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BelongingatWork
EssentialtoEmployeeEngagementandInclusion
decisionwise
Introduction
AtDecisionWise,wehavecollectedover50millionemployeesurveyresponsestounderstandtheextenttowhichemployeesareengagedintheirwork.Ourresearchhasconsistentlyrevealedonekeyelementasthemostimportant
driverofemployeeengagement–asimplesix-wordstatement:
“IfeellikeIbelonghere.”
Whenemployeesindicatethey“agree”or“stronglyagree”withthissentimentonengagementsurveys,wenearlyalwaysfindaccompanyinghighlevelsofemployeeengagementthroughouttheorganization.
Belongingatworkisaboutfeelingaccepted,comfortable,andconnectedtotheorganization'sculture;itmeansfeelingexcitedandpositiveaboutone'splacewithintheorganization–bothcurrentlyandinthefuture.
Inthecurrentlandscapeofsocialmediaproliferation,manymistakenly
assumethatbelongingissimplyamatterofparticipatinginanorganizationwithsocialsupportorworkingamongagroupoffriends.
Ourresearchtellsusthatbelongingismorethansocialconnectiontoone’s
teamorteammates.Itisasenseof“membership”totheorganizationasa
whole.Anemployeeexperiencesbelongingwhentheorganizationgivesthempurpose,path,andplace.
Tobetterunderstandtheconceptofbelonging,weconductedanextensivestatisticalreview1.Wefoundthatasenseofbelongingatworkisacrucial
driverofemployeeengagement.
1Ourcurrentresearchshowsthatpositiveperceptionsofone’steamis
moderatelycorrelatedtoimprovedengagement(CorrelationCoefficient=0.555).However,whenanemployee’sperceptionoftheirteamisnegative,wefindtentimes(10x)thenumberoffullydisengagedemployeesthanwouldbeexpected.Whenanemployee’sperceptionoftheirteamisonlyslightlynegative,wefind
morethanthreetimes(3x)thenumberoffullydisengagedemployeesthanwouldbetypical.
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belonging
BelongingintheWorkplace
Belongingisvitalintheworkplace,andwhyitmatterscan'tbeoverstated.
Peoplespendoverhalfoftheirproductivehoursatworkandbuildmanykey
relationshipswithcoworkers.Theemploymentrelationshipisuniquebecauserelationshipsareestablishedfortheemployeebytheorganization,includingthefrequency,duration,andqualityofinteractions,whicharegovernedbytheorganization'sculture.Despitehavinglesscontrol,employeesstillneedtofeelasenseofbelongingintheirworkenvironment.Belongingiskeytosuccessfulemployment,anditdoesnotdisappearwhetheranemployeeisphysicallyorvirtuallypresent.
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belonging
BelongingasaFundamentalHumanNeed
Wehavelongunderstoodthatinterpersonalconnectionisafundamental
humanneed.Inhisacclaimed'hierarchy,'AbrahamMaslowstatedthatour
socialneedsmustbefulfilledbeforewecancontemplatehigher-orderneeds,likeesteemorself-actualization.In1995,ProfessorsRoyBaumeisterandMarkLearyadvancedfurtheronthisidea,scientificallystudyingandrecognizing
what,untilthen,mostconsideredaself-evidenttruth:peoplehaveaninherent
needtobelong(Baumeister&Leary,1995,p.497).Baumeister&Learyreferredtotheirtheoryas“belonginess.”
[H]umanbeingshaveanall-encompassingimpulsetoformandsustainat
leastaminimumamountofpositive,long-term,andmeaningfulinterpersonalrelationships.…[A]greatdealofhumanbehavior,emotion,andthoughtis
drivenbythisbasicinterpersonalmotive.”2
Theynotethatbelonginesshastwoessentialaspects.Firstly,individuals
requireregularinteractionsfromaknowngroupofpeopletheytrust,and
secondly,theyneedtobepartofasteady,lastingcultureofbelonging.
(Baumeister&Leary,1995,p.511).3Thislatterpointisofparticularinterestasweseektocomprehendbelongingatwork.Putdifferently,inpractice,whatdoesacultureofconcernlooklikeinsideamodernworkforce?
2Baumeister,R.&Leary,M.(1995).Theneedtobelong:Thedesirefor
interpersonalattachmentsasafundamentalmotivation.PsychologicalBulletin117(3),497-529.
3OurindependentresearchentirelyconfirmsBaumeisterandLeary’sargumentsandtheory,andwenotethattheirthesiscontinuestofindongoingempirical
supportfromotherstudiesandresearchers.Seealso,Geere,J.&MacDonaldG.(2010).Theneedtobelong:Anupdateoftheempiricalcasefortheneedtobelong.JournalofIndividualPsychology66,93-115.
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belonging
Belongingand
EmployeeEngagement
Ouranalysisofemployeeexperiencesurveyresponsesrevealedthe
importanceofbelongingintheworkplaceforemployeeengagement.
Employeeengagementisapositiveemotionalresponsetotheemployeeexperience,whichcanresultinincreasedmotivation,improvedkey
performanceindicators,higherretentionrates,andincreasedsatisfaction.Ouraimwastoidentifywhichelementsoftheemployeeexperiencehadthegreatestinfluenceondevelopingemployeeengagement.
Wefoundthestrongestpredictorsofengagementbylookingattheresultsofover600organizational-levelregressionanalyses,eachpredictingthetopinfluencersofengagementforitsrespectiveorganization.
In75%oftheregressiontestsweperformed,thephrase"IfeellikeIbelonghere"wasthetoppredictorsofengagement.Moreover,inalmosthalfofthecases,itwasthemostinfluentialpredictor.
Theseresultsdemonstratethatbelongingisperhapsthemostimportantelementinunderstandinganddrivingemployeeengagement.
500
400
300
200
figure1
Belongingisa
predictorofoverallengagement
100
Table1:FrequencyofEngagementDrivers
465
415
283
224
193
IfeellikeIbelong
Ifindenjoyment
Myjobprovides
Iamconfidentthat
Thisorganization
here
inthejobthatI
mewithasense
thisorganization
caresabout
perform
ofmeaningandpurpose
hasasuccessfulfuture
employees
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belonging
OtherBelongingFactors
Toaugmentourunderstanding,wealsoperformeda
Table1
FactorAnalysisResults
Thisanalysissuggeststhatemployeeswhofeellike
theybelongintheorganizationfeelthattheirwork
isvalued,theyarecomfortableintheorganization's
culture,theycansharetheirideasandopinionsfreely,theyhaveopportunitiesforprofessionalgrowth,andtheorganizationtrustsandcaresaboutthem.This
informationcanbeusedbyleaderstoidentifyareaswheretheorganizationexcelsinfosteringasenseofbelongingandareaswhereimprovementisneeded.
factoranalysison40,000responsesinourdatabase.TheresultsshowedthatstatementsinTable1arepositivelycorrelatedwiththestatement“IfeellikeIbelonghere.”
IfeellikeIbelonghere.
IfeelthatIcansharemyideasandopinionswithoutfearofnegativeconsequences.
Myworkisvaluedbythisorganization.
Iamsatisfiedwiththeopportunitiesformyownprofessionalgrowthinthisorganization.
Thisorganizationvaluesemployeeinput,feedback,andsuggestions.
Thisorganizationtrustsemployeestodotheirjobs.
Ifeelcomfortableinthisorganizationsculture.
Thisorganizationcaresaboutemployees.
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creatingculture
CreateanOrganizationalCultureofBelonging
Tobegintheprocessofcreatingasenseofbelongingattheorganizationallevel,wesuggestfourbasicactionitems.
1.CultivateaCultureofCaringfromtheTopDown
2.EmpowerEmployeesThroughBelonging,Path,andPurpose
3.ValueEmployeeVoice
4.BuildaConnectionthrough"RidingfortheBrand"
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creatingculture
1
CultivatingaCultureof
CaringfromtheTopDown
Ourresearchshowsthatcreatingasenseofbelongingcannotbeachievedbysolelyfocusingonindividualteams.Havingagreatmanagerandateamwithpositivesocialinteractionsdoesnotguaranteeanengagedworkforce.Asenseofbelongingisachievedbyhavingahigh-qualityteamexperiencecombinedwithafeelingof"membership"inthelargerorganization,acultureofcaring
thatstartsfromthetop.Thisiswhatwemeanbygivingemployeesa"place"tobelong.
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creatingculture
2
EmpoweringEmployeesThroughBelonging,Path,andPurpose
Tofosterasenseofbelonging,employeesneedbothapathandapurpose.
Theyneedtoseehowtheyfitwithintheorganizationandhaveaclearpath
forgrowthanddevelopment.Employeesneedtofeelthattheorganization
providestherightenvironmentforthemtothriveandbecomethebest
versionsofthemselves.Thepathmustalsoshowhowtheycanmakean
impactandcontributetotheorganization'ssuccessandthatofitscustomers.Thishelpsemployeesovercomeoneoftheircorepersonalchallenges:Are
theymovingforwardorregressingbackwards?
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creatingculture
3
ValuingEmployeeVoice
Employeevoiceiscrucialincreatingacultureofbelongingatwork.Employees
mustfeelheardandacceptedtoexperiencebelonging.Employeevoice
allowsemployeestobetheirauthenticselvesandfeelthattheirideasandcontributionsmatter.Belongingcannotexistwhenemployeesfeellike
nobodycaresaboutwhattheyhavetosay.Belongingrequirestwo-waycommunicationanddialogue.
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creatingculture
4
BuildingaConnectionthrough"RidingfortheBrand"
Managersplayacrucialroleinbuildingbelongingatboththeteamand
organizationallevels.?Weusethemetaphorof"ridingforthebrand"fromthefrontierwest.Whenacowboysignedonwithacattleoperation,theywere
taughtto"rideforthebrand."Thismeantthatthecowboyssawthemselvesasareflectionoftheentireoperationandwerethebrandintheeyesofthetownspeople.Similarly,managersarethebrandintheeyesoftheemployees.
However,managersshouldnotbehigh-pricedcorporatecheerleaders.They
shouldvaluetherelationshipemployeeshavewiththelargerorganization
andcommunicatewiththeteamwiththeintentionofbuildingconnections
withotherteamsandorganizationalleaders.Managersshouldfosterasharedsenseofpurposewithotherteamsanddepartmentsandhelpcreateafeelingthateveryoneispartofthesamelargerorganizationalteam.
?Inastudyweconductedwithover15,000managersfrom100different
organizations,wefoundthatwhenamanagerh
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