全球茶葉市場前景及投資研究報告-培訓課件外文版2024.4八馬茶葉

INDUSTRIES

&

MARKETSTea:

market

data

&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567ProductOverviewAuthor2829MarketDefinitionKeyTakeawaysMarket

NumbersRevenue912151821242526AverageRevenue

per

CapitaAverageVolumeper

CapitaVolumePriceper

UnitOnlineRevenue

ShareMobile/DesktopSplitTeabrandshares2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

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support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Tea

market

is

a

fast

growing

marketOverview:

SummarySummaryTea

haslong

been

associated

with

varioushealth

benefits,and

thisconnectioncontinuestodriveconsumer

preferences.

Health-conscious

individuals

areturningto

teaasahealthier

alternative

to

sugary

beverages,

thanks

toitsantioxidantproperties,

potentialweight

management

benefits,andcalmingeffects.

Itisespecially

important

inAsiaandEastern

Europeaswell

asintheUK.Intheseregions,

itserves

the

purpose

of

bothcaffeination

and

hydration.Trendsincludesustainability

andethical

sourcing,innovation

inteaformatsandblends,and

theriseof

premium

teaexperiences.

Withanexpanding

consumerbaseand

evolving

preferences,

theteamarket

isexpected

tocontinueitsgrowthtrajectory

inthe

coming

years.5Sources:Market

Insights

2023Tea

is

an

important

part

of

the

Hot

Drinks

marketOverview:

Market

DefinitionMarket

definitionTheTea

market

consists

ofblacktea,green

teaandmatesold

inteabagsor

asloose-leaf

tea.Not

includedare

herbal

tea,instant

tea,iced

teaor

similartea-derived

Ready-to-Drink

beverages.

Ready-to-Drink

variantsare

insteadshown

inthe

corresponding

segment

inthe

Non-Alcoholic

Drinksmarket.Themarket

comprises

revenue

andaverage

revenue

percapita,volume

andaverage

volume

percapita,price

perunit(perkilogram),

aswell

assales

channels.Percapitafiguresrefer

tothe

whole

population.Thedata

only

covers

at-homesales

(e.g.

salesviasupermarkets,

hypermarkets,

convenience

stores).

Allpricesincludeallsalesandconsumption

taxesandarevalued

atconsumer

prices.Inthe

Tea

segment,

Unilever

(Lipton),Associated

British

Foods

(Twinings)

andTataGlobal

Beverages

(Tetley)

arethebiggestplayers

byrevenue.6Sources:Market

Insights

2023Tea

accounted

for

54.2%

of

the

Hot

Drinks

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheTea

market

amountstoUS$121bn

in2023.

Themarket

isexpectedtogrow

annuallyby5.80%

(CAGR2023-2028).Thissegment

includes:Thissegment

excludes:?Herbal

TeaInglobalcomparison,

most

revenue

isgenerated

inChina

(US$49,750m

in2023).?Tea

bags?Loose

LeafTea?BlackTea?Green

Tea?MateInrelation

to

totalpopulation

figures,per

person

revenues

of

US$15.71

aregenerated

in

2023.?IceTea?InstantTeaInthe

Tea

market,

volume

isexpected

toamountto7.7bn

kgby2028.

ThemarketforTea

market

isexpected

to

show

avolume

growth

of2.2%

in2024.?Ready-to-Drink

Tea,

suchasLiptonIceTeaTheaverage

volume

perperson

inthe

Tea

market

isexpected

to

amount

to

0.89kgin2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersTea

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

5.3%

from2018

to

2028Market

Size:

GlobalRevenue

inbillionUS$160.0151.7143.5+5.3%(1)134.4127.3120.7112.2105.097.897.795.3201820192020202120222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

81.8

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+5.3%(1)105.977.5+11.7%(1)+4.7%(1)+6.3%(1)21.7+4.7%(1)16.715.112.610.511.20.50.72022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

53.6

billion,

China

is

the

biggestmarket

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+5.2%(1)63.546.9+3.5%(1)+2.4%(1)+4.4%(1)+2.9%(1)2.63.20.81.00.40.50.40.52022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Tea

average

revenue

per

user

is

estimated

to

increase

at

a

CAGR(1)

of

4.4%

from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$20.019.1+4.4%(1)18.217.216.415.714.713.913.213.013.12018201920202021202220232024202520262027202812

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

US$17.3,

Asia

is

the

biggestmarket

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+4.7%(1)22.7+6.4%(1)+4.1%(1)+9.2%(1)+3.5%(1)17.817.315.915.415.212.612.312.49.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

US$32.2,

China

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+5.0%(1)43.132.2+2.2%(1)+2.9%(1)+2.3%(1)13.9+4.6%(1)12.29.37.86.36.75.94.82022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Tea

volume

are

estimated

to

increase

at

a

CAGR(1)

of

2.7%

from2018

to

2028Market

Size:

GlobalVolume

inbillionkilograms+2.7%(1)7.77.67.47.17.06.86.66.46.16.15.92018201920202021202220232024202520262027202815

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

4.3billion

kilograms,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionkilograms+2.6%(1)5.04.3+5.2%(1)+1.2%(1)+1.4%(1)1.10.0%(1)0.90.80.80.80.70.020.022022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

2.1billion

kilograms,

China

is

the

biggest

market

amongselectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionkilograms+3.1%(1)2.562.13+1.2%(1)0.0%(1)0.0%(1)0.0%(1)0.130.140.070.070.030.030.010.012022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Tea

volume

percapita

are

estimated

to

increase

from2018

to

2028Market

Size:

GlobalVolume

percapita

inkilograms1.01.01.00.90.90.90.90.90.90.80.70.60.50.40.30.20.10.00.90.80.80.82018201920202021202220232024202520262027202818Sources:Market

Insights

2023Asia

has

the

biggest

market

in

Tea

volume

per

capita

in

2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inkilograms1.11.11.11.00.90.80.70.60.50.40.30.20.10.01.00.81.01.00.81.00.81.00.80.90.90.80.90.80.90.80.80.70.50.80.80.80.60.80.70.60.50.60.50.70.50.60.50.70.70.70.50.50.50.50.50.520182019202020212022202320242025202620272028AfricaAmericasAsiaAustralia&OceaniaEurope19Sources:Market

Insights

2023With

volume

per

capita

of

1.5

kilograms,

China

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inkilograms1.71.81.71.71.61.00.41.61.01.51.01.61.51.01.41.01.31.11.31.11.4

1.31.2

1.11.01.00.41.00.41.00.40.80.60.40.30.30.30.30.30.30.30.30.30.30.40.40.40.40.40.40.30.40.20.00.220180.220190.220200.20.220220.220230.20.20.220260.220270.220282021China2024UnitedKingdom2025UnitedStatesFranceGermany20Sources:Market

Insights

2023Tea

price

per

unit

are

estimated

to

increase

from

2018

to

2028Market

Size:

GlobalPrice

perkilogram

inUS$2220.720.119.5201816141210818.818.217.717.016.416.116.016.064202018201920202021202220232024202520262027202821Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Tea

price

per

unit

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perkilogram

inUS$29.221.028.53025201510527.827.026.325.518.524.423.917.419.322.017.720.321.021.117.018.620.519.120.018.217.917.817.317.019.517.216.916.119.016.217.9

16.215.414.616.4

17.215.116.520.1

19.619.318.515.214.115.013.613.413.413.314.714.413.8020182019202020212022202320242025202620272028AfricaAmericasAsiaAustralia&OceaniaEurope22Sources:Market

Insights

2023With

price

per

kilogram

of

US$

29.1,

France

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perkilogram

inUS$33.2353025201510532.732.231.731.130.429.127.623.422.922.524.922.024.818.821.624.418.524.120.221.123.918.123.719.823.417.820.220.423.017.322.516.722.015.621.315.420.5

19.819.519.115.314.314.514.714.414.113.913.613.112.011.610.710.610.4020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates23Sources:Market

Insights

2023Inthe

Tea

market

online

revenue

share

reached

10.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share100.0%3.0%100.0%4.0%100.0%6.0%100.0%8.0%100.0%10.0%100.0%10.0%100.0%10.0%100.0%10.0%100.0%11.0%97.0%96.0%94.0%201992.0%202090.0%202190.0%202290.0%202390.0%202489.0%202520172018OfflineOnline24Sources:Market

Insights

2023Inthe

Tea

market,

mobile

online

revenue

share

reached

62.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.0%64.0%100.0%59.0%100.0%56.0%100.0%51.0%100.0%54.0%100.0%62.0%100.0%70.0%100.0%75.0%100.0%79.0%49.0%202046.0%202144.0%201941.0%201838.0%202236.0%201730.0%202325.0%202421.0%2025DesktopMobile25Sources:Market

Insights

2023Twinings,

Bigelow,

and

Tetley

are

the

biggest

brands

in

the

tea

marketFurtherMarket

AnalysisBrand

share

in

202226Sources:Market

Insights