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DIGITAL

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TRENDSMusicindustryinIndiaCHAPTER

01IndustryoutlookSizeofthemediaandentertainmentindustryacrossIndiainfinancialyear2023,bysegment(inbillionIndianrupees)SizeofM&EindustryinIndiaFY2023,bysegmentMarketsizeinbillionIndianrupees0100200300400500600700696800TelevisionDigitalmediaPrint654260OnlinegamingFilmedentertainmentAnimationandVFXLiveevents22019711488OutofHomemediaMusic422423Radio3Description:TelevisionaccountedforthelargestvaluewithinIndia'smediaandentertainmentindustryinfinancialyear2023,at696billionIndianrupees.Digitalmediarankedsecondandovertookprintwithamarketsizeexceeding654billionIndianrupees.TheoverallmarketvalueoftheIndianmediaandentertainmentindustryinthatyearwasabout2.3trillionIndianrupees.ReadmoreNote(s):India;FY2023Source(s):EY;FICCITimespentperdayonvariousmediainIndiaasofthethirdquarterof2023,bytype(inhours.minutes)MediaconsumptionperdayIndiaQ32023,bytypeTimespentinhoursandminutes01234567InternetTV(streaming,broadcast)Socialmedia6.452.542.26News(online,print)MusicstreamingGameconsole1.521.361.141.01PodcastsRadio0.414Description:Asofthethirdquarterof2023,Indiansspentthemosttimeinadayontheinternet,thatisoversixhoursonaverage.Incomparison,Indianconsumersdedicatedtheleastamountoftimeperdayduringthesameperiodlisteningtotheradio.

ReadmoreNote(s):India;Q32023Source(s):DataReportal;Varioussources(WeAreSocial,GWI.com,Kepios)ValueofthemusicindustryinIndiafrom2007to2023,withestimatesuntil2026(inbillionIndianrupees)ValueofthemusicindustryinIndia2007-2026403530252015373328242219151514131210.610.89.69.898.61057.87.47.402007

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20265Description:TheIndianmusicindustrywasvaluedataround24billionIndianrupeesattheendof2023andwasestimatedtoreach37billionrupeesbytheendof2026.Overall,thesectorwasestimatedtogrowatacompoundannualrateof14.7percentinthestatedtimeframe.ReadmoreNote(s):India;2007to2023Source(s):EY;FICCIRevenuedistributionofthemusicindustryacrossIndiain2023,bysegmentShareofmusicrevenueinIndia2023,bysegmentPhysical1%Synchronisation4%Performancerights8%Digital87%6Description:By2023,thedigitalsegmentovertookmostoftheIndianmusicindustrywhilerakingin87percentoftheindustry'srevenue.Meanwhile,thephysicalsegment'ssharedroppedtooneandsynchronizationandperformancerightstogetheraccountedfor12percentofrevenueshares.Thiswasadramaticturnoverthatemergedintheshortspanofayear.ReadmoreNote(s):India;2023Source(s):EY;FICCIRevenueintheMusicalInstrumentsmarketfordifferentsegmentsIndiafrom2018to2028(inmillionU.S.dollars)RevenueintheMusicalInstrumentsmarketIndia2018-2028Parts&AccessoriesofMusicalInstrumentsStringInstrumentsElectronic&ElectromechanicalMusicalInstrumentsWindInstrumentsAcousticPianos&StringedKeyboardInstrumentsPercussionInstruments10,0009,0008,0007,0006,0005,0004,0003,0002,0001,0000201820192020202120222023202420252026202720287Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.EspeciallynotableistheremarkablyrobustgrowthobservedintheParts&AccessoriesofMusicalInstrumentssegmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching381.4millionU.S.dollars,standsoutsignificantlycomparedtotheaveragechanges,whichareestimatedat120.0167millionU.S.dollars.ReadmoreNote(s):IndiaSource(s):MarketInsightsCHAPTER

02DigitalmusicWeeklylisteningshareofonlineaudiocontentacrossIndiaasofthethirdquarterof2023MostconsumedaudioproductsonlineIndiaQ32022370%61.3%60%50%40%30%20%10%0%41.8%23.4%20%14.7%OnlinemusicMusicstreamingservicesPodcastsAudiobooksOnlineradio9Description:Inresponsetoaglobalsurveyononlineaudiocontentconsumption,nearly61percentofrespondentsinIndiareportedlisteningtomusiceveryweek.Non-musicaudiocontentsuchasaudiobooksandpodcastsfollowedwithover20percentofrespondentsrespectively,consumingsuchcontentperweek.India'saudiostreamingmarketwhilestillinitsnascentstageshascaughttheattentionofusersandseentremendousgrowthinconsumption.ReadmoreNote(s):India;Q32023;16-64years;internetusersSource(s):DataReportal;GWIRevenueinthedigitalmusicsegmentofthedigitalmediamarketIndiafrom2017to2027(inmillionU.S.dollars)RevenueinthedigitalmusicsegmentofthedigitalmediamarketIndia2017-20271,4001,2001,00080060040020002017201820192020202120222023202420252026202710Description:Therevenueinthe'DigitalMusic'segmentofthedigitalmediamarketinIndiawasforecasttocontinuouslyincreasebetween2024and2027byintotal167.1millionU.S.dollars(+16.8percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.2billionU.S.dollarsandthereforeanewpeakin2027.Notably,therevenueofthe'DigitalMusic'segmentofthedigitalmediamarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):India;2017to2027Source(s):MarketInsightsNumberofusersinthemusicstreamingsegmentofthedigitalmediamarketIndiafrom2017to2027(inmillionindividuals)UsersinthemusicstreamingsegmentIndia2017-20271201008060402002017201820192020202120222023202420252026202711Description:Thenumberofusersinthe'MusicStreaming'segmentofthedigitalmediamarketinIndiawasforecasttocontinuouslyincreasebetween2024and2027byintotal14millionusers(+15.53percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach104.13millionusersandthereforeanewpeakin2027.Notably,thenumberofusersofthe'MusicStreaming'segmentofthedigitalmediamarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):India;2017to2027Source(s):MarketInsightsRevenueinthemusicstreamingsegmentofthedigitalmediamarketIndiafrom2017to2027(inmillionU.S.dollars)RevenueinthemusicstreamingsegmentofthedigitalmediamarketIndia2017-202770060050040030020010002017201820192020202120222023202420252026202712Description:Therevenueinthe'MusicStreaming'segmentofthedigitalmediamarketinIndiawasforecasttocontinuouslyincreasebetween2024and2027byintotal129.8millionU.S.dollars(+24.4percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach661.72millionU.S.dollarsandthereforeanewpeakin2027.Notably,therevenueofthe'MusicStreaming'segmentofthedigitalmediamarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):India;2017to2027Source(s):MarketInsightsAnnualincomeofGammaGaanaLimitedfromfiscal2022to2023(inmillionIndianrupees)AnnualincomeofGammaGaanaLtdFY2022-20231,4001,262.91,2001,0008006004002000773.5FY2022FY202313Description:Inthefinancialyear2023,theIndiancommercialmusicstreamingserviceGammaGaanaLimited,betterknownasGaana,reportedatotalincomeofover773millionIndianrupees.Thiswasadeclineofroughly39percentcomparedtothepreviousfiscalyear.GammaGaanaLimitedwasfoundedin2012andisoperatedbyTimesInternetLimited,asubsidiaryofBennettColeman&CompanyLimited.ReadmoreNote(s):India;FY2022toFY2023Source(s):exchange4media;MinistryofCorporateAffairs(India)CHAPTER

03RadioValueoftheradioindustryinIndiafrom2007to2023,withestimatesuntil2026(inbillionIndianrupees)ValueoftheradioindustryinIndia2007-2026403530252034312927262424232119.817.21614.6141510512.711.5108.48.37.402007

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202615Description:India'sradioindustrywasvaluedataround23billionIndianrupeesattheendof2023.Expertsforecastedthesectortogrowatacompoundannualgrowthrateofsevenninepercent,withitsvalueincreasingto27billionIndianrupeesby2026.Despitetheadverseindustry-wideimpactofthecoronaviruspandemic,theradiosector'svaluereflectedagrowingtrend.ReadmoreNote(s):India;2007to2023Source(s):EY;FICCIRevenuefromradiobusinessearnedbyHTMediaGroupinfiscalyears2023and2024(inmillionIndianrupees)RadiosegmentrevenueHTMediaGroupFY2023-20241,8001,5701,6001,4401,4001,2001,0008006004002000FY2023FY202416Description:Inthefinancialyear2024,HTMediaGroup'sradiobusinessraisedover1.5billionIndianrupeesworthofrevenue.Thiswasagrowthofninepercentovertheprecedingyear.HTMediaGroupoperatessomeofIndia'smostpopularradiostations,namely,FeverFM,PunjabiFever,RadioOne,andRadioNasha.ReadmoreNote(s):India;FY2023toFY2024Source(s):HindustanTimesRevenueearningsofRadioCityfromfiscalyear2019to2024(inmillionIndianrupees)AnnualrevenueearnedbyRadioCityFY2019-20243,5003,2473,0002,5002,0001,5001,0005002,4781,9891,6841,6591,2760FY2019FY2020FY2021FY2022FY2023FY2024*17Description:Inthefiscalyear2023,theIndianFMbroadcasterRadioCityreportedanannualrevenueofjustundertwobillionrupees.Thisindicatedasteadyrecoveryfromtheadverseimpactonrevenueduringthepandemicyears.RadioCityisIndia'sfirstprivateradiostationsetupin2001andisownedbyMusicBroadcastLimitedoftheJagranPrakashGroup.ReadmoreNote(s):India;FY2019toQ3FY2024;*AsofthethirdquarterofFY2024

India'sfinancialyearbeginsinAprilandendsinMarch.Forexample,FY2023startedinApril2022andendedinMarch2023.

OneIndianrupeeequals0.012U.S.dollarsand[...]

ReadmoreSource(s):Website(radiocity.in)AnnualrevenueofEntertainmentNetworkIndiaLimited(ENIL)fromfiscalyear2022to2024(inmillionIndianrupees)OverallrevenueofEntertainmentNetworkIndiaLimitedFY2022-20246,0005,0004,813.24,195.54,0003,054.23,0002,0001,0000FY2022FY2023FY202418Description:Infiscalyear2024,EntertainmentNetworkIndiaLimited(ENIL),betterknownasMirchi,reportedrevenueearningsofover4.8billionIndianrupees.Itsrevenuehadgrownby14.7percentcomparedtothepreviousyear.Thecompanyownsbusinessesintheradio,out-of-home,andexperientialmarket.RadioMirchiisamongtheleadingcommercialFMbroadcastersinthecountry.ReadmoreNote(s):India;FY2022toFY2024Source(s):Website(enil.co.in)CHAPTER

04RecordlabelsRevenuefromoperationsearnedbySaregamaIndiaLimitedfromfinancialyears2017to2023(inmillionIndianrupees)SaregamaIndiaoperatingrevenueFY2017-20238,0007,0006,0007,3665,8065,4475,2155,0004,0003,0002,0001,00004,4203,5662,185FY2017FY2018FY2019FY2020FY2021FY2022FY202320Description:TheoperatingrevenueoftheIndianmusiccompany,SaregamaIndia,?amountedtooversevenbillionIndianrupeesinfinancialyear2023.Thiswasagrowthof22percentsincefinancialyear2017.SaregamaIndiaLtd.isIndia'soldestmusiclabel,ownedbytheRP-SanjivGoenkaGroup,withitsheadofficelocatedinKolkata.ReadmoreNote(s):India;FY2017toFY2023Source(s):SaregamaIndiaLicensingrevenueearnedbySaregamaIndiaLimitedfromfinancialyears2017to2023(inmillionIndianrupees)SaregamaIndialicensingrevenueFY2017-20235,0004,5004,0003,5003,0004,4103,5852,8392,3602,5001,9492,0001,5001,0005001,477.8FY20181,387.5FY20170FY2019FY2020FY2021FY2022FY202321Description:TherevenueearnedbytheIndianmusiccompany,SaregamaIndia,throughthelicensingofitsmusicamountedtooverfourbillionIndianrupeesinfinancialyear2023.Thiswasagrowthof23percentsince2019.SaregamaIndiaLtd.isIndia'soldestmusiclabel,ownedbytheRP-SanjivGoenkaGroup,withitsheadofficelocatedinKolkata.ReadmoreNote(s):India;FY2017toFY2023Source(s):SaregamaIndiaQuarterlyrevenueearningsfrommusicbyTipsIndustriesfromfinancialyear2021to2024(inmillionIndianrupees)QuarterlyrevenueofmusicsegmentTipsIndustriesFY2021-20247006486096005265205104965004003002001000442341342291281276Q4FY2021

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Q3FY202422Description:Asofthethirdquarteroffinancialyear2024,therevenueraisedbythemusicsegmentofTipsIndustriespeakedat648millionIndianrupees.Thiswasaconsiderableincreaseofabout27percentcomparedtothethirdquarterofthepreviousfiscalyear.TipsIndustriesLimitedisanIndianmusicrecordlabelandafilmproduction,promotion,anddistributioncompanybasedinMumbai.ReadmoreNote(s):India;Q4FY2021toQ3FY2024Source(s):TipsIndustriesMonthlyviewsofZeeMusicCompany'sYouTubechannelfromJanuary2019toFebruary2024(inbillions)ZeeMusicCompany'smonthlyYouTubeviews2019-202475655545352515523Description:AsofFebruary2024,ZeeMusicCompanyrecordedmorethan64billionvideoviewsonitsYouTubechannel.TherewasanexponentialgrowthintheviewsfortheIndianmusiccompany.Bythen,thechannelhadalsoaccruedatotalof104millionsubscribers.ReadmoreNote(s):India;January2019toFebruary2024Source(s):SocialBladeMonthlyviewsofWaveMusic'sYouTubechannelfromOctober2017toMay2024(inbillions)WaveMusic'smonthlyYouTubeviews2017-202445403530252015105024Description:WaveMusic,aBhojpurimusicrecordlabelinIndiahadover42billionviewsonitsYouTubechannelasofMay2024.Duringthesametimeperiod,thechannelhadabout61millionsubscribers.Thecompanyalsooffersitsownmobileapp.

ReadmoreNote(s):India;October2017toMay2024Source(s):SocialBladeCHAPTER

05ConsumptiontrendsPreferredaudiocontentbygenreinIndiaasofMarch2024PreferredaudiocontentbygenreinIndia2024Shareofrespondents0%10%20%30%40%50%ClassicalmusicCountrymusic53%44%Comedy38%37%Dance/electronicmusicUrbanmusic(hiphop,R&B,etc.)Worldmusic34%34%Rock/alternative/indiemusicDrama30%29%29%29%ReligiousSportsNews/talkPop/adultcontemporarymusicJazzandblues25%25%23%26Description:"Classicalmusic"and"Countrymusic"arethetoptwoanswersamongIndianconsumersinoursurveyonthesubjectof"Preferredaudiocontentbygenre".ReadmoreNote(s):India;April2023toMarch2024;973respondents;18-54years;respondentswholistentotheradioordigitalmusiccontentSource(s):ConsumerInsightsPreferredradiocontentbygenreinIndiaasofDecember2023PreferredradiocontentbygenreinIndia2023Shareofrespondents0%10%20%30%40%50%60%ClassicalmusicCountrymusic59%52%Comedy48%News/talk40%Dance/electronicmusicDrama37%37%Sports36%WorldmusicDocumentary33%32%Urbanmusic(hiphop,R&Betc.)Weather32%32%Religious31%Rock/alternative/indiemusic28%27Description:"Classicalmusic"and"Countrymusic"arethetoptwoanswersamongIndianconsumersinoursurveyonthesubjectof"Preferredradiocontentbygenre".ReadmoreNote(s):India;JanuarytoDecember2116;1398respondents;18-54years;respondentswholistentotheradio(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsDistributionofdigitalmusicconsumptioninIndiain2023,bytypeMusicconsumptionIndia2023,bytype70%64%60%50%40%30%20%10%0%27%10%FilmmusicArtist-ledmusicOthers28Description:In2023,64percentofdigitalmusicconsumedinIndiawasfilmmusic,giventheimmenseinfluenceofthefilmindustry,particularlyBollywoodandtheSouthIndianmarket.However,lately,artist-ledmusichasincreasinglydrawninlistenersacrossthecountry,especiallywithinthePunjabimusicgenre.ReadmoreNote(s):India;2023Source(s):EY;Varioussources(TheIndianPerformingRightSocietyLimited)CHAPTER

06PublishingandlicensingDistributionofmusicpublishingrevenueinIndiainfiscalyear2022MusicpublishingrevenuebreakdownIndiaFY202270%60%50%40%66%30%20%10