跨境電商英語課件unit4

******學(xué)院******教研室跨境電商專業(yè)英語授課人

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2019年9月2日commodityn商品，有價值的物品specificationn規(guī)格；說明書；明細單shipmentn裝運；運輸；運送；運輸?shù)呢浳飍uotationn報價；估價；引用；行情，行市；市價substantialadj大量的；結(jié)實的，牢固的；重大的favorableadj優(yōu)惠的；有利的；贊同的；陳贊的；討人喜歡的initialadj最初的；開始的n首字母requirementn所需的（所要的）東西；必要條件potentialadj潛在的，可能的n潛力，潛能promptadj迅速的；敏捷的；立刻的；準時的n提示；提示符；提詞v提示；促使；導(dǎo)致；鼓勵substituten代替物；代替者v代替，替換；取代placeanorder訂貨becomposedof由.......組成beinterestedin對.......感興趣；關(guān)心inadditionto除......之外takethisopportunity借此機會inquiryandreply2AbouteBayEstablishedin1995andlocatedinSanJose,California,USA,eBayconnectsadiverseandpassionatecommunityofindividualbuyersandsellers,aswellassmallbusinesses.In2011,thetotalvalueofgoodssoldoneBaywas$68.6billion--morethan$2100everysecond.Asaleaderinthepaymentindustryforglobalbusiness,wehaveourownonlinepaymenttoolnamedPayPallwhichhasmorethan132millionactiveusersfrom193countriesandregions,andsupports26currenciesforpaymenttransactions.EbayprovidespersonalizedshoppingexperienceanddecreasesthegapbetweenconsumersandgoodsgloballybyusingamobileApp.Therefore,eBayMarketplaceisalsoaleaderinmobilecommerce.WhatWeDoEBayiswheretheworldgoestoshop,sell,andgive.Whetheryouarebuying

neworused,plainorluxious,commonplaceorrare,trendyorone-of-akind,ifitexistsintheworld,itprobablyisforsaleoneBay.Ouraimistobetheworld'sfavoritedestination最佳購物平臺fordiscoveringgreatvalueanduniqueselection.Wegivesellerstheplatform,solutions,andsupporttheyneedtogrowtheirbusinessandthrive.Wemeasureoursuccessbyourcustomers'success.HowweworkAteBay,ourconnectedcommercepurposelinksustosomethingbiggerthanourselves.我們的商業(yè)目的是聯(lián)系到比我們自己更強大的事業(yè)上。Weshareacommondrivetocreatuncommonopportunities.Andbecauseourbusinessisaboutpeople,wehaveapassionforwhatwedo.Wefightforiteveryday.Weemployextraordinarypeoplewhodomeaningfulworkthat

hasatangibleimpacton

thelivesofindividualsallovertheworld.Andweaspiretomakeextrodinarythingspossibleforeachother,forourcustomers,andforyou.We'vebeendoingthisfor20years.Andwearejustaspassionateaboutittodayaswhenwefoundedthecompanyin1995.AboutthelogisticsNowwehavemanycooperatedlogisticscoveringe-packet(onlyacceptthetracknumberfromeBayShippingTool),PostalEMS,FedEXWorldwideServices,DHLExpressServices,TNTExpressDeliveryServices,UPSInternationalShippingServices,HongKongPostInternationalMailParcel(onlyacceptairmail).Situation:Mary,aninternationalsalesrepresentativeinanaccessorycompany,isnegotiatingwithherclientAsha,whoisveryinterestedinpendantnecklacesandwantstomakeatrialorder.Asha:Hi.I’mAsha.I’mveryinterestedinyourpendantnecklaces吊墜項鏈.HowmuchwouldthisitembeifI(1)

300pieces?Mary:Hello,Asha.It’sUS$1.82for300pieces.Asha:CanIorderonesetindifferentcolorswithengravings雕刻soIcancheck(2)

beforeplacingabigorder?Mary:OK,noproblem.Whichwordsdoyouneed(3)

?Wehavethreecolorsforthisnecklace.Ifyouwanttoseethreecolors,youneedtoplacethreeorders.Asha:OK,gotit.Couldyouengrave“T8”inthe(4)

ofthenecklace?Mary:Yes,wecandothatforyou.Asha:Thankyou.Iwillwaitforthearrivalofthesamples,andifthey’re(5)

,Iwillbehappytoorder300pieces.Mary:Ok,thanks.Asha:Hi,IamAsha.I’mveryinterestedinyourpendentnecklaces.Howmuchwouldthisitem

beifI(1)placedanorderfor300pieces?Mary:Hello,Asha.It’sUS$1.82for300pieces.Asha:CanIorderonesetindifferentcolorswithengravingssoIcancheck(2)thequality

before

placingabigorder?Mary:OK,noproblem.Whichletterdoyouneed(3)tobeengraved?Wehavethreecolorsforthis

necklace.Ifyouwanttoseethreecolors,youneedtoplacethreeorders.Asha:OK,gotit.Couldyouengrave“T8”inthe(4)centerofthenecklace?Mary:Yes,wecandothatforyou.Asha:Thankyou.Iwillwaitforthearrivalofthesamples,andifthey’re(5)satisfactory,Iwillbe

happytoorder300pieces.Mary:OK,thanks.3productintroductionexceptionadj杰出的；優(yōu)越的；獨特的；例外的persistencen堅持；執(zhí)著；執(zhí)意coachn教練；私人教師entertainern演員；表演者；藝人essentialadj必不可少的；極其重要的；本質(zhì)的；基本的n必不可少的東西；必需品blueprintn行動方案；計劃藍圖overlookvt忽略；未注意到；俯視；眺望synopisn概要；梗概；提要plethoran過量；過多；過剩demographicsn人口統(tǒng)計數(shù)據(jù)debutn首次亮相；初次登臺Cyberspacen網(wǎng)絡(luò)空間compromisevt使陷入危險；使受到懷疑vi妥協(xié)，折中，讓步n妥協(xié)，折中，讓步3productintroductionlikelihoodn可能，可能性guidancen指導(dǎo)，引導(dǎo)；領(lǐng)導(dǎo)tacticn策略；戰(zhàn)略；戰(zhàn)術(shù)disciplinen紀律；學(xué)科；訓(xùn)練vt訓(xùn)練；處罰utilizevt利用；使用；運用；應(yīng)用nichen有利可圖的缺口，商機；合適的位置tenaciousadj頑強的；堅韌不拔的；緊握的；不松手的marketingplan營銷計劃marketsynopsis市場概述businesssupport業(yè)務(wù)支持Notes:利基市場，指那些市場中有絕對優(yōu)勢的企業(yè)所忽略的某些細節(jié)市場或者小眾市場。利基戰(zhàn)略，指企業(yè)選定一個很小的產(chǎn)品或服務(wù)領(lǐng)域，集中力量進入并成為領(lǐng)導(dǎo)者，從當?shù)厥袌龅饺珖俚饺?，同時建立各種壁壘，逐漸形成持久的競爭優(yōu)勢。ProductintroductionGettingyourproductonthemarketrequiresexceptionalproductknowledge,creativity,imagination,persistanceandenergy.Herearefivestepsthatcanbeimplementedwithlowornocost.Now,insomecases,yourproductmaybeyourservice!Areyouaprofessionalspeaker?successcoach?Entertainer?......Takethesestepsandgetyourproductorserviceonthemarketinrecordtime.Createamarketingplan3Sunny:Hello,Larry!Larry:Ah,thereyouare.Hello,nicetoseeyouagain,Sunny.Sunny:It’sgreattoseeyouagaintoo.(1)

?Larry:Fine,justfine.Sunny,pleaseletmeintroduceyoutoMr.Def,ourGeneralManager.Sunny:Nicetomeetyou,Mr.Def.Mr.Def:Nicetomeetyoutoo,Sunny.Iampleasedtohavethischancetovisityourcompany.Sunny:(2)

.Mr.Def:Oh,thankyouforpickingusup.Sunny:So,(3)

.Ittookyouabout,err,10hours?Larry:11hours,actually.It’salongflight.Sunny:Yeah,itmustbeverytiring,andwewillstillneedabouttwoandahalfhours(4)

toHuzhou.Larry:It’sok.Wecangetsomerestinthecar.Sunny:Ok.AfterwearriveinHuzhou,wewillgotothehotelfirst.Thecompany(5)

isjust

outside.Larry:Terrific!Sunny:Now,thisway,please.Sunny:Hello,Larry!Larry:Ah,thereyouare.Hello,nicetoseeyouagain,Sunny.Sunny:It’sgreattoseeyouagaintoo.(1)Howhaveyoubeen?Larry:Fi