可口可樂品牌手冊

pMeetofde02Coca-Cola03Thisbodyofworkintroduces?co?????????????????o??Coca?????ll???o????a??all?o??o????co??o?l??loo??l???????all?o??o????ca???o??????a???al?o????la????o?????????????????????????o????????lo?al?co?all?o??o???c????????a??a????a??a????ll?a??o?????????????o?a??????????a??????ll??a?????????????????????lo??????????o?????????????????????o????????????????????oc???????a??loo?l????a????????o?c??a?????o?????o????ac?a????????????all???????a?????o?????a???a???o????????a??????a???????04GreaterConsistency05GreaterFlexibilityGreaterOpportunities06GreaterRefreshment07Theworld’sgreateElevated.08?????????????o?????????Globa????????c??l??????????o??????????a??????????????o??a?????o??a??a???????c??o????o???????????????????????o???????o???????????????????????o?c??a????a??????co???????c??a??????l????????????o??????co?????o??????????????c??????

?

??????????o????o???o????o?l???a???a???o?????o??c????o??o????????o?a???a??????a?????l??a?????oo?????????????oo????????????????a????a???????????l????o?????????????????a????????????o??all??CocaDesig????o????ll????????o???o????????????l??????????a?????????co???????c??l??????o???????????????ol???o???a???????a??l????o????????co????????o??????13GlobalDesignSystemCoca-Col

a???a???a??DesignPrinciplesScale????o?????cal????????a???a????????????????????a?c??????l??a?????co??c??????????co???????c??l????o????????o???a??o??o??o????????????????????????????o??????????????????????o??????????o??a????o??ollo???????a??all???????a???a?o??????????????????ala?c??o??o?????a???a??????????????????a????c??????a??????Color—Ownred???o?o?colo?????al???a??a?????ac???o????colo?????al???a?o?Restraint????cl????????la?o??—Editedandcrafted??????l??????a???Coca-Cola14GlobalDesignSystemCoca-Col

a???a???a??DesignPrinciples?cal???o?????l??a????a?????l???????o????co??c???a???a?????o???a???cal???o???c??a???o?????????l????????l??c??a????????a???????ac???cla?????a???co???????c????cal??????????o???o???c?????????o????l????????????????????l??a?????c?????co?????ca??o??Coca-Cola15GlobalDesignSystemCoca-Col

a???a???a??DesignPrinciplesColo????o?????????l?a???o????o????o???a???colo???o?????a??????????????a???????l????colo??????????a????o?????o??c????a????o??a???a???a?????????a??????o????a???????????o???colo??????????o??????????a???o?????o??c??????a??a????a??al?a???co??l???????a???????a??????o?????a???a???????Coca-Cola16GlobalDesignSystemCoca-Col

a???a???a??DesignPrinciplesRestraint?????o??????o??a???????c??l??o??all????????o???????????c???a???a??????????cl?????????o??????o??a???a????????co??c??al???o??o?????o??c?????????a??????o???o????????????c???????a????o??o?????a???a???????al??Coca-Cola?????al???????o????o????ol???????l?????a???co????????????????Coca-Cola17Grap?????2133??????????36?????43TheD48TheR55Co??o57?????66TheV68?????Coca-Cola18????????????????????????l??a?o????a????????o??co?????a???c??l??????????a???o????????o???a??o??o??o????lo?al??ac?a??????????????o?l???a?o???a????co??c??????????o???????????o???a?????????o??al??a?????o????????????a???o???o??o????o????al?a?l??a??????a?????a???a?????????????o??a????o????????a????????ol???ac??o????la??????co?????ca?????o?????a???o???ac?????????????o??????o??a???????o??a???a???????????????????a???co???????c?????????loo??a????????la??????a?l??o??????o???GraphicSystem????????l??????Coca-Cola19GraphicSystem????????l??????0102050306070908??co????a??o??o??o????o?????co????a?l???co???a???a???????co??l????????o???cla???c??a???a?????o????l????????????????????cal??a??????a?????o?co?????ca???Coca-Cola?a????????????l??l???l???????ollo??????a??????o?????a??????al?o?????????o??o???ac??o??o????l????????o???????o?????????o?l??loo??a????o??????????a???0401?02?03?04????????c???a???c????????Colo???al?????????CCC????????????ac?TheRedDisc05TheDynamicRibbon????Co??o????o??l???co??????????????a??TheVoice06?07?0809???????????a???TasteDelicious&Refreshing?ORIGINALTASTE?Coca-Cola20GraphicSystem????????c???a???c????MorethanaName?????????al??a???o??o?????a????o??o??????????a????o????????c???a????c????????o???o???????o???????l????co?????????a???a????????????o?l?????????l?????co????a??co???c???o????a????o?o?????????????????a????a??????????????o?a??a??????al?a??????????l?a????ol???al?a??????ll?a????a???al?a??????????a?a?l???Coca-Cola?SpencerianScriptPrimarywhiteonredCoca-Cola21Coca-Cola22GraphicSystem????????c???a???c????PowerofRepetition?????co????????l??ac?o???o????ac?????????c???????co????o???o??o????o??????ac???l?a???????a??l????co????a?l??a???????co?????all???????o?c?????????o????o??o?????a???a?????co??c???co??c???co??c??o????o???Coca-Cola23GraphicSystem????????c???a???c????WellTravelled.FullyFluent.???a??lo?al???a????????o????????a???c???a?????????a??o?al??a?????????????????????o?local??????o?o?????a???a????c??????a?????????a??la?????o???????all??a???????all?????????????a???co??c?a?????co????a?l??a??o???o?????al??c????????????????a??o???a???o????a???o??????o???????co?????o???????o?l??01020610030711040801?02C???a??a??a???ChinaTaiwan??????????al????????a??c???????a?a??lo?alSouthKoreaRussia050903?04?05?06?07?08?091011???a?la??Coca-Cola24SingleServePrimary?l???????GraphicSystem????????c???a???c????TMInternationalScripts330mlXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX?????

?a??l??XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXmlXXXmlXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXkJ/XXXkJ/XXXkcalXkcalXgXgXgXgXgXgXgXgXgXgXXXgXXXgXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX??a??l???lac????????o???c??????a?o?????????o?l??pleaserecycleForothermarketsusingaforeign?c?????o???ac?a???????l?a???????????o??a???o?al?o???????c??????lac??????a??????????????????lo?al??c????C????????c??????a???c????NOSUGARFPO?2020TheCoca-ColaCompanyCoca-Cola25GraphicSystem????????c???a???c????From??l????caWhat’sNew??o????c?????a??????????????a????????o?l?????o?????co?????????a????????????a??????a???????????????a??o???a????o?o???????o????o?????CCC????????ol????l????ca???o???a??a??oo?????????????????o????????o??????????o???????????o????????o??o??????lo?o?a???al?a??????????c????????????o????o??loa?a?l??o????????o??all????????a??o???a??????????????Coca-Cola???a???a????a??a???????????l?a???al?a????????CCC????????ol???o?????C??cl????a????CCC???????????la???o??o?????????To???????ol?Coca-Cola26GraphicSystem????????c???a???c????BrandColor?????c?????ca?????colo??????????o???co?????a????al?????o?????????????a????lac????????????l????ol???colo?????????o????c?????c??a?????a??????co???a??????a???o????a??????ac??Coca-ColaRedMonoCoca-Cola27GraphicSystem????????c???a???c????PackagingColorORIGINALTASTEZEROSUGAR????ac?a??????o???co???a???????c?????colo??al?o???co????a??a???a??o?al??ool????l??????o?????ca?????o??c???a?o???a????a??a?????CoreVariants????l?a????????a???o?????c??c??????l?????o???ac?a?????a??l?ca??o???????????ac?a??????a??a??????c??o??Flavors?la?o??colo????a??????o???co????????CherryCherryZEROSUGARCoca-Cola28GraphicSystem????????c???a???c????PreservinganIconInordertomaintaintheconsistencya?????????????o??o?????a???a?????????c??????????al?a??????a??????????????????o???a?????o?o???o????BoundingBoxCenterLineMinimumSize16mmwide??????????l??????????????Coca-Cola?CenteredXXXSafeAreaRegisteredMinimumSize16mmwideTheRegistrationmark??o?l???ollo?????????c??c?l??al???????foreachcountryCoca-Cola29GraphicSystem????????c???a???c?????

Scaling0.5X?????????o???o??c??o????c????????????a??all????????????????????o??a??????????????a???a???????ol???????cal??o??????????ol?????c????????????o??????a??l?ca??o??XExample????all??cal???c??????????????a???????????ol??o??????????????a????l????l??01?02?03?a?????cal?????ll?oa??????????a????ac?a????????????alStationary1.5XCoca-Cola30GraphicSystem????????c???a???c?????ac?a?????C?o?????c????o??????????o?l??ScriptCropping?????c?o???????????c?????a???????????c?????????????????????a???l????l??o???ac??o??o??????o???ac??????????o???ll??c?????c?o?????????c???o???a????????c???o???c????o??????????????ac??????ac??C?o?Coca-Cola31GraphicSystem0105020603070408????????c???a???c????Showsomerespect????o????????c???o???o??o??????o????co???????????o?????c???o???o??????c?????????o???o???????o????al?a?l????a???a????????????o?l????????????????o???o?????a????c???????a?????o??????????????????????ac???o?????a???ol?????????????l?a???????????o???o?????a??ol???????o??o???????c?????a????o??a??????????a???????l??loo??????????????????l?a??????lac??all?????a?c???o???????c?????a?????o???o???????????????????????a?????????o???PleaseDoNot???o?a???o????c????????o???o????c??????????????????Colo????????c?????o???????a??????c???????ol???????o??o???????c????????a????????????????loo???????????????????a???????al????c????o?o????c????C?o??o????c?????o???????a??????c??????l????o????c??????co??o???o????c????Coca-Cola32GraphicSystem?????al????Coca-Cola??????????????????C?????????????????????????BrandColors???1455018???#F40000??????C????????????????????????????????????????Coca-Cola???????a??????????co??l?????????????????a????lac????o???????????a???colo???o??o?????a????al???????????o???a??o??o??o?????a???????????o???????????a???????o?????o????????????????????????Coca-Cola????????????????????????????????????????????????????????C???????????????????#FFFFFFCoca-Cola??lac?????????????????lac??C??????????????????????#000000?????Co?????l?????????????????????Pantone??l??????????????TransWhite???????l???????????????C?????????????????????????????????Co???Ca????????????ol?C?????C????#000000?????C??????CFSemiOPCoke?ol????????????Coca-Cola33GraphicSystem?????al????Coca-Cola???o???a????????o???la???o???la???c????c???o???Pantone?621ProductColorsCoca-Cola???o???a??????Pantone?345CC????????????????????????????????C????????????????????????????????colo??o??o????co??c??la??????a?????o??a???????o???????l?????????????o?????a???Coca-Cola???o???a????????a????cc????Pantone?343CC??????????????????????????Coca-Cola34GraphicSystem?????al????Coca-ColaCoca-ColaZeroSugarCoca-ColaCoca-ColaZeroSugarCoca-ColaCoca-ColaZeroSugarCoca-ColaCoca-ColaZeroSugarCoca-Cola??????????????????CherryVanillaLimeLemon????

????????

?????????????

????????

?????????????

????????

????????????

????????

???????C???????????????????#FFFFFF#FFFFFF#FFFFFF#FFFFFF??????FlavorColors????1455018???#F40000Coca-ColaCoca-ColaZeroSugarCoca-ColaCoca-ColaZeroSugarCoca-ColaCoca-ColaZeroSugarCoca-ColaLightDietCoke??????C????????????????????????????????????????RaspberryOrangeCinnamonGingerLime????

?????????

????????????

????????

????????????

?????

?????

???????????

????????

?????????????o????a????o????o??c??c?o?c??????a????????o??a??o????al??????????oo???????o?????a???????o???a??o???????a???colo????o????la?o??colo???a?????????????o????a????l?c?o???a??????????????a??o???????a??????????#FFFFFF#FFFFFF#FFFFFF#FFFFFF?o?????c??c??????l?????o???o??a?????????o????la?o??colo???a?????????l?a????????????ac?a??????a?o?????c??o??Coca-ColaLightDietCokeCoca-ColaLightDietCokeCoca-ColaLightDietCokeCoca-ColaLightDietCokeFeistyCherryStrawberryGuavaTwistedMangoBlueberryAcai????

????????

?????????????

?????

?????

???????????

?????????

????????????

?????

?????

?????????#FFFFFF#FFFFFF#FFFFFF#FFFFFFCoca-ColaLightDietCokeCoca-ColaLightDietCokeCoca-ColaLightDietCokeBloodOrangeLemon????

?????

?????

???????Peach????

?????

?????

???????????

?????????

??????????#FFFFFF#FFFFFF#FFFFFFCoca-Cola35GraphicSystem?????????ac?Coca-Cola36GraphicSystem?????????ac?UnitybyName.UnitybyNature.?CCC???????????????????lo?al??????ac???o??????Coca-Cola?Co??a????????????a???????????o?al??????o??Coca-Cola???o???a?c?????a????o?????????????ca?????o??a????Range???ca?????lo???????????weightsofourbrandfont????????????Coca-Cola37GraphicSystem?????????ac?MeettheFamilyTCCCUnityLight????ll??a??l??o????????????????ac?????????????????????????????l?????o?co?????ca???co????????l????a???????????????o??a???a????o???????????????o??a??????TCCCUnityRegularTCCCUnityItalic??????co?????ca????cl?a?l??ac?o???all?a??l?ca??o??????o???ac?a??????o??????al??ca?????o??l???a????o?????o???ll?oa???????a????o????a?????????????al??c??????TCCCUnityMediumTCCCUnityMediumCondensedTCCCUnityBoldTCCCUnityBoldItalicTCCCUnityBoldCondensed?l?a????????????ollo?????l?????o??o??loa??all?a?a?la?l??????????a??????l???o???CCC???????TCCCUnityBlack????????co????o??co??????l?l????????c????????????a?????Coca-Cola38GraphicSystem?????????ac?SizingMatters10090?l????l??a????cala?l????o?????o??????????o??????????o???co???o????a?l???????????????a????l?????l?????????a??????c????o????????????????c???o????all???????o???????ca???8070????????a?l??????o?l??????????o??all??????a?o????????????cal????ll????????lo?????????o?l???????????????????????6050UnityHeadline??o?l??????????a?o????????????cal?40302016UnityText14

??o?l????????????lo???????????cal?121086Coca-Cola39GraphicSystem?????????ac?MainHeadlinesalwaysuseUnityMedium.SubinRegular.MessagingHierarchies76/80pt????c?a???o??o???????o????o?????a??l????????a???a??o???????????a??????????o?c??a???cl?a??a???co?????????co???la?o????Uselargeregulartextforotherimportantinformationwithmediumforemphasis.44/48ptBodyCopyalwaysusesUnityRegularTextforclarityatsmallsizes.22/24pt14/16ptUnityRegularforfootnotestoo.Coca-Cola40GraphicSystem?????????ac?Headline

Headline

HeadlineSubSubSubGeneralTypeColor?????????ac????????????a???colo??????c??l???a??o???????a????al???????????????a???co???a????o?c??a???????c?????????l??a?co???a????????????colo??ca???????????o??????l??????o??call?o????LargeTextLargeTextLargeTextLargeTextLargeTextLargeTextBodyCopyBodyCopyBodyCopyFootnotesFootnotesFootnotesCoca-Cola41GraphicSystem?????????ac?0105020603070408NotMyType?l?a???a????o??cla?????a???co???????c???????la?????o???o?????????????????o?c??a?????????l???lo??cal??a?????a?a?l???????????o????a???o??c?all??????????o??a???c????????HeadlineSubHeadlineSubHeadlineSubHeadlineHeadlineSub??HeadlineSubSubPleaseDoNotHeadline???o?a??????o??a????o??????????a??l??C?a?????????o????o?a????????o???????a???CCC????????a??l?????????????????a???o?????colo????a?????c????????a??????a?????????ll????????????a???????al????c????a??a???????????o??a???c?????a?c?????l???????o??a??????l????????c???C??a???c?all????????????la?o???SubCoca-Cola42GraphicSystemTheRedDiscCoca-Cola.FullStop.Sign????o???o???o?c???a????Coca-Cola??????????????al?????????o??l?a????o??o????a???o?????a???????c????o??o?????o??c???????????????????c??all?a??????????a????????a?????????a??a???????????o?c??????????????c??l??a????a??????c??a????o????????????????ll???o???????????o??????l??????a???????Coca-Cola??????o???TheRedDiscatit’smost?o?????l??a???aco????a??????????????oo???a?????l?a??????a????o??????c?a??????o??????c????????????o??a??????????a???ol????????a??o???a??????o??????o???o???local?????????SignOf?????????????????o??????c??co????o?l??????????????????????a??????Coca-Cola43GraphicSystemTheRedDisc?

Scale?????????o???o??c??o??????c????????a??all????????????????????o??a??????????????a???a???????ol???????cal??o??????????ol?????c????????????o??????a??l?ca??o?????Large-scale:usethisdiscforapplicationsover36”indiameterOptimalScaleSmall-scale:usethisdiscforapplicationsbelow2”indiameter01?02?03?a?????cal?????ll?oa??????????a????ac?a????????????al????StationaryCoca-Cola44GraphicSystemTheRedDisc.51UsingtheDiscClearSpace??cl?a????ac??o????????o?l?????usedtoensureourDiscasset?????o??c?????????a??l????a??a?????????l?????????l?a??????o???????a?????a???colo???????????c?eitherstandsoutinredonitsown,oris??????a???????o?a???????????????o?????a??a???al?o??a???o?al?o??a??a???o????al????2%DiscOutlineMinimumSizeBlack&WhiteDisc?????a??l?????o??????????c??o?a??????ac???o????a??????????o??l??????o?l???????????o???????????c??c?la????a???o??o????co???????????????????o??????c??co????o?l??????????????????????a???????????lac??a????????????c????o?l???o???????????????????a??o?????????????????????colo??????o??a?a?la?l?????Coca-Cola45GraphicSystemTheRedDiscHowweapplyit????a???l??co??a?????lo?o?????????c??a??a????????o??a??l?ca??o????????ac?a??????????co????a??all?a???????l??o????a??o?a???a????o????????????c??a????o?????????????????????????o?l??????al?o??o????a???????l???a????????o???oo???a???????DisplaySignageTheDisccanbecomethefocus,a?l????al??????o???oo???a????VendingPackaging???????c?ca???????o??a?co?????ca??o?????????c?ca?????o????all?a???o???oo???a????o?????????c???o????????????TheDisccanactasaconstant??a???a?????????c????o????????o?????o??c??????a?????????a?a?l??Coca-Cola?Coca-Cola46GraphicSystemTheRedDisc0105020603070408Erm...No???????c????a????????al??a???o??o?????a?????a?????????a?o?????o????ca??????o??o????o?l????o??????o????a?????l?????o?loo??a?????o?????a???a??????l?a????o????????o????????????a??????o??a????o???o???colo??????a????a??????o??????PleaseDoNot??1RotatetheDisc2DistorttheDisc????????????C?a?????????cal??a????a??o?o?????????c??l???????o????????o????o??o??a????l??????????o??c??a???o?????colo????o????????cC?a??????????a???o?????????c???????a????l????????c??a????????????o?????????c?o??l???Coca-Cola47GraphicSystemTheDynamicRibbonOurMostDynamicIconCoca-Cola48GraphicSystemTheDynamicRibbonDynamic(andDelicious)????????o??????c??????o???????o?????al?co??o???o??o????co??c??o??l????a??a???ll?????o???????o??????????o?????a?????????a??c?????ol?o??o?????l?c?o?????o??c??????????all??l?????all?o??o?????o??c????o???????????l??c??a??????a????a?o?????????o?l????LargeScaleSmallScaleTheDynamicRibboncanbeusedasthemainfocuswithin???????co?????ca??o??TheDynamicRibboncan????????????o??c??o?????a???a????o????o??c???a?o?????????o?l??Coca-Cola49GraphicSystemTheDynamicRibbonUp,Down,SidetoSide???l??????????o???a??????o?????????o??????al???????????????o????????????????????call??o???o???o??all????????ac???????a?????o??l??a????o???o????ac????ac?o????o????????o????a????llo?PrimaryHorizontal??????????o??o??????DynamicRibbon??o?l????????????????????o????l??TwoDynamicRibbons????????o??????c?????a?a?la?l??????o???o??ala????????cal??????o?????????????cal?????o?????o????????a??a??o??l?????o??co??a???o????a???????o??????????o???????cal?a??l?ca??o???SecondaryVerticalCertaindesignc?all???????a???????????????????cal????a??c?????o???o???????cal?a??l?ca??o???al?a????????????????cal????a??c?????o??Coca-Cola50GraphicSystemTheDynamicRibbonGowiththefow?????o???ac??????????o????co????a???co??c???a???????????????????o??????????o??ca??c??a???a???????o???o??a???????al?co???c??o????????????o??o?????Dynamic&FlexibleTheDynamicRibboncancreateenergywithinmany?o??a???a???la?o????Coca-Cola51GraphicSystemTheDynamicRibbonColorOptions????????o???a????????????l?????o?l????alo???????o???co??????????colo????o?c??a??????a??c??a??a??o???o??o???????????c?a??????l?a????o????????lac??????o??o?????????o?l???o?????o????a???ac?a?????RibbonColorways??2??4??????o???????????a???Redonwhite?lac??o?????WhiteonredCoca-Cola52GraphicSystemTheDynamicRibbonMinimumSize16mmCenterPositionDynamicApplication????????o?????o????????????????????????o?????????a???co??o????o???o?loo??????all??co???c??Cropping?o????????o???o??al?a????????cal?????o????a???a??l?????????o???o??????????????o??????????????????????????????????a??c?????o????o?l??al?a??????a????o??ll?????a?a?la?l??a??l?ca??o????ac????????o??????a?????o?l?????????oa?????????????ca??a??DONOTPRINTTHERIBBONBLEED!?o????????a??l?ca??o?????????????a??l??????????l???????a????????o??????????a??c?????o????a????o??????????a??o?c????????????ol?????a???c????o?????????la?????????????o?????????co???c????a???????????????????o????l?a???????????????o????????l?????o??????????????a?????????o??????a???????ac????????lac??????o??????????o???????all?o??o?????o??c????o???????l????a??o???????ac???????co????a?????l?????a??c??co?????????o?c??a???????l???o????c????????a????a????o????c???????????l?c?o???Coca-Cola53GraphicSystem0105020603070408TheDynamicRibbonTyingyourselfinknots????????o?l???????o??????a??c?????o???It’sacontinuousthreadthroughoutour??a?????o??o?????????c?????o???o????a??????a??????????l???o?????a??l?????????????o??????????????PleaseDoNot:???o?a???????????o??o??????????c????a??????c?o??????????o????colo??o??a????a????????o?????????o??o???????a??????c???????????????o???oa?????????ca??a??????????????o?c?o????????o?????????a??????c????o?????????o????l????????????o?C?a?????????o????o??o??????????o??????o?????a??o??????o?????a?co??o????o???????????????Coca-Cola54GraphicSystemCo??o????o??l???co?AnIconicIcon???c??a????o???????Co??o????o??l???co???o?????????l???a?????o???a????o??o?????a??????????al??????????o???????????all????a?????????????o?????o??c????????al?o??a??a?????o?al????all?o??????o?????????????o?l??o????lo?al??????o??o??????Co??o????o??l???????????a????o?l???????????a???co??o?????all??c??a???????co????????????????l????l?o????????a???o?????????al??la???co??o????o??l???????a??c?????lo?o???a???a??????????????o?al??????o???o???????ol????o???????o??l??Coca-Cola55GraphicSystemCo??o????o??l???co?ABottleofJoy?????o???ac???????Co??o????o??l???co????co????a?????l????a????a???????o???ac???????a????????????o???????l????c??a????l???????co????a????a??c???la???l???a????co????a??????ll?o???o??a?????ll?o???o?????l??????ContourBottleIcon??a?la?l???o???????????co??c?colo??a???MinimumHeight16mmCoca-Cola56GraphicSystem?????????????a??NotSoSquare??????????a????????????a???Above36”??????cal????a??????a?????c????cal????????ol???co????a??o??o???????c?????a???????????o??????????a????????c???o?????a??????????o???????a????????ca??????????o???ac??a??a??a??o???co???????al?o?a??a????l??????loc???a?????o???o???????a?c???????Below1/2”?l?a????o??????????ac???????????a??o???a???Coca-Cola57GraphicSystem?????????????a??TheArdenSquareVariantSystem?????o??????????????a???Creatingahomeforourmost??co????a?l???co???a??l?????????cal??a???c?o???????????????????a?????????a?l???????????????a?????o????a???o?????co???????????c?l??a?o???o?????o??c?????a???????a?o???a???al?a???a?o???o?????a?????ORIGINALTASTEORIGINALTASTEArdenSizing??????o??c???a???????a????a????a??l??co?????c??????o??????????????o???Coca-Cola58GraphicSystem?????????????a??CherryVanillaCherryVanillaOrangeVanilla??????????????????ORIGINALTASTECAFFEINEFREETheArdenSquareVariantSystemSet????CherryVanillaCherryVanillaOrangeVanilla??o??Co????o????o????a????al??la?o???????????a????a???a?l???o?acco??o?a?????????????o??o???o???????a??????a???o?????co??????????????????a?a?l??cla?????o??a??a????o??a??l?ca??o??????ZEROSUGARZEROSUGARZEROSUGARZEROSUGARZEROSUGARZEROSUGARCAFFEINEFREE????TwistedCherryStrawberryCAFFEINEFREE??TwistedFeistyCherryOrangeVanillaStrawberry?CAFFEINEFREEZEROSUGARFLAVORSFLAVORS?Coca-Cola59GraphicSystem?????????????a??0105020603070408ArdenFlavorDisc?la?o?????a?????????????????a?o?????c?loc?????CherryCherryCherryFeistyCherry??????????a????all????cal??????????c?loc?????????o????????????????o?l?????l???????????????ORIGINALTASTEZEROSUGARFLAVORS???CherryCherryCherryFeistyCherry????ORIGINALTASTEZEROSUGAR01?a?????cal????????al??a????C??????a?????cal?????o????a??C??????a?????cal????????C??????a?????cal???????Co???C???????all??cal????????al??a????C???????all??cal?????o????a??C???????all??cal????????C?????02030405060708??all??cal???????Co???C?????Coca-Cola60GraphicSystem?????????????a????????????ORIGINALTASTEORIGINALTASTEORIGINALTASTEHorizontalFormatsCoreVariants?????????????a??????????allo????o????????????o??a??????co??????a??o??o??a??a????o??????????o??a????ZEROSUGARZEROSUGARZEROSUGAR?????c?????ca??????cal???o??lo??????o??a????o???????????o???co????a??a????ArdenSquareHorizontalFormats?????????a???C?o??????????a????o???o??al????c?o?????o???o??al???????????cal?????Coca-Cola61GraphicSystem?????????????a??CherryCherryCherry??????????ORIGINALTASTEORIGINALTASTEORIGINALTASTEHorizontalFormatsFlavors???CherryCherryCherry?????????????a??????????ca???????????o?a??l??o????la?o??o??????????la?o??colo???la???a??????ol?????????distinctionbetweenourcorerangea????a?o???a??a?????ZEROSUGARZEROSUGARZEROSUGAR???CherryCherryCherry???FeistyCherryFeistyCherryFeistyCherryArdenSquareHorizontalFormats?????????a????????a????o???o??al?o???o??al???????????cal?????FLAVORSFLAVORSFLAVORSCoca-Cola62GraphicSystem?????????????a??????ORIGINALTASTEZEROSUGARVerticalFormatsCoreVariants????a????????a????a????????o?????a???a?????o??c??????VariantBaselineORIGINALTASTEZEROSUGAR????VariantBaselineORIGINALTASTEZEROSUGARArdenSquareVerticalFormats?????????a????????a????????cal?????????????calCoca-Cola63GraphicSystem?????????????a??CherryCherryCherryFeistyCherry????ORIGINALTASTEZEROSUGARVerticalFormatsFlavorsFLAVORS???CherryCherryCherryFeistyCherry????a????????a????a????????o?????a???a?????o??c??????ORIGINALTASTEZEROSUGARFLAVORS???CherryCherryCherryFeistyCherry????ORIGINALTASTEZEROSUGARArdenSquareVerticalFormats?????????a???C?o??????????a????????cal?????????????cal???cal???F