：10個(gè)及以上攝像頭滲透率圖：10個(gè)及以上攝像頭滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%20%0%100%69.59%

80%59.19%56.98%55.32%53.99%54.00%51.64%51.71%50.03%49.99%48.38%46.05%47.48%60%40%16.68%16.68%20%11.98%10.99%11.06%12.26%11.45%12.47%11.98%10.99%11.06%12.26%11.45%12.47%9.16%

8.90%

8.21%

9.00%

8.68%

9.29%9.16%

8.90%

8.21%

9.00%

8.68%

9.29%0%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：10個(gè)及以上攝像頭滲透率-分價(jià)格段圖：10個(gè)及以上攝像頭滲透率-分動(dòng)力類型整體10-20萬(wàn)元20-30萬(wàn)元5-10萬(wàn)元30-40萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式98.65%40-50萬(wàn)元50萬(wàn)元以上5萬(wàn)元及以下91.55%84.32%88.97%100%80%60%40%20%0%86.23%85.92%83.12%80.57%100%80%60%40%20%0%76.72%74.17%71.39%67.14%63.31%38.30%16.68%11.98%10.99%11.06%12.26%11.45%12.47%9.16%

8.90%

8.21%

9.00%

8.68%

9.29%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240111數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所超聲波

：≥10個(gè)滲透率環(huán)比持平，為25.37%2024年1月，10個(gè)及以上超聲波滲透率為25.37%，環(huán)比持平，同比+6.93pct。從品牌來(lái)看，新勢(shì)力品牌/海外品牌中滲透率高于整體，分別為71.02%/43.28%，環(huán)比小幅下降；從價(jià)格段來(lái)看，10個(gè)及以上超聲波主要搭載于20萬(wàn)以上車型；從動(dòng)力類型看，增程式車型10個(gè)以上超聲波滲透率更高，幾乎接近100%。圖：10個(gè)及以上超聲波滲透率圖：10個(gè)及以上超聲波滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%20%0%100%80%60%40%20%0%25.37%25.37%25.37%25.37%22.92%20.59%20.40%21.76%20.56%21.99%20.59%20.40%22.92%21.76%20.56%21.99%18.44%18.27%17.33%17.17%19.66%18.44%18.27%17.33%17.17%19.66%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：10個(gè)及以上超聲波滲透率-分價(jià)格段圖：10個(gè)及以上超聲波滲透率-分動(dòng)力類型整體10-20萬(wàn)元20-30萬(wàn)元5-10萬(wàn)元30-40萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式40-50萬(wàn)元50萬(wàn)元以上5萬(wàn)元及以下100%80%60%40%20%0%100%80%60%25.37%25.37%22.92%20.40%25.37%25.37%

40%21.76%21.99%20.59%21.76%20.56%21.99%20.59%20.40%22.92%18.44%18.27%17.33%17.17%20.56%19.66%18.44%18.27%17.33%17.17%19.66%20%0%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240112數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所毫米波

：整體滲透率40.37%，≥5個(gè)滲透率為8.46%2024年1月，毫米波滲透率40.37%，同比

+7.69pct，環(huán)比

+4.62pct，5個(gè)及以上毫米波滲透率較為穩(wěn)定，達(dá)到8.46%，同比+0.86pct，環(huán)比+1.01pct。新勢(shì)力品牌滲透率遠(yuǎn)高于整體，為17.46%，呈下降趨勢(shì)；受益于紅旗E-HS9/仰望U8銷量提升，50萬(wàn)以上車型滲透率明顯提升。圖：5個(gè)及以上毫米波滲透率圖：5個(gè)及以上毫米波滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%100%80%60%40%20%0%27.77%26.81%25.83%25.35%26.10%24.62%23.58%22.49%21.31%18.12%18.35%17.46%14.80%7.60%6.46%

5.59%

5.77%

5.67%

6.50%8.95%

8.41%

7.18%

7.57%

7.06%

7.45%

8.46%

20%0%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：

5個(gè)及以上毫米波滲透率-分價(jià)格段圖：5個(gè)及以上毫米波滲透率-分動(dòng)力類型整體5萬(wàn)元及以下30-40萬(wàn)元5-10萬(wàn)元40-50萬(wàn)元10-20萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式20-30萬(wàn)元50萬(wàn)元以上100%80%60%40%100%80%60%40%20%0%7.60%6.46%

5.59%

5.77%

5.67%

6.50%8.95%

8.41%

7.18%

7.57%

7.06%

7.45%

8.46%

20%0%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240113數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所激光

：滲透率明顯提升，至7.24%2024年1月，新能源乘用車激光滲透率為7.24%，同比+4.40pct，環(huán)比+3.81pct。受益于問(wèn)界M7銷量增長(zhǎng)，20-30萬(wàn)元中、新勢(shì)力車型中、滲透率增長(zhǎng)。增程式車型中激光

滲透率提升明顯，分別為24.56%/32.88%/49.71%。仰望U8則持續(xù)帶動(dòng)50萬(wàn)元以上車型激光圖：激光滲透率圖：激光滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%100%80%60%40%20%0%80%60%40%32.88%18.81%18.82%16.22%16.51%13.97%12.93%11.50%11.03%11.34%11.43%7.24%

20%0%8.63%

7.84%2.84%

3.06%

2.19%1.56%

1.38%

1.90%3.43%

2.85%

2.53%

2.97%

3.20%

3.44%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：

激光滲透率-分價(jià)格段圖：激光滲透率-分動(dòng)力類型整體40-50萬(wàn)元10-20萬(wàn)元50萬(wàn)元以上20-30萬(wàn)元5-10萬(wàn)元30-40萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式5萬(wàn)元及以下100%80%60%40%20%0%100%80%60%40%20%0%49.71%24.56%0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.66%

1.94%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240114數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所高精地圖：滲透率10.97%，環(huán)比小幅下降2024年1月，新能源乘用車高精地圖滲透率為10.97%，同比1.05pct，環(huán)比-1.20pct。品牌上，主要搭載于新勢(shì)力品牌車型中，滲透率44.95%；價(jià)格上，搭載于30-50萬(wàn)元車型高精地圖滲透率更高，深藍(lán)SL03帶動(dòng)高精地圖向10-20萬(wàn)元車型滲透；動(dòng)力類型上，增程式車型高精地圖滲透率高于整體，為48.95%。圖：高精地圖滲透率圖：激光滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%20%0%100%80%60%40%20%0%59.19%56.98%55.20%53.94%53.93%51.56%52.07%51.87%51.71%49.93%48.98%47.48%44.95%12.10%11.11%11.17%12.32%11.44%12.17%10.97%9.92%

9.28%

8.50%

9.45%

8.77%

9.36%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：

高精地圖滲透率-分價(jià)格段圖：高精地圖滲透率-分動(dòng)力類型整體10-20萬(wàn)元20-30萬(wàn)元5-10萬(wàn)元30-40萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式40-50萬(wàn)元50萬(wàn)元以上5萬(wàn)元及以下91.01%91.55%84.32%88.97%100%80%84.92%86.23%85.92%82.31%100%80%60%40%20%0%76.68%74.17%66.48%61.37%48.95%

60%40%12.10%11.11%11.17%12.32%11.44%12.17%10.97%9.92%

9.28%

8.50%

9.45%

8.77%

9.36%20%0%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240115數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所智能駕駛芯片：地平線滲透率略高于英偉達(dá)2024年1月智能駕駛芯片中，從滲透率來(lái)看，英偉達(dá)/地平線/Mobileye分別為

4.64%/4.79%/1.37%，均有所下降，地平線滲透率仍略高于英偉達(dá)；從市場(chǎng)份額來(lái)看，英偉達(dá)/地平線/Mobileye分別為

25.97%/26.80%/7.67%，均略有提升。圖：智能駕駛芯片滲透率：英偉達(dá)

vs地平線

vsMobileyeMobileye滲透率英偉達(dá)滲透率地平線滲透率6%5%4%3%2%1%0%5.52%5.41%5.43%5.31%5.16%5.21%4.95%5.05%4.92%4.92%4.62%4.88%4.49%4.75%4.79%4.64%4.49%4.42%3.53%3.81%3.63%3.84%2.89%2.92%1.73%2.60%1.90%2.39%1.99%1.77%1.72%1.73%1.68%1.58%1.50%1.40%1.43%1.37%1.30%20230120230220230320230420230520230620230720230820230920231020231120231220240116數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所智能駕駛功能：2024年1月新能源乘用車滲透率2024年1月，主流智能駕駛輔助功能中，車道保持輔助/自適應(yīng)巡航/車道居中輔助/并線輔助/自動(dòng)變道輔助/自動(dòng)泊車入位/記憶泊車滲透率分別為44.46%/44.07%/42.08%/37.51%/17.50%/19.35%/2.92%。圖：部分智能駕駛功能滲透率50%44.46%43.40%43.17%41.29%44.07%42.08%41.62%41.54%45%40%35%30%25%20%15%10%5%40.50%40.48%38.81%41.37%41.06%39.79%39.61%39.39%39.43%38.98%37.92%37.91%38.90%38.15%37.88%39.07%38.46%37.05%37.25%37.32%37.15%36.85%37.51%37.09%36.61%34.90%34.75%33.32%35.73%35.22%34.84%34.57%34.10%31.56%30.88%29.88%29.00%28.89%27.00%27.20%15.33%26.24%25.37%25.44%24.92%19.35%17.50%17.35%15.52%14.33%14.22%13.24%12.79%13.27%1.84%11.01%10.29%9.74%9.82%9.65%13.30%2.70%12.72%3.43%12.23%3.02%11.65%2.99%10.42%2.06%9.72%3.05%8.78%2.36%8.92%1.86%9.02%1.77%8.06%2.04%3.18%3.16%2.92%0%20230120230220230320230420230520230620230720230820230920231020231120231220240117數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所2智能座艙18液晶儀表：24M1大尺寸滲透率為40.43%，同比-3.77pct2024年1月，大尺寸（≥10英寸）液晶儀表滲透率為40.43%，同比-3.77pct，環(huán)比-0.08pct。品牌上，合資品牌和新勢(shì)力品牌1月滲透率高于整體，分別為90.36%/53.51%。價(jià)格上，20-30萬(wàn)元車型中滲透率較上月

+9.59pct。動(dòng)力類型上，由于仰望U8/問(wèn)界M7銷量增加，帶動(dòng)增程式車型大尺寸液晶儀表滲透率持續(xù)提升。圖：大尺寸(≥10英寸)液晶儀表滲透率圖：大尺寸(≥10英寸)液晶儀表滲透率-分品牌總體整體海外品牌自主品牌新勢(shì)力品牌合資品牌97.30%59.26%97.28%93.29%91.63%91.69%91.49%90.27%89.66%90.36%100%80%60%40%20%0%100%80%60%40%20%0%85.73%83.91%64.73%75.95%76.88%66.63%63.51%62.91%60.87%56.24%55.71%56.19%57.28%55.11%53.30%53.51%44.20%40.24%38.49%39.33%38.07%39.23%40.87%40.51%40.43%38.28%35.24%36.43%36.35%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：大尺寸(≥10英寸)液晶儀表滲透率-分價(jià)格段圖：大尺寸(≥10英寸)液晶儀表滲透率-分動(dòng)力類型整體5萬(wàn)元及以下30-40萬(wàn)元5-10萬(wàn)元10-20萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式20-30萬(wàn)元40-50萬(wàn)元50萬(wàn)元以上100%80%60%40%20%0%100%80%60%40%20%0%51.05%38.63%33.52%28.61%25.83%23.28%19.43%16.88%15.68%13.77%14.08%11.03%8.45%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240119數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所HUD：24M1滲透率為15.80%，受益于問(wèn)界M7同比環(huán)比均大幅提升2024年1月HUD滲透率為15.80%，同比+9.40pct，環(huán)比+5.04pct。從品牌來(lái)看，新勢(shì)力品牌中滲透力持續(xù)上升，達(dá)到67.78%。價(jià)格上，HUD已滲透至10-20萬(wàn)元區(qū)間，主要搭載于30-50萬(wàn)元車型上，20-30萬(wàn)元滲透率提升明顯。從動(dòng)力類型看，由于問(wèn)界M7銷量增幅較大，增程式車型HUD滲透率提升較大。圖：HUD滲透率圖：

HUD滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%20%0%100%67.78%

80%51.09%49.33%47.55%60%40%20%0%44.33%44.55%42.88%41.28%36.40%32.38%33.81%33.26%33.84%15.80%12.38%11.73%10.99%11.63%10.38%10.76%6.41%

6.45%

5.70%

6.96%

7.54%

8.90%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：

HUD滲透率-分價(jià)格段圖：

HUD滲透率-分動(dòng)力類型整體5萬(wàn)元及以下30-40萬(wàn)元5-10萬(wàn)元10-20萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式98.65%20-30萬(wàn)元40-50萬(wàn)元50萬(wàn)元以上91.55%84.32%88.97%100%80%60%40%20%0%86.23%85.92%83.12%80.57%100%80%60%40%20%0%76.72%74.17%71.39%67.14%63.31%70.03%69.43%70.15%67.41%67.90%54.80%65.01%64.41%65.98%58.81%53.93%50.58%51.04%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240120數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所中控屏：24M1大尺寸中控屏滲透率超90%2024年1月，大尺寸（≥10英寸）中控屏滲透率為90.31%，同比+6.73pct，環(huán)比+0.97pct，5萬(wàn)元以下車型中大尺寸中控屏滲透率實(shí)現(xiàn)0突破，品牌類型、動(dòng)力類型上差異較小。圖：大尺寸(≥10英寸)中控屏滲透率圖：大尺寸(≥10英寸)中控屏滲透率-分品牌整體89.32%88.58%89.72%88.74%88.32%88.62%89.34%90.31%85.58%86.07%整體海外品牌自主品牌新勢(shì)力品牌合資品牌87.20%100%80%60%40%20%0%100%80%60%40%20%0%83.57%84.29%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：大尺寸(≥10英寸)中控屏滲透率-分價(jià)格段圖：大尺寸(≥10英寸)中控屏滲透率-分動(dòng)力類型整體5萬(wàn)元及以下30-40萬(wàn)元5-10萬(wàn)元10-20萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式20-30萬(wàn)元40-50萬(wàn)元50萬(wàn)元以上100%80%60%40%20%0%100%80%60%40%20%0%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240121數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所副駕屏：24M1滲透率為8.22%，同比提升，環(huán)比下滑2024年1月，大尺寸（≥10英寸）副駕屏滲透率為8.22%，同比+1.77pct，環(huán)比-1.44pct。新勢(shì)力為副駕屏主要搭載品牌，1月達(dá)到了32.84%，受銷量影響出現(xiàn)較大幅度下滑；價(jià)格上，主要搭載于30萬(wàn)元以上車型，50萬(wàn)元以上車型滲透率略微提升系仰望U8銷量增加影響；動(dòng)力類型上，增程式車型1月滲透率高于整體為51.54%，但由于非搭載副駕屏的增程式車型（如問(wèn)界M7）銷量增加，其滲透率呈下降趨勢(shì)。圖：大尺寸(≥10英寸)副駕屏滲透率圖：大尺寸(≥10英寸)副駕屏滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%100%80%60%40%20%0%46.82%46.88%44.56%43.43%41.19%41.27%41.81%42.80%40.38%37.47%35.11%32.36%32.84%8.09%

8.71%

9.02%

9.44%

8.89%

8.83%

9.71%

8.93%

9.66%

8.22%

20%6.45%

5.64%

6.22%0%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：大尺寸(≥10英寸)副駕屏滲透率-分價(jià)格段圖：大尺寸(≥10英寸)副駕屏滲透率-分動(dòng)力類型整體5萬(wàn)元及以下30-40萬(wàn)元5-10萬(wàn)元10-20萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式20-30萬(wàn)元40-50萬(wàn)元50萬(wàn)元以上91.01%91.55%84.32%88.97%100%80%60%40%84.92%86.23%85.92%82.31%100%80%60%40%20%0%76.68%74.17%67.14%63.31%51.54%8.09%

8.71%

9.02%

9.44%

8.89%

8.83%

9.71%

8.93%

9.66%

8.22%

20%6.45%5.64%

6.22%0%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240122數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所后排娛樂(lè)屏：24M1滲透率為3.71%，同比環(huán)比均有下滑2024年1月，大尺寸（≥10英寸）后排娛樂(lè)屏滲透率為3.71%，同比-2.56pct，環(huán)比-0.41pct，下滑或受蔚來(lái)ES8/理想L9等車型銷量影響。品牌上，后排娛樂(lè)屏主要搭載于海外品牌和新勢(shì)力品牌，滲透率分別為11.50%/9.71%。價(jià)格上，40-50萬(wàn)車型位主要搭載車型，滲透率60.46%，50萬(wàn)元以上車型滲透率小幅提升至50.85%。圖：后排液晶屏滲透率圖：后排液晶屏滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%20%0%100%80%60%40%20%0%6.27%5.61%5.28%3.84%4.15%3.66%3.39%

4.12%2.46%

2.58%

3.80%

4.12%

3.71%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：后排液晶屏滲透率-分價(jià)格段圖：后排液晶屏滲透率-分動(dòng)力類型整體5萬(wàn)元及以下30-40萬(wàn)元5-10萬(wàn)元10-20萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式20-30萬(wàn)元40-50萬(wàn)元50萬(wàn)元以上100%80%60%40%20%0%100%80%60%40%20%0%73.76%75.33%68.39%69.65%68.47%70.51%60.46%50.11%50.85%63.75%58.19%57.22%53.80%53.85%51.44%40.50%36.15%28.67%27.79%23.78%23.10%23.29%24.57%23.54%21.55%20.28%20.12%16.36%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240123數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所語(yǔ)音控制：24M1新能源乘用車滲透率2024年1月，新能源乘用車語(yǔ)音控制1月滲透率為84.46%，同比+2.39pct，環(huán)比-1.47pct。圖：語(yǔ)音控制滲透率圖：語(yǔ)音控制滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%20%0%100%80%60%40%20%0%85.07%84.05%85.55%84.34%84.80%85.25%85.93%84.46%82.07%80.46%81.45%81.21%81.36%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：語(yǔ)音控制滲透率-分價(jià)格段圖：語(yǔ)音控制滲透率-分動(dòng)力類型整體5萬(wàn)元及以下30-40萬(wàn)元5-10萬(wàn)元10-20萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式20-30萬(wàn)元40-50萬(wàn)元50萬(wàn)元以上100%80%60%40%20%0%100%80%60%40%20%0%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240124數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所座艙芯片：高通8155占據(jù)超50%市場(chǎng)，8295滲透加速2024年1月座艙芯片中，高通8155滲透率為19.37%，環(huán)比小幅下滑，市場(chǎng)份額占比超過(guò)50%。其次是AMDRyzen，滲透率為6.03%，市場(chǎng)份額占比達(dá)到16.48%。高通8295芯片滲透率達(dá)1.76%，環(huán)比

+1.59pct，已搭載于吉利銀河E8、極越

01、極氪007、小鵬X9等車型。圖：座艙芯片滲透率高通8155占比高通8155滲透率80%70%60%50%40%30%20%10%0%66.71%62.37%58.43%56.12%54.81%54.39%52.94%49.03%47.87%48.31%47.09%44.45%39.61%20.89%20.95%20.71%20.34%19.69%19.38%19.37%16.44%20230613.40%20230112.92%20230313.87%20230413.88%20230512.41%20230220230720230820230920231020231120231220240125數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所熱泵管理系統(tǒng)：24M1滲透率為26.53%，同比環(huán)比均有較大下滑2024年1月，新能源乘用車熱泵管理系統(tǒng)滲透率達(dá)到26.53%，同比-6.52pct，環(huán)比-3.84pct。品牌上，海外品牌滲透率更高，主要由特斯拉驅(qū)動(dòng)；價(jià)格上，20-30萬(wàn)元和50萬(wàn)元以上車型滲透率更高；從動(dòng)力類型來(lái)看，1月純電車型滲透率更高，為42.68%。圖：熱泵管理系統(tǒng)滲透率圖：熱泵管理系統(tǒng)滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%20%0%100%77.34%73.95%71.27%67.40%66.31%64.95%63.95%

80%60%65.37%64.75%64.40%63.28%60.71%54.09%37.10%33.05%32.48%34.31%32.10%31.57%31.68%29.87%28.69%30.17%30.38%26.78%26.53%40%20%0%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：熱泵管理系統(tǒng)滲透率-分價(jià)格段圖：熱泵管理系統(tǒng)滲透率-分動(dòng)力類型整體5萬(wàn)元及以下30-40萬(wàn)元5-10萬(wàn)元10-20萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式20-30萬(wàn)元40-50萬(wàn)元50萬(wàn)元以上100%80%60%40%20%0%100%80%60%40%20%0%49.92%50.91%49.34%47.71%45.25%45.67%43.80%44.65%43.76%44.86%42.68%41.20%39.73%0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.66%

1.94%

2.59%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240126數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所3底盤及車身27空氣懸架：滲透率3.37%，小鵬X9帶動(dòng)20-30萬(wàn)元車型滲透率提升2024年1月，空氣懸架標(biāo)配滲透率為3.37%，同比-2.00pct，環(huán)比-0.12pct。新勢(shì)力品牌中滲透率更高，為10.15%；20-30/30-40/40-50/50以上價(jià)格區(qū)間滲透率分別為1.01%/17.34%/63.03%/16.68%，40-50萬(wàn)元為主要搭載區(qū)間，受益于小鵬X9新車銷量，30-40萬(wàn)元環(huán)比提升

+5.82pct。增程式車型搭載率最高，受增程式車型整體銷量提升影響，其滲透率呈下降趨勢(shì)。圖：空氣懸架滲透率圖：空氣懸架滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%20%0%100%80%60%40%20%0%18.80%15.45%11.86%10.76%11.18%11.39%11.74%12.50%12.20%11.39%9.94%

11.09%10.15%5.37%3.75%

3.41%

3.01%

2.95%

3.06%

3.12%

3.41%

3.59%

3.58%

3.26%

3.49%

3.37%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：

空氣懸架滲透率-分價(jià)格段圖：空氣懸架滲透率-分動(dòng)力類型整體5萬(wàn)元及以下30-40萬(wàn)元5-10萬(wàn)元10-20萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式20-30萬(wàn)元40-50萬(wàn)元50萬(wàn)元以上100%80%60%40%20%0%100%80%60%40%20%0%78.94%78.92%80.21%77.96%21.90%75.90%76.16%73.42%72.97%67.60%68.40%66.38%67.01%63.03%40.50%36.15%28.67%27.79%23.78%23.10%23.29%24.57%23.41%21.55%19.37%18.17%17.34%13.76%14.21%13.76%14.19%13.44%12.36%12.73%11.52%11.34%12.33%12.48%8.66%16.68%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240128數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所無(wú)框車門：2024年1月新能源乘用車滲透率2024年1月，無(wú)框車門滲透率為18.54%，同比+2.48pct，環(huán)比-1.40pct。品牌類型上，海外品牌、新勢(shì)力品牌中滲透率更高，分別為48.49%/26.79%；價(jià)格段上，20-30萬(wàn)車型為市場(chǎng)主力，滲透率由12月58.9%下滑至48.30%。圖：無(wú)框車門滲透率圖：無(wú)框車門滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%20%0%100%80%68.37%65.41%57.54%58.91%59.92%56.20%57.46%56.57%53.72%48.49%

60%40%46.12%46.57%39.43%22.11%26.79%19.30%18.72%19.32%19.93%18.54%15.80%15.65%16.06%15.14%15.65%15.54%15.17%20%0%202301202302202303202304202305202306202307202308202309202310202311202312202401202301202302202303202304202305202306202307202308202309202310202311202312202401圖：無(wú)框車門滲透率-分價(jià)格段圖：無(wú)框車門滲透率-分動(dòng)力類型整體5萬(wàn)元及以下30-40萬(wàn)元5-10萬(wàn)元10-20萬(wàn)元整體純電動(dòng)插電式混合動(dòng)力增程式20-30萬(wàn)元40-50萬(wàn)元50萬(wàn)元以上100%80%60%40%20%0%100%80%60%40%20%0%67.04%62.83%61.19%58.90%59.28%50.11%54.28%55.68%57.03%52.87%52.95%49.65%48.30%20230120230220230320230420230520230620230720230820230920231020231120231220240120230120230220230320230420230520230620230720230820230920231020231120231220240129數(shù)據(jù)：懂車帝官網(wǎng)，天風(fēng)證券研究所電吸門：滲透率持續(xù)提升，24M1達(dá)12.9%2024年1月，電吸門滲透率為12.90%，同比+4.88pct，環(huán)比+3.51pct。新勢(shì)力品牌為主要搭載方，滲透率持續(xù)上升至59.84%；價(jià)格段上，20-30/30-40/40-50/50萬(wàn)元以上車型中，滲透率分別為25.65%/50.39%/63.03%/51.49%，30萬(wàn)元以上為主要搭載區(qū)間。受益于問(wèn)界M7銷量增長(zhǎng)，20-30萬(wàn)元以上車型/增程式車型中滲透率有明顯提升。圖：電吸門滲透率圖：電吸門滲透率-分品牌整體整體海外品牌自主品牌新勢(shì)力品牌合資品牌100%80%60%40%20%0%100%80%60%40%20%0%59.84%54.76%50.35%50.34%48.39%46.97%